...critical questions and considerations for the analysis section Analysis (October - November) The purpose the analysis section is to understand where and why there are gaps in the system. These gaps could be organizational, technical, or both. To better understand the current state the analysis section should be divided into two parts: organization exploration and technical analysis. Estimated Timeframe: October-November Organization analysis: in this section of the analysis we want to examine why or why not employees might chose to adopt a program. To approach this question Boston Scientific should model their analysis off of traditional Market Research methods. The most relevant research types are: · Exploratory Research – the purpose of exploratory research is to determine if there is an opportunity for change. o Secondary data collection is an inexpensive means to better understand the scope of a problem. This might include researching and evaluating successful idea-share website (i.e. TedTalks, Vice, Kickstarter, SkillsShare). The Boston Scientific team could draw some meaningful insight from this type of research o Interviews with employees might help researchers better...
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...detailed such as the steps to acquire participants, sampling method and the representativeness. Other researchers for card loyalty program can repeat similar research accordingly. Research design is thoroughly planned. For example, at the concept testing period, the feedbacks gathered from focus groups of existing customers is more relevant than asking the general public. Another good example is Bank One directly use observable business metrics to provide the return on marketing investment. Moreover, ethical standard is addressed during the research period. The intercept study outside the Starbucks store is discarded since they think they don’t own that space. Knowing the limitations of feedbacks, in the product optimization study, Bank One has compared the research results to norms that have resulted from more than 200 similar concept studies. On the other hand, for the quantitative online survey, the sample size should have been larger in order to give more reliable results. All three parties involved have internal research operations, and after all, the findings and conclusions drawn are justified with the overwhelming success of the Duetto Card. What type of Research? This Starbucks case was using research methods including an exploratory and longitudinal descriptive mode of research to achieve the purposes of the research. Besides, the researcher was adopting an inductive...
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...Exploratory research: The chief purpose of exploratory research is to reach a better understanding of the research problem. This includes helping to identify the variables which should be measured within the study. When there is little understanding of the topic it is impossible to formulate hypotheses without some exploratory studies. For example, crop residues such a straw are high in lignin (a wood-like substance) and low in nutrients. This makes them a poor animal feed since the lignin acts against digestibility and the low nutrient content means poor food value. However, if treated in a strong alkali, plus a little heat, the lignin breaks down and the nutrient content increases. A company was established to exploit this technology and did so successfully for 4 seasons. After this period sales began to slow down. Three other manufacturers had entered the market by this time. The company, Animal Feed Systems, did not know whether the whole industry had slowed down or if only their product was suffering. Nor did they know if the problem was temporary in that perhaps the market comprised of "early adopters" had been saturated but it was only a matter of time before other farmers began to buy their systems when they saw how well they worked. It was also possible that if a problem did exist it could lie in any one of a number of areas: animal populations might be declining, distributors may not be promoting the product aggressively, customers may be experiencing difficulties in...
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...Acknowledgement We would like to recall with gratitude, the tremendous support and encouragement, which we received from our honourable faculty Mr. Nurul Hasan Khan. As an Instructor and Advisor to the report,he made critical reviews of our work as we progress through each stage, provided valuable insights and academic training to improve the quality of the work. We are grateful for his stimulating guidance and encouragement during the period of preparation this project. Without his guidance, this would simply not have been possible. We would also like to thank the manager(please include name) of Mainland Chine for their suppoer in conducting this research Executive Summary Table of Content Part 1 Introduction Company Profile Basic information Mainland China, located in Uttara, Dhaka, is an outlet of the international Chinese restaurant chain owned by Speciality Group based in Kolkata, India. The Dhaka outlet is the chain's first international restaurant outside India, it is their first revolving one and the first such one to be at the topmost floor of a 14-storied high-rise. The other concerns of Speciality Group are Sigri, Oh! Calcutta, Flame and Grill, Machaan--all serving different cuisines. Geographical terriotory: Currently Mainland China boasts 41 other outlets throughout India in cities like Mumbai, Kolkata, Chennai, Bangalore and so on. In Bangladesh, The chain plans to open operation in Gulshan, banana and Chittagong soon. Background: ...
