...Chapter 10; Question 1: While conducting the research to answer this question I found that Forbes named Kohl’s the #1 in Americas favorite fashion retail store for the third year in a row. Kohl’s eclipsed its competitors in practically every aspect from its high quality of customer service, to its struggle free return policy, to the convenient parking, and even the “thought put into dressing rooms” department. Also according to Forbes, in most cases Kohl’s outranked its competitors by an astronomical 2 to 4 times. With that said, choosing the nations #1 fashion retail store doesn’t allow room for error or evaluation. They are #1 for a reason and nothing this small town, business administration student to suggest they make any changes, they are far ahead in their field and doing fabulously without any suggestions. Chapter 11; Question 2: When looking into companies that have repositioned themselves over the years, research shows Apple has done so successfully as a digital lifestyle provider. With that said, Apple is in no way unsuccessful, we all know they are not, it’s everywhere you look, everywhere you turn, you see Apple products and their success is outstanding. However, the vast majority of their success goes back to their consistent repositioning. As a company grows, their product lines need expanding and marketing conditions change, or the marketing team would often find themselves with a company brand image that no longer reflects who they are or what they do. Apple...
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...required to meet the demands of everyday living, and as a result fewer shoppers were in Kohl’s or purchasing online at kohls.com over the holiday weekend compared with last year, which I know is troubling to you as it should be. As you requested I will do my best to understand what is causing this decline in sales through what I have learned in a recently taken consumer behavior course. At the beginning of November, consumers (specifically mothers) start looking for holiday steals and deals to combat their juggling lifestyle, working mothers’ attempts to compromise between conflicting cultural ideals of motherhood and professionalism. Unfortunately, every retailer knows this including those who participate in direct selling, which is a multilevel marketing structure that sells a consumer product or service, person-to-person, away from a fixed retail location and home shopping parties, a selling format where a company representative makes a sales presentation to a group of people who gather at the home of a friend or acquaintance. Those companies, who use direct selling and home shopping parties, hire “consultants” who sell holiday gifts for a relatively cheap price, for a commission. Pop-up stores, temporary locations that allow a company to test new brands without a high financial commitment are also becoming popular, which in turn is causing a headache for department stores, such as Kohl’s that do not participate in direct selling, home shopping parties or pop-up stores. Black...
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...Performance Appraisal and Job Evaluation Process A case study on “Dada Corporation” Introduction Page# a) History of the organization 2 b) Objective of the organization 3 c) Function of the organization 3 d) Role of the organization in the Economic Development of Bangladesh 5 e) Organizational Structure 7 f) Mission of the organization 9 g) Vision of the organization 9 Research Methodology a) Rationale of the study 10 b) Objectives of the study 10 Findings and Analysis a) Brief Description of the organization 11 b) Present performance appraisal and Job evaluation process of the organization 11 c) Benefit of present performance appraisal and Job evaluation process 13 d) Resistance to Present performance appraisal and Job evaluation process 13 e) How Present performance appraisal and Job evaluation process should be effective? 14 Conclusion & Suggestion a) Conclusion 15 b) Suggestion 15 * Bibliography/Reference 16 * Enclosures/Graphics/Charts 16 Performance Appraisal and Job Evaluation Process A case study on “Dada Corporation” Introduction a) History of the organization: In 1974, current CEO, Boo YI Park starts a humble but bold headwear manufacturing business with just 5 sewing machines. 1974 ~ 1988: Venturing into headwear business Dada traces its root to Daedo trading, a company Dada’s current CEO B.Y. Park established...
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...Apparel, Design, and Hospitality Management April 2012 Fargo, North Dakota North Dakota State University Graduate School Title JC Penney Strategic Marketing Plan 2012: Product Strategy By Alisha Liane Ostlund The Supervisory Committee certifies that this disquisition complies with North Dakota State University’s regulations and meets the accepted standards for the degree of MASTER OF SCIENCE SUPERVISORY COMMITTEE: Linda Manikowske Chair Holly Bastow-Shoop Jaeha Lee Gerry Macintosh Approved: 04-24-2012 Date Holly Bastow-Shoop Department Chair ABSTRACT The JCPenney Company has undergone a transition from a value retailer to a streamlined, customer-driven retailer in order to set itself apart from its biggest competitors, Macy’s and Kohl’s. Previously, JCP was focused on general, storewide promotions. Currently, JCP has retooled their image to reflect a standard set of prices and special savings. In this exploratory look at JCP’s merchandising strategy, both previous and new methods are examined and additional steps to improve the returns on merchandising investments are offered. During this study, a detailed examination of JCP’s internal and external environments has been conducted, and an analysis of their consumer trends is presented. Suggestions for improvement in product strategy include the limited expansion of current on-trend or high fashion brands, as well as the acquisition of limited partnerships with new brands. In addition, collaborations with cosmetics and electronics...
