...https://homeworklance.com/downloads/mgt-488-entire-course-global-business-strategies/ To Get this Tutorial Copy & Paste above URL Into Your Browser Hit Us Email for Any Inquiry at: Lancehomework@gmail.com Visit our Site for More Tutorials: ( http://homeworklance.com/ ) MGT 488 Entire Course Global Business Strategies Week One: Strategic Business Continuity and Internal Risk Assessment Details Due Points Objectives 1.1 Identify key firm capabilities. 1.2 Describe the components of sustainable competitive advantage. 1.3 Analyze the influence of the organization on strategic business continuity. Readings Read Ch. 3 of Strategic Management: Competitiveness and Globalization, Concepts and Case. Participation Participate in class discussion. All Days 1 Discussion Questions Respond to three discussion questions. Days 3, 4, 5 3 Weekly Summary Write a 300-350 word summary of how this week’s material relates to you professionally and to organization. Post to Weekly Summary Thread. Day 7 1 Learning Team Instructions Create the Learning Team Charter. Select one of the following Virtual Organizations to use throughout the course for strategic plan development: • Riordan Manufacturing • Huffman Trucking • McBride Financial Services Day 7 Individual Internal Risk Assessment Resource: University Library’s Datamonitor 360 Access the University Library’s Datamonitor 360 and look up one of the following companies: • Wal-Mart Stores...
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...https://homeworklance.com/downloads/mgt-488-entire-course-global-business-strategies/ To Get this Tutorial Copy & Paste above URL Into Your Browser Hit Us Email for Any Inquiry at: Lancehomework@gmail.com Visit our Site for More Tutorials: ( http://homeworklance.com/ ) MGT 488 Entire Course Global Business Strategies Week One: Strategic Business Continuity and Internal Risk Assessment Details Due Points Objectives 1.1 Identify key firm capabilities. 1.2 Describe the components of sustainable competitive advantage. 1.3 Analyze the influence of the organization on strategic business continuity. Readings Read Ch. 3 of Strategic Management: Competitiveness and Globalization, Concepts and Case. Participation Participate in class discussion. All Days 1 Discussion Questions Respond to three discussion questions. Days 3, 4, 5 3 Weekly Summary Write a 300-350 word summary of how this week’s material relates to you professionally and to organization. Post to Weekly Summary Thread. Day 7 1 Learning Team Instructions Create the Learning Team Charter. Select one of the following Virtual Organizations to use throughout the course for strategic plan development: • Riordan Manufacturing • Huffman Trucking • McBride Financial Services Day 7 Individual Internal Risk Assessment Resource: University Library’s Datamonitor 360 Access the University Library’s Datamonitor 360 and look up one of the following companies: • Wal-Mart Stores...
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...Bette Smith's marketing plan is about a Chiropractic Center in Fremont, Nebraska. The plan outlines market analysis, recommendations, strategies and evaluation controls to establish Chiropractic business for the client. The plan submitted is poor in nature and has some specific problems and improvements in the designated marketing strategy areas. Lot of sections mismatched or misplaced and there are many problems in the case analysis. We have identified seven areas and recommendations provided that will improve the case analysis drastically. Those areas include Executive Summary, Situation Analysis, SWOT Analysis, Marketing Goals and Objectives, Marketing Strategy, Marketing Implementation, Evaluation and Control. Executive summary is a summarized version of overall marketing plan and should contain an effective paragraph about goals/objectives, strategy elements, implementation issues and expected outcomes. The current executive summary has only background of the firm and an Introduction. Even if the marketing plan is excellent, without a proper and concise executive summary the plan will fail to catch the attention of target executive audience. First recommendation is to rewrite the whole executive summary section. Situation Analysis is the analysis of three components Internal environment, External environment and Customer environment. This 3 prong analysis will explain about the firm's goals, strategies, objectives and how these are going to be achieved keeping in...
