...Opportunity Description We aim to address the problem of needless food waste that occurs all around the world. Much of this waste can be attributed to the inefficiencies of the grocery shopping itself. For any number of reasons, shoppers purchase food in excess, or without a specific plan for how they will use a given item. A simplified example: suppose a shopper purchases a ripe tomato because it is being sold for a fair price, he enjoys tomatoes, and assumes he will use it in a dish soon. Over the course of the following week, however, the individual fails to consume the tomato. He dines out with friends, chooses to prepare meals that do not require tomatoes, or simply forgets he had purchased the tomato at all. The tomato spoils and he throws it out. He has not only misused his money, but he has disallowed the possibility for any other person consuming the tomato. Our customer feels upset at this waste. We hope to provide a solution for our customers that will reduce grocery buying inefficiencies and make our customers’ lives better. Our customer is the socially conscious grocery shopper. They are adults with middle to high income, and middle to high education level. Our product is best suited to individuals who do want to prepare food at home. Our customer is willing to change his grocery shopping habits in an effort to waste less food. The solution is Mela. Mela is a subscription service that makes the grocery buying more efficient and reducing food waste is its primary objective...
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...CASE C – M-COMMERCE: THE PAST, PRESENT AND FUTURE Q1 - What is the 8 seconds rule of Internet and why is it so important for m-commerce technology? The 8-second rule is an old rule of the Internet; it is the rough unit of measure of the performance of a web server. This rule was implemented when Internet was taking its first steps. It indeed specified that if the loading time of a web page exceeded eight seconds, Internet users would not wait any longer. Yet the fact remains that this rule no longer applies as a much higher percentage of Internet users have reliable Internet connections, which allow them to upload almost all websites in less than a second. M-commerce is the ability to conduct a transaction while using a mobile device. There are two frequent types of usage of the m-commerce, a mobile user can buy something online from his mobile web connection, or he can use his mobile device as a way of physical payment in a shop (which thus replaces money, checks or credit card). There rules are truly fondamentals when talking about making m-commerce technology a reality: reliability, security and speed. In fact speed is a critical need for the development of m-commerce, one will not use its mobile phone to pay for something if it takes longer than using a regular money payment. Furthermore, todayeveryone expect us to be very fast, and we live much faster than former generations used to, and this has only been possible through technological improvement. This boils down...
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...is the advantages and disadvantages of shopping online from the consumers’ perpectives” Report from: Ta Duc Tam Report to: Stella Kalfa 9 June, 2014 INTRODUCTION * Brief of the study For several centuries ago, traditional shopping which means that consumers go directly to the shop, then choose and buy goods, at last come back home with them is a dominant method in trade industry. Nowadays, the development of e-commerce is pushing the popularity of online shopping. Only by connecting your computer or smart phone with the internet, opening the website and searching for goods, you can easily get whatever you need. This new method is known as the new fashion of shopping. Currently, in China, about one of four consumers is online shopper; while, this number in Europe and Korea is two of three. ( Jia-xin, et al. , 2010). It is obvious that the trend of shopping through the internet is growing more and more quickly. * Research question The existing argument on whether shopping online is better than traditional shopping or not. Thus, my study will focus on answering the research question which is “ What is the advantages and disadvantages of shopping online from the consumers’ perpectives”. * Reseach objectives The overall purpose of the research is to analyze what is the differences between traditional shopping and shopping online. Moreover, the research also evaluates the advantages and disadvantages of shopping online, thus consumers can decide which...
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...lot of opportunities for foreign companies. Moreover, the Chinese cultural background and preferences are identified as playing an important role in the willingness to buy (WTB) and shopping habits which prompts for a more adaptive approach of marketing. Introduction In the past decade, China has seen a lot of both positive and negative factors influence its food consumption and its society as a whole. Three main socio-economic factors are identified by the previous literature. Urbanization has been growing fast, more than 50% of the population lived in urban areas and it is expected to reach 75% by 2035. Moreover, the average income has been continuously rising and contributes to the growth of the middle upper class granting an easier access to goods. Finally, the demand or the need for imported goods rocketed, fueled by the recurring food scandals. (Gale, Hansen, Jewison, 2014) This evolution largely contributed in turning the Chinese food market, now the largest in the world, into a very attractive potential market for foreign companies, however, this paper will show that, despite useful, these information are highly insufficient to establish an efficient and adapted marketing strategy in China. It is essential to understand the decision process involved in consumption and shopping behavior in order to best compete in the market place (Brennan, 2015) thanks to an adapted and comprehensive marketing strategy....
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...Buying behavior with evolution of ecommerce in Fashion Industry Introduction At about 150 million Internet consumers, India now has the third biggest Internet population in the world, next to China (at 575M) and the US (at 275M). According to the Internet and Mobile Association of India (IAMAI), the total of Social Media users in Urban India reached 66 Million by June 2013 and is expected to cross 80 million users by mid-2014. This clearly demonstrates that India is growing fast and public is becoming habitual of using the Internet as the development of human society, the development in Interaction processes and Digital Convergence open up groundbreaking opportunities and challenges for Marketing. Subsequently, the Internet has moved fast...
