...LUSH COSMETICS EXPOSED: UNNATURALLY GOOD. 2 Abstract Lush cosmetics is a company that allegedly stands for its ethics. They represent themselves as activists for animal rights and planet Earth, and claim to use only fresh and “safe synthetic ” ingredients. Lush emphasizes its dedication to the planet and its support for animals and other humanitarian causes, often. Their ideas about what is safe, humane, and ethical, however, differ from those whose activism is altruistic rather than exploitative. An important factor discussed in Lush's success are its Lushies, as the company calls them, the consumers of Lush cosmetics, who belong to a significant subculture in society: the ignorant but eager, they want to belong, and in this desire, have kept Lush alive. Also included is a SWOT analysis of the company, an explanation as to how Lush has failed to grow from its Corporate Social Responsibility, (CSR), followed by the cosmetics industry's part in globalization and the company's contributions to sustainability. Keywords: cosmetics, ethics, safe synthetics, CSR, globalization, sustainability LUSH COSMETICS EXPOSED: UNNATURALLY GOOD. 3 Lush Cosmetics Exposed: Unnaturally Good. Lush is a funky cosmetic company geared toward college kids and aging hipsters. With their “cool” layouts, aesthetics of bright colors with black and white captions and headers written in a rebellious but playful font, cause-centered mission statements galore...
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...PEST analyze of cosmetics business in China. In order to reserve the objectiveness of value judgment, simultaneously, to give effective advice to the company which we selected before, we decided to use PEST to analysis environment in cosmetics industry. P “P” means political. Generally, politics will give great impact on firms’ activities. The factor includes political institution, policy and law. These elements usually influence company’s operation, thus, the enterprise should pay attention to several issues bellow: * Whether the political environment is stabilizing? * Will government policy influence laws that regulate or tax your business? * What is the government's position on marketing ethics? * What is the government's policy on the economy? * Does the government have a view on culture and religion? * Is the government involved in trading agreements such as EU, NAFTA, ASEAN, or others? While, are there any unveil fresh policies which will affect cosmetics industry in China? First, let’s focus on import tariff. Cosmetics general trade import tariff rate: 1. Lip cosmetics common tariff rate is 150%, most favored nation customs tariff is 10%, value added rate is 17%, the consumption rate is 30%. 2. Eye ophthalmic cosmetics common tariff rate is 150%, most favored nation customs tariff is 10%, value added rate is 17%, the consumption rate is 30%. 3. Point to (foot) armour cosmetics common tariff rate is 150%, most favored nation customs...
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...assignment in which she had to train a steer. During her time there, the researcher noted that many dairy cattle had their horns removed as calves. While the researcher did not know the procedure that was followed to dehorn these calves, the textual analysis did not show the procedure in a good light. During textual analysis, the researcher examined sources on topics related to cosmetic and convenience surgeries in animals. To find sources, the researcher searched relevant topics in West Virginia University’s library database. Once search results appeared, the researcher examined those sources that appeared to be the most up-to-date and thorough. The researcher also...
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...Business Coursework Corporate Social Responsibility: With reference to your own research, do you think that the ability of a business to act successfully in a socially responsible manner is mainly determined by the products it produces? 1963 Corporate Social Responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as that of the local community and society at large. This simply means that a company gives back that which it has taken from the environment, workforce and society. There are many ways by which a company can behave in a socially responsible way, for example: using recycled products, making sure their products are fair trade (fair trade is paying workers with a wage enough for them to have a comfortable life so that they can survive, customers usually do not mind paying extra for these products) or giving donations to charities etc. “Companies with a defined corporate commitment to ethical principles do better financially than companies that don’t” – DePaul University 1997 A company behaving socially responsible is a relatively new phenomenon, in the past many companies did not care about their staff, economy and environment as long as the business was making profit and expanding, which is still the main objective for many companies today, but through a socially responsible way. The main objective for most companies...