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...Communications Plan | [Company name] | | | | | Product name: | Click here to enter text. | Prepared by: | Click here to enter text. | Modified date: | 9/18/2008 | | | Table of Contents 1 Executive Overview 4 1.1 Scope of this Integrated Marketing Communications Plan 4 1.1.1 Marketing Objectives 4 1.2 Communications Objectives 4 1.3 Communications Strategies 4 1.4 Issues and Challenges 4 2 Situational Analysis 4 2.1 Product History 4 2.1.1 Product background 4 2.1.2 Current problems facing product 4 2.1.3 Past integrated marketing communications oR advertising themes 4 2.1.4 Past integrated marketing communications budgets 4 2.1.5 Past to present media spending 4 2.1.6 Current messaging 4 2.1.7 Customer trends 4 2.2 Current Marketing Situation 4 3 Target Audiences 4 3.1 Target Audience 4 3.2 Key Evaluation Criteria 4 3.3 Target Audience Profiles 4 3.3.1 Customer Profiles 4 3.3.2 Industry Analysts and Publications 4 4 Competition 4 4.1 Product Comparison 4 4.2 Barriers to Entry 4 4.3 Competitor Differentiation 4 4.4 Key Competitor Net Impressions and Messages 4 5 Branding and Messaging 4 5.1 Branding Architecture 4 5.2 Positioning Statement 4 5.3 Value Propositions 4 5.4 Major Messages 4 5.4.1 Major Messages for Customers 4 6 Communications Vehicles 4 6.1 Communications Process and Vehicles for Customers 4 7 Tactical Calendar 4 8 Budget 4 9 Metrics 4 Executive Overview ...
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...grade for each presenting team, based on set criteria. Required Project Outline / Requirements The marketing plan project should be delivered in written WORD format by 4/17/14. The presentation will be made on either 4/17, 4/24 or 5/1, with PPT presentation, and may include any other video or creative content The presentation portion of the project will be worth 10% of your final class grade. C) Recommended Marketing Plan Outline: (FOR COMPETITION AND CLASS) - Guidelines: o WORD Format o Total Document = 1 Page Executive Summary + Strategic Summary Chart + remaining written document + Appendices for support material o Suggested Format: Executive Summary (one-page overview of key highlights of each section of the marketing plan – including core idea/concept) Strategic Summary Chart • One-page and/or one PPT slide • List your key marketing research conclusions (1 sentence) in the left column and the proposed corresponding strategies (1 sentence) in the right column Remaining written section • Should not exceed 10 pages (reco: single-spaced, 12 point font, 1 inch margins), excluding appendices for support material • Remaining Format for the project: o Situation Analysis Company, Environmental Context, Customer & Consumer Analysis (including any segmentation) Competitive Set Description Competitor Analysis incl. performance review for company and competition o Summary: Key Issues o Marketing Objective(s) o Marketing...
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...The Marketing Plan Handbook Written by Alexander Chernev In The Marketing Plan Handbook, Chernev gives a simplified approach to writing marketing plans. It outlines the basic principles of writing a marketing plan and it puts emphasis on marketing as a value-management process. It incorporates the relevant aspects of the business, such as the financial, operational, technological and organizational aspects. Chernev states that marketing plans do not have to be lengthy but should contain need-to-know information and not so much nice-to-know information which is not directly related to the decision at hand and is rarely actionable. He breaks down the marketing plan in eight parts: executive summary, situation analysis, goal, strategy, tactics, implementation, control and exhibits. The executive summary is an overview of the company stating its goals and proposed actions. The executive summary consists of five parts: an introduction, situation overview, goals, action overview and conclusion. It will present the product or service being marketed and the primary purpose of the plan. It will also identify any opportunities or threats in a company’s performance. It will outline the strategy, tactics, implementation and control of the plan and conclude with a short summary. The situation analysis is the evaluation of the company and the environment that it operates in. The situation analysis consists of the company overview, market overview and target selection. It will define...
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...Business plan for {Enter your business name here} Date: 21 February 2013 {Guidance for completing your business plan can be found at the end of this document} Business profile |Structure |Sole Trader Partnership Company | |established |{Enter date} | |Date registered |{Enter date registered at Companies Office – if applicable} | |Registration # |{Enter the company number} | Contact details |Contact name |{Enter your name} | |DD |{Enter your main phone number} | |Mobile |{Enter your mobile phone number} | |Email |{Enter your email address} | |Postal address |{Enter your postal address} | |Physical address...
