...however, its threat is as real as waging war but with weapons of automation. Terrorists have begun to exploit the availability of information with the malicious intent to sabotage; conversely, there are those who are not quite sure if information warfare - cyber terrorism is an actual threat. This research paper will briefly explore the history of cyber terrorism, the friend the internet has been to terrorist and how we can make the internet safer through vigilant tactics of prevention and deterrence. It will also expose the truth about cyber terrorism for the skeptic, reasons not to discount the threat, and why it is paramount their mind is changed. Information Warfare-Cyber Terrorism Did you know there were 18 cybercrime victims every second, 1058 every minute, approximately 64,000 per hour, and 1.5 million per day, that affected over 556 million people within the last year (Norton , 2012)? The internet has made it possible for terrorists to gather our public information and use it against us. As the internet matures so does the terrorist, finding ways to cripple and intimidate. The internet and terrorists have become a real hazard to the health of the cyber world. The government has implemented several organizations to help combat cyber terrorism but have not given it a clear concise definition. Skeptics believe the government is deceiving people about the validity of waging a cyber war. Terrorists have begun to exploit the availability of information with the...
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...MEDIA EFFECTS AND PROPAGANDA October 30th 1938 was one of the most important dates in the history of mass media and its impact on society. Produced by Orson Welles, the radio broadcast of ???War of the Worlds??? created nationwide panic and thus allowed anyone to see the social effects that were made possible by the media. Interestingly, while panic was observed during the broadcast, some people were still able to remain calm and collected. Two years later, this led physiologists Hadley Cantril, Hazel Gaudet, and Herta Herzog to study the phenomenon where some people seemed more susceptible to the effects of the radio broadcast as compared to others. What they found out was that those who were not frightened were not suggestible because they displayed what psychologists called a ???critical faculty??? (pg. 589). The lack of critical faculty was the lack of the ability to create a framework in which to check if the information were true. People who lacked critical faculty included those in the lower income bracket or educational level, as they would have considerably limited sources of information to refer to (pg. 582). Radio was the most accessible media for them and would be a reason why they seemed to exhibit the most panic. The psychologists behind this paper could be likened to early communication researchers who delved into the mind in order to better understand ones behaviors. They performed standard research methodology including interviewing 135 persons as their sample...
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...Diagnosing the Change Dr. Jay Galbraith is an established expert and consultant in organizational design. What is interesting is that Galbraith identifies Information Technology as having an integral role in what shapes an organization, as well its design. In equating how Blockbuster and Netflix each chose to respond to the emerging presence of the Internet, the relevant factors Galbraith associated with I.T. here are: Buyer Power – buyers are becoming more aware and demanding Variety/Solutions – buyers aware that they are in control want more options/better solutions Speed – buyers expect this variety of options/solutions as quickly as possible Change – the business landscape is rapidly evolving, as are the demand for variety/solutions, as well as an increase in the pressure to bring them faster These factors once realized, can be used in conjunction with Galbraith’s Star model to evaluate an organization, provide a structure for organizational form, this from which a company can align its design. According to Galbraith Management Consultants, the Star Model framework “…consists of a series of design policies that are controllable by management and can influence employee behavior.” The basic premise of the Star Model is that there are five points, each being an organizational design category. These groupings are Strategy, Structure, Processes, Rewards, and People. Following the design of the star, all five classifications must be aligned...
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...Microblogging tools such as Twitter have a useful information function in business. ‘The Internet is becoming the town square for the global village of tomorrow’ (Gates 2003). Over the past decade we have witnessed this statement slowly coming to fruition. We are in the age of social media, networking, and more specifically in the business world; microblogging. How has this changed business so far, and what are its prospects for the future? I will be looking at its wide ranging effects, positive and negative, and plan on evaluating the story so far. I intend to analyse the applications for the small and large businesses, including the use of SMM (social media marketing) whilst looking at the pitfalls that people and companies have, and will continue to, come across. Many small businesses are taking advantage of the social networking scene by using it as their primary medium for updating their customers. It presents a unique opportunity to keep connected to customers, wherever they may be. Not only does the consumer benefit through keeping in touch with the stores products and availability, but they may also take advantage of ‘twitter only’ promotions. According to a recent survey of 1000 users of social networking, ‘44% of those following brands on twitter said they did so because of the exclusive deals the firms offered to users’ (Economist, 2010). Straight away it can be seen how the ever important business-consumer relationship is working. In return for free, willing...