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...How Personal Can Ethics Get? BUS 520 Leadership and Organizational Behavior May 2, 2011 Ethics, morals, trust and honesty are things that companies look for in a potential employee, managers or even supervisors. The main question is are they practicing what they are preaching. In my opinion, there are successful companies around the globe, but I GUARANTEE that they did not get to that type of recognition or success by being ethically correct. Many CEO’s, VP’s and execs do what ever it takes by any means necessary to make it to top and stay there. Whether it be stepping or stabbing people in the back or just flat out running over someone. That’s just how the business of surviving is, whether it be corporate or not. To some people ethics really mean something, but to others its just another word in the dictionary. Discuss the ethical concepts and dilemmas that are facing Valerie? Valerie Young is a marketing manager at an international cosmetics/fragrance company in Chicago. In her time working there, things have changed dramatically in ways that have affected her and her department. Not only did her company downsize but also her relationship with her boss became very discomforting after she discovered things company things related about him. She felt very unethical by not discussing things to someone about her discoveries but at the same time she did not want it to affect her any worse than it already has nor did she want to affect her already downsized department....
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...Should CSR be used as a Marketing Tool by Producers in the Cosmetics Industry? ABSTRACT The purpose of this paper is to prove that CSR can be used as a positive approach in the area of marketing and promotion, particularly in the cosmetic industry. The paper substantiates this hypothesis by drawing on theory from scholarly articles and literature and analysing data from annual reports. A portion of the research is dedicated to the Body Shop, based on analysis of their annual reports, as well as the reaction of different stakeholder groups based on several literatures. The paper finds that there are positives and negatives in using CSR and promoting it using marketing depending on the consumers’ perceptions. It also finds that there exists an information asymmetry between producers and consumers in terms of CSR for their products. The paper supports previous ideas that CSR is useful in benefitting the company brand and value and that it can also be used to influence a consumer’s purchase decision of the cosmetics. INTRODUCTION In conceptual theory, CSR is how a company incorporates “social, environmental and economic issues into their values and business operations in a transparent and accountable manner” (FAITC, 2012). In simple terms, CSR is the actions that a company undertakes or doesn’t undertake during their business functions to benefit society and their stakeholders. There are many arguments for and against CSR and also differing views on whether it actually “pays”...
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...CHAPTER 1- INTRODUCTION- The fascination of Indians for fair skin is well known. As several social commentators have pointed out, if there is any doubt about this, then people could just take a look at the matrimonial column of any newspaper. The preference for fair (or gori in the vernacular) brides screams at you from such columns. Social commentators go on to say that this preference is perhaps a hangover from the British colonial days, when the ruling colonizers, who were fair-skinned, had a higher status than the darker-skinned locals. Several social gatherings, clubs etc. were earmarked as being 'for whites only'. Perhaps the long years of colonial occupation have ingrained this fascination for white skin in the psyche of Indians. Or perhaps it is the fact that the traditionally higher castes in the country were of a somewhat fairer complexion than the lower castes. India Today, a popular magazine which did a story on fairness creams, mentioned that even the gods supposedly lamented their dark complexion as in a myth in which the popular dark-skinned god Krishna sang plaintively, 'Radha kyoon gori, main kyoon kala?' (Why is Radha so fair while I am dark?). The feature also mentioned that the ancient Ayurvedic sage Charaka wrote thousands of years ago about herbs that could help make the skin fair. This is what Sudarshan Singh, a brand manager with Nivea, has to say: 'Whitening emerges as the prime need. Since Indian men spend a lot of time outdoors, they desire to reverse...
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...Critical 500 Is it ethically acceptable for companies to kill and injure animals in the process of testing products? There tends to be three sides taken amongst this argument. Side one involves people that believe that an animal life does not compare to that of a human life and therefore it causes no problem to test any product we may have on animals if it benefits the consumer, side two which consists of the opposing argument to this, consists of the people who are against animal testing and believe that it is cruel and unjust and no matter the situation cannot be justified. Finally the third argument is the middle ground which embodies both points from the for and against argument of animal testing, they say that animal testing is cruel however sometimes it can be justified if the pros out way the cons such as in medical product development. Animal testing has and will always be a hotly debated topic one reason for this is because of the money it brings to the economy. “Animal research is a multibillion-dollar industry. Much money can be made by researchers and their institutions, those that supply animals and equipment for experiments, and companies that sell products tested on animals.”( Yarri, Donna, 2005) It is unlikely that the people involved in animal testing are going to want to use more costly methods of experimentation because of the “rights” of animals and therefore will argue the point that animal research is justified. Another point that may be argued by...
