...PSYC221 Week 2 Quiz 1 Click Link Below To Buy: http://hwaid.com/shop/psyc221-week-2-quiz-1/ PSYC 221 Personality Theories Quiz 1 (Week 2) Question 1 of 28 1.0 Points Which of the following are concepts in psychoanalytic theory? A.the unconscious B.self actualization C.peak experiences D.development in adulthood E.all of the above Question 2 of 28 1.0 Points Which of the following is a technique of psychoanalytic therapy? A.free association B.systematic desensitization C.modeling D.unconditional positive regard E.flooding Question 3 of 28 1.0 Points A Freudian slip is: A.the unconscious desire for one's mother B.the inability to control one's sexual energy C.giving in to instinctual desires D.psychological errors in speaking or writing E.none of the above Question 4 of 28 1.0 Points Which of the following are structures of the mind in psychoanalysis? A.ego B.id C.superego D.ego and superego E.all of the above Question 5 of 28 1.0 Points Which of the following is the correct order of Freud's psychosexual stages? A.anal, oral, phallic, latency, genital B.oral, anal, phallic, latency, genital C.phallic, oral, anal, genital, latency D.oral, phallic, anal, latency, genital E.none of the above Question 6 of 28 1.0 Points Which of the following takes place during the phallic stage? A.the Oedipus complex B.the Electra complex C.Penis...
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...blindness: missing cones; common: no L or M cone Cones not function at night One class of rods, see in the night Opponent processing: Red/green: (L-M): differences between those 2 cones/ if miss L, then can’t tell red from green Blue/yellow: (s-s+m/2) Explicit: conscious Episodic/semantic Implicit: skill memory LTP: stronger synaptic connection Long term: grow more receptors on post synapse anatomical Short term: amount of neurons Turing machine Single vs double dissociation Single: one manipulation Double: two manipulations Visual angle Grandmother cell a lot of cells respond for Halle Berry Do not respond only to Halle Berry Math: impossibly large number of neurons Only 100 images do not necessarily show that those cells only respond to one concept Size constancy: If no depth cue/ with out size constancy; then same visual angle same proximal size and same perceived size. s Alternative: different difficulties of those 2 tasks Mediate by separate part of brain regions Color constancy Binding: different percepts What is intelligence? (Cartesian) Dualism, identity theory, functionalism The Turing test (and objections to it) Aunt Bertha machine Linear vs. exponential scaling Dualism: mind is nonphysical substance Identity theory: same mind state means the same brain state Problem of strict...
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...EMOTIONAL ADVERTISING APPEALS ON CONSUMER IMPLICIT AND EXPLICIT MEMORY: AN ACCESSIBILITY/DIAGNOSTICITY PERSPECTIVE Patti Williams The Wharton School University of Pennsylvania May 2000 Rough working draft. Please do not quote without author’s permission. Patti Williams is Assistant Professor of Marketing at the Wharton School, University of Pennsylvania, 1400 Steinberg/Dietrich Hall, Philadelphia, PA 19104 Thanks to Carol Scott, Jennifer Aaker, Bob Bjork, Gavan Fitzsimons, Debbie MacInnis and Don Morrison for their generous donations of time and support to my dissertation research, upon which this paper is based. Special thanks to Jennifer for her insight and editing skills in creating this version of the paper. This research was funded in part by the Procter and Gamble Marketing Innovation Fund. Particular thanks to Chris Allen for his efforts in facilitating my relationship with P & G. Abstract Emotional advertisements have a substantial impact on consumer attitudes, as well as upon purchase intentions. However, research on the influence of emotional appeals on memory has been somewhat mixed, with some researchers asserting that they result in poor consumer memory, while others argue that if tested properly, they have a substantial impact. The current research addresses these mixed results by relying on an accessibility/diagnosticity framework to explore the effect of emotions on consumer implicit and explicit memory. Explicit memory performance is characterized as relying...