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...ENTREPRENEUR WORKBOOKS Business Planning and Financing Management Series Building Block 2 The Business Plan and Executive Summary MaRS is a member of MaRS Discovery District, © December 2009 See Terms and Conditions MaRS – Business Planning and Financing Management Series THE BUSINESS PLANNING AND FINANCING MANAGEMENT WORKBOOK Introduction: What to expect In his book Outliers, Canadian author Malcolm Gladwell looks at the relationship between statistical probabilities and the chance of success in your chosen field of work or sports. His essential claim is that you need around 10,000 hours of practice to become really good in a particular field. This workbook guide will not take 10,000 hours to complete, so you should not expect that you will become an expert in business planning and financing management by going through the activities outlined within. Rather, the purpose of the workbook guide is to help you understand and focus on the key issues in the field of business planning and financing management, and to introduce you to frameworks within which to think and discuss essential areas of your business. The process offered will provide sufficient grounding in the topic so that you will know what questions to ask advisors and consultants, and, in the case of consultants, how to evaluate their work. Additionally, this workbook guide provides a launch point for a number of vital business decisions you will have to make to develop your start-up. As a best practice, it...
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...DEVELOPING OF MARKETING STRATEGIES AND PLANS C H A P T E R 2 ___________________________________________________________________________ INTRODUCTION How do companies compete in a global marketplace? One part of the answer is a commitment to creating and retaining satisfied customers. We can now add a second part: Successful companies know how to adapt to a continuously changing marketplace through strategic planning and careful management of the marketing process. In most large companies, corporate headquarters is responsible for designing a corporate strategic plan to guide the whole enterprise and deciding about resource allocations as well as starting and eliminating particular businesses. Guided by the corporate strategic plan, each division establishes a division plan for each business unit within the division; in turn, each business unit develops a business unit strategic plan. Finally, the managers of each product line and brand within a business unit develop a marketing plan for achieving their objectives. However, the development of a marketing plan is not the end of the marketing process. High-performance firms must hone their expertise in organizing, implementing, and controlling marketing activities as they follow marketing results closely, diagnose problems, and take corrective action when necessary. In today’s fast-paced business world, the ability to effectively manage the marketing process—beginning to end—has become an extremely...
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...dear Sir I need a detailed Marketing Plan for a CCTV,Security and Communication Industry,kindly email me with your marketing plan, Thanking you medium-sized and large organizations The main contents of a marketing plan are:[4] 1. Executive Summary 2. Situational Analysis 3. Opportunities / Issue Analysis - SWOT Analysis 4. Objectives 5. Marketing Strategy 6. Action Program (the operational marketing plan itself for the period under review) 7. Financial Forecast 8. Controls In detail, a complete marketing plan typically includes:[4] 1. Title Page 2. Executive Summary 3. Current Situation - Macroenvironment * economy * legal * government * technology * ecological * sociocultural * supply chain 4. Current Situation - Market Analysis * market definition * market size * market segmentation * industry structure and strategic groupings * Porter 5 forces analysis * competition and market share * competitors' strengths and weaknesses * market trends 5. Current Situation - Consumer Analysis [5] * nature of the buying decision * participants * demographics * psychographics * buyer motivation and expectations * loyalty segments 6. Current Situation - Internal * company resources * financial * people * time * skills ...
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...IT Management * Does FFC have an IT strategic plan? Findings FFC has an IT strategic plan, which is consistent with its corporate strategic plan. The IT strategic plan outlines the objectives and strategies the information systems group will implement to assist FFC in meeting its overall business objectives. Comments FFC’s IT strategic plan is appropriate consistent with its corporate strategic plan, which indicates that IT goals are aligned with the organization’s strategic goals. * To whom does the Chief Information Officer (CIO) report? According to the EXHIBIT 1 of FFC Organization Chart, Executive Vice President and Chief Financial Officer is in charge of the four Senior Vice Presidents, including SrVP controller, SrVP Internal Audit, SrVP and CIO and SrVP and Treasurer. Thus the CIO reports to the Executive Vice President and CFO. * What key responsibility areas report to the CIO? Findings The CIO reviews the logs that show the actions of the Application VP’s user ID, which is responsible for the DBA function. All projects follow the applicable SSADM phases. The CIO periodically reviews each project’s required budget-to-actual reconciliation. The CIO manager reviews electronically submitted reports that list each user’s profile, note changes on the reports, and return the reports to the VP, IS. The VP then makes the appropriate modifications based on the returned reports. Comments EXHIBIT 1 indicates that the CIO is in...
