...objectives Determine research design Identify information types and sources Determine methods of accessing data Design data collection forms Collect data Analyze data Prepare and present the final research report Differences between managers and researchers ü ü Custom marketing research should begin with a thorough problem definition. Managers’ and researchers’ backgrounds differ markedly. Area of difference Organizational Position Responsibility Training Disposition toward knowledge Research motivation Line To make profit General decision making Wants answers to questions To make symptoms disappear ü ü Despite their difference, managers and researchers must develop a working relationship. The manager and researcher should develop a partnership. To find the truth Managers Staff To generate information Technique applications Wants to ask questions Researchers Research brief A research brief is a document prepared by an organisation commissioning research. Typically it contains the following sections: 2 ü ü ü ü ü ü ü Background Rationale Budget Timescale Objectives Methods Reports Hague (2004) suggest using a series of questions as a framework in order to make sure a through brief. ü ü ü ü ü ü ü ü ü These are: Why do this research? What action will be taken when the research is completed? What has caused this problem or led to this opportunity? Who are the target groups for the research? What specific information is needed from the research? What is the proposed...
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...Studies 1.2 1.3 2 SYLLABUS AIMS The syllabus is intended to lead to courses that will encourage students to: 2.1 2.2 Understand and appreciate the nature and scope of business and its role in society; Develop critical understanding of organisations, the markets they serve and the process of adding value. This should involve consideration of the internal workings and management of organisations and, in particular, the process of decision making in a dynamic environment; Be aware of the economic, environmental, ethical, governmental, legal, social, technological etc issues associated with business activity; Develop skills in: decision making and problem solving in the light of evaluation, the quantification and management of information, where appropriate, effective communication, entrepreneurship. The emphasis should be on the application of concepts and issues to the local context where appropriate. 2.3 2.4 2 ASSESSMENT OBJECTIVES Candidates are expected to demonstrate the following skills: 3.1 3.2...
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...ABE Level 5 Diploma Unit Title: The Business Environment Learning Outcome: 1. Understand the significance of the environment on business activity. Please note that the content of this Lecture Guide is listed in its recommended teaching order, rather than in numerical order. Indicative Content: 1.1.1 Explain the business organisation as a transformation process: • Business organisations undergo a transformation process from inputs into outputs, using physical inputs plus finance and skills to produce both goods and services. • Use examples from both manufacturing and service sector organisations to illustrate the process. 1.1.2 Describe the different ways in which a business may structure its activities: • Organisational structures can be based on the functions of the organisation, its product ranges, or geographical regions. Alternatively some less hierarchical organisations may use a matrix structure, especially if the firm is project based. 1.2.1 Discuss the complexity, volatility and uniqueness of an organisation's environment: • The organisation in its environment has to face a wide range of internal and external influences which affect business activity. • The immediate or operational environment interacts with suppliers, competitors, the labour market and financial institutions. • The general or contextual environment consists of economic, political, legal, and social factors. Each functional area of the organisation may be affected. • Whilst organisations have some...
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...network services first enter Malaysia in the early 1990s during the management of former Prime Minister, Tun Dr. Mahathir Mohamad. The network service which perceived to be some kind of policies that may favor the political supporters was not accepted by some parties. Hence, the service was constraint to gain acceptance by public and did not had any improvement. After the Asian financial crisis which hit Malaysia on year 1997-1998, a new era of market was transformed. A standalone policy and regulatory body known as the Malaysian Communications and Multimedia Commission (MCMC) was formed to bring new length of transparency and public liability to technology sector administration. Since then, broadband connections were widely spread in the market. For example, 1700 broadband connections were provided in approximately 800 libraries and expanded to public location where Internet can be found at most towns. As the government keep pushing toward the development of a broadband society, a large total number of broadband connections of all kind increases from 19,000 to over 200,000 in year 2002. While in year 2004, the government determines to set an amount of RM 800 million to build and improve broadband connectivity at countryside and outskirt. As Malaysia pushing ahead to create a broadband society, broadband service provider can grab this opportunity and promote the service to the consumer. Malaysia has been continuously proving itself as central place for Information Technology...
