...not considered price-sensitive customers and were interested in loyalty and value added services from Shell. They looked at Shell’s offerings on a price per unit of output basis, and thus considered the value added services to add notable value to their business. As a result in this progression, Shell Canada launched its online store called eStore for its customers, in 2002. The objective was to keep costs low by having a self-service technology so that agricultural customers can buy their products without the need for a sales-representative. The statistics from eStore showed even though the number of customers who signed up for eStore was close to target, the number of customers who actually used eStore remained low. The problem seemed mainly due to the fact of customers experiencing difficulty with the service, and sales-flow. According to customers’ feedback, many encountered various technical problems when they tried to place orders. Others just preferred traditional methods of buying what they needed, while the remaining group were simply unaware of eStore. It is evident that the low number of purchases completed through eStore is highly related to these issues, and particularly the websites technical issues. If prompt actions are not taken to address these issues, Shell Canada may...
Words: 746 - Pages: 3
...ESTORE AT SHELL CANADA LIMITED Questions for discussion Analyze the case state facts of the case, identify issues, look at alternative solutions and recommend a solution or a set of solutions. Give rationale for solutions. Some issues you may want to consider: How to proceed with eSTore in order to align this initiative with business objectives? How to cost effectively address the needs of the agricultural segment using information technology as increasingly become price sensitive? How to cost effectively address (using information technology) the growing “transactor” class of customer that is dominating many segments of Shell’s fuels and lubricants division. 1. Why do you think Shell Canada is experiencing low use of its eStore? 2. Shell determined that simply measuring the number of accounts created or the number of log-ins was an inadequate measure of success of the system. How would you assess the success or failure of this system? What data would you draw upon? 3. What are some of the unique challenges faced by large organizations when embarking on innovative technology – based projects? What did Shell do to address these challenges? What else could Shell have done? 4. What differences are evidenced in the case between the development and deployment of customer facing applications versus employee facing applications? How did the type of application affect the use of eStore? 5. In the context of the experience at...
Words: 264 - Pages: 2
...Question 1 Any large organization attempting to implement a large scale technology based project faces significant problems and challenges that need to be addressed and resolved. Assess how did Shell address these problems and challenges. Would you have done it differently? Justify your approach. Most of the large organization faced significant problems and challenges when embarking on inventive technology are the costs involved in developing the technology, bringing different organizational groups together, securing the technology through patents, integrating different departments during implementation, having a customer-friendly user interface, etc. In 2003, Shell Canada Limited build up an e-Store developed from eCATS. The purpose was save cost and increase market share. However, it was not achieve the organization’s goal. The key issues are how to proving front and back end application, as well as promotion customer usage in e-Store. In this case, the problems of Shell were more specific like the project cost, the platform of system or technology to be used and language. Shell wanted to develop a web based self service for its agricultural segment customers. It was projected that Shell’s market share would increase by 2 per cent in that segment. But, initial cost estimates showed that developing such an application would be very costly. Shell dealt with this problem by incorporating an application (eCATS) which was already in use. This helped in reducing the development...
Words: 2546 - Pages: 11
...eStore at Shell Canada Limited Executive summary: In 2003, Shell Canada Limited build up an e-Store developed from eCATS. The purpose was save cost and increase market share. However, it was not achieve the organization’s goal. The key issues are how to proving front and back end application, as well as promotion customer usage in e-Store. Current Situation: Shell had build up an e-Store that was an important company’s strategically project. Shell leveraged its international resources and took advantage of eCATS as the basis for the self-serve application, which reduced the development costs considerably. A success e-store could switch existing clients to a lean, faster e-commerce platform to achieve cost savings objective. However, e-Store could not reach an expected object because there is a few factors that effect both internally and externally application. Internal issues arose from both business and IT: • Inadequate training, communication, motivation to sales personnel • Did not pay enough attention to users’ needs • Lake of system integration (Front and Back) • Security added barriers to inconvenient use of the site • System performance (Order processing takes time) • Difficult to use (SSO - single sign-on confusion) External issues: • Some customers never heard of e-store. • Customers prefer to make deals through face-to-face or 1-800 line over internet The major low usage could...