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...Chapter 5 5. There is an advantage to stating the hypothesis both in the null and the alternate; it adds clarity to our thinking about what we are testing. Explain. The null hypothesis is set so that the alternate hypothesis becomes testable. When the observed Z value is greater than or equal to the critical Z value for a given confidence level (usually 95 percent), then we know that we ought to accept the alternate hypothesis. If, however, the critical Z value is more than the observed Z value for a given level of confidence, we would be inclined not to reject the null but to reject the alternate. Setting up the null thus helps us to understand that though the null hypothesis itself is not testable, it helps to decide whether we should accept or reject the alternate. 6. Develop a conceptual model for the scenario below. Incidence of smoking in movies has started to increase again, after having declined for several decades. According to the National Cancer Institute smoking is seen in at least three out of four contemporary boxoffice hits. What’s more, identifiable cigarette brands appeared in about one-third of all movies in 2008. Exposure to smoking in movies is an important predictor of adolescent smoking initiation: smoking in movies has been shown to affect adolescents’ intentions to start smoking. In turn, the intentions to start smoking are determined by a more positive attitude toward smoking after seeing a film character smoke. Recent research has revealed that the relationship...
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...RES/351 Week 4 February 25, 2013 State which type of research design— exploratory, descriptive, or causal—is appropriate for the following examples? You also need to explain why you choose what you did, tying the example into the concept of the chosen design. Each question is worth 8 points. The correct design is worth 4 points, a clear and correct explanation (50+ words) of why you choose what you choose is worth 4 points. Show me you understand research designs. The goal of this research is to discover the real nature of the problem and to suggest new possible solutions or new ideas. • Exploratory With exploratory research we look into the source of a particular problem and gain a better understanding of what caused. This help designing a solution to better solution the problem. A food manufacturer wants to know the demographics of people who purchase organic foods. • Descriptive With this design the manufacturer would study and observe the people and their purchasing behaviors. This research is done indirection with the manufacturer not influencing the outcome of the research. A scientist wanted to find out what animals lived the longest, how long they lived, and what environmental characteristics were that the animals lived in. • Causal In this research the Causal Design would be most appropriate it would involve laboratory experiments as well as field experiments. Discovering which variables affect the other...
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...research method would be exploratory; because when you are utilizing exploratory research you find the nature of the problem while researching to find possible solutions. 2) A food manufacturer wants to know the demographics of people who purchase organic foods. This research method would be descriptive, because the food manufacturer wants to know the specific demographics of those individuals who purchase organic foods. 3) A scientist wanted to find out what animals lived the longest, how long they lived, and what environmental characteristics were that the animals lived in. The method to this question would be descriptive because the scientist would like to know all of the different types of characteristics of the animals. They scientist is going above and beyond the life span to include the environmental characteristics which would make this method descriptive. 4) British Airways would like to test in-flight Internet services on one of its regular flights from New York to Tokyo. The company charges $30 one week and $15 the next week. The research method for the type of study would be causal because you are testing the cause and effects of a varying rate between the flights. You would test the cause and effect of the Internet service with a rate of $30 the first week, and then the varied rate of $15 the next week on the same flight. You would then compare the results, or “effects” of the varied prices. You are essentially testing the cause and effect of...
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...Describe some of the important research designs used in experimental hypothesis testing research study. Research design is needed because it facilitates the smooth sailing of the various research operations, thereby making research as efficient as possible yielding maximal information with minimal expenditure of effort, time and money. Different research designs can be conveniently described if we categorize them as:(1) Research design in case of exploratory research studies;(2) Research design in case of descriptive and diagnostic research studies, and(3) Research design in case of hypothesis-testing research studies. 1. Research design in case of exploratory research studies Exploratory research studies are also termed as Formulative research studies. The main purpose of such studies is that of formulating a problem for more precise investigation or of developing the working hypotheses from an operational point of view. The major emphasis in such studies is on the discovery of ideas and insights. As such the research design appropriate for such studies must be flexible enough to provide opportunity for considering different aspects of a problem under study. Inbuilt flexibility in research design is needed because the research problem, broadly defined initially, is transformed into one with more precise meaning in exploratory studies, which fact may necessitate changes in the research procedure for gathering relevant data. Generally, the following three methods in...
