...Marketing Mix Analysis of iPad Executive Summary Managing and developing marketing mix appropriately is extremely important to firm's marketing and success. In order to marketing product successfully, the right product must be exhibited to right people at the right place, right price and right time. If a firm can manage the marketing mix successfully, as a result, it can be a source of competitive advantage for firms. Each element of the marketing mix should be analyzed and if necessary, adapted to ensure that the right balance is achieved to give the product or service the very best chance of success in the market place. Apple is a successful company and its previous product iPod has a high market share in the global market due to its brand perception and image as s high quality innovative brand. In 2010, Apple launched an innovative product – “iPad” in US, which is a tablet computer with touch screen. Even in the first launching date iPad had been sold 0.3 million units. The product no doubt is getting support of Apple’s brand image and it has changed the way to consumer lifestyle. That is why iPad is thought as a revolutionary who will arouse a wave to electronic industry. Apple’s iPad delivered the value to the customer via marketing mix tools called the 4Ps: * Product looks good and works well. * Right price. * Right place at the right time. * Successful promotion helps to a larger output. Apple followed this by innovation and introducing new...
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...meet their family especially during holidays. * Holding a reduced price sale will give them incentive to purchase. -Marketing mix * To achieve the marketing objective, the company must have strategy that included the marketing mix * Aim to satisfy the consumers needs and companies objective. Delivers the benefits that follow the selected segment * Marketing mix (PRICE) * Refers to the value or worth of a product that attracts the buyer to exchange money or something a value of it. * LOW FARE, NO FRILLS * PRICE FOR SALE * Air Asia airline fare are considerably lower than those of other airlines in Malaysia. The services target the guests who will do without the frills of meals, frequent flyer miles or airport lounges. * Low pay target market as the potential target market, Air Asia airline should price this low fare offering at a level these consumers will pay. * Low operating costs low wages, low airport fees, low costs for maintenance, high percentage of online sales Marketing communication plan,, GROWTH * The sales increase quickly and the profits increase and reach maximum value. (increase and peak) * Aim to encourage the brand loyalty by convincing the market that this airline is better than others. * In this stage, marketing strategies may include the introduction of product to attract the market segments and increase the market share. * The...
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...Name] [Course Title] [Instructor Name] [Date] Apple iPad Marketing Plan Executive Summary To survive in the global and competitive business environment, it is essential for a company’s to conduct extensive research so that they can develop a strong brand image from the initial stage as it leads to greater financial benefits for the company. The marketing plan of Apple’s iPad is the topic where an effective marketing strategy is developed to ensure its success in the global competitive market where major plays such as Sony, Compaq and Dell have a significant impact upon Apple’s strategies. Apple’s latest ipad is the revolutionary product which is a portable mini device used as a pc anywhere with its wide range of options and innovative design. Apple’s marketing strategy will be focusing upon the product design, brand positioning, price and promotion of iPad in the global market. This will be linked to the research and analysis of the environmental forces and SWOT analysis to understand the company’s position. Apple’s market strategy will be incorporated with the generic business strategy which is towards growth and maintaining a strong position in the market through its innovative products. Apple will use competitive marketing strategy for its iPad where two such strategies can be developed which are differentiation and Focus to make iPad a success in the global market. Marketing planning and strategies can become highly effective if Apple focuses upon its strategic...
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...INTRODUCTION GOLD DINAR AS AN ALTERNATIVE CURRENCY [pic] What is dinar? The word dinar refers to gold coins used as a medium of exchanges by Muslims through out the Islamic history until the fall of the Khalifah Ottoman. In a technical sense, the Islamic dinar is commodity money. The dinar was equivalent to 4.25 grams of gold. In Malaysia, the dinar is 22K gold weight equivalent to 4.25 grams. Where you can buy the gold dinar? 1) Islamic Mint Sdn.Bhd 2) IGD Exchange. Com 3) Royal Mint Sdn.Bhd. 4) Wakala Yayasan Melaka 5) Wakala KPMNJ Johore Bahru(coming soon) 6) Ramcell Media Sdn.Bhd. WHY WE NEED THE GOLD DINAR SYSTEM? PAST AND PRESENT EXPERIENCED • THE GOLD STANDARD COLLAPSED This is because of the cause’s serious trade disruptions after the two wars. It also because countries printed more money than the amount of gold they had. • THEBRETTON WOODS FAILURED This system thus collapsed in 1971. The cause is the US was forced to sell one-third of its gold reserves to maintain the dollar’s value. • THE PROBLEMS OCCURRED IN THE PRESENT FINANCIAL SYSTEM It shows that many problems occurred such as business cycles, unemployment and inflation. • THE DEPRECIATING OF USD. US near to become bankruptcy with the debt of US$7 trillion and will gradually increase. IMPORTANTS! • A MECHANISM TO PREVENT INFLATION Dinar has good characteristics of a good money-desired, highly valued...
