...to implementation. Critical questions and concepts are identified in this section. Planning (Completed) The planning phase outlines the system proposal in very broad terms. In essence we have outlined upcoming steps in ultimately reaching a final system design. Status: Complete Included in the Planning phase: · Conduct initial feasibility report · Establish business and marketing requirements · Identify and diagram As-Is State · Propose a Should-Be State and diagram · Establish an initial timeline · Identify critical questions and considerations for the analysis section Analysis (October - November) The purpose the analysis section is to understand where and why there are gaps in the system. These gaps could be organizational, technical, or both. To better understand the current state the analysis section should be divided into two parts: organization exploration and technical analysis. Estimated Timeframe: October-November Organization analysis: in this section of the analysis we want to examine why or why not employees might chose to adopt a program. To approach this question Boston Scientific should model their analysis off of traditional Market Research methods. The most relevant research types are: · Exploratory Research – the purpose of exploratory research is to determine if there is an opportunity for change. o Secondary data collection is an inexpensive means to better understand the scope of a...
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...RESEARCH DESIGN OPENING QUESTIONS 1. What is a research design and what are the kinds of basic research designs? 2. How can the basic research designs be compared and contrasted? 3. What are the major sources of errors in a research design? 4. How does the researcher coordinate the budgeting and scheduling aspects of a research project? 5. What elements make up the marketing research proposal? 6. What factors should the researcher consider while formulating a research design in international marketing research? 7. How can technology facilitate the research design process? 8. What ethical issues arise when selecting a research design? AUTHOR’S NOTES: CHAPTER FOCUS This chapter provides an overview of research design. A definition and a classification of research designs are presented. The differences between exploratory and conclusive research designs are discussed. The three basic types of research designs, namely exploratory, descriptive, and causal, are described and a comparative analysis of these designs is presented. The potential sources of errors in research designs are covered in some detail. The budgeting and scheduling of a marketing research project, as well as the preparation of a marketing research proposal, are covered. This chapter is similar to competing texts with regard to the material on the basic types of research designs. It is different in that it presents a comparative analysis of these designs and also gives a unified treatment...
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...product/service, price, promotion, and distribution system to meet the wants and needs of the consumers within the target market. What is Marketing Research Marketing research is the process of designing, gathering, analysing, and reporting information that may be used to solve a specific marketing problem，the function that links the consumer, customer, and public to the marketer through information – information used to identify and define marketing opportunities and problems What are the uses of Marketing Research • Identify marketing opportunities and problems • Generate, refine, and evaluate potential marketing actions • Monitor marketing performance • Improve marketing as a process Ch2 Marketing Research Process Step 1: Establish the Need Research takes time and costs money Step 2: Define the Problem • If the problem is incorrectly defined, all else is wasted effort. • Problems may be either specific or general. Step 3: Establish Objectives Research objectives, when achieved, provide the information necessary to solve the problem identified in step 2 Step Four: Determine Research Design • Exploratory Research: collecting information in an unstructured and informal manner. • Descriptive Research refers to a set of methods and procedures describing marketing variables Causal Research (experiments): allows isolation of causes and effects Step 5: Identify Information Types...
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...PROMOTE PRODUCTS AND SERVICES TO INTERATIONAL MARKETS BSBMKG513A | | | | | Submitted by: ZAFAR ALI SHAH | | | CONTENTS Solving the problem * The consultation process * Research proposal * Preliminary scope * Human resources * Financial resources * Physical resources * External research assistance * Research location * Methods used for research * Sample size * Budget * Time frame * Client interview * Research plan * Objectives * Scope * Research methods * Type of data * Sources of data * Data gathering methods * Sampling * Processing methods * Feasibility Introduction: Coles Supermarkets is an Australian supermarket chain owned by Wesfarmers. It has 741 stores nationally, including 45 BI-LO Supermarkets that also stock Coles private label brands, and more than 100,000 employees. Coles was founded by George James (G.J.) Coles when what was called the "Coles Variety Store" opened on 9 April 1914 in Smith Street in the Melbourne suburb of Collingwood. Expansion to more stores occurred and the chain was regarded as leaders in providing value to Australian shoppers (G. J. Coles learned the retail trade working for his father's "Coles Store" business at Wilmot, Tasmania between 1910 and 1913). Coles' interest in food retailing was spurred in 1958 when it acquired 54 John Connell...