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...FUNCTIONS OF BRAIN PARTS - AMYGDALA: memory, emotion, aggression - HYPOTHALAMUS: basic biological functions (hunger thirst, temperature, sexual arousal, emotion - MEDULLA: vital functions (breathing, heart rate) - CEREBELLUM: coordinated movement, language, thinking - THALAMUS: switching station for sensory info; memory - SPINAL CORD: transmits signals between brain & rest of body CORTICAL HOMUNCULUS (Sensory & Motor) - picture representation of the anatomical divisions of primary motor & primary somatosensory cortex - “distortion” not based on size of body part greater representation = greater sensitivity - areas have to do with motor neurons DORSAL ANTERIOR -------(< ‘ )-------POSTERIOR (ROSTRAL) (CAUDAL) VENTRAL LATERAL -------- < : )8( MEDIAL )~ -------- LATERAL METHODS OF LOCALIZATION - assign specific functions to particular places in the cerebral cortex - LESION STUDIES: any pathologic or traumatic discontinuity of brain tissue - SURGERY: Wada Test (anesthetize one hem), Tumor Removal, Split Brain - INFERENCE STUDIES (talk while balancing broom) - FUNCTIONAL IMAGING - PET (positron emission tomography): track blood flow associated w/ brain activity; used to assess physiology, including glucose & oxygen metabolism, and presence of specific neurotransmitters - SPECT (single photon emission...
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...Module 24 Memory Behavioural Perspective * Concentrates on OVERT behavior * Stress S – R relationship and argues that this one “STAMPED IN” Cognitive Perspective O Predict Expect Evaluate Memory Predict Expect Evaluate Memory S R Chimpanzees Experiment: Waiting at the place where the drone went pass to get it down Insight – the sudden understanding of how to solve a problem as a result of re-organizing the problem. Memory – the learning that persists overtime. Measuring Memory * Recall – retrieving information that is not currently in your conscious awareness but that was learned at an earlier time. (i.e. Fill-in-the-blank question) * Recognition – identifying items previously learned. (i.e. Multiple choice question) * Relearning – learning something more quickly when you learn it a second or later time. (i.e. measures the time you save when learning the same thing the second time) Tests of recognition and of time spent relearning demonstrate that we remember more than we can recall. As rehearsal increases, relearning time decreases. Information processing model * Encoding – get information into our brain * Storage – retain that information * Retrieval – later get the information back out Parallel processing – the processing of many aspects...
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...MKT2CBE Consumer Behaviour Week 2 Chapter 2, Value and the Consumer Behaviour Value Framework Learning Outcome 1: Describe the consumer value framework, including its basic components CVF: Identifies variables that influence the consumer both internal and external whilst also looking at the process of turning a need into a want into the acquisition of a product; then having the product do something for them (creating value) be it hedonic or utilitarian. Internal Influences: Learning, Perception, Memory, Attitude, Categorisation (cool, uncool) Personality of Consumer: Motivation, Personal Values, Lifestyle, Emotional Expressiveness (Assignment) Consumption Process: Needs, Wants, Exchange, Costs/Benefits, Reactions Value: Utilitarian/Hedonic Relationship Quality External Influences Situational Influencers Affect: feelings Consumer research: defining, establishing and testing individual differences in order to divide market External Influences: interpersonal, social environment (workmates/housemates/family) Situational Influences: time of day Learning Outcome 2: Define consumer value and compare and contrast two key types of value Value: What you get – What you give up eg. 7/11 convenience of opening 24/7 allows the company to introduce a higher premium Utilitarian: utility aspect (product, functionally, does something for you) Hedonic: facebook updates on your phone Learning Outcome 3: Apply the concepts of marketing strategy and...
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...several different conflicts and rise and fall action. II. Endearing friendship is the primary and explicit theme of Bridge to Terabithia. III. Paterson’s writing style genuinely enhances the story as she makes use of a third-person limited point of view, figurative language, a colloquial and understated tone and an Appalachian dialect for a realistic effect. Katherine Paterson’s, 1977 award winning novel, Bridge to Terabithia, is a deeply moving, imagination-sparking tale. This young adult fiction novel takes place in a magical kingdom that was created out of the minds of the two unforgettable child protagonists, Jess and Leslie. Through Paterson’s use of literary elements such as: plot, theme, and style, the reader comes to understand and marvel at the benevolence and devotion of youthful friendship, and the power and magic of the imagination. Bridge to Terabithia is a commendable, heartwarming, eloquently written book that well deserves the designation of “one of the most timeless and classical books ever written.” Paterson’s plot is a progressive sequence of events, mixed with several different conflicts and rise and fall action. Bridge to Terabithia’s plot begins its rise with a person vs. society conflict as Jess and Leslie quickly become best friends while trying to deal with a world that oftentimes does not understand them. Shortly after, the person vs. man is encountered as Jess and Leslie's friendship is strengthened by their encounters with a schoolyard...
