...offer quite a bit on the software side as well such as their iOS6 and services such as iTunes. The purpose of this Marketing Plan focuses on the iPad through implementing various marketing strategies and innovations to improve sales and increase its tablet market share. We have found these goals to be attainable through enhancing the iPad’s features. More specifically by making it Adobe Flash compatible, the addition of a USB port, along with an expandable memory slot. 2.0 Situation Analysis Apple’s mission is to be committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings. Currently Apple holds the title of, “World’s most Valuable Brand.” It is evident that being committed to bringing the best personal computing experience to all its customers is paying off. Focusing on the company’s most recent addition to its products, the iPad; we would like to come up with new features to not only boost sales but make it even more convenient for the user. “The Apple iPad is an attempt to launch a new class of devices, more than a smartphone but less than a laptop” (Hardy, 2010, p.1). Written in 2010, the statement summed its motives up in a nutshell and now being 2012, the iPad certainly has fulfilled that attempt but there’s always room for improvement. First, let us take a look at simple facts...
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...Marketing Mix Analysis of iPad Marketing Mix Analysis of iPad Executive Summary Managing and developing marketing mix appropriately is extremely important to firm's marketing and success. In order to marketing product successfully, the right product must be exhibited to right people at the right place, right price and right time. If a firm can manage the marketing mix successfully, as a result, it can be a source of competitive advantage for firms. Each element of the marketing mix should be analyzed and if necessary, adapted to ensure that the right balance is achieved to give the product or service the very best chance of success in the market place. Apple is a successful company and its previous product iPod has a high market share in the global market due to its brand perception and image as s high quality innovative brand. In 2010, Apple launched an innovative product – “iPad” in US, which is a tablet computer with touch screen. Even in the first launching date iPad had been sold 0.3 million units. The product no doubt is getting support of Apple’s brand image and it has changed the way to consumer lifestyle. That is why iPad is thought as a revolutionary who will arouse a wave to electronic industry. Apple’s iPad delivered the value to the customer via marketing mix tools called the 4Ps: Product looks good and works well. Right price. Right place at the right time. Successful promotion helps to a larger output. Apple followed this by innovation and introducing...
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...Marketing Mix Analysis of iPad Executive Summary Managing and developing marketing mix appropriately is extremely important to firm's marketing and success. In order to marketing product successfully, the right product must be exhibited to right people at the right place, right price and right time. If a firm can manage the marketing mix successfully, as a result, it can be a source of competitive advantage for firms. Each element of the marketing mix should be analyzed and if necessary, adapted to ensure that the right balance is achieved to give the product or service the very best chance of success in the market place. Apple is a successful company and its previous product iPod has a high market share in the global market due to its brand perception and image as s high quality innovative brand. In 2010, Apple launched an innovative product – “iPad” in US, which is a tablet computer with touch screen. Even in the first launching date iPad had been sold 0.3 million units. The product no doubt is getting support of Apple’s brand image and it has changed the way to consumer lifestyle. That is why iPad is thought as a revolutionary who will arouse a wave to electronic industry. Apple’s iPad delivered the value to the customer via marketing mix tools called the 4Ps: * Product looks good and works well. * Right price. * Right place at the right time. * Successful promotion helps to a larger output. Apple followed this by innovation and introducing new...
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...Market Plan for: iPad 2 Market Plan iPad: 1. Introduction: Apple, Inc. is an electronics and software company headquartered in California, USA. It is well known to people for their innovations in the computer market. The company was founded on April 1, 1976, and incorporated as Apple Computer, Inc. on January 3, 1977. It ranks as the world's second largest IT company by its revenue, Samsung being the first. 2. Marketing Situation: * The Exchange Value: Apple's iPad has a price ranging between $499 to $699. Although this may seem as a high price, but in exchange customers recive a high quality product which is durable. * The Strategic Mission: "Technology alone is not enough. Faster, thinner, lighter; those are all good things. But when technology gets out of the way, everything becomes more delightful, even magical. That's when you leap forward. That's when you end up with something like the iPad 2" Above is apple's mission statement for the iPad. * The Marketing Goals: * Creating suspense, anticipation and hype before the release of the iPad 2. * The power of perception, so as to be seen as a powerful product. * Since more competitors have emerged since the ipad 1, it is important to have the biggest market share in this market. * The 4Ps also known as the marketing mix , is a set controllable elements used by a company to get that the firm required response in the target market. *...