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...Research methods tutorials -MSc Management (Gen) Tutorial 1 This tutorial has been adapted from John Biggam (2011) Succeeding with your Master’s Dissertation: A step-by-step handbook, 2nd Edition, Maidenhead: McGraw-Hill OUP. The aim of this session is to learn how to formulate your research aim and objectives which you will explicitly address in your research proposal. Research aim Example 1: e-learning Supposing you want to choose e-learning as the subject of your dissertation, however, you cannot do a dissertation on the general subject of e-learning – your proposal must be focused on its specific aspect. One way of narrowing your topic down is by investigating ‘how academic staff are prepared to cope with e-learning in the university environment’. Even when you have focused on one particular aspect, you cannot just pluck your research focus out of thin air. You need to do some background reading to answer the questions: Why do you want to study this area? What evidence is there that it is an area worthy of study? For example – there could be conflicting reports on the progress of e-learning in the universities. So if you decide to focus on an investigation of how academic staff are being prepared to cope with the challenge of e-learning in the university environment, you need to identify your overall research aim and the specific objectives that you are required to meet...
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...An exploratory study on the impact of research and development on customer service and quality http://www.brandextension.org/definition.html http://thinkingbookworm.typepad.com/blog/sample-research-proposals/ 1.0 Introduction Research and development simply refers to the constant improvement of product and services and which enable the business to continuously thrive in terms of its operation. Research and development also leads to innovations intended for these products and services. In generating high impact innovations, it is important that the organization should devise a systematic method of identifying opportunities that provide new value for the consumers (Johnston and Bate, 2003). The changing consumer preference was an opportunity that is exploited through innovation (Paley, 2006). As such, a company must be able to introduce new brand concepts, strengthen design capability and enrich product offering continuously. Improvement of quality is therefore critical in the aspect of innovation as this could highly impact customer satisfaction. Further, innovation also means to tolerate internal processes especially those that will contribute to the growth of the company (Johnson and Scholes, 2002). Customer service is one of these internal processes which purport external audience. For instance, listening to the voice of consumer (VOC) is one critical factor of customer servicing wherein the feedback of the customers are given its deserved value. These feedbacks from...
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...Marketing Research (MKTG 311) Dr. Raoul V. Kübler Assistant Professor for Marketing Marketing Research (MKTG 311) Dr. Raoul V. Kübler Assistant Professor for Marketing The Marketing Research Process Session 3 LEARNING OUTCOMES 1. Classify marketing research as either exploratory research, descriptive research, or causal research. 2. List the major stages of the marketing research process and the steps within each. 3. Understand the concepts of theory and hypothesis and the critical role they play in research. 4. Know the difference between a research project and a research program. Marketing Research - Spring 2013 - Dr. Raoul V. Kübler 2 Key ways in which researchers contribute to decision making: 1. Helping to better define the current situation 2. Defining the firm—determining how consumers, competitors, and employees view the firm 3. Providing ideas for product improvements or possible new product development 4. Testing ideas that will assist in implementing the marketing mix strategy for the firm 5. Examining how correct a certain marketing theory is in a given situation Marketing Research - Spring 2013 - Dr. Raoul V. Kübler 5 Types of Marketing Research • Exploratory • Descriptive • Causal Marketing Research - Spring 2013 - Dr. Raoul V. Kübler 6 Exploratory Research • Exploratory Research • Conducted to clarify ambiguous situations or discover ideas that may be potential business opportunities. • Initial research conducted...