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...The male grooming habit is rooted in changing norms of masculinity. Metrosexual – a term derived from metropolitan and heterosexual – refers to an urban man who pays attention to his grooming and appearance. This article explores why the male groomer segment still has plenty of room to grow in Asia and global emerging markets. The word “metrosexual” was coined by Mark Simpson in an article, where he wrote that, “Metrosexual man, the single young man with a high disposable income, living or working in the city (because that’s where all the best shops are), is perhaps the most promising consumer market of the decade. In the Nineties, he’s everywhere and he’s going shopping1.” The grooming sector has been driven by gradual changes in the shopping and self-presentation habits of both men and women. To understand why the men's grooming space is poised to be the next big thing, it is important to look at the evolution of the metrosexual man – his traits, mannerism, perceptions and desire to be presented in a manner he thinks is befitting. Where did it all begin? According to Simpson, the business of accessorizing masculinity and desirability’ 2 gave rise to a very lucrative men’s grooming industry. “Traditional men” paid little attention to looking good, but as social mores changed, companies realized the market potential in men’s grooming. In 1985, only 25 percent of men’s goods were bought by the men themselves. By In 2004, 69 percent of men were shopping for their own apparel...
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...situation in which it is the busiest shopping time of the year and only one particular product is flying off the shelf. In the past, the stores who reacted to this demand forecast or had good amount of inventory of that product had an advantage....
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...The University of California, Los Angeles (UCLA) communication policy (2001), asserts that online shopping is in fact the third most popular activity on the internet following the use of email and web browsing. Based on the results of AcNielsen report on Global Consumer Attitudes towards Online Shopping (2007), more than 627 million people globally had conducted online shopping. While Nielsen (2014a) online survey reports that online purchase intention rates have doubled (in some cases tripled) for more than half of 22 consumer product categories between 2011 and 2014. Categories growing exponentially comprise e-books, event tickets, computer software, sporting equipments, toys and dolls, music, videos/DVDs/games, baby provisions, plants, cars, alcoholic drinks and pet-related...
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...Industry & competitor analysis Define industry: Convenience stores industry So for 7-eleven absolutely it belongs to convenience stores industry. Based on 7-eleven mission, The concept of convenience stores, developed by 7-Eleven, was shaping the way Americans shopped; in turn, American buying behavior and the American landscape were both shaping the identity of convenience stores. As a matter of habit, American shopped at big-box stores and supermarkets for all their weekly or monthly supplies. Convenience stores served as sources for supplementary shopping, for picking up daily-use items that had run out. Convenience stores were thus stuck in a warp. They could not gain top-of-mind recall among American consumers; they seemed destined to stay on the fringes. The concept of convenience stores had evolved in countries outside the United States along the same lines as it had evolved in the United States. Convenience stores served as a source of supplementary purchases of essential items that could be readily consumed by shoppers. The format established in the United States could be replicated in any part of the world. Operators in this industry are retail businesses that primarily sell basic food, beverage and tobacco merchandise in convenient locations that are generally open during extended hours. This industry…. In the not too distant past, every convenience store looked about the same -- 2,400 square feet of packaged consumer items. Today, companies in...
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...store design introduction This case study reflects on one of the most significant challenges facing modern-day retailers—online versus high street distribution and the viability of physical outlets. Here we examine the importance of ‘place’ in the marketing mix, covering aspects such as channel strategy, store design objectives, and the critical role that outlets play in communicating with customers. Shopping behaviour has undergone a dramatic evolution over the past decade with many retailers struggling to keep up with the rapidly evolving, contemporary consumer (IBM 2011). Future success will go to those best able to adapt their delivery modes and communication strategies to this modern shopper. The case study looks at the Swedish furniture giant IKEA, which is not only surviving difficult economic times but is rapidly expanding its retail presence in the Asia-Pacific (APAC) region. A cornerstone of IKEA’s success has been an innovative multichannel distribution and communication strategy. n 28 strategic Communication Trends in retail distribution and shopping habits A poor global economic climate has had a massive impact upon consumer spending, resulting in mounting retailer insolvency. Australia is no exception, with downward-spiralling consumer confidence being further eroded by rising interest rates and a looming carbon tax. High street retailing with its significant operating costs has witnessed numerous casualties that include Clive Peeters (electrical), Colorado...
