...Ethel’s Chocolate Lounges Principles of Marketing April 26, 2012 Chocolate Lounges Taste Sweet Success Centuries have passed, and the American palate has distaste of chocolate. Now Ethel's Chocolate Lounges, named in honor of Ethel Mars's the matriarch of the Mars family, who founded the candy company with her husband Frank in 1911; whose name adorns the signs at the company's latest attempt to breathe fresh life into chocolate. Influenced by the seventeenth-century London’s chocolate houses, the Mars family envisioned an up scale café, providing a luxurious setting where people could relax and even socialize while enjoying the gourmet chocolate. Mars president John Haugh what makes Ethel's special is that "You don't have to be a millionaire to enjoy the sweet taste of the good life. People indulge at Ethel’s Chocolate Lounges because of their limited decision-making. This occurs when the consumer has previous experience with a product but is unfamiliar of the brand; but has low levels of involvement because consumers expend only moderate effort in searching for information or in considering various alternatives defined by Lamb, C. W, & J. Hair, & C. McDaniel. (2011). Marketing. (Vol. 2010 Custom Edition, Maureen. Staudt, Ed.). Mason, Ohio: Cengage Learning. Many consumers are familiar with other chocolate brands such as, Godiva and Hershey, but might not be with Ethel’s chocolates and may be curious to try. Ethel’s menu that features icons and descriptions of...
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...his business the artistry and enthusiasm that he longed to put into the literary effort. But his family had to be supported and educated and business came first. As his income increased the Chesnutts were able to indulge in more pleasures. Among these traveling held the chief place. Susan’s travels at first consisted of trips to visit her sister Jane Tyson, who had moved to Washington shortly after Susan came to Cleveland, and to Fayetteville to visit her mother. Charles sought wider fields and travels extensively over the United States, Canada, and Europe. In 1896 he took his first trip to Europe and returned home inspired with the beauty of the Old World and with the spirit of brotherhood which, it seemed to him, prevailed there. When Ethel and Helen began their senior year at Central High School, the important question was what college they would attend. Chesnutt had already decided that his children should have the best education that he could afford to give them. The memory of his own circumscribed youth, of the many difficulties that he had experienced when as a young man in the South he had worked so tirelessly to get an education, had made him resolve that his children should have a good education no matter what sacrifices were involved. Western Reserve University was first considered. It was a fine college; it was in Cleveland; the girls could live at home; the expense would be slight; most of their classmates were going there--such were the advantages set forth by...
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...Ethel’s Chocolate Lounges 1 Ethel’s Chocolate Lounges Jose Echavarria Strayer University Professor Phil Campos Marketing 100 Ethel’s Chocolate Lounges 2 Ethel is owned by Mars Incorporated and was named after his mother. Mars opened Ethel’s chocolate lounges in the Lincoln Park neighborhood of Chicago in April of 2005. Mars organization may prove to be a very excellent marketing strategy to boost the sales of chocolate. The Lounge will cater to the female and male consumer. The male gender will be in search of sweet treats for their wives and girlfriends for special events. Male gender will visit the shop to make a purchase for somebody special. Describe the type of consumer buying decision that best describes the choice to indulge at Ethel’s . The Mars brand is very popular and has produced familiar products for alot of years. M&M’s is a Mars chocolate that is well known and well liked by many around the world. . However, it's the extensive decision that will support the chocolate lounge. Interested constomers will take there time to research the new product in order to make an informed decision. Ethel’s Chocolate Lounges 3 Discuss the factors that influence a consumer to spend money and time at Ethel’s. There are several factors that would influence a consumer to spend money and time at Ethel’s Chocolate Lounge; they include environment, type of product, and exclusivity. The first factor is the attractiveness of the lounge with the over-stuffed...