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...competitors’ catsups. Like most brand marketing, the product was essentially the same from one manufacturer to the other, but the marketing and the point of difference (commonly referred to today as the brand’s value proposition) was what made the branded product stand out and it served as a platform for all the marketing that surrounds that product. This brand value helped consumers justify a higher price for a higher-quality product, or at least one that was perceived to be better through the creation of clever advertising. Brands like Tide became household names and the gold standard when it came to getting your clothes clean. And today, many would argue that Tide is still a must-have in the laundry room, showcasing the success of strategic, evolving and cohesive brand management for the past 60 years. The 4 Ps of Marketing in the Digital Age When you take a marketing class in college, you are taught a basic framework to think about how to most effectively market a product: the “four Ps.” The four Ps include: product, pricing, promotion and placement. Each of these Ps, or levers, can and should be used in conjunction with one another to create the most effective marketing mix, ultimately, resulting in sales and profit growth. But given that so much of marketing has moved online, how do we effectively use these four Ps in the new digital marketing age? Product Historically, products could be touched, looked at with the naked eye, even smelled in-store to determine its true quality...
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...Diagnosing the Change Dr. Jay Galbraith is an established expert and consultant in organizational design. What is interesting is that Galbraith identifies Information Technology as having an integral role in what shapes an organization, as well its design. In equating how Blockbuster and Netflix each chose to respond to the emerging presence of the Internet, the relevant factors Galbraith associated with I.T. here are: Buyer Power – buyers are becoming more aware and demanding Variety/Solutions – buyers aware that they are in control want more options/better solutions Speed – buyers expect this variety of options/solutions as quickly as possible Change – the business landscape is rapidly evolving, as are the demand for variety/solutions, as well as an increase in the pressure to bring them faster These factors once realized, can be used in conjunction with Galbraith’s Star model to evaluate an organization, provide a structure for organizational form, this from which a company can align its design. According to Galbraith Management Consultants, the Star Model framework “…consists of a series of design policies that are controllable by management and can influence employee behavior.” The basic premise of the Star Model is that there are five points, each being an organizational design category. These groupings are Strategy, Structure, Processes, Rewards, and People. Following the design of the star, all five classifications must be aligned...
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...15 of its regional department store chains under just one national brand—Macy’s. This decision was in response to the decline in sales and profits that had hit the traditional department store industry, which was in a maturing stage and moving towards a downward trend for some time. Just three years later, in 2008, U.S. economy was hit with a recession that threatened the livelihood of many successful retail giants. While Macy’s did experience a significant drop in revenue in 2008 with a net loss of $4,803 million, compared to other department stores such as Mervyn’s that went bankrupt when the recession hit, Macy’s managed to stay in the game. Macy’s ability to not become obsolete was in part due to the consolidation and repositioning tactics that provided the company an avenue in creating a national brand and reducing the unit cost of advertising and promotional budgets considerably due to having one central hub for all of the company’s administrative functions and bulk purchasing. The success of the consolidation strategy is attributed to several factors. For instance, Macy’s brand already had nationwide recognition as “America’s department store” through aggressive national advertising activities, Fourth of July Celebrations and Thanksgiving Day Parade. In addition, when Federated had consolidated its regionally established department stores, these stores had a well-established customer base, were regionally well known, and were in prime locations close to business districts...
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...The influence of new media PR campaign in changing and reshaping public’s attitudes about a brand (BP). Introduction BP (British Petroleum) is a British multinational oil and gas company headquartered in London, England, United Kingdom incorporated on April 14, 1909, is an integrated oil and gas company. The company provides its customers with fuel for transportation, energy for heat and light, lubricants and the petrochemicals products used to make everyday items as diverse as paints, cloths and packaging. BP operates in two business segments: Exploration and Production, Refining and Marketing. It’s Exploration and Production segment is responsible for its activities in oil and natural gas exploration, field development and production; midstream transportation, storage and processing, and the marketing and trading of natural gas, including liquefied natural gas, together with power and natural gas liquids. Its Refining and Marketing segment is responsible for the refining, manufacturing, marketing, transportation, and supply and trading of crude oil, petroleum, petrochemicals products and related services to wholesale and retail customers. (Reuters, 2012). However, on April 20th, 2010 a deepwater oil rig exploded, causing a massive oil leak nearly a mile underwater off the coast of Louisiana. This leak produced and oil slick of more than 200 million gallons, affecting more than 4,000 miles of shoreline in eastern Mexico and five U.S Gulf Coast states: Texas, Louisiana...