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...Management April 2012 Fargo, North Dakota North Dakota State University Graduate School Title JC Penney Strategic Marketing Plan 2012: Product Strategy By Alisha Liane Ostlund The Supervisory Committee certifies that this disquisition complies with North Dakota State University’s regulations and meets the accepted standards for the degree of MASTER OF SCIENCE SUPERVISORY COMMITTEE: Linda Manikowske Chair Holly Bastow-Shoop Jaeha Lee Gerry Macintosh Approved: 04-24-2012 Date Holly Bastow-Shoop Department Chair ABSTRACT The JCPenney Company has undergone a transition from a value retailer to a streamlined, customer-driven retailer in order to set itself apart from its biggest competitors, Macy’s and Kohl’s. Previously, JCP was focused on general, storewide promotions. Currently, JCP has retooled their image to reflect a standard set of prices and special savings. In this exploratory look at JCP’s merchandising strategy, both previous and new methods are examined and additional steps to improve the returns on merchandising investments are offered. During this study, a detailed examination of JCP’s internal and external environments has been conducted, and an analysis of their consumer trends is presented. Suggestions for improvement in product strategy include the limited expansion of current on-trend or high fashion brands, as well as the acquisition of limited partnerships with new brands. In addition, collaborations with cosmetics and electronics...
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...INTRODUCTION: In 1858 a small, but adequate dry goods store opened on the corner of 14th street and 6th Avenue in New York City, which is known today as Macy and is one of the largest retailers in the world. Rowland Hussey Macy had been through a lot of trial and errors until 1877 that R.H. Macy Co had become a full pledged department store. (macysinc.com) Macys is also well-known for several firsts that changed in the trade industry like the first to introduce such products as the tea bag, the Idaho baked potato and colored bath towels. Also it was the first retailer to hold a New York City liquor license. In 1924, Macys Herald Square became the “Worlds Largest store.” Then by 1918 RH Macy Co was generating $36 million in annual sales. Then in 1922 they went public and began to open regional stores and take over competing retailers. In 1929, Macys Inc. was founded as a holding company for various department operations. As of September 2006, with the conversion of stores acquired from the Macy Department Stores Company. It serves now customers through approximately 800 stores in virtually every major geographic market in the United States, as well as the macys.com website. MARKETING MIX Missing appropriate terminology in this section. User terminology we are currently covering. PRODUCT: Terminology? * provide a wide array of apparel for men, women and kids * provide goods for the home * provides beauty, hair, fragrances and cosmetics for men and...
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...Heather R. Zobel Personal Selection and Evaluation Tanglewood Case Study 1 January 22, 2011 Charles Dull, PhD TABLE OF CONTENTS I. Introduction A. Staffing Levels 1. Acquire or Develop Talent 2. Hire Yourself or Outsource 3. External or Internal Hiring 4. Core or Flexible Workforce 5. Hire or Retain 6. National or Global 7. Attract or Relocate B. Staffing Quality 1. Exceptional or Acceptable Workforce Quality III. References IV. Conclusion INTRODUCTION This paper I will deliberate on the Human Resource functions of Tanglewood Stores. The discussion of the staffing strategies; required by Tanglewood in order to maintain its business philosophy and niche market while remaining competitive. The paper suggests strategic staffing decisions regarding the nine staffing levels and four factors of staffing quality. Every industry in the marketplace has to have some type of staffing strategy in order to be successful. Tanglewood Retail among the biggest retailers among 12 regions locally and oversees. By reviewing Tanglewood company report that was provided to me. I analyzed the staffing approach below with my recommendations. ACQUIRE OR DEVELOP TALENT Tanglewood should acquire employees that have some knowledge in sales and retail but should also train and develop their customer service skills to coincide with the company’s goals and strategies. The staffing levels and quality add up to an emerging talent and remarkable staff. The...