Words: 700 - Pages: 3
...HBR.ORG JULY AUGUST REPRINT F B Why Top Young Managers Are in a Nonstop Job Hunt by Monika Hamori, Jie Cao, and Burak Koyuncu IDEA WATCH IDEA WATCH FOR ARTICLE REPRINTS CALL OR , OR VISIT HBR.ORG Why Top Young Managers Are in a Nonstop Job Hunt THE CAREER DEVELOPMENT GAP We asked young managers: On a scale of 1 to 5, how important are these items to you? We also asked to what extent their employers provide them. The biggest discrepancies are (not surprisingly) in the areas that cost the most money and time. TALENT by Monika Hamori, Jie Cao, and Burak Koyuncu Y Mentoring IMPORTANT TO ME EMPLOYER PROVIDES Coaching Training Support from direct manager Support from senior management Working as part of a global virtual team A job in a new function, product division, or market ou might suspect that your best young managers are looking for a better gig—and you’re probably right. Research shows that today’s mostsought-after early-career professionals are constantly networking and thinking about the next step, even if they seem fully engaged. And employee-development programs aren’t making them happy enough to stay. We reached these conclusions after conducting face-to-face interviews and analyzing two large international databases created from online surveys of more than 1,200 employees. We found that young high achievers—30 years old, on average, and with strong academic records, degrees from elite institutions, and international...
Words: 611 - Pages: 3
...MASTER OF BUSINESS ADMINISTRATION INTERNATIONAL PROGRAM ASSIGNMENT – BMIT5103 INFORMATION TECHNOLOGY FOR MANAGER Instructor: Dr. PHAM VAN TAI Student Name: NGUYEN MANH HA ID No: 15030 MBAOUM0313 - Class K08A Nguyen.mh.star@gmail.com Case study report for www.facebook.com Page 1 of 27 Preface: My heart is filled with very gratitude to my teachers, my friends who inspire and instruct me how to do research and conduct a case study for www.facebook.com. These studies have revealed the application a social website into any type of businesses, organizations or even individuals. I highly appreciate the efforts of Dr. Pham Van Tai who guided and gave me a chance to do this research. I also would like to express my thanks to all those helped me with very useful information so that I could accomplish this assignment. I hope that my researches would serve as a ready reckoned document for students, research scholars using as a reference source. With very best regards. Nguyen Manh Ha Nguyen.mh.star@gmail.com Case study report for www.facebook.com Page 2 of 27 Table Of Contents. Executive Summary: ...........................................................................................4 CHAPTER 1: OVERVIEW OF FACEBOOK .......................................................... 1.1 FACEBOOK INTRODUCTION .......................................................................... 1.2 SERVICES & PRODUCTS...................................................................
Words: 4458 - Pages: 18
...agents. Unfortunately, after a year of implementation of the eStore, the company was faced with high customer response in applying to use eStore but low overall customer utilization. In addition to this the company faces technical issues , where considerations must be made for both utilization & technical issues to determine what must be done to improve the current status of the online store. Evaluation of eStore Basis for Development The development was based on customer habits and e-commerce is viewed as a method utilized when minimal but effective interaction is required. Thus based on the prominent customer group of Shell Canada, the idea of the eStore was developed. These groups being: • Transactors: highly price sensitive with no consultation which accounted for 95% of the customer base • Progressives : price insensitive with required price consultation These transactors significantly influenced the development of the eStore, as it required minimal consultation. Accomplishments of the eStore The eStore put in place different measures to ensure it met the outlined goals of the project and had several accomplishments through the course of its development, which included: 2,000 Customer Target : - The statistics of the company revealed that the target of customer for application was on course, unfortunately with a low customer utilization eStore application : - Reviews...
Words: 1749 - Pages: 7
...purchase, pick one of the follow ing help topics for assistance: My Norton product doesn't install after starting the Dow nload Manager Removing the Norton product installed on my computer already before I install my new purchase Tax (8%) $ 1.60 Total $ 21.59 Your Norton Account Your order information has been saved in your Norton Account. Your Norton Account allows you the freedom to: * Manage your products and account information anytime and anywhere * Access your Norton Product Key for easy reinstall * Take advantage of special offers for Norton products and much more! To access your Norton Account, please visit: www.myNortonAccount.com. To sign in, use your email address: lopezluck01@netzero.net https://buy.norton.com/estore/rc/confirmationOrderOnline 1/2 6/22/13 OrderConfirmationPage Norton Automatic Renewal Service Norton™ Internet Security (1 Year Subscription for 1 PC) With your purchase today, you enrolled...