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...Therefore, business companies need to pay more attention to the business ethics. What is more, ethical business is study of business behavior which promote human welfare and the good( Wikipedia).And in business companies, there are some advantages and disadvantages when they behave in an ethical way .However, there are more advantages than disadvantages in such ethical business companies. First of all, let is talk about some advantages. In recent years, one of the most important problems ‘international managers facing today is the ecological impact of industrialization around the world’ (Caliskan, 2010, p49)Therefore, the environment problems were focused by many organizations. However, an ethical business company must follow the environment friendly policy. Here is an example below. Barclays Hire Cycle sharing scheme, which can save energy. In that way, if using cycles instead of cars, there are no worries about fuel and oil resources to damage the environment and caused pollution. What is more, the company plays the social responsibility for civil society which means it is not just focus on profit, it also include the environment. Another advantage is an ethical business company can build image and loyalty of the company and better employee motivation and recruitment as well. For example, The Body Shop will not sell products which contain ingredients test on animals for cosmetic purposes. In such moral way, The Body...
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...Introduction Ethics in business are easily ignored by potential entrepreneurs as they often are faced by other issues and priorities while working towards bringing up new business ideas, marketing and considering financial matters. However, ethical behavior conducted by any business carries huge influence on its existence, operations and public image. They can create goodwill for any business in the market boosting its revenue promising a bright future. While on the other hand breaching or ignoring the same business ethics can do more harm and may lead to a market failure and company closure. Ethics play an important role not only while initiating a business but also when it faces issues like that of defective products. The following report will highlight the role of ethical behavior in management of defective product by taking a real example of Breast Implant manufacturing company which had to dissolve following the product failure in the market. This report will discuss the chain of issues that led to the defects and will draw a contrast and a conclusion based upon how PIP behaved ethically in order to deal with such burning issues. Background of the Company Poly Implant Prothèse (PIP) A French company started in 1991 that produced breast implants. 2000: Implant sales in USA halted by an FDA launched moratorium on silicone implants. 2001: PIP began to use unapproved in-house manufactured industrial-grade instead of medical grade silicon in the majority of its implants...
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...Abstract This paper will explain the history, business approaches, management, and marketing of Eastman Kodak and Fujifilm. The paper will compare and contrast the approach to management that each company has pursued in order to embrace innovation. Determine what other management differences have impacted the relative success of Kodak and Fujifilm. Evaluate each company’s approach to ethics and social responsibility and the impact those approaches have had on each company profitability. Discuss the extent to which management of both companies adapted to changing market conditions. Look at three ways any company could build in flexibility to back up its decision-making process in order to adapt to changing market conditions. Describe the history and core of each company. In 1881, Eastman Kodak was first introduced into the business world in 1881 as the Eastman Dry Plate Company in Rochester, New York. George Eastman was the founder and was the first to demonstrate a gelation dry plate versus a wet plate that was used for photography. The company changed its name to the name we all know in 1888, which is Kodak and then a new camera was sold to the public with the brand name. In the beginning Kodak was able to keep up with the changing times and keeping up with technology. They were able to develop new and easier methods to use film development, cameras, printers, and health imaging units until the digital age began. In 2012, Kodak entered Chapter 11 bankruptcy because...