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...1. Describe a strategic business plan and explain who needs it and for what purposes, explain its content and format. A strategic business plan is a written document that pairs the objectives of a company with the needs of the market place. Although a strategic business plan contains similar elements of a traditional plan, a strategic plan takes planning a step further by not only defining company goals but utilizing those goals to take advantage of available business opportunities. This is achieved by carefully analyzing a particular business industry and being honest about your company's strength and weakness in meeting the needs of the industry. Significance A strategic business plan is necessary to optimize market research and to attain optimum market share for your b usiness. - The plan allows businesses to focus on a particular niche in the marketplace, which makes sales, advertising and customer management more effective. -The plan allows a company to know as much as possible about the needs of its customers and gaps in the marketplace that need to be filled. - A strategic business plan helps a company provide better, more targeted service to its clients. Characteristics A strategic business plan includes extensive market research, industry trends and competitor analyses. A strategic plan will include the components of a traditional plan, such as an executive summary, marketing analysis and financial statements, but a strategic plan will be more specific on how the...
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... | | | | Executive Summary 2 Background 3 Problem / Opportunity 3 Current Situation 3 Project Description 4 Project Description 4 Objectives 4 Scope 4 Out of Scope 4 Anticipated Outcomes 4 Stakeholders 5 Strategic Alignment 6 Environment Analysis 7 Alternatives 8 Business & Operational Impacts 9 Project Risk Assessment 10 Risk of Project and each Alternative (Not including Status Quo) 10 Risk of Not Proceeding with Project (Status Quo) 11 Cost/Benefit Analysis 12 Quantitative Analysis – Financial Cost & Benefit: 12 Qualitative Analysis – Non-Financial Benefits & Costs: 14 Assumptions 14 Conclusions & Recommendations 15 Conclusions 15 Recommendations 15 Project Responsibility 15 Project Accountability 15 Implementation Strategy 16 Review & Approval Process 17 Review Process 17 Approval Process 17 Business Case Signoff 17 |Section |Executive Summary | |1 | | [Project...
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...managing everyday commerce. In order for the marketing student to grasp the complexities of these issues in the real business world, each student will be assigned to a special project group that will design and create an integrated Ecommerce business plan for a newly developed online company. Each team will be assigned a specific type of online business model. Project Concept: Each special project group will function as a marketing design team that will meet on several occasions to determine project requirements. Each group will be responsible for creating the appropriate Ecommerce business model, as part of the integrated Ecommerce marketing plan. Strategic market planning is a process directed towards making decisions with tomorrow in mind. As such, strategic market planning is a means of preparing for future decisions so that a firm can rapidly and economically, start and move forward with as little disruption to the business as possible. Proper strategic market planning can provide considerable benefits to start up firms, especially those firms requiring substantial financial backing or are involved in highly turbulent or changing environments online. Proper strategic market planning can act as a road map to guide long term plans, assist in strategy implementation, and encourage better use of resources. Project Criteria: Each team will develop an appropriate business model for a startup company in the online marketplace. Review current academic, business, marketing, consumer...
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...This material must be used in its entirety. © Supply Chain Management Association Supply Chain Management Professional Designation Program Module Three Logistics and Transportation Information and Overview .................................................................................................... IO – 1 General Information ........................................................................................................ IO – 2 Module Overview ........................................................................................................... IO – 4 Module Readings ............................................................................................................ IO – 7 Session and Reading Summary ....................................................................................... IO – 9 Candidate Evaluation .................................................................................................... IO – 12 Module Evaluation ........................................................................................................ IO – 25 Session One – Logistics...
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