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...Course BADM370 Lela Stevenson 9/18/15 Table of Contents Table of Contents Table of Contents iii Introduction v Chapter 1: The Role of Leadership 3 What is Quality Management 3 Senior Management roles and responsibilities 3 Chapter 2: General Quality Strategies and Tools 5 Establishing Customers Expectations 5 Designing Quality In 5 Defining Metrics 5 Mistake proofing 5 Kaizen 5 Six Sigma 6 Chapter 3: Quality Tactics and the Logistics and Supply Chain Functions 7 Index 7 Introduction In the late 13th century craftsmen organized into guilds. The factory system started in Great Britain in the mid-1750s, which turned into the Industrial Revolution in the early 1800s. Manufacturers began to include quality processes in practices in the early 20th century. After World War II quality became very important of the war effort. While bullets were being manufactured in one state and rifles made in another the military decided to start sampling techniques for inspection such a Walter Shewhart’s statistical process control techniques. After World War II the Japanese welcomed the input of Americans. Instead of focusing on inspection they tried to improve organizational process through the people who used them. As a direct response the United State developed total quality. Japan’s high quality competition broadsided the US industrial sectors like automobiles and electronics in the 1970s. The US approached and embraced the entire organization and became known...
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...accessibility. Currently Kudler Food’s utilizes a website to bring the quality product they offer to a larger audience. The website currently is actually well constructed, though, the design is very basic. There is much room for improvement. Implementing the attributes of an online store brings added benefits. Some these benefits include: * Allows people to carry out businesses without the barriers of time or distance. One can log on to the Internet at any point of time, be it day or night and purchase or sell anything one desires at a single click of the mouse. * The direct cost-of-sale for an order taken from a web site is lower than through traditional means (retail, paper based), as there is no human interaction during the on-line electronic purchase order process. Also, electronic selling virtually eliminates processing errors, as well as being faster and more convenient for the visitor. * Ecommerce is ideal for niche products. Customers for such products are usually few. But in the vast market place i.e. the Internet, even niche products could generate viable volumes. * Another important benefit of Ecommerce is that it is the cheapest means of doing business. * The day-to-day pressures of the marketplace have played their part in reducing the opportunities for companies to invest in improving their competitive position. A mature market, increased competitions have all reduced the amount of money available to invest. If the selling price cannot be increased...
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...OPSEC in Warfare and Terrorism “The enemy aggressively "reads" our open source and continues to exploit such information for use against our forces. Some soldiers continue to post sensitive information to internet websites and blogs, e.g., photos depicting weapon system vulnerabilities and tactics, techniques, and procedures. Such OPSEC violations needlessly place lives at risk and degrade the effectiveness of our operations.” Peter Schoomaker (1). Operations Security (OPSEC), while a relatively recent term, is an operations enabler that has been practiced in varying degrees throughout history. This document will explore the history of OPSEC as it’s known today, discuss the process and its role in disrupting the capabilities of adversarial forces using multiple collection and planning models and examine the rapidly advancing technical capabilities of threat vectors. OPSEC as a concept was developed during the Vietnam War under the command of Admiral Ulyssess Sharp. The mission of the newly-established “Purple Dragon” team was to determine how the enemy was able to gather information on military operations (2). The team was able to understand the need to alter tactics and procedures to reduce an adversary's ability to make educated predictions based on the knowledge of routines (3). Post-war OPSEC was formally established as a national program when President Ronald Regan signed the National Security Decision Directive Number...