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...University of Phoenix Material Understanding Business Research Terms and Concepts: Part 2 Which type of research design— exploratory, descriptive, or causal—is appropriate for the following examples? Explain why. • The goal of this research is to discover the real nature of the problem and to suggest new possible solutions or new ideas. Exploratory – The specific question has not been defined, the individual doing the research is still defining the question and possible answers. • A food manufacturer wants to know the demographics of people who purchase organic foods. Descriptive – One of the primary focuses of descriptive research is to estimate portions of the population that have certain characteristics. I believe that purchasing organic foods is a characteristic of some people. • A firm is considering hiring American celebrity Paris Hilton to endorse its products. Causal – The idea behind this is that a celebrity endorsement will “cause” an increase in sales. • British Airways would like to test in-flight Internet services on one of its regular flights from New York to Tokyo. The company charges $30 one week and $15 the next week. Causal – The airline is trying to see if a $15 increase or decrease in cost of service is cause for people not to purchase. If 29 people on flight A purchase service at $15, and only 3 on flight B purchase service at $30, it may show that an increase in cost is a “cause” to not purchase...
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...OUTCOMES 1. Classify marketing research as either exploratory research, descriptive research, or causal research. 2. List the major stages of the marketing research process and the steps within each. 3. Understand the concepts of theory and hypothesis and the critical role they play in research. 4. Know the difference between a research project and a research program. Marketing Research - Spring 2013 - Dr. Raoul V. Kübler 2 Key ways in which researchers contribute to decision making: 1. Helping to better define the current situation 2. Defining the firm—determining how consumers, competitors, and employees view the firm 3. Providing ideas for product improvements or possible new product development 4. Testing ideas that will assist in implementing the marketing mix strategy for the firm 5. Examining how correct a certain marketing theory is in a given situation Marketing Research - Spring 2013 - Dr. Raoul V. Kübler 5 Types of Marketing Research • Exploratory • Descriptive • Causal Marketing Research - Spring 2013 - Dr. Raoul V. Kübler 6 Exploratory Research • Exploratory Research • Conducted to clarify ambiguous situations or discover ideas that may be potential business opportunities. • Initial research conducted to clarify and define the nature of a problem. • Does not provide conclusive evidence • Subsequent research expected • Particularly useful in new product development. • Exploratory Research and Problem Solving • Symptoms – observable...
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...Research Methodology PART 3 Research Design & Plan M S Sridhar Head, Library & Documentation ISRO Satellite Centre Bangalore 560017 E-mail: sridhar@isac.gov.in & sridharmirle@yahoo.com Research Design & Plan Synopsis 1. Introduction to Research & Research methodology 2. Selection and formulation of research problem 3. Research design and plan 4. Experimental designs 5. Sampling and sampling strategy or plan 6. Measurement and scaling techniques 7. Data collection methods and techniques 8. Testing of hypotheses 9. Statistical techniques for processing & analysis of data 10. Analysis, interpretation and drawing inferences 11. Report writing M S Sridhar, ISRO 1. Significance of research design 2. Meaning & process of design / plan 3. Writing the plan (protocol) 4. Contents of the plan (protocol) 5. Qualities of good research design 6. Choice of research topic, method/ approach and methods of data collection 7. Types of research design 8. Comparison of research designs 9. Action & Applied Research 10. Correlational, Ex post facto, Ethnogenic & Triangulation Studies 2 Research Methodology 3 Significance of Research Design 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Smooth & efficient sailing (sets boundaries & prevents blind search) Yields maximum information (avoids collection of unnecessary data) Costs least in terms of effort, time & money Maximizes reliability of results Provides firm foundation to the endeavor Averts misleading conclusions & thoughtless futile exercise...
