1. What specific cultural problems has Disney experienced when communicating with external audiences (stakeholders such as the public, consumers, local community, etc) in France? Keep in mind a firm communicates not only with its (verbal) marketing messages but also with its products and services it launches in the market. List and explain. Disney when first arrived in Paris was concerned about different cultural problem. First of all with the location Paris become the site of the new Disney because of its location central and lots of people in less than two hours by car or plane.

After getting implemented Disney had to face several problem due to consumers, most of them were coming from Europe and France, and all of them were different than what they were used to in Japan or US.
For example we can site the problem they had to face with breakfast, they were told than French don’t eat breakfast, which was false, and French doesn’t only eat baguette but also different food at breakfast, and all the rooms were too small. Also with the food they were only proposing one type of sausage, a French one, and then German and Swiss start to complain because they couldn’t find their home food. In an other hand French like to drink a glass of wine with their meal in general, and alcohol was forbidden in the park. (VINCENDON, 2014)
French are respecting the rules and take their holidays in August for the most part of them; as well they will not skip school to go at Disneyland as American do, that was a mistake of Disney. However the price of hostel as much more expensive than it should be. Moreover pet are part of the family, and it’s not possible to leave them alone at home for holidays, they had to create a place for them in the park.
In the park view several mistake had been made, for example there were no French characters, they were not enough details in the park, for French, in the castle Disney build …
Moreover Disney was expecting people to stay three days in the park, when French only stay two days, they also didn’t put special prices for staying longer in the park.
According to stakeholder, the main problem was how they create the park, and the question of the initial financing plan, which was mostly based on “US-Style free market financing”, where index are not the same, and bank were not really optimistic about it. (La Poste, 2007) 2. What specific cultural problems has Disney experienced when communicating with its internal audiences (employees, management, etc.) in France? List and explain. Disney had to face with managerial issue, in their Euro Park also. First of all the French system is different than in United States. Employees are lets more free in France. In fact one of the first point was the problem of Cast members, who had a lot of pressure and were not able to do what they want or to take initiative. Moreover the system of hierarchy was really difficult and tough for employees. They were part of a big machine.
Another point was for women they were not allowed to put redder nail polish, which had been changed after. For men they had to be shaved and face clean, which is not in French custom, but Disney decided to stick to this rules.
In consequence for a certain period of time a scandal was in France with Suicide employee in the Disney Park, this creates a lot of polemic, which didn’t help the Park also. (VINCENDON, 2014) 3. Can you describe Disney’s organization culture when entering the French market? (i.e., can you say something its mission statement, about Disney’s values, etc)?. What role does ethnocentrism play in the story of EuroDisney’s launch? At the beginning, in 1992 Disney didn’t do any specification of their park, they took exactly the same than they already did, for example in California. Everything was under a the American dream, or the Disney dreams. When they arrived they realised that the price of tickets and hostel were too expansive for French, so they divided the price by 25% in average in order to attract new costumers. They also made employees more smiling and friendly, especially first line workers, the one who were directly in contact with costumers.
They changed the name of the park to be sure that it will suit to French people, and to give him a really identity Instead of EuroDisney, they called it, Disneyland Paris. (Chesneaux, 2003) 4. How did Disney management use their experience in France in their subsequent international efforts in other parts of the world? Specifically, what went wrong and what went right in Hong Kong and why?
In Hong Kong, the problem was different, due to the numerous years of communism, and against America, Disney cartoon were prohibited. In consequence Disney had first to get the future costumers use to their characters. Moreover they try to integrate in the park some traditional way of thinking and culture. In order to accept it, they build the park with the method of Feng shui, to be sure that everything is in the right lace at the right moment, to be sure that costumers will enjoy it. Thank to that, they opening date was set up, by this method, and all the floor were build without a number 4 in it, which is an unlucky number in Chinese culture. One of the problems after the opening was that the park was to small compare to the others and people were disappointed because of coming from very far, and were not enjoying enough different attractions. Disney even integrates the traditional Chinese temple, and costumes in the park. They also integrate different cast member who were able to speak Chinese and Mandarin, everything was write in these both languages and also in English.
In fact the Honk Kong park, was less a problem at his creation than the French one, due to improvement and they were learning from their mistakes they did in Paris.

References :

Chesneaux, V. (2003, January 15). Une Socio-Anthropologue dans les coulisses de Disneyland Paris. Consulté le May 5, 2015, sur Socio Anthropologie: http://socio-anthropologie.revues.org/36#tocto1n3

La Poste. (2007, November 16). Le marketing de l’expérience, levier du redécollage de Disneyland Paris. Consulté le May 5, 2015, sur La poste: http://www.laposte.fr/lehub/atelier,206

VINCENDON, S. (2014, October 19). Disneyland Paris, le paradoxe de Mickey. Consulté le May 5, 2015, sur Liberation: http://www.liberation.fr/economie/2014/10/19/disneyland-paris-le-paradoxe-de-mickey_1125221