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...Chapter 4: Threads Operating System Concepts – 9th Edition Silberschatz, Galvin and Gagne ©2013 Chapter 4: Threads Overview Multicore Programming Multithreading Models Thread Libraries Implicit Threading Threading Issues Operating System Examples Operating System Concepts – 9th Edition 4.2 Silberschatz, Galvin and Gagne ©2013 Objectives To introduce the notion of a thread—a fundamental unit of CPU utilization that forms the basis of multithreaded computer systems To discuss the APIs for the Pthreads, Windows, and Java thread libraries To explore several strategies that provide implicit threading To examine issues related to multithreaded programming To cover operating system support for threads in Windows and Linux Operating System Concepts – 9th Edition 4.3 Silberschatz, Galvin and Gagne ©2013 Motivation Most modern applications are multithreaded Threads run within application Multiple tasks with the application can be implemented by separate threads Update display Fetch data Spell checking Answer a network request Process creation is heavy-weight while thread creation is light-weight Can simplify code, increase efficiency Kernels are generally multithreaded Operating System Concepts – 9th Edition 4.4 Silberschatz, Galvin and Gagne ©2013 Multithreaded Server Architecture Operating System Concepts – 9th Edition 4.5 Silberschatz, Galvin and Gagne ©2013 ...
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...Film Theory and Approaches to Criticism, or, What did that movie mean? by Christopher P. Jacobs Movies are entertainment. Movies are documents of their time and place. Movies are artistic forms of self-expression. Movies we see at theatres, on television, or home video are typically narrative films. They tell stories about characters going through experiences. But what are they really about? What is the content of a film? DIGGING DEEPER: FOUR LEVELS OF MEANING Recounting the plot of a movie, telling what happens, is the simplest way to explain it to someone else. But this is neither a film review nor a film analysis. It’s merely a synopsis that anyone else who sees or has seen the movie will likely agree with. This level of content may be called the referential content, since it refers directly to things that happen in the plot and possibly to some aspects of the story that are merely implied by the plot. In John Boorman’s Deliverance (1972), four men from the city go on a weekend canoe trip that unexpectedly becomes a life or death struggle for survival of man against man and man against nature. Some characters survive, others don’t. Most films can be analyzed more thoroughly to reveal deeper levels of meaning. A review (perhaps 400-1200 words) typically includes personal impressions and evaluations of a movie’s content and techniques. A good review may be subjective, yet still touch superficially on topics that might be explored in more detail in a longer...
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...Disorder Specific Cognitive Behaviour Therapy Interventions – WHM-M-030 Introduction The purpose of the paper is to discuss the current theory and empirical literature for using a transdiagnostic approach in cognitive behaviour therapy and it’s relevance in current practice. I will discuss the theory and evidence for using a transdiagnostic approach and highlight the main processes. A discussion on the strengths and limitations of the approach will conclude the first part of the paper. The second part will be a review of personal clinical work discussing the transdiagnostic process and its hypothesised effectiveness. To conclude the author will provide a personal reflection. There has been a long widely accepted claim for the effectiveness of CBT with prolific amount of evidence for it’s effectiveness for Depression, Anxiety and Mood disorders (Roth & Fongy, 1995) Models such as cognitive therapy for depression (Beck, Rush, Shaw, & Emery, 1979), panic disorder (Clark, 1986,), posttraumatic stress disorder (Clark & Ehlers, 2004); and obsessive-compulsive disorder (Salkovskis, 1989) have led to disorder-specific interventions for treating common mental health problems. The benefits of devising a model on specific disorders is the high degree of research and comparable data involved; from that the therapist will be highly trained in the use of the model to deliver the approach for each disorder (Salkovskis 2002). Disorder specific models are seen to be easily delivered...
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...DECLARATIONS & OPERATORS AGENDA Declaring Primitives, Reference Variables & data type casting - Practical Session Arrays -Practical Session Using Operators -Practical Session Declaring Primitives & Reference Variables Java Identifiers All the Java components - classes, variables, and methods need names. In Java these names are called Identifiers – Identifiers are representing the names of variables, methods, classes, etc. – Examples of identifiers are: employee_id, main, System, out. – Java identifiers are case-sensitive. This means that the identifier ‘employee_id’ is not the same as Emplyoee_ID. – Identifiers must begin with either a letter, an underscore “_”, or a dollar sign “$”. Letters may be lower or upper case. Subsequent characters may use numbers 0 to 9. – Identifiers cannot use Java keywords like class, public, void, etc. Examples of legal identifiers: int _id; double $c; long employee_id; Java Identifiers Coding Guidelines for Classes, Methods & Variables 1. For names (identifiers) of classes, capitalize the first letter of each word of the class name. For example, MyFirstJavaClass 2. For names (identifiers) of methods and variables, the first letter of the word should start with a small letter. For example, myFirstMethod Variable A variable is an item of data used to store the state of objects. A variable has a: – data type The data type indicates the type of value that the variable can hold. – name The variable name must follow rules for identifiers. ...
