Yousafzai’s message appeals different aspect of ethos, pathos and logos modeles. First of all, as we know, the first challenge any speaker faces is to establish their ethos, their credibility to speak. For this speech Yousafzai wished to establish herself not as a victim of violence, but as a champion against it. “….it is an honor for me that today I am wearing a shawl of the late Benazir Bhutto.” We sometimes speak of somebody “putting on the mantle” of a hero, but this is the first time I can recall somebody literally wearing the mantle. The mantle of a female Pakistani leader, a champion of education, assassinated by terrorists. Furthermore, the mantle of a woman who had spoken at the UN, and would have been known by many of those in the