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...A Role of Ethics and Social Responsibilities in Management. Ethics can be defined as a process of evaluating actions according to moral principal of values(A.Alhemoud). Throughout the centuries people were trying to choose between profit and moral. Perhaps, some of them obtain both, but every time it could have roused ethical issues. Those issues concern fairness, justice, rightness or wrongness; as a result it can only be resolved according to ethical standards. Setting the ethical standards for the way of doing business in corporation is primarily task of management. Corporations have to maintain the same standards as an individual person and, in addition, corporations, as organizational units, have their own social responsibilities toward customers, employees and society. However, any business should keep it's original purpose of functioning - making profit. Balancing the traditional standards of profitability and burden of social responsibilities is not an easy task. In recent years it has been a trend of setting standards of corporate ethics according to high degree of morale. To be able to keep the ethical standards management must follow the law. However, there are some complications in enforcing it. The law affects and is affected by social forces and prevailing ethical standards. "Although the law can codify societies ethical ____________________________________________________________ ____________ Alhemoud, Ali " Management Ethics is Smart Business." ...
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...The Body Shop Cosmetics: Evaluating The Influence of Social Media in the Business of Socially Conscious Cosmetics Mbalia Albatul Kamara CAPELLA UNIVERSITY MBA60004 Introduction The cosmetics industry persists because of the female demographics’ need for and quest for a youthful appearance. Thus the use of the Internet to advertise a company’s products and share information with its consumers has made the business industry very accessible to people around the globe. And it has also influenced the means to which companies market their products and communicate with their customers. As such there is no truer industry where digital communications and social media interactions between the customers and their preferred brand is of utmost importance than within the cosmetic industry. According to Richardson, Gosnay and Carroll (2010), E-marketing allows companies to more specifically attract new customers, to adapt to the needs of their customers and most importantly strengthen their brand and reinforce the relationships with existing and new customers. Therefore access to social networks such as YouTube, Facebook and twitter has broaden the scope for digital interactions; these networks allow companies to build their own fan pages for customer interactions where they can ask questions, give feedback, and comment on the company’s activities (Schmidt & Birkhoff, 2013). This paper will examine the cosmetic company: The Body Shop (TBS) and explore the efficacy of...
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...Your AccountCookie InfoHelpContact Us ------------------------------------------------- Top of Form Bottom of Form בחר שפה▼ Order online anytime - Need help? Call 0115 966 7955 * UK Essays * About Us * ------------------------------------------------- * ------------------------------------------------- * ------------------------------------------------- * ------------------------------------------------- * ------------------------------------------------- * ------------------------------------------------- * Services * ------------------------------------------------- * ------------------------------------------------- * ------------------------------------------------- * ------------------------------------------------- * ------------------------------------------------- * ------------------------------------------------- * Guarantees * Offers * Prices * ORDER * Essays * Dissertations * Coursework * Assignments You are here: UK Essays » Essays » Management » International Marketing Strategies Of Loreal International marketing strategies of l'Oreal The essay examples we publish have been submitted to us by students. The essays are the students' work and are not examples of our expert essay writers' work. READ MORE ------------------------------------------------- Top of Form Bottom of Form Get a quote for...
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...Abstract This paper will explain the history, business approaches, management, and marketing of Eastman Kodak and Fujifilm. The paper will compare and contrast the approach to management that each company has pursued in order to embrace innovation. Determine what other management differences have impacted the relative success of Kodak and Fujifilm. Evaluate each company’s approach to ethics and social responsibility and the impact those approaches have had on each company profitability. Discuss the extent to which management of both companies adapted to changing market conditions. Look at three ways any company could build in flexibility to back up its decision-making process in order to adapt to changing market conditions. Describe the history and core of each company. In 1881, Eastman Kodak was first introduced into the business world in 1881 as the Eastman Dry Plate Company in Rochester, New York. George Eastman was the founder and was the first to demonstrate a gelation dry plate versus a wet plate that was used for photography. The company changed its name to the name we all know in 1888, which is Kodak and then a new camera was sold to the public with the brand name. In the beginning Kodak was able to keep up with the changing times and keeping up with technology. They were able to develop new and easier methods to use film development, cameras, printers, and health imaging units until the digital age began. In 2012, Kodak entered Chapter 11 bankruptcy because...
Words: 2080 - Pages: 9