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...Marketing Plan of the Ipad 3 Apple Inc. Table of Contents 1. Executive Summary Apple Inc., founded in 1977 as Apple Computer Inc. with the introduction of the Apple II microcomputer, 14 is the undisputed leader of personal technology devices and supporting applications. They have continually been the frontrunner of groundbreaking technology. 5 Apple Inc. consistently markets and produces new products. They have been the engineers of many state-of-the-art devices and applications because they stand by their motto, “Think Differently”.6 Apple Inc. understands that spending R & D dollars, currently is an investment that is well worth the cost. When launching the IPad 3 in 2012, Apple Inc. instituted a tiered pricing system based on installed components. Although the company set prestige pricing for IPad 3, as it does for all of its products, because of mass customization, this marketing strategy has been very effective. Another product differentiation of the iPad 3 and Apple Inc. in general, is that the company offers an innumerable amount of complimentary downloads from the iTunes store as well as free training and support for all levels of users.8 Apple Inc. produces a host of electronic devices including the increasingly popular iPad tablet computer. Additional products include personal computers, monitors, all-in-one computers, laptops, software, cell phones, portable digital music players as well as peripheral devices and accessories along with their most...
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...Unit 3 P5 Marketing Segmentation Introduction In this assignment I will be discussing different types of marketing segmentations, so what is segmentation? Segmentation is used by businesses to help target their products at the right customers. It is about recognising the specific needs and wants of customer groups and then using this information into providing products and services which meet customer needs. Geographic Companies segment the market by attacking a restricted geographic area. It is very valuable information because businesses can precisely tailor their products mix based on a location, for example, people in Cambridge show a preference for coffee whereas consumers in Lincolnshire tend to prefer tea. This information will allow a tea company to focus marketing its product more up north in Lincolnshire rather than Cambridge. Demographic Demographic segmentation means dividing a market into a group, age, gender, race, occupation and income. For example, Dove created a product for called ‘Men + Care’ which is a hygiene product targeted only for men. Psychographic/Behaviour Psychographic Segmentation is based on personality, values, lifestyle, interests, attitudes, self image or opinions. For example, Ducati is a motorbike manufacturer and may segment its market on the basis of personality variables such as a masculine image, independent, impulsive and fearless. Macbook Pro The MacBook pro is a line of Macintosh portable computers introduced...
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...computer out from the laboratory as well as some important institutions to enter the market for personal use, then the computer began to uncover the mystery of it, and the explosive growth stages. And Apple has not been the market during the impetuous move, still adheres to a dozen years, we insist on doing their own technologies and platforms. 2) The independent technology to create a completely independent operating platform. MAC system use different subcode with any other system like android and Microsoft, which is extremely difficult to crack. Of course you can see Apple's products are also constantly increased, from MAC, iPhone, ipad and so on, until the iTV, etc., will continue to be unique in the field of information technology. 3) Apple's marketing model seemingly unique tradition but also advance. Apple different marketing tools used in conjunction with local conditions. Clearly it can be seen in the United States it is a populist image, consumers can enjoy Apple brought the trend of breath at the first time. 2. Analyze the personal computer industry. Are the dynamics favorable or problematic for Apple? Apple computer business was first carried out in a professional design and other fields for the user a high degree of recognition. When entering the PC market, it captures exactly what the consumer trend of breath. Due to the current PC machine industry is entering a new era under, immature and innovation in new technologies more confused era, Apple duly...
