Howard’s strong diction appeals to ethos and pathos by emphasising her argument to the audience that family is substantial for the prosperity of a person. Howard employs strong diction when she says, “Even if your solitude is elected and ebullient, you still cannot do without a clan or tribe” (Page 1). Her complex diction appeals to ethos by displaying her intelligence, hence proving that she is a credible author. The reader will believe her and be more persuaded by her due to her apparent education. Similarly, Howard's strong diction conveys her beliefs about the function of a clan. Throughout her piece, Howard employs the words, “clan”, “tribe”, ‘’’ patriarch”, “blood”, and “family” interchangeably. The purpose of this varied diction is