In todays media world we have a lot of platforms where the audiences can jump it and consume something short and affordable or something longer and costly. These platforms are are connected and are filled with content.

We just witnessed Showmax dubbed as Netflix’s competitor being revealed to us as South African consumers where consumers can stream watch films and televisions shows. That is one platform. Other platfoms are: Social Media (Facebook, Tumblr), films, internet episodic shows (web series), games, or literature (Comic, graphic novels, books). Each platform is unique, if it were human, we would say it has certain characteristics. Each has it’s own affordance and limitations, and one needs to take into account this when creating content and stories to be released with each platform.

Social media gives us an opportunity to build our target market using the research we have gathered and the information we received from the client, Lucozade. In our term project, we’re going to be using a variety of media platforms such as facebook, twitter, tumblr, Instagram, Youtube, and Vimeo . Each of this platforms helps us to create a wider reach of our target market who might find the branded content film interesting. This will spark a word of mouth around people and cause a spread in the selected media platforms we are using. Even if it is a review, regardless, this will take the idea to the world. These platforms have millions subscribers and are very well known that means we can use them to our advantage and create a community within the project online and even answer consumer questions through interaction. They also allow control because we control what to put out there in these platforms and how we go about delivering the message as mentioned earlier, each platform is unique.

Releasing the Brand content clip on the different platforms means it will interlink as we tell they story across and that is multi-platform storytelling. Another advantage of using social media is that the content released on these platform can trend and can go viral with people using hashtags alerting more people to view the content.

The rise of technology keeps on getting better with every new smartphones that comes out means cameras picture quality gets better. People have easier access to video content faster and more conveneitely instead of sitting on the couch at home to watch tv. This makes it easier for people to video tape anything from Tablets, smartphones, and laptops and upload to the various cross platform. The decline of traditional media marketing such as using radio, television is not enough to help the spread of the concept and the video clip, (Morris, J. W. 2013) and social media helps with the spread of the content through cross platforms.