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...Please form Groups of 6-7 students each and email me the list by Sept 17th EOD. In the same email please also choose one of the following projects for your project work. For the project brief chosen by you, you need to do secondary/exploratory research (this may involve understanding from secondary sources of data such as analyst reports, web sources, magazines, journals etc.) on this research problem. After the exploratory work, you have to formulate few hypotheses emerging out of your exploratory study and test the hypotheses by collecting data using a survey instrument. The data can be analyzed using any of the methods we would study as part of the MM-II course. There is one final project submission deadline which is end of the Term -2, but there would be intermediate deadlines where groups would be asked to submit their interim findings and discuss with me as and when required. The deadlines are as following: 1. Submission of Group members names and choice of project: Sept 17th 2. Submission of one page proposal(containing MR problem and Research Design) on how the group would go ahead: Sept 30th 3. Submission of findings of Exploratory Study(Secondary research, in-depth interviews, FGDs etc.): October 31st 4. Submission of Survey instrument: November 15th 5. Submission of interim final report for feedback: November 30th 6. Submission of Final Report for Evaluation: December 15th Projects Project 1: Conditioners: Penetration of shampoos in India is higher...
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...MARKETING RESEARCH STUDY QUESTIONS FOR EXAM #1 Introduction What is marketing research? What types of activities are included in marketing research? How many companies use marketing research? What are some fallacies regarding marketing research? What are some good reasons for doing marketing research? What are some wrong reasons? How much risk is reduced by using marketing research in helping make marketing decisions? Who does marketing research? Who does the most? What are the major positions offered in marketing research careers? How is marketing research organized? What forms of organization are used most often? What is the difference between a program strategy and a project strategy? What is a Marketing Information System (MIS)? What is a Decision Support System (DSS)? What is the difference between them? What are the stages in the marketing research process? What goes on at each stage? How are the stages related to each other? Who should determine the objectives for doing a research study? What is ALCA? Research Design How are hypotheses generated? What is the purpose of doing exploratory research? What are ways of doing exploratory research? What is an experience survey? When is it most useful? What is the purpose of doing descriptive research? What are ways of doing descriptive research? What is a dummy table [used in doing descriptive research]? What is turnover analysis? When can it be done? How...
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...Please address inquiries to Noriaki Ishida, Corporate Officer, Vice President, Corporate Communications Department Telephone: +81-3-6225-1126 http://www.daiichisankyo.com Daiichi Sankyo to Facilitate New Drug Discovery in 2013 through Collaborative Research and Grants Tokyo, Japan (March 6, 2013) - Daiichi Sankyo Company, Limited (TSE: 4568; hereafter, Daiichi Sankyo) today announced its TaNeDS (Take a New challenge for Drug diScovery) collaborative drug discovery project for 2013. The company will select research partners for the project from among researchers based in Japan. 1. Background One key objective in Daiichi Sankyo’s Second Mid-term Business Management Plan (FY 2010-2012) is the discovery of new sources of research themes through open innovation. Daiichi Sankyo is implementing a range of sources of innovation for collaboration with external partners. One aspect of this strategy is the collaborative research and grant program TaNeDS, launched in 2011. A large number of research theme proposals were received in 2011 and 2012 from all over Japan, and projects are currently ongoing. Daiichi Sankyo will continue the program in 2013, seeking further drug discovery research possibilities by casting at wide net to find research themes and technologies that will result in the discovery of new drugs. The program will target researchers based in Japan. Furthermore, in 2013, Daiichi Sankyo’s wholly owned subsidiary, Daiichi Sankyo RD Novare Co., Ltd. (hereafter, RD Novare), will...
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...Project Proposal Tutorial: Tuesday 5pm – 6pm Team Members: An Ha Trinh 11275676 Liu Shu Ya 11285297 Jiajia Su 11300593 Jane Rinda 11277466 Haisheng Xu 11289081 [pic] 1. Introduction Bone disease is acknowledged to be one of the important but likely to be ignored health issues in Australia. Regardless of age, gender and physical condition, the increasing number of patients on bone disease namely Osteoporosis becomes a serious warning to general public on their bone healthy care. Healthy Bones Australia (HBA) is a program established by Osteoporosis Australia- a national not-for-profit organisation, which focuses on improving Australians’ bone health. 2. Nature of the marketing problem - Misunderstand and ignored by human natural instinct: General public has little knowledge about bones disease, low awareness on bone disease prevention and treatment, especially on age/gender concern. - Industry’s general environment: No outstanding campaign regarding to effectively educate Australians about the impacts of poor bone health. - To be more specific on the target market (Males, age 25 to 45): Males in this age range have few motivations or are lack of time to check their physical problems regularly; and as a result, it’s difficult to get their attention on bone health care. ...