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...phenomenon to clarify the doubtful facts and to correct the misconceived facts. Research is the organized and systematic inquiry or investigation which provides information for solving a problem or finding answers to a complex issue. Research in business: Often, organization members want to know everything about their products, services, programs, etc. Your research plans depend on what information you need to collect in order to make major decisions about a product, service, program, etc. Research provides the needed information that guides managers to make informed decisions to successfully deal with problems. The more focused you are about your resources, products, events and environments what you want to gain by your research, the more effective and efficient you can be in your research, the shorter the time it will take you and ultimately the less it will cost you. Manager’s role in research programs of a company: Managing people is only a fraction of a manager's responsibility - they have to manage the operations of the department, and often have responsibilities towards the profitability of the organization. Knowledge of research can be very helpful for a good manager. [pic] Question 2: a. How do you evolve research design for exploratory research? Briefly analyze. b. Briefly explain Independent, dependent and extraneous variables in a research design. Answer: a. Research design for exploratory research: Research simply means...
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...course of action on this. I, therefore, attest that this dissertation reports unique work by me throughout my University project. Signature (you must delete this, then sign and date this page) Date Acknowledgements I would like to pass my sincerest gratitude to my parents who shaped me to the person I am today. Moreover, I would like to acknowledge my supervisor and other academic staff that provided unconditional guidance and support. I would, furthermore, like to recognize my fellow students and colleagues who helped me in the facilitation of this project in various ways. In addition, I would also like to acknowledge the general public for allowing me to conduct my interviews. Last but not least, I would like to acknowledge my friends for providing their time, cooperation and tolerance before and after the study. Abstract The mentally ill offenders have arguably been viewed on an exclusionary spectrum continuum. The public has adopted punitive attitudes that have significantly hampered with restorative measures. The aim of this study is to examine the perception of the public regarding the mentally ill offenders. The sample investigated comprised of 3 most dominant ethnic groups. Out of 200 respondents there was an average of 30 participants for each main category of ethnicities. The ages were grouped according to the participant’s age range and then evaluated according to the participant’s perception on offenders who are mentally ill. The study focuses on the...
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...A study into the use of sponsorship as a marketing tool for sports organisations and its importance in the marketing communication mix Ralph Cartwright 10338648 Abstract Over the last few decades, the viewing of sport has continued to gather attention and be targeted and integrated by marketers as a part of the communication mix for organisations and brands. Therefore, the aim of this research project is to analyse the effectiveness of sport Sponsorship for Companies as a marketing tool. Supported by examples the researcher will explore an array of factors concerning the issues facing companies that invest large amounts of money into sports events, teams and athletes hoping for a return on investment each year. This project will also inform the reader of the strategies of selection sponsors go through when identifying which team, athlete or event to choose based on their objectives and type of industry. From this information, the project will then identify the positives and negatives of sport sponsorship, as it is obvious that not all organisations will benefit from this type of communication tool. Various examples and case studies concerning sponsorship and organisations will be identified and examined throughout. Contents Page Chapter 1 – Introduction of Study 5 1.1 Background 5 1.2 Study Purpose 6 1.3 Study Objective 7 1.4 Study Structure 7 1.5 Rationale of the research 8 Chapter 2 - Literature Review 9 2.1...
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...iv v vi vii viii viii ix x xi xi xii What you will learn in this course Course aims Course objectives . . . . . . . . . . . Working through this course The course materials Study units . . . . . Presentation schedule Assessment . Tutor marked Assignment Final examination and Grading Course marking scheme Facilitators/Tutors and Tutorials Summary . . . . INTRODUCTION Data collection methodology is a two credit unit first semester course available to first semester course available to students of Bachelor of Education (B.Ed) Library and Information science. 4 Research involves data collection, any discipline of the social sciences, education and even the sciences needs a sound knowledge of research; how to conduct research, ethics of research and generally to write a report or design a study. The use and importance of research cannot be overemphasized. All students undergoing any form of degree programme is required to write a project, thesis or dissertation. This course offers a complete guide to such write ups including statistical techniques in sampling measurements and ethics of research. What you will learn in this course The course consist of units and a course guide which informs you briefly...