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...Considering the Apple iPad™ for Pharma Marketing Deciding whether to integrate a new technology into your marketing and communications efforts can be an exciting proposition filled with potential pitfalls and problems. This point of view aims to provide you with the best potential integration points for the Apple iPad within your pharma marketing efforts and some simple steps you can take to better evaluate its value of those efforts. The iPad is a tablet form factor computing device running an upgraded version of the iPhone OS, built by Apple Inc. Connectivity is via Wi-Fi or 3G data network through one of the following enabled communications channels: • Email • Safari Web browser • iTunes Store • iBook store eBook content • Apple and third-party developed apps • Games • Social media • Utilities While email and Web are proven channels that can be used to reach core audiences, the iPad does not offer a truly unique differentiating feature for pharma from these channels. Similar to music and video stores, the iPad will not initially offer any differentiators over the existing delivery channels on the PC, Mac and iPhone/iPod Touch platforms. However, mobile applications (apps) in general continue to be a steady marketing performer, and health apps are growing very quickly. Currently, there are over 150,000 apps in the Apple iTunes app store for the iPhone and iPod touch platforms. When iPad launches, nearly all of these will be available for download. In addition to these legacy...
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...Environmental Scanning/ Marketing Project 1 Ashley Jackson Marketing 314 2/18/10 Environmental Scan- IPAD Laptops are one of the most common sources of information. In today’s fast paced economy, where would we be without a laptop or computer? It would almost be like you were living in the dark ages. While laptops and computers are convenient to have, Apple has come out with a new and revolutionary product that changes everything. It’s called the iPad. Apple Inc. is a multinational corporation that creates consumer electronics, computer software, and commercial servers. Founders Steve Jobs and Steve Wozniak effectively created Apple Computer on April 1, 1976 and incorporated the company on January 3, 1977 in Cupertino, California (Bellis). The Apple iPad was announced on January 27, 2010 with retail availability commencing in April and systematically growing in markets throughout 2010. The iPad is twice the size of the iPhone with the same capabilities of any other laptop computer, but still smaller, making it more convenient to carry with you. For an iPad with Wi-Fi, it has a reasonable price of $499 for a 16GB, $599 for a 32GB, and $699 for a 64GB. If you want one with Wi-Fi and 3G, you can find one for $629 for a 16Gb, $720 for a 32Gb and $829 for a 64GB. In this environmental scan, I am going to break down the iPad into five different environments, social, economic, technological, competitive, and regulatory. The first environment is the social environment...
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...APPLE IPAD2 MARKETING PLAN LIN,DANDAN ID:0697645 COURSE:MARKETING601 May 9, 2011 * Executive Summary 1. IN PAST Steve Jobs, Steve Wozniak and Ronald Wayne established Apple on April 1, 1976 in order to sell the Apple 1 Computer Kit that was hand built by Steve Wozniak. The Apple 1 was sold as a motherboard (with CPU,RAM and basic textual video chips) – less than what is considered a personal Computer today. Apple was responsible for creating the desktop publishing market due to their innovative programmers, PageMaker and LaserWriter. Between 1983 and 1996 Apple experimented with a number of failed consumer target products including digital cameras, portable CD players, speakers, video consoles and TV appliances. Market share and stock prices decreased. In 2001, Apple introduced the iPod portable digital audio player. The product was phenomenally successful – over 100 million units were sold within 6 years 2. IN PRESENT January 2007, Steve Jobs, the CEO and Co-Founder of Apple, announces that Apple Computer Incorporated would now be known as Apple Inc. In 2010, apple inc. introduced the first ipad, in 2011, ipad2 came out. 3. IN FUTURE Apple plans on focusing on satisfying personal consumer demands rather than merely fulfilling a demographic requirement as well as, improving performance and stability rather than introducing new features when releasing new versions of any product. * Situational Analysis 1. Political Situation •Taxation is...
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...[pic] |UNIQUE CO., LTD. | |2011 Marketing Plan | |L.JI, W.SHEN, Z.ZHU, L.WANG | MARKETING PLAN FOR U-SMART [pic][pic][pic] Contents 1. Introduction 1 2. Mission statement 3 3. SWOT analysis 3 4. Marketing objectives 5 4.1. Strategic thrust 5 4.2. Strategic objectives 5 5. Strategy 5 6. Product 7 6.1. Branding 7 6.2. General Description of U-SMART 8 6.3. New features of U-SMART 8 7. Distribution 9 7.1. Retail stores 9 7.2. Online stores 9 7.3. Direct sales force 9 7.4. Third-party wholesalers 10 7.5. Retailers 10 8. Price 10 9. Promotion 11 9.1. Advertising 11 9.2. Exhibition 12 9.3. Sales promotion 12 10. Implementation 12 11. Marketing control 13 Reference 15 1. Introduction Unique Co. Ltd., a Japan based company, is a multinational corporation that mainly creates consumer electronics, accompanied with computer software and commercial servers. William Zhu, chairman of the board, established Unique Company on June 1, 1990, in Japan, with the release of the U-KEY1. The period of about 20 years witnessed a rapid development and build vast profits by continuously launching successful innovative products. As of June 30, 2011, the company had approximately 30,333 full-time equivalent employees and additional 1,800 part-time employees and contractors. Unique's core products are personal computer, laptop...