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...Discovering the Past In the documentary, Heir to an Execution, Ivy Meeropol tries to find out if her grandparents, Julius and Ethel Rosanburg, were actually guilty of treason as alleged. Throughout the film, Ivy, who was the main character and also the film’s director, met with many people who knew her grandparents and had firsthand knowledge of what had taken place. Engaging with these individuals ultimately played an important role in guiding her in the discovery of the details surrounding her grandparents’ treason conviction which ultimately resulted in their being put to death. Julius and Ethel Rosenberg had two sons. Michael was the oldest son and Robby was the youngest. While Robby played a role in the film, the two main characters were Michael and his daughter, Ivy Meeropol. For this reason, I chose to compare and contrast Michael and Ivy. The similarities between both Michael and Ivy were that they were directly related to Julius and Ethel...
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...lasted longer than the Red Scare that followed the Bolshevik Revolution. It was known as “McCarthyism” after Senator Joseph McCarthy, who made himself famous in 1950 by claiming that large numbers of Communists had wormed their way into the United States. The second Red Scare outlasted McCarthy (Red Scare). Both of these sources are part of this second Red Scare. The Rosenberg’s, Julius and Ethel, were arrested in 1950 (charged with espionage). Julius was a member of the American Communist Party and he was arrested in July, and Ethel was arrested a couple of...
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...easily able to “impose their more stringent ideological criteria” over the entertainment industry. Based upon your reading, do you think Ethel Rosenberg was guilty and deserved the death penalty? No, I do not believe that Ethel Rosenberg deserved the death penalty. The fact the Rosenbergs were the only two American Communists put to death seems questionable. There never was clear evidence that Ethel had been involved in Julius’ affairs. I am not saying that she was not guilty, because she was Julius’ wife, but her brothers flat out lie is family treason as presented here: “Ten days before the start of the trial of the Rosenbergs the FBI re-interviewed David Greenglass (Ethel’s brother). He was offered a deal if he provided information against Ethel Rosenberg. This included a promise not to charge Ruth Greenglass (David’s wife) with being a member of the spy ring. Greenglass now changed his story. In his original statement, he said that he handed over atomic information to Julius Rosenberg on a street corner in New York. In his new interview, Greenglass claimed that the handover had taken place in the living room of the Rosenberg's New York flat. In her FBI interview Ruth argued that "Julius then took the info into the bathroom and read it, and when he came out he told (Ethel) she had to type this info immediately. Ethel then sat down at the typewriter... and...
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...MAED Capstone EDU 695 Ethel Stanford Instructor Kathleen Lunsford December 6, 2014 MAED Capstone Title | Holocaust Web Quest: Evaluation and Citations | Grade | Level: 7 | Type of Lesson: | Flexible Collaboration Continuum | Area Topic | Moderate Content Area: Language Arts Content Topic: Diary of Anne Frank Unit | Standards for the 21st-Century Learner | | Skills Indicator(s): | 1.1.5 Evaluate information found in selected sources on the basis of accuracy, validity, and appropriateness for needs, importance, and social and cultural context. | Responsibilities Indicator(s): | 11.3.1 Respect copyright/intellectual property rights of creators and producers. | Dispositions Indicator(s): | 1.2.4 Maintain a critical stance by questioning the validity and accuracy of all information | Self-Assessment Strategies Indicator(s): | 1.4.1 Monitor own information-seeking processes for effectiveness and progress, and adapt as necessary. | Scenario: | In two sessions, this lesson is designed to teach students how to evaluate and cite information gathered from web sites related to the study of the Holocaust. The lesson reinforces the concept that not all resources are reliable and useful and that all sources must be cited to avoid plagiarism. The lesson is part of a language arts unit on The Diary of Anne Frank, and it teaches research standards as they are imbedded in the literature content. The teacher will be responsible...
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...Ethel’s Chocolate Lounges Tim Professor Melanie A. Robinson MKT 100 – Winter/2012 January 23, 2012 Question #1 – Describe the type of consumer buying decision that best describes the choice to indulge at Ethel’s. When faced with making decisions on what to buy, when to buy it, and where to make the purchase consumers use three decision making techniques routine response behavior, limited decision making, and extensive decision making. Of these three choices, the one that best describes the choice to indulge at Ethel’s Chocolate Lounge would be Routine Response Behavior. Routine Response Behavior is described a type of purchasing scenario whereby the purchaser of a product or a service has past experience with purchasing it and can automatically make a decision to purchase again, usually sticking with a particular brand (para-phrase book). The decision to purchase chocolate is something very familiar with most consumers as we have been consuming and purchasing chocolate or chocolate flavored delights for as long as we can remember. The first spoon full of ice cream as an infant, trick-or-treating as a young child, Easter, and (last but not least) Valentines Day has turned many of us into connoisseurs. We know what we like and only need to see the “Now Open” sign so we can belly up to the bar. Question #2 – Discuss the factors that influence a consumer to spend money and time at Ethel’s. Their are four factors that influence a...