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...MARKETING Enterprise Rent-A-car Case Study MARKETING Enterprise Rent-A-car Case Study Enterprise was considered the world’s largest rent-a-car company by its executives because of its laser-like focus on customer satisfaction and because of its concentration on serving the replacement market. By operating in this market and by defining that the key to success is to make their customers happy, the quality and the speed of the service are the main concerns of this company. And that’s why Enterprise is investing in researching (which they’re doing through a survey) so that they can act and take measures according to the results of the survey so they can improve their customers satisfaction. This motto by which the company is governed, was first implemented by its founder, Jack Taylor, whose advice was: “if the company took care of its customers and employees first, profits would follow.”. The company’s top managers decided to use the survey results to calculate an overall average ESQi score for the company and a score for each individual branch. The survey’s first question took care of that overall average ESQi score for the company as it pretends to analyse its customer overall level of satisfaction with the service, using a satisfaction scale. Followed by an open-answer question trying to obtain suggestions for improvement so that Enterprise can continuously match to their customer needs and wants, and always investing in the company-consumer relationship. The next question...
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...develop a new version targeting adults? First, I’ll discuss the three research methods. The first method is causal research. Causal research involves testing the product (Schiffman & Kanuk, 2007). I’ve participated in this type of research before. In some ways it is awesome because people get to test out the product. Who wouldn’t want to try out a new M&M line? I tried out a new Hershey’s product. This research method is the most effective for the new M&M because it gives the company a feel for whether or not people will accept the new product before actually spending all of the money in releasing and packaging and shipping the product. Next, there is descriptive research. Descriptive research is statistical research (Schiffman & Kanuk, 2007). Who is this product focused on; where are these people? Food is focused on mostly everybody, so it wouldn’t be the best method of research. Yachts are focused on rich people; tricycles focus on little kids; guns focus on adults, etc. All classes purchase M&Ms. Lower-class citizens buy them just as much as upper or middle class. Kids want them, and so do adults. My mother used to hide chocolate in her room. She loved it more than my siblings and I did. So, M&M doesn’t need to focus on whom to market the product to. Finally, there is exploratory research. Exploratory research is the first most basic kind of research. It is basic research that usually needs more research done (Schiffman & Kanuk, 2007). Basic research...
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...1. Types of Marketing Research 2. Research symptoms and problems 3. Research objectives Task 2: Define Research Objectives • Research objectives state specifically what information must be gathered. Research Problem • Asks what the decision maker needs to do • Action oriented Research Objective • Asks what information is needed and how it should be obtained • Information oriented Task 2: Define Research Objectives • The objectives should specify: • From Whom is the information is to be gathered: the researcher must choose carefully the population that should be studied. • Objectives should also describe how respondents are going to be included in the sample. • What information is needed: the researcher must determine the construct (concept) to be measured. • For example: memorable, relevant, understandable likeable, attitude, purchase intention, etc. • The objectives should specify: • What is the unit of measurement: objective should describe the operationalization of the construct to be measured... in other words the specific measures for each concept to be researched. • Worded using the respondent’s frame of reference • What format should be used: the researcher will need to determine what type of study to design (qual or quant and which data collection format?) 4. Constructs and operational definitions and the applications of each Constructs & Operational Definitions Construct • Brand Awareness • Advertising Recall & ...
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...PROMOTE PRODUCTS AND SERVICES TO INTERATIONAL MARKETS BSBMKG513A | | | | | Submitted by: ZAFAR ALI SHAH | | | CONTENTS Solving the problem * The consultation process * Research proposal * Preliminary scope * Human resources * Financial resources * Physical resources * External research assistance * Research location * Methods used for research * Sample size * Budget * Time frame * Client interview * Research plan * Objectives * Scope * Research methods * Type of data * Sources of data * Data gathering methods * Sampling * Processing methods * Feasibility Introduction: Coles Supermarkets is an Australian supermarket chain owned by Wesfarmers. It has 741 stores nationally, including 45 BI-LO Supermarkets that also stock Coles private label brands, and more than 100,000 employees. Coles was founded by George James (G.J.) Coles when what was called the "Coles Variety Store" opened on 9 April 1914 in Smith Street in the Melbourne suburb of Collingwood. Expansion to more stores occurred and the chain was regarded as leaders in providing value to Australian shoppers (G. J. Coles learned the retail trade working for his father's "Coles Store" business at Wilmot, Tasmania between 1910 and 1913). Coles' interest in food retailing was spurred in 1958 when it acquired 54 John Connell...
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