...eStore at Shell Canada Limited Executive summary: In 2003, Shell Canada Limited build up an e-Store developed from eCATS. The purpose was save cost and increase market share. However, it was not achieve the organization’s goal. The key issues are how to proving front and back end application, as well as promotion customer usage in e-Store. Current Situation: Shell had build up an e-Store that was an important company’s strategically project. Shell leveraged its international resources and took advantage of eCATS as the basis for the self-serve application, which reduced the development costs considerably. A success e-store could switch existing clients to a lean, faster e-commerce platform to achieve cost savings objective. However, e-Store could not reach an expected object because there is a few factors that effect both internally and externally application. Internal issues arose from both business and IT: • Inadequate training, communication, motivation to sales personnel • Did not pay enough attention to users’ needs • Lake of system integration (Front and Back) • Security added barriers to inconvenient use of the site • System performance (Order processing takes time) • Difficult to use (SSO - single sign-on confusion) External issues: • Some customers never heard of e-store. • Customers prefer to make deals through face-to-face or 1-800 line over internet The major low usage could...
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...HBR.ORG JULY AUGUST REPRINT F B Why Top Young Managers Are in a Nonstop Job Hunt by Monika Hamori, Jie Cao, and Burak Koyuncu IDEA WATCH IDEA WATCH FOR ARTICLE REPRINTS CALL OR , OR VISIT HBR.ORG Why Top Young Managers Are in a Nonstop Job Hunt THE CAREER DEVELOPMENT GAP We asked young managers: On a scale of 1 to 5, how important are these items to you? We also asked to what extent their employers provide them. The biggest discrepancies are (not surprisingly) in the areas that cost the most money and time. TALENT by Monika Hamori, Jie Cao, and Burak Koyuncu Y Mentoring IMPORTANT TO ME EMPLOYER PROVIDES Coaching Training Support from direct manager Support from senior management Working as part of a global virtual team A job in a new function, product division, or market ou might suspect that your best young managers are looking for a better gig—and you’re probably right. Research shows that today’s mostsought-after early-career professionals are constantly networking and thinking about the next step, even if they seem fully engaged. And employee-development programs aren’t making them happy enough to stay. We reached these conclusions after conducting face-to-face interviews and analyzing two large international databases created from online surveys of more than 1,200 employees. We found that young high achievers—30 years old, on average, and with strong academic records, degrees from elite institutions, and international...
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...Estore at Shell Canada Limited eStore at Shell Canada Limited Executive summary: In 2003, Shell Canada Limited build up an e-Store developed from eCATS. The purpose was save cost and increase market share. However, it was not achieve the organization’s goal. The key issues are how to proving front and back end application, as well as promotion customer usage in e-Store. Current Situation: Shell had build up an e-Store that was an important company’s strategically project. Shell leveraged its international resources and took advantage of eCATS as the basis for the self-serve application, which reduced the development costs considerably. A success e-store could switch existing clients to a lean, faster e-commerce platform to achieve cost savings objective. However, e-Store could not reach an expected object because there is a few factors that effect both internally and externally application. Internal issues arose from both business and IT: • Inadequate training, communication, motivation to sales personnel • Did not pay enough attention to users’ needs • Lake of system integration (Front and Back) • Security added barriers to inconvenient use of the site • System performance (Order processing takes time) • Difficult to use (SSO - single sign-on confusion) External issues: • Some customers never heard of e-store. • Customers prefer to make deals through face-to-face or 1-800 line over internet The major low usage could be related with system integration, internal...
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...and resolved. Assess how did Shell address these problems and challenges. Would you have done it differently? Justify your approach. Most of the large organization faced significant problems and challenges when embarking on inventive technology are the costs involved in developing the technology, bringing different organizational groups together, securing the technology through patents, integrating different departments during implementation, having a customer-friendly user interface, etc. In 2003, Shell Canada Limited build up an e-Store developed from eCATS. The purpose was save cost and increase market share. However, it was not achieve the organization’s goal. The key issues are how to proving front and back end application, as well as promotion customer usage in e-Store. In this case, the problems of Shell were more specific like the project cost, the platform of system or technology to be used and language. Shell wanted to develop a web based self service for its agricultural segment customers. It was projected that Shell’s market share would increase by 2 per cent in that segment. But, initial cost estimates showed that developing such an application would be very costly. Shell dealt with this problem by incorporating an application (eCATS) which was already in use. This helped in reducing the development costs significantly. The second issue that came up was regarding the platform to be used for developing this application. Shell already had a platform which...
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