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...Table of Contents Executive Summary 3 Research Content 5 United Kingdom 5 Online Retailing Market Overview 5 Online Shopping for Jewellery 7 Profile of General Online Shoppers 8 Site Profile of Top 3 Online Shopping sites 10 1. Amazon UK - www.amazon.co.uk (ranked no. 8 in Alexa in UK) 10 2. Argos - www.argos.co.uk (ranked no. 41 in Alexa in UK) 17 3. Littlewoods - www.littlewoods.com (ranked no. 498 in Alexa in UK) 27 USA 32 Online Retailing Market Overview 32 Online Shopping for Jewellery 33 Profile of General Online Shoppers 33 Site Profile of Top 3 Online Shopping sites 35 1. Amazon US – www.amazon.com (ranked no. 5 in Alexa ) 35 2. WalMart - www.walmart.com (ranked no. 41 in Alexa) 39 3. KOHLS - http://www.kohls.com/ (ranked no. 207 in Alexa in UK) 44 Germany 48 Online Retailing Market Overview 48 Online Shopping for Jewellery 50 Profile of General Online Shoppers 50 Site Profile of Top 3 Online Shopping sites 52 1. Amazon Germany – www.amazon.de (ranked no. 6 in Alexa) 52 2. Otto Germany - www.otto.de (ranked no. 79 in Alexa) 53 3. Idealo - http://www.idealo.de/ (ranked no. 37 in Alexa) 54 France 56 Online Retailing Market Overview 56 Online Shopping for Jewellery 56 Profile of General Online Shoppers 56 Site Profile of Top 3 Online Shopping sites 56 Netherlands 59 Online Retailing Market Overview 59 Online Shopping for Jewellery 59 Profile...
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... International Business Planning & Marketing MNM41 A Business Strategy Review and a Marketing Review of Sears 1st submission Date Due in: April 19, 2012 Number of pages: 23 Word count :3,281 Table of Contents sEARS bUSINESS STRATEGY REVIEW i Executive Summary 2-3 introduction brief history and background of sears 4 mission & obJECTIVES II evaluation of sears existing mission and objectives 5-6 External analysis IIi Competitors 7 PEST 8-9 Five forces Analysis 10-11 Opportunities & Threats 11 InternaL aNALYSIS iV Strenghts & Weaknesses 12 Financial ratios analysis 13-14 Past and current strategies 15 Sears current strategic position v Sears current strategy Balance Scorecard 16-17 Porter’s Generic strategies 17 rEcommendations vi Objectives and strategic actions 19-21 Evaluation 22- 23 Conclusion 24-26 Bibliography Executive Summary Sears, once the leader of the retail industry, is now facing financial troubles and is relegated to the 10th position in the market (Store org, 2011). Even after the merger with K-Mart, the retail conditions have not seemed to improved, but in fact, Sears Holding’s financial reports continued to reflect loss. Investor confidence in Sears Holding and...
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...2015). Johnson was the former successful Apple Store executive and strategist who was hired in hopes to entirely overhaul JC Penney’s (JCP) current strategy, moving away from tactics former CEO Mike Ullman implemented due to failing revenues and steadily decreasing stocks over a seven year period (Springer, 2013). Johnson was very ambitious and planned a major strategic transformation of JCP. He fired seasoned executives and many high level employees he deemed unwilling to accept new change and brought in a new executive/leadership team. Retail associates were evaluated under a color code system and if they were not accepting of the new policies they too were fired. This new evaluation system was viewed as very stressful by employees, however, was intended to facilitate change. This evaluation system along with mass layoffs were an attempt to force workers into a new culture (April, 2013). This was not a positive way to implement change. Johnson created a strategy for change based on his knowledge of how the Apple Stores and Target’s transformation occurred. He assumed the same formula would work for this establishment as well. The decision making for the JC Penney’s transformation was very complicated in context-meaning that the relationships between cause and effect could have been clear, but not necessarily apparent to all when no research was conducted and multiple solutions may have been effective (Central Michigan University, 2012). Johnson failed to do...
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...The Values Americans Live By Compiled byVladimir Pavlov Adapted from Robert Kohl’s article, The Values Americans Live By (April 1984) Most Americans would have a difficult time telling international visitors, specifically, which values they live by. They probably have never given the matter any thought. Even if Americans had considered this question, they would probably decide not to answer in terms of a definitive list of values. The reason for this decision itself is one American value— that every individual is so unique that the same list of values could never be applied to all, or even most, of their fellow citizens. xxx Americans may think of themselves as being more varied and unpredictable than they really are. Americans think they have only been slightly influenced by family, church or schools. In the end, each believes, "I personally chose which values I want to live my own life by." xxx Despite this self-evaluation, an anthropologist from another country could observe Americans and produce a list of common values which would fit most Americans. The list of typically American values would stand in sharp contrast to the values commonly held by people in some other cultures.. xxx The different behaviors of a people or a culture make sense only when seen through the basic beliefs, assumptions and values of that particular group. When an international visitor encounters an action, or hears a statement in the United States which surprises him or her, he or she should...