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...Richard S. Baker Marketing Plan: iPad Ultimate MM522- Market Management Professor: George Coley August 22, 2011 1.0 Executive Summary Apple Inc. is preparing to launch the new version of the iPad Ultimate, has already produced over $50 billion of iPads’ market ($7.5M per year in the specific market segment of electronic devices). Apple Corporation can compete with all the other competitors in the market segment because the iPad Ultimate offers unique combination of features and functionality in tablet at a competitive value-added price. Apple is taking full advantage with the fact that the tablet market will increase by 100% over the next 10 years Apple is targeting the Generation Y/Millennium and Generation Z/Boomlets’ generation, because they spend about $5 billion a year on new electronic devices that will improve and help their consumer needs for the best product on the market. The tablet computer can be used for web browsing, reading and sending emails, viewing photos, watching videos, listening to music, playing games and reading eBooks. Apple’s primary marketing objective is to sell around a million iPad Ultimate in the first year and hopes that it will to continue to grow modestly by 15% a year over the next 5 years. The goal of Apple is to maintain the table at least 35% this year and attain a 15% growth in the next five years in the market segment of tablets. Apple’s primary financial objective is to reach over $10 million in gross sales revenue...
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...Environmental Scanning/ Marketing Project 1 Ashley Jackson Marketing 314 2/18/10 Environmental Scan- IPAD Laptops are one of the most common sources of information. In today’s fast paced economy, where would we be without a laptop or computer? It would almost be like you were living in the dark ages. While laptops and computers are convenient to have, Apple has come out with a new and revolutionary product that changes everything. It’s called the iPad. Apple Inc. is a multinational corporation that creates consumer electronics, computer software, and commercial servers. Founders Steve Jobs and Steve Wozniak effectively created Apple Computer on April 1, 1976 and incorporated the company on January 3, 1977 in Cupertino, California (Bellis). The Apple iPad was announced on January 27, 2010 with retail availability commencing in April and systematically growing in markets throughout 2010. The iPad is twice the size of the iPhone with the same capabilities of any other laptop computer, but still smaller, making it more convenient to carry with you. For an iPad with Wi-Fi, it has a reasonable price of $499 for a 16GB, $599 for a 32GB, and $699 for a 64GB. If you want one with Wi-Fi and 3G, you can find one for $629 for a 16Gb, $720 for a 32Gb and $829 for a 64GB. In this environmental scan, I am going to break down the iPad into five different environments, social, economic, technological, competitive, and regulatory. The first environment is the social environment...
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...How to publish your book on the iPad Evolution of technology is rapidly uprising recently. With these aspects, even a paperless publishing is possible and made a very huge impact to publishers just like one feature of Apple iPad. Printing your book in an old way is a hassle and too costly for authors. Aside from that, many readers do not want to go into that since they still have to go to the bookstore and look for it. It takes time and effort to search it around the bookstore. With the use of gadgets that can technically lead readers to easier purchase of the book would mean a lot to authors now a days. So, Apple has established Apple iPad in 2010 and many people have switched to this gadget to get online and research for their needed articles, news and books. All the more, authors would want their books published and searchable in iPads. Now, to get your books published on the iPad, there are many distributors online whom you can use to help you with this. Some distributors like Smash words offer it for free download and you can count on with Lulu.com and Amazon kindle. Kindle application is a readily available application in iPad so all you need to do is load your book. These are a few who offers help but soon you will be bombarded with many applications that can help you publish your book, but Apple makes it a point to make it on your own. They have provided an easy way for a self-published author like you make it in an online market by publishing your...
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...MARKETING PROPOSAL iPad by Apple Inc. Company Background: Apple Inc was founded on April 1, 1976 (incorporated January 3, 1977 as Apple Computer, Inc.). It is anAmerican multinational corporation that designs and sells consumer electronics, computer software, and personal computers. The company's best-known hardware products are the Macintosh line of computers, the iPod and the iPhone. (Wikipedia, 2012) Product – iPad: The iPad is a line of tablet computers, primarily as a platform for audio-visual media including books, periodicals, movies, music, games, apps and web content. Its size and weight fall between those of contemporary smartphones and laptop computers. The iPad runs on iOS, the same operating system used on Apple's iPod Touch and iPhone, and can run its own applications as well as iPhone applications. (Wikipedia, 2012) The senior manager should consider this product because it is an innovative product and it combines the usage of a personal computer, laptop and a smartphone. Moreover, the feature of the product which can be used anywhere quickly for each consumer usage. Brief Background: Apple Inc. has high brand equity and has been always associated with innovative product. They have set benchmarks in respect of technology in the industry. Competitors: Microsoft had released an unsuccessful product line with the product “Microsoft Tablet PC” during 2000’s. Thus iPad which is going to be released in 2010 will be the leader of this product line. However...