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...GLA Factors affecting SLA success Topic 4: Factors affecting L2 learning Conceptual objective: the students will be able to enumerate those factors connected to L2 learning success Procedural objective: the students will explore those factors that have promoted their success as language learners, making a chart and comparing it with other people Attitudinal objective: the students will develop a critical attitude towards the causal correlations between factors and learning success Attitudinal objective: the students will realize the need for further research A. Internal/ Individual B. External a. 1. Age 2. Aptitude 3. Motivation and Attitude 4. Personality 5. Cognitive Style 6. Hemisphere specialisation 7. Learning Strategies 1. Learning and Teaching Contexts 2.Teaching a second language: Effects 2.1. Input and interaction: How these elements affect learning A.1. AGE AND L2 LEARNING • Effects of age on RATE of second language learning ΚAdults are superior to children in rate of acquisition ΚOlder children learn more rapidly than younger children ΚWith regards to morphology and syntax, the adolescents do best, followed by the adults and then the children ΚGrammar differences diminish over time, and children begin to catch up, but adults outperform children in the short term Κ Where pronunciation is concerned, adults do not always progress more rapidly than children do Thus: adults learn faster than children, and this is more applicable to grammar than pronunciation, although...
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...RECALL AND PERSUASION Does Creative Advertising Matter? Brian D. Till and Daniel W. Baack ABSTRACT: Creativity is an important component of advertising. This research examines the potential effectiveness of creative advertising in enhancing recall, brand attitude, and purchase intent. Our basic methodology compares a set of randomly selected award-winning commercials (Communication Arts) with a random sample of control commercials. The commercials were embedded in television programs and subjects for a naturalistic viewing experience. Studies 1 and 2 had aided and unaided brand and execution recall as dependent variables. For Study 3, brand attitude and purchase intent were the dependent variables of interest. Results indicated that creative commercials facilitate unaided recall, but that creativity did not enhance aided recall, purchase intent, or brand and advertisement attitude. The basic advantage of creative advertising in enhancing unaided recall was found to persist over a one-week delay. Creativity is arguably a very important component of advertising. Advertising agencies pride themselves on industry awards, which are often focused more on the creativity of the advertising than brand performance. Past research on the topic has ranged from focusing on formulaic scales of creativity (e.g., Barron 1988; Kneller 1965; White and Smith 2001) to discussing creative strategy in holistic terms (e.g.. Bell 1992; Blasko and Mokwa 1986). A small number of empirical studies of...
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...Final Exam Review – Psychology 101 INTRODUCTION You are influenced by: 1. Physiology of your nervous system 2. 5 Senses 3. Cognition – Thinking and Problem Solving 4. Social Environment 5. Personality 6. Stress & psychological disorders Psychology is the science of what? Behavior * Science Aspect * Based on Experiments * Behavior * What is behavior? Observable through * Neural * Verbal * Social * Etc. * What is behavior driven by? * Mind * Body * Environment Basic Research vs. Applied Research * Basic Research is the seeking of more knowledge but not to solve a problem * Applied Research is using knowledge to solve a problem Figuring out what a part of the brain does is an example of? Basic Research Knowing what a part of the brain does and using that information to analyze why a part of a person’s brain isn’t working correctly? Applied research BEGINNINGS OF PSYCHOLOGY Who established the first laboratory devoted to Psychology, when, and where? * William Wundt, 1879, Leipzig, Germany Before 1800, questions of the mind were reserved for what field? * Philosophy From 1800 to 1879, rapid advances took place in what field? * Physiology Early psychology applied what methods to the study of the mind? * Physiological NEURONS 1600: Descartes & the Garden of St. Germain * Statues “came to life” as...
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...knowledge utilization by only a small percentage, great benefits will result. Organizational learning (OL) is complementary to KM. An early view of OL was “encoding inferences from history into routines that guide behavior” (Levitt and March, 1988, p. 319). So, OL has to do with embedding what has been learned into the fabric of the organization. 1 The Basics of Knowledge Management and Organizational Learning To understand KM and OL, one must understand knowledge, KM processes and goals and knowledge management systems (KMS). 1.1 Knowledge Knowledge is often defined as a “justified personal belief.” There are many taxonomies that specify various kinds of knowledge. The most fundamental distinction is between “tacit” and “explicit” knowledge. Tacit knowledge inhabits the minds of people and is (depending on one’s interpretation of Polanyi’s (1966)...
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