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...Public Relations Name: Institution: 1. Mix of media used to implement public relations campaign There are three main mixes of media that were used in the implementation of the public relations campaign. One of these is the use of television. Today, almost all homes in the country own a television set. It is therefore a very effective method of implementing a public relations campaign. The public relations campaign on television needed especially to be done during prime time (Zhang, 2013, p. 1323). During this period, there are numerous people who are watching television. It is therefore very easy for the organization to reach numerous people. This also helped to show the seriousness that the foundation was putting on the issue at hand. The second media mix that the foundation considered using is the use of print media. The organization needed to examine the most popular print media in the nation. It then put the respective public relations campaign in a bid to convey the issue at hand. In using the print media, there are several objectives that the organization hoped to achieve. First, bearing in mind that one is in possession of a newspaper for a period of time, he will be able to examine the news release in details and gain an understanding on all the matters at hand. In addition, this media gives the recipient a chance to issue a comprehensive reply (Kahle, 2001, p. 34). The final media mix is the social media. In the recent past, the social media has gained...
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...Wilkie and Moore (2003) call Eras III and IV of scholarly research. The field of management science in marketing has grown in both scope and impact during this time. My work has been centered on new product development, with models from assessor to information acceleration. Most recently, I have been working on issues of trust, advice for consumers, and the discovery of new product opportunities by “listening in” to the online dialogue between a trusted advisor and a customer (Urban and Hauser 2004). Because I have done this recent work on the Internet, I sensed a sea change in the underlying consumer behavior. Something had shifted, and it took me a while to discover that customers had gained new power in buying decisions. Since 1950, marketing has been based on a push/ pull model in which the manufacturer designs a product to fill a need and then convinces the consumer to buy with aggressive advertising, promotion, and distribution tactics. The increase in customer power changes the equation, and I believe that this shift in the power relationship will define the dividing line between Eras IV and V of marketing. I call this new era “customer advocacy” because it is based on the firm representing the customers’ interest by providing them complete and unbiased information, advice on which product is best for them (including fair comparisons with competitors), joint design of products, and a partnership that breeds long-term loyalty. In other words, advocate for your customers and...
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...choicequestions and Short Note type questions. Answer all the questions. Part one questions carry 1 mark each & Part two questions carry 5 marks each. Part one: Multiple choices: 1.Management Information System is mainly dependent upon: a.Accounting b.Information c.Both ‘a’ and ‘b’ d.None of the above 2.The most important attribute of information quality that a manager requires is: a.Presentation b.Relevance c.Timeliness d.None of the above 3.Human Resource Information Systems are designed to: a.Produce pay checks and payrolls reports b.Maintain personnel records c.Analyze the use of personnel in business operations d.Development of employees to their full potential 4.Operational Accounting System include: a.Inventory control b.Cost accounting reports c.Development of financial budgets and projected financial statements d.None of the above 5.EIS stands for: a.Executive Information System b.Excellent Info System c.Excessive Information System d.None of the above 6.Intranet provide a rich set of tools for those people: a.Who are members of the different company or organization b.Who are members of the same company or organization c.Both ‘a’ and ‘b’ d.None of the above 7.Which one is not the future of wireless technology? a.E-mail b.VOIP c.RFID d.Telegram 8.OLTP stands for: a.Online Transactional Processing b.OnlineTransmission Processing c.Online Transactional Process d.None of the above 9.Which one of the following is not considered...
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...MKT 571 WEEK 1 – 6 QUIZ LATEST A+ Graded Tutorial Available At: http://hwsoloutions.com/?product=mkt-571-week-1-6-quiz-latest Visit Our website: http://hwsoloutions.com/ Product Description PRODUCT DESCRIPTION MKT 571 Week 1 – 6 Quiz Latest, week1 WEEK 1 1 In the U.S., consumer expenditures on homes and other large purchases tend to slow down during a recession because the consumers have a high debt-to-income ratio consumer borrowing increases during recession of stringent credit policies adopted by the Fed before the onset of recession of steady supply of loanable funds in the economy during recession Correct 2 Marketing is considered both an art and a science. How do the 4Ps, or marketing mix, help us bridge the gap between art and science? Marketing balances the need for data with that of creativity. Marketing is about advertising. Marketing focuses on sales as the primary goal. Marketing is involved with price as the major factor. Correct 3 What data analysis type is being used here? When Sam thought about opening a foreign car repair shop in Phoenix, he researched all of the firms in the area before deciding on a location. He also analyzed their capabilities and found articles about many of them in terms of their capabilities, strengths, and weaknesses. Licensed information Secondary data Primary data Tertiary information Correct 4 Which strategy does this exemplify? Kayak and Orbitz provide their customers with a variety of travel...
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