Words: 448 - Pages: 2
...1. Introduction: This document helps you to understand the complete functionality of how the inventory Updation takes place in the Inventory Management System for the products (both online and club) which are purchased from the eCommerce shopping site. Also this document will help you understand how the Inventory Management System is integrated with other applications in order to maintain the inventory level. 2. Overview of IMS: Global Inventory Management System is otherwise called as IMS. IMS is a single resource/entity where the inventory for all kinds of items is maintained/monitored. The different kinds of items available in the eCommerce shopping site are Online, Club and Auctions. The three important terms used in IMS are SUPPLY, DEMAND and AVAILABLE. These are the fields with which the inventory is monitored in IMS applications. SUPPLY – Overall Item Inventory available for purchase DEMAND – Ordered quantity by the customer for an item AVAILABLE – Item inventory available for purchase after the demand Let’s discuss more about these fields and the inventory updates in the following sections 3. Order Creation and Inventory Validation in IMS When an order is placed for an item from eCommerce application, immediately the inventory update happens in both Demand and Available fields in IMS application. When an item is added to shopping cart and on navigating to Shipping page, the item inventory is reserved for the ordered quantity in IMS. For example, let’s...
Words: 1095 - Pages: 5
...Image FACULTY OF BUSINESS MANAGEMENT Shape BMOM5203 ORGANISATION AND BUSINESS MANAGEMENT Shape ASSIGNMENT MAY 2014 Trimester Date Assigned: 25th May 2014 Due Date: 08th July 2014 Lecturer: MUHAMMED TARIQ Weighting: 60% ANSWER GUIDE This assignment consists of ONE (1) question. This is an individual assignment. The assignment will be evaluated based on accurate explanations which fulfilled the requirements of the questions and supported by credible points. The assignment should be 8-10 pages long excluding references and appendix (if any). The assignment should have by minimum the following contents: Introduction: Overview of existing company structure and design Analysis: Factors influencing Organizational structure and types of authority Evaluation: Span of Control and Centralization /Decentralization Conclusion and Recommendation in context to comparison of two projects You are required to undertake some degree of research through scholarly articles and other materials such as newspaper articles available to support your analysis and evaluation. References in APA style must be included and taken from reliable sources such as books and journals. Refer to: http://www.emich.edu/halle/style_guides.html to view the details and samples of APA style. Plagiarism, copying...
Words: 464 - Pages: 2
...2.0 Situation Analysis All New Ebooks (ANE) is a new ebook store that will target African American ebook readers and will virtually be the first online bookstore of this kind. Although competition may come due to the rise of interest in ebooks, ANE will have gotten a jump on the competition and set the stage. The two owners are African American self published authors that have extensive experience in publishing, web technology and social media therefore they have the skill sets to make the estore successful. They understand the shortcomings of the publishing industry in terms of serving the African American community. Ebooks and the ebook publishing business currently are changing the nature of publishing. Eventhough ebooks have been around for years, new technology has given way to a revolution where ebooks are becoming more popular. E-readers have captured the attention of consumers and have increased the demand for ebooks. Research shows that roughly 7% of the adult population is reading ebooks and numbers are growing. New e-readers and e-reader applications have been developed to meet the needs of all types of consumers. “Content is king” as they say and the holder of the content is going to drive the ebook industry as a whole and especially will provide for niche markets that larger companies can’t accommodate. 2.1 Market Summary With the advent of the Apple Ipad, Amazon Kindle, Barnes & Noble Nook and other e-readers as well as apps for mobile phones...