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...has given opportunity of retail industry to grow and prosper. They expect quality products at decent prices. Modern retailers offer a wide range of products and value added services to the customers. Hence this has resulted into growth of organised retailing in India. Growing consumerism would be a key driver for organized retail in India. Rising incomes and improvements in infrastructure are enlarging consumer markets and accelerating the convergence (meeting) of consumer tastes. 2. Increase in the number of working women: Today the urban women are literate and qualified. They have to maintain a balance between home and work. The purchasing habit of the working women is different from the home maker. They do not have sufficient time for leisure and they expect everything under one roof. They prefer one-stop shopping Modern retail outlets therefore offers one store retailing. 3. Value for money: Oganised retail deals in high volume and are able to enjoy economies of large scale production and distribution. They eliminate intermediaries in distribution channel. Organised retailers offer quality products at reasonable prices. Example: Big Bazaar and Subhiksha. Opportunity for profit attracts more and more new business groups for entering in to this sector. 4. Emerging rural market: Today the rural market in India is facing stiff competition in retail sector also. The rural market in India is fast emerging as the rural consumers are becoming quality conscious...
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...Introduction Kotler P et al (2012) defines direct marketing as direct communications with carefully targeted individual consumers to obtain an immediate response and cultivate lasting customer relationships. Kayode O (2014) further defines direct marketing as the process involved in selling goods and services without the aid of wholesaler or retailer and such activities involve direct response advertising, advertising for leads which sales people can follow through to achieve sales. This can be in the form of recording, analysis and tracking of customers’ direct responses in order to develop loyalty. West D et al (2010) points out the main scope of direct marketing as customer retention though there may be some acquisition involved. The evolution of direct marketing as a product distribution tool In recent years direct marketing has established itself as a major component of the promotional mix. Direct marketing uses media which is more specific and targeting specified individuals or organisations and request an immediate response. Although the origins of direct marketing lie in personal selling, direct mail and mail order, over the past few years marketers have come to adopt and exploit information and communication technology advancements to come up with several forms of direct marketing methods. Various forms of direct marketing include direct mail,...
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...Sivaraman Dept of Commerce(SFS) Madras Christian College Chennai-59 ABSTRACT In this research paper, we take a peek into the organized retail sector of India. It started making its presence felt nearly a decade after the first lot of entrepreneurs set up shop. A brief introduction and evolution shows how the organized retailing changed its gears over the period from Panwaladhukan to chain stores across the length and breadth of India. Further more, we highlight the various benefits that have accrued to the customers, retailers and the Indian economy as a result of the growth of the retail sector in India. Having learnt about the advantages of retailing in India, we next focus on the criticisms that have surfaced towards retailing activities in India. Retailing has grown and flourished in our country since its origin and hence we indulge in examining the causes behind such unprecedented growth. Owing to the fact that retail sector has seen tremendous growth in our country, the need to forecast the future of retailing in India is felt and hence we take a look into what the future holds for retailing in one of the most populated and largest economy of the world. INTRODUCTION AND EVOLUTION The word ‘Retailing’ refers to any activity that involves the direct sale to an individual customer or end user. Retailing has been the most active and attractive sector of the last decade. While the retailing industry itself has been present through out the history in our country, it is...
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...ideal beauty. The question now arises that whether does the media have an influence over eating disorders? What is it the most about the media is that it makes female fatally overwhelmed to the unrealistic and serious pressure towards slenderness? The affect of the media on the development of the eating disorders like Anorexia, Bulimia or Compulsive Overeating can’t be disproved.Since from the very early age the people are pelted with the images along with the messages that reinforce the idea to be pleased and successful that the individual must be lean. Now, as seen in daily day to day life that it is notified as a message that fat is bad, whether it is a television, a magazine, or a newspaper, or listening to the radio, or whether shopping in the mall. The most fearsome part is that the destructive message it conveys is somehow reaching towards children. Adolescents sometimes really feel like fatally blemished if their hips, weight etc. doesn’t match up I comparison to those of famous models and actors. Today even the children of the elementary school aged are also obsessed in respect to their weight. Even if the contention is also made that the media’s depiction of women is just only a mirror of the society and not as an instigator, the media will still need to consider for the fact for at least upholding the dysfunction. MEDIA INFLUENCE As seen today the media is almost an important part of about most of the individual in the society. Most of the people living in...
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...CHAPTER 1: INTRODUCTION AND RESEARCH METHODOLOGY Chapter 1: Introduction and research methodology 1.1 Introduction: The subject chosen for the project is consumer behaviour and a preference in the matter of retail stores. Sangam Direct is a non-store home delivery retail business under Wadhawan Holdings. It offers consumers the facility to place their orders through the Website or Phone and Sangam Direct will home deliver the products at the appointed date and time. This project will deal with understanding their existing consumers’ preferences and behaviour while food and grocery shopping which will help them to serve its customers in a better way by making the required changes in their way of working according to the responses recorded during the study. 1.2 Objectives of study: • To understand consumer profile. • To understand consumer preferences. • To know the frequency of purchase by the customers from Sangam Direct. • To obtain customer feedback for providing better service. • To provide recommendations to the company to provide greater satisfaction to existing customers to retain them. 1.3 Scope of Study: This study will provide us information on Sangam Direct’s existing customers’ profile with respect to their psychographics, behaviour and demographics. It will also provide Sangam Direct with information which can help them retain its customers by acting as per the customer feedback and suggestions which don’t cost much. It can also be used as reference...
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