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...numerous interest groups that exist today. Interest groups target both major and minor issues, using all of their resources to sponsor or overpower the groups' concern. Interest groups are composed of a limited range of the body of voters who have a great stake in the issues that their group supports. It is made clear and evident which issues their group supports. Resources are used in an attempt to make their interests public policy. Interest groups are persistent; they do not give up until they succeed and they lobby congress, take legal action, and attempt to influence election results in order to benefit their cause. One such political interest group is the AARP (American Association of Retired Persons). Founded in 1958 by Ethel Percy Andrus PhD, a retired educator from California based in Washington DC, the AARP has been successful in recruiting members and achieving many of its goals of creating better benefits and protections through legislation, that aid retired persons age 50 and over. By utilizing advertising tools such as television, radio, and the media, the AARP has proven itself to be a serious...
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...Skill Level 1 The Amistad Trials A: With the Amistad Trials, there were no names mentioned for the defendants but there were fifty-three black men that were on board the Amistad that had managed to free themselves from their chains. They found a knife in the hold and they used it to take command of the ship and murdered the captain. http://www.hlla.com/reference/lawinamerica.html B: The fifty-three Africans were arrested on charges of murder and piracy, and they were taken and held in the county jail in New Haven, Connecticut. http://www.hlla.com/reference/lawinamerica.html C: The judge stated that the United States did not have jurisdiction over the murder and piracy charges because the offenses occurred in a Spanish ship, sailing in Spanish waters. They only gave this ruling because the Africans didn’t speak English. Once the Africans found an interpreter and told their horrific story to the judge. After that, the judge ruled that the Amistad Africans were "born free and ever since have been and still of right are free and not slaves." The United States attorney filed an immediate appeal, and the case of the Amistad was destined for the United States Supreme Court. http://www.hlla.com/reference/lawinamerica.html Charles Manson Trial A: With the Charles Manson Trails, there were the four defendants of Charles Manson, Patricia Krenwinkel ("Katie"), Leslie Van Houten and Susan Atkins (aka Sadie Mae Glutz) http://www...
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...Julius was a member of the American Communist Party (charges of passing atomic secrets to the Soviet Union) and he was arrested in July, and Ethel was arrested a couple of months later. Their trial became a big public event and their execution in 1953 made them a public display for the American people. Many people argued that Julius was innocent during the sentencing and the trial but years later people argue that they were not innocent. It’s still a huge discussion to this day. The one source is a picture of Ethel and Julius and the other is a testimony by Ruth Greenglass(Ethel’s sister in-law). David Greenglass(Ethel’s brother) and Ruth Greenglass helped send Ethel and Julius to the electric chair with their testimonies. The fear of Communism and the Cold War and the paranoia surrounding it in America, sealed the fate of Julius and Ethel...
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...Europeans expanded on that idea and developed solid chocolate treats that sold in upscale boutiques. Lacking the resources and economy of established continental, bootstrapping American settlers pioneered the development of cheaper chocolate bars for the masses. Centuries have passed, however, and the American palate has tired of the taste of mass- produced chocolate. The U.S. chocolate industry has experienced growth of less than 3 percent since the turn of the millennium, and the lack of industry innovation has left a bad taste in chocolate purveyors’ mouths, too. Enter Ethel’s Chocolate Lounges, named in honor of the matriarch of the Mars family, who founded the candy company with her husband Frank in 1911. Ethel M is owned by Mars Incorporated and was named after the mother of Forrest Mars. Mars opened Ethel’s chocolate lounges in the Lincoln Park neighborhood of Chicago in April 2005. When buying products, particularly new, consumers generally follow the consumer decision- making process. Below is a diagram showing the process of decision-making. Describe the type of consumer buying decision...