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...EXECUTIVE SUMMARY 1 COMPANY PROFILE 3 PORTERS FIVE FORCES 8 EFE 16 IFE 24 TOWS MATRIX 32 REFERENCES 36 RESEARCH 38 EXECUTIVE SUMMARY 1 COMPANY PROFILE 3 PORTERS FIVE FORCES 8 EFE 16 IFE 24 TOWS MATRIX 32 REFERENCES 36 RESEARCH 38 ------------------------------------------------- table of CONTENTS ------------------------------------------------- table of CONTENTS EXECUTUVE SUMMARY Since the first opening in 1858 in New York the “world’s largest store” became iconic for the department store industry. From the beginning Macy's Inc. stated its mission to satisfy a consumer as a paramount and recognized that all actions and strategies must be directed toward providing a localized merchandise offering and superior shopping experience. Organization has been following that principal for over a decade and today Macy’s targeting consumers through dynamic department stores and online sites. Main issue Advancing e-commerce and internet technologies cause recent declines in sales in the entire industry. Online retailers offer more convenient and fast shopping on the internet directly from your personal computer or smartphone. Along with efficiency online retailers striking department stores with lower...
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...Strategic Plan STR/581 Strategic Plan James Cash Penney started JCPenney, now known as JCP, 110 years ago. Penney aspired to be a lawyer for his family was not really well-off. His father was a Baptist minister and a farmer. He never had an opportunity to start in law school due to educational expenses that his family cannot afford. He worked in a local dry goods store where he became an assistant manager in Golden Rule Store. He had the chance to acquire one-third of the venture. In five years time, that was 1907, Penney acquired that of his partners (Soylent Communications, 2012). He had a vision to establish an entity that treats people the way he wants to be treated and this is what people commonly hear as “fair and square”. His very first retail business was named Golden Rule as based on his philosophy in life coming from the words of Confucius: “treat others as you want to be treated”. JCPenney was successful in his business for long years. His venture has the capacity to be an industry leader in innovation, pricing, and marketing strategy. Way before internet was invented, JCPenney offered catalogs to showcase their products. And now, they have jcp.com and their facebook page in which they do their promotions, marketing and sales (Toy, 2012). JCPenney had difficult times in keeping a close competition with Macy’s and Dillard’s Department Store especially when there were costs hikes when sales were down. The company adopted measures to deal with its problem. There...
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...SEARS Marketing Plan Executive Summary Sears Holding Corporation is the fourth largest retailer in the United States and Canada. Its subsidiaries include Sears, Roebuck and Co. as well as K-Mart. The closing of the merger between Sears and K-Mart took place on March 24, 2005. Sears has more than 4,000 retail stores across the United States, Canada, Puerto Rico, and Guam. Sears offers products and services through over 2,700 branded and affiliated stores. Sears operates 894 broad-line stores and 1,354 specialty stores. Sears’ broad-line stores are mall-based locations. The specialty stores include Sears Hometown Stores that are mostly independently owned, Sears Home Appliance Showrooms, Sears Hardware Stores, Sears Auto Centers, and The Great Indoor Stores (Community, n.d.). Sears is the leading retailer in home appliance, tools, lawn and garden, electronics, and automotive repair and maintenance. They are also the largest home service provider and answers over 11 million service calls a year (About, n.d.). Sears’ values are built upon customer service and the company is committed to quality service and products. Sears aims to build lifetime relationships and trust with its customers. The Company prides itself on having a diverse customer base and values the customer’s individualities. As stated on the corporate website “Everything we do starts and ends with the customer.” (Diversity, paragraph 3). Sears also holds expectations from their employees. The Company values...
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...Chapter 14 ConsumPTION TO Satisfaction WHAT DO YOU THINK Polling Question When I’m treated unfairly by a business, dissatisfaction describes my feelings well. Strongly disagree 1 2 3 4 5 6 7 Strongly agree Have students access www.cengagebrain.com to answer the polling questions for each chapter of CB. Ask them to take the online poll to see how their answers compare with other students taking a consumer behavior course across the country. Then turn to the last page of the chapter to find the What Others Have Thought box feature. This graph is a snapshot of how other consumer behavior students have answered this polling question thus far. Learning Outcomes After studying this chapter, the student should be able to: L01 Gain an appreciation of the link from consumption to value to satisfaction. L02 Discuss the relative importance of satisfaction and value in consumer behavior. L03 Know that emotions other than satisfaction can affect postconsumption behavior. L04 Use expectancy disconfirmation, equity, and attribution theory approaches to explain consumers’ postconsumption reactions. L04 Understand problems with commonly applied satisfaction measures. L06 Describe some ways that consumers dispose of products. Suggested Lecture Opener When we think about consumer satisfaction and the consumption process, the link seems clear. Businesses with high levels of consumer satisfaction succeed, and those with low levels fail. However, this isn’t always...
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