Words: 2183 - Pages: 9
...Workshop Six, Activity 6.3: Staying Current on Healthcare Policy Genaro H. Estores MBA 729 – HCM 552 Indiana Wesleyan University Workshop Six, Activity 6.3: Staying Current on Healthcare Policy Staying current with health care legislation is an overwhelming task. Rules and regulations vary from state to state and family to family, depending on individual circumstances. The push to overhaul health care in the United States has resulted in more confusion than ever. When it comes to laws that affect your health and wellbeing, leave no stone unturned. Never assume that what you’ve heard is all there is. If you have questions about health care policy or reform, check with multiple reliable sources. Keeping up with changes in health care is a daunting task. Some may say it is impossible to do so. It seems as though we are constantly bombarded with the “new” - new medical discoveries, new treatments, new technology, new rules and regulations, new equipment, new policies and procedures, new expectations, new forms, and a lot more. These can require some sort of change on our part. So how do we stay on top of it all? Let me offer an approach: 1. What Do You Really Need to Know? - While it might sound radical, I believe a nurse does not need to be on top of it all. Identify the areas of the health care sector that are relevant and of interest to you. You would want to be on top of changes in your particular specialty as well as policy, technology and regulatory issues. ...
Words: 712 - Pages: 3
...The B Café: J H S University Table of Contents Abstract ………………………………………………………….... 3 Part 1: Competitive Advantage ……………………………………. 4 Part 2: E-Business …………………………………………………. 10 Part 3: Supply Chain Management ………………………………. 14 Part 4: Customer Relationship Management …..………………….. 17 Part 5: System Development Life Cycle ..………………………….. 19 Web site Wish list ………………………………………………… 21 Remodel …………………………………………………………… 25 Menu ……………………………………………………………… 26 References …………………………………………………………. 27 Abstract The Broadway Café has been undergoing a particular decline in sales over the last five years. The Broadway Café was established in 1952 and has not achieved any changes since the doors opened. If the company was to make an about face and show some growth some immense changes need to take place. The Broadway Café will need to consider adapting Michael Porters’ Five Forces, as well as, establish which of the three strategies it will use to restore the company for the 21st century. There are more areas that will need to be looked into such, customer loyalty programs, employee concerns and maintaining a viable advantage over its competitors. The Broadway Café has to take to introduce information technology into daily operations and application programming interface in order to stay current in today’s market. An e-business strategy...
Words: 4696 - Pages: 19
...Starting a new restaurant supply business out of your home, you should consider hardware, operating system and other technologies you will need. When purchasing this new hardware and operating systems you will need software and training. Below you will find a breakdown of suggestions for your new business plan. The cost will be included to see if this will all fit into your budget. Hardware: I would recommend, a Microsoft Surface Pro 3 -256GB(gigabytes)/Intel Core i5 at $699.00. The Surface is a computer and a tablet in one, plus you can easily hook it up to a larger monitor in a home office. The Surface Pro has all the power and performance of a laptop but it is much lighter and more versatile. The Surface Pro comes with Microsoft Windows 8.1 operating system preinstalled. Windows 8 is a touch screen so you will not need to have a keyboard with you on customer calls. There is 256GB(gigabytes) plus a micro SD(secure digital) slot, for storage. This gives a lot of storage and with the SD(secure digital) card you can save items you will want over years on these cards like, tax information, order information and older catalogs. The camera on the Surface will allow you to have live chats with customers anywhere. This computer also has a USB port which will give you easy connection to other devices like camera, keyboard, wireless printer and your other computer devices. Another nice feature of this computer that would help in a business situation is the pen. The Pen...
Words: 1290 - Pages: 6
...Table of Contents INTRODUCTION: 2 REFERENCES 9 TURNITIN REPORT 10 INTRODUCTION: The face of healthcare is changing as new technologies have been integrated into the existing infrastructure (Roosta, et al., 2006). My health centre was able to provide services to patients with breast cancer in some previous years adding its technology infrastructure, which intends to launch a system service mobile access via mobile phones to give the patient access to needed services. It is planning to introduce a mobile access systems service via mobile devices to help their patients for accessing required services. This report covers a detailed plan of execution, security, privacy and other concerns of using the mobile access system inside and beyond the hospital. MOBILE TECHNOLOGIES INCLUDES THE USE OF: * Mobile phones * Internet-enabled Smartphone’s * Personal digital assistants (PDAs) * Tablet computers * Subnotebook microcomputers * Remote diagnostic and monitoring devices (McGonigle &...
Words: 1713 - Pages: 7