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... 10 2. (A) what is a Brand? 2. (B) why is Branding important? 2. (C) Branding of Cars 2. (D) The issue of Declining Brands 2. (E) Country of Origin 3. Research Methodology 21 4. Research Analysis and Findings 35 5. Conclusions 43 Bibliography 46 Appendix One- Learning Statement Appendix Two- Dissertation Proposal Appendix Three- Questionnaire’s used for Primary Research Pg.4 Abstract The research started with the...
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...BSc (Hons) in Applied Accounting and Research and Analysis Project INFORMATION PACK 2012 - 2013 CONTENTS 1) 2) 3) About Oxford Brookes University ....................................................................... 1 Eligibility ............................................................................................................ 2 Conversion arrangements ................................................................................. 4 3.a) ACCA exam conversion arrangements ....................................................... 4 4) Aims and outcomes ........................................................................................... 5 4.a) 4.b) 4.c) Programme regulations ............................................................................... 5 Programme learning outcomes ................................................................... 6 RAP learning outcomes............................................................................... 7 5) Assessment ....................................................................................................... 9 5.a) 5.b) 5.c) 5.d) Marking and moderation of your work ......................................................... 9 Assessment criteria ..................................................................................... 9 Resubmission rules ................................................................................... 11 Determination of class of degree .........
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...BSc (Hons) in Applied Accounting and Research and Analysis Project INFORMATION PACK 2013 - 2014 CONTENTS 1) 2) 3) About Oxford Brookes University ....................................................................... 1 Eligibility ............................................................................................................ 2 Conversion arrangements ................................................................................. 4 3.a) 4) ACCA exam conversion arrangements ....................................................... 4 Aims and outcomes ........................................................................................... 5 4.a) 4.b) 4.c) Programme regulations ............................................................................... 5 Programme learning outcomes ................................................................... 6 RAP learning outcomes............................................................................... 7 5) Assessment ....................................................................................................... 9 5.a) 5.b) 5.c) 5.d) Marking and moderation of your work ......................................................... 9 Assessment criteria ..................................................................................... 9 Resubmission rules ................................................................................... 12 Determination of class of degree .................
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...TABLE OF CONTENTS Section Introduction: A Guide to Writing Your Management Report Contact Information What is a Management Report? How do you Choose a Topic For Your Report? Getting Started with your Project Background and Setting the Scene Literature Review Methodology Research Approach Planning Your Management Report Structure of the Management Report Presenting Your Management Report Writing Tips for Your Management Report Engaging with the Supervision Process APPENDICES Appendix 1: Management Report Marking Criteria Table Appendix 2: Writing Tips - Transition Signals Appendix 3: Literature Review Summary Appendix 4: Referencing Guide Appendix 5: Supervision Meeting Logs Appendix 6: Useful Readings Page 3 4 5 5 7 8 9 13 14 16 17 24 26 27 29 33 35 36 46 49 MSc Management Report Handbook 3 Contact Information Module Convenor Dr Andrew St George ews@aber.ac.uk Programme Leaders Dr John Follett (jaf7@aber.ac.uk) Dr Tiffany Low (til1@aber.ac.uk) MSc International Business Management MSc Management and Digital Business (eff. from 2013/2014) MSc Management and Marketing MSc Management and Tourism Management (eff. from 2013/2014) MSc Management and Finance MSc Enterprise and Innovation MSc Management and Corporate Leadership MSc Management and Project Management - Mr Wyn Morris (dmm@aber.ac.uk) - Other Contacts in the School of Management and Business Mr Ian Thomas (ivt@aber.ac.uk) Ms Sarah Norrington-Davies (sgh@aber.ac.uk) Ms Carys Lennon (cyl@aber...
