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Example Of Location Analysis Paper

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Location Analysis

1. Explain the general area where your business will be located, describing the surrounding population of potential customers (provide numbers).
The core area our business will be located in downtown Toronto, this area mainly consists of young, single, urban and well educated individuals. According to Environics Analytics this area has a population of 497,448 and an average income of $102,524. (Environics Analytics, n/a). Majority of these individuals’ lifestyle are oriented around technology, health and fitness, fashion and nightlife events. Thus this area is surrounded with gyms, retail stores and bars. (Environics Analytics, n/a). As mentioned, these individuals are single and well educated, most have undergraduate degrees, thus contributing to a 6 digits income. With this excess money they spend it on innovations, such as smartphones, tablets, laptops etc. They do many of their activities via technology/online, from leisure activities (reading blogs, magazines, online shopping) to essentials (banking, job hunting). (Environics Analytics, n/a)

2. Describe any factors in your choice of location, such as your proximity to transportation, suppliers, or relevant services. …show more content…
Due to the fact that it is quite difficult to drive around in a dense area and parking can be troublesome and costly to find. Downtown Toronto has a well-established line of public transit, commuting in this area will be easy. Many of our relevant suppliers (paper distributors/supplier) for our business is located within a reasonable distance of travel and can be easily accessible, thus contributing to our choice of location. There are 1,400+ of relevant suppliers and print shop around the Toronto area. (Reference Group,

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