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...and satisfaction levels associated with international visitors who visit national parks in throughout Victoria. The research draws attention to ways in which Parks Victoria's can increase nature based tourism. Our aim was to develop and test a questionnaire for collecting the data, which provides a suitable consistent approach to international visitors, surveying for park visitation which allows for comparisons across parks and aggregation of data from selected variables. Further investigations reveal that park management requires better understanding towards international visitors, the facilities and park services. Park management require data from individual visitors, this data would include socioeconomic and cultural characteristics, experience, norms, attitudes and preferences. The questionnaire will provide detailed information regarding overall visitor satisfaction, who are the international visitors and are they getting value for money, across-park comparisons of key variables and the core data is predominantly of interest at a park level. The method of data collection has been consistently applied across all Parks and Tourism Victoria's sites by using a set of core variables. It is recommended that * As a questionnaire is an inexpensive research program, it would make an excellent starting point based on the required data. * This research insists that there is a need for a greater understanding of the facilitators for participation of international visitors...
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...improved capabilities and specialization. The goal of this research project is to determine whether or not outsourcing to an overseas corporation would be the best move for the company. The research team has developed a strategy that ensures that the management dilemma will be resolved, and answers in the most economical way, and with valid, reliable, stable, and practical information. Research Problem and Purpose The most prolific management dilemma that modern businesses encounter is identifying innovative ways to reduce costs. A way businesses can reduce costs is through changing the organizational structure. It is the function of management to organize the resources, locations, and authority within the organization to ensure optimal use of resources, manpower, money, capital, and equipment. The purpose of the research study is to determine whether outsourcing to an overseas corporation will provide enough cost savings to maintain their competitive advantage. Clarifying the Research Question Research questions are open-ended questions, with the objective of discovering future tasks, identifying variables, ethical considerations, and defining the hypothesis (Cooper & Schindler, 2011). This step is essential to ensuring that the research team solves the right management dilemma. U.S. based companies outsource with the goal of lowering the cost of production but prior to the research team would develop a lot of research questions....
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...1. Introduction The globalization of the economy, internationalization of businesses and emergence of new markets are all key themes in contemporary business. Whereas international business may once have been the province of organisations with sufficient scale and reach, these types of companies – typically multi-national corporations - no longer have a monopoly on this kind of business. Increasing numbers of firms, of varying scale, are confronted with compelling reasons for expanding their activities across multiple national boundaries. In some cases, such motivation includes the knowledge that success in international markets is a pre-requisite for survival; if competitor organisations succeed in international markets, they may achieve the scale and liquidity which affords them sustainable competitive advantage. However, scrutiny of the empirical experience of international expansion suggests that the apparent potential is by no means straightforward to achieve in practice. This raises questions about whether or not it is realistic to envisage a ‘best practice’ in terms of international expansion strategy. Can the latter be conceived of as a specific and transferable management skill, or is it instead reliant upon expertise in a particular sector of business, a market, or a national culture? After all, if proven strategists are found wanting, where can the organisation go in terms of its future practice? Large, successful and sophisticated businesses have often found that...
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...Marketing Research on Instant Noodles consumptions by students in higher institution. 1. Defining the problem and research objectives. To conduct marketing research on the consummation of instant noodles by students undergoing their higher level of education. The first step is defining the problem and research objectives. To identify the problem and objectives, the three things that are uses are exploratory research, descriptive research and causal research. Firstly, exploratory research is conducted to gather preliminary information that will help define the problem and suggest hypothesis. According to the initial information that obtained, the main problem in this research is to determine the cause of students in higher institution prefer to take instant noodles in their diet routine. After that, the second method is through descriptive research. Descriptive research is used to describe things such as the market potential for a product. Marketing research results show that the potential market for instant noodles among students in high institution are very encouraging. The next method is causal research. Causal research is to test hypothesis about cause and effect relationships. In this research, the main cause of students in high institution more takes instant noodles in their diet routine because it is cheap and easy available. Effect, noodles product in high institutions has expended and the students of high institutions are the target market for instant noodles...
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