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...Techniques This assignment is going to be looking at understanding buyer behaviour and the purchase decision making process. It will cover describing the main stages of the process, along with explaining theories of buyer behaviour and factors that may affect this. Finally it will evaluate the relationship between brand loyalties, corporate image and repeat purchasing. Being able to use marketing research techniques will also be included within this essay; evaluating different types of market research, using sources of secondary data to achieve marketing research objectives and assessing the validity and reliability of these findings. All of the above topics will conclude with a proposal of a market research plan to obtain information in any given situation. LO1: Buyer Behaviour Figure 1.1a: http://www.enotesmba.com/2014/06/marketing-notes-consumer-decision-making-process.html (Accessed: 23rd Nov 15) Figure 1.1a: http://www.enotesmba.com/2014/06/marketing-notes-consumer-decision-making-process.html (Accessed: 23rd Nov 15) Engel, Blackwell and Kollat (1968) developed a model of the consumer buying, decision making process in five steps (see figure 1.1a): Problem or need recognition, information search, evaluation of alternatives to meet this need, purchase decision and post-purchase behaviour. They believed that these five stages displayed what led a shopper to purchase a new product (http://theconsumerfactor.com, 2015). Stage 1: Problem or Need Recognition - This is identified...
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...FULFILLMENT OF THE DEGREE OF BACHELOR’S OF BUSINESS ADMINISTRATION UNDER THE GUIDANCE OF:- Dr. Rajneesh Srivastava SUBMITTED BY:- ABHISHEK KUSHWAHA BBA-5 SEMESTER ROLL NO:- 11072101002 ACKNOWLEDGEMENT I consider myself very fortunate to get the opportunity to conduct the training approval and project assignment by BHARAT SANCHAR NIGAM LIMITED (BSNL). I got opportunity to get a practical exposure into actual environment and it provides me the golden opportunity to make my theoretical concept of Recruitment and selection process in a more clear way. I am very much thankful to MR. J.P Tiwari for providing me the opportunity to do the training in the BSNL. Also, thankful to all the officials at BSNL for their cooperation during my training for providing me necessary information without which this project report would not have been completed. I have gone through various sites, Research Books, Magazines and Newspapers to get the accurate information for analysis and tried to find the best conclusion. ABHISHEK KUSHWAHA (BBA Vth SEM) PREFACE Summer training is the most vital part of an BBA course, both as a link between theory and actual industrial practices as well as an opportunity for hands on experience in corporate environment. I therefore, consider myself fortunate to receive the training in an esteemed organization viz. Bharat Sanchar Nigam Limited. Yet the opportunity could not have been utilized without...
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...Chapter 1. Nature of Research | 1.1. Why Business Research is Needed | * To make a decision on business strategy * To analyze market * To understand and predict demand * To learn about competition * To improve marketing and sales efforts * To introduce new products and services * For many other reasons | | | 1.2. Defining Research | 1.2.1. What is Involved in Research | A research involves the following: | What is Involved in Research | Activity | What Kind | Why | inquiry investigation experimentation examination creation | systematic studious critical diligent exhaustive orderly objective logical | to discover facts to revise accepted principles or conclusions to find new truths to avoid status quo | | 1.2.2. What is Research | Thus Research is | * A systematic, studious inquiry to discover facts, to find new truths, and to avoid status quo. * An orderly, exhaustive investigation to revise accepted principles or conclusions. * A diligent, objective examination to find new truths and revise accepted principles or conclusions. * Other … | 1.2.3. Is There a Better Definition of Research? | One important element in research is that of curiosity! | Research requires of a person an attitude of inquisitiveness: | * I wonder how … * I wonder why … * I wonder what … * I wonder where … * I wonder … | The researcher seeks to know reasons and causes behind events and behavior. | Research...
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