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...Loyalty: Fact or Fiction Loyalty becomes a luxury in times of hardship. Some have an overwhelming amount, while others seem to run out like they never had it in the first place. Like dust, loyalty can be everywhere, yet be brushed away with a single breath. Loyalty is a gift, but it isn’t neverending. Although to some characters in BW and LotF loyalty isn’t a choice, to others it is valueless. ` Each character has a part to play and a loyalty to someone: King Hrothgar to his kingdom, the Thanes and Beowulf to the King. When Grendel came to terrorize Heorot Hall, King Hrothgar knew the chaos being wreaked would affect his kingdom and disliked the idea of burdening anyone else with that amount of grief (Beowulf 473-476). His loyalty couldn’t protect the people he lived to rule and keep safe. Despite the years of attack, Hrothgar’s loyalty never faltered. The King’s fighters faithfulness didn’t either. They “would pledge themselves to protect Heorot” but “day crept in over each empty, blood-spattered bench...the floor...slick with slaughter” (Beowulf 482-487). Their loyalty was strong, but it didn’t provide them the power they needed to defeat the monster plaguing their lands. Beowulf, an acclaimed hero and seen “boltered in the blood of enemies”, vowed that he’d do everything in his power to keep the kingdom alive and united (Beowulf 418-420). Beowulf didn’t stop to question his allegiance, and the whole kingdom was grateful. But not everyone had such unquestioned loyalty. When...
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...UNIVERSIDADE FEDERAL DE MINAS GERAIS FACULDADE DE LETRAS COMTEMPORARY WOMEN’S WRITING PROF. DR. SANDRA ALMEIDA ANA PAULA RAPOSO Women we know: a biographical critical analysis on Unless by Carol Shields Belo Horizonte 2013 Sumário Introduction 3 Men and Women 4 Writers and Readers 7 Goodness 9 Mothers and Children 10 Referências 13 Women we know: a biographical critical analysis on Unless by Carol Shields Introduction Unless is the last novel written by Carol Shields, before she passed away of breast cancer in 2003. The novel is structured in a first person narrative; the narrator is Reta Winters, a 44-year old writer and translator. Throughout the narrative, the reader follows a linear chain of thoughts by Reta on the central theme of the novel, which is her quest to find out why her daughter Norah decided to drop out of university and live on the street with a sign on her chest written "Goodness". The essay will be developed through research in primary sources – interviews – in order to analyze Carol Shield’s work using mostly, but not only, her own concepts and reflections on Literature, writing and being a writer, and composition process of Unless. Many scholars have made researches on the novel, especially about language resources, metafiction and gender issues. The most cited work is Nora Foster Stovel’s ““Because she is a woman”: Myth and Metafiction in Carol Shield’s Unless”. By investigating her compositional...
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...University – White Marsh Campus Anyone who loves to taste the sweet blends of chocolates find it hard to just find the perfect chocolate. It is almost difficult to decide when there are several distributors trying to lure customers to their stores and taste what they have to offer. From the true lover to the part-time lover everyone is looking for the best chocolate and at the best prices. Yes, we would like to get the best chocolates for Valentine’s Day, Anniversary, or birthday; however, Ethel would want to take into consideration a few factors when operating her business. For Ethel, she had to take into consideration that during the period of 2002 to 2004 chocolates sales soared by twenty percent. Even though the figures were from a period well noted for sales, Ethel would still have to take into consideration – Who would be her competition? The competition factor comes from the likes for Godiva and Starbucks and Ethel knows in order to be successful she will have to do her research well. Ethel’s first choice was her decision as to where the store would be located; so she chose, Chicago. Chicago is known for the purest of chocolate loves because they hold The Chicago Chocolate Tours which attracts any chocolate lover. These tours are going on all year long and there are plenty of things to do, you will not be bored. A Chicago Chocolate Tour is a fun and educational 2 1/2-hour guided walking and tasting...
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