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...early history always was based on innovation. The founders were highly successful designers and builder , but the key to success was the abilities of the financial partner Mr. Markkula. Mr. Markkula was the key figure for gaining financial capital for the start-up business. Apple wanted to bring a computer into the market that was easily utilized by customers. Apple Computer was focused on differentiation in the beginning providing products to its consumers. Their success would eventually cause others to focus on this market of which IBM caused changes in Apple’s market Apple’s changes of CEO are easily identifiable by the company’s changes in strategy. Some strategies were internal such as reducing costs and others external were in marketing to increase brand recognition. Upon Jobs return to CEO, he clearly identified his strategy as differentiation providing the customers a product that they would only want to purchase from Apple Inc. Jobs utilized his external resources to develop partnerships with Microsoft and Intel to improve upon the Macintosh platform. Apple was very successful in this venture providing their customers with a high quality product of which they willingly paid premiums to enjoy. Apple Inc sought to provide its patrons an ability to see first-hand how their products operate through the opening of retail locations. Apple’s CEO called this the Retail Strategy which makes sense by bring potential buyers to a place to experience Apple’s products and see...
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...in the market is the IPad from Apple Inc. IPad is a tablet computer designed by Apple inc, which runs Apple’s IOS operating system. Its affordability, ease of use, long battery life, scalability, and sheer beauty are truly revolutionary. An iPad can shoot video, take photos, play music, and perform online functions such as web-browsing and emailing, playing games, reference, GPS navigation, social networking, etc. The CEO of Apple Inc recently stated that “55 million iPads shipped is something no one would have guessed, including us. It took us 22 years to sell 55 million Macs. It took 5 years to sell 55 million iPods. It took three years for us to ship that many iPhones. The trajectory is off the charts”. I think iPad is so popular because for a lot of people it is a legitimate replacement for 90% of their computer needs. Most people do not need something more than to surf the web, check e-mail and watch videos/play games. The iPad allows people to do all of those things in a much more comfortable setting than you would get with a pc or even a laptop or notebook. The initial idea about the iPad is quite strange; it started when the co founder of Apple Steve Jobs went for a dinner with the Microsoft’s Bill Gates. Bill Gates continuously boasted to Jobs over dinner that they had a revolutionary tablet in production which made Jobs so sick of it that when he went home and said “let's show him what a tablet can really be”. Apple had begun developing the iPad before the iPhone, but...
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...directions, expectations, feelings, and emotions in the context of organized action. The change strategy for communicating the necessary changes made by Apple during the integration of iPod and iTunes business unit and the subsequent vision that kept the company flexible to remain competitive, is inherent in its ability to handle communication at all levels. The CEO’s vision provides clear direction for all the business units working together to meet shareholder expectations and at the same time provide value to their customers and employees. The organization works for the mission. Apple understands the importance of being continuously innovative with a vast and loyal army of Apple fanatics behind it to regularly come up with new products like iPad. (A) The communication plan grid is a separate document (B) ONE of the communication pieces: Debut a brand new product with a summary of the company's milestones “Apple followed its usual script for the new iPhone's coming-out party. Apple CEO Tim Cook, kicked off the festivities before an audience of reporters, bloggers, applications developers …” (MICHAEL LIEDTKE and PETER SVENSSON) The following script was created from a series of Apple’s communication strategy: We desire to continue to provide you with the latest technology; we are innovating at an incredible and phenomenal pace. We are building a tremendous ecosystem with apps and content. We are providing great services such as iCloud, which has already eclipsed over 100 million...
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...Week 8 Individual Assignment Critical Analysis of Apple Computers University of Maryland University College December 1, 2015 This paper was prepared for AMBA 640, Section 9040, taught by Professor Stewart. Executive Summary Apple, Inc. is one of the world’s most valuable and respected brands. People stand in line for hours and sometimes days, just to get their hands on the newest Apple device. How did Apple take over the technology business? What can we learn from their continued success? According to Forbes, Apple is worth over $741.8 billion (Forbes.com). Apple dominates the computer hardware and Smartphone industries by designing, manufacturing and marketing high quality products. Apple keeps up with the fast paced changes in technology, constantly offering updates and releasing new devices. The purpose of this analysis is to determine best practice and lessons learned to apply to enterprise information systems management. Through a thorough investigation of the organization, I was able to determine that Apple, Inc attributes a great deal of its success to its heavy reliance upon their customer relationship management (CRM) system. Apple puts its customers at its forefront and designs its practices and products around their wants and needs. Apple also depends on its enterprise resource planning tool, SAP. SAP is interfaced throughout multiple parts of the organization including order confirmations, shipment confirmations and inventory management, allowing Apple to function...
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