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...Assignment 4: Internet Technology, Marketing, and Security Internet Technology, Marketing, and Security 1 Abstract In this mini-paper, I will evaluate Apple’s website based on its product information, corporation contact information, customization of products for customers, and customer information at purchase. I will evaluate their marketing strategy and competitive advantage its website provides. I will analyze the corporation’s privacy and security policies, and their response to security breaches. Finally, I will recommend two rational methods to ensure greater security for customers. Internet Technology, Marketing, and Security 2 To understand Apple, we must first know the innovative mind behind the company, and it products. Steve Jobs revitalized the company back in the early 1990’s with such products as iMac using effective branding campaigns, stylish designs which caught the attention of consumers. He introduce the world to products such Macbook Air, iPod, and iPhone. These devices later paved the way for his newest intervention Ipad which is primarily a platform for audio-visual media including books, movies, games and apps. Steve Jobs died on October 5, 2001, but not his dream of building products to capture the imagination of consumers. He once stated “your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – which...
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...APPLE IPAD2 MARKETING PLAN LIN,DANDAN ID:0697645 COURSE:MARKETING601 May 9, 2011 * Executive Summary 1. IN PAST Steve Jobs, Steve Wozniak and Ronald Wayne established Apple on April 1, 1976 in order to sell the Apple 1 Computer Kit that was hand built by Steve Wozniak. The Apple 1 was sold as a motherboard (with CPU,RAM and basic textual video chips) – less than what is considered a personal Computer today. Apple was responsible for creating the desktop publishing market due to their innovative programmers, PageMaker and LaserWriter. Between 1983 and 1996 Apple experimented with a number of failed consumer target products including digital cameras, portable CD players, speakers, video consoles and TV appliances. Market share and stock prices decreased. In 2001, Apple introduced the iPod portable digital audio player. The product was phenomenally successful – over 100 million units were sold within 6 years 2. IN PRESENT January 2007, Steve Jobs, the CEO and Co-Founder of Apple, announces that Apple Computer Incorporated would now be known as Apple Inc. In 2010, apple inc. introduced the first ipad, in 2011, ipad2 came out. 3. IN FUTURE Apple plans on focusing on satisfying personal consumer demands rather than merely fulfilling a demographic requirement as well as, improving performance and stability rather than introducing new features when releasing new versions of any product. * Situational Analysis 1. Political Situation •Taxation is...
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...BUSINESS (MANAGEMENT) [pic] MKTG1199 MARKETING PRINCIPLES PRACTICAL ASSIGNMENT – MARKETING PLAN [pic] ‘WORK HARDER, PLAY SMARTER’ LECTURER: ONG CHIN CHOO GROUP MEMBERS: |Cheong Shu Juan |3320564 | |Gayathiri Chandran |3321634 | |Lim Zong Da |3321074 | |Ong Cindy |3320646 | |Quak Mei Juan |3320700 | |Tay Tristan |3320943 | Executive Summary Research In Motion (RIM), the company behind BlackBerry has gained a reputable position in global wireless innovation through the introduction of the BlackBerry solution in 1999. BlackBerry products and services are now used by millions of consumers globally to stay connected. The BlackBerry product line includes the Playbook tablet, the award-winning BlackBerry smartphone, software for businesses and accessories. BlackBerry hopes to gain more awareness from the consumers in Singapore and increase existing market share. In this proposal, we will discuss about BlackBerry’s market size, structure and potential as well as the macro-environmental trends, which consist of external factors that affect the sales revenue of the Playbook. This report consists of SWOT analysis for Playbook and its competitors Apple iPad 2 and Samsung Galaxy Tab 10.1. By performing...
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...Richard S. Baker Marketing Plan: iPad Ultimate MM522- Market Management Professor: George Coley August 22, 2011 1.0 Executive Summary Apple Inc. is preparing to launch the new version of the iPad Ultimate, has already produced over $50 billion of iPads’ market ($7.5M per year in the specific market segment of electronic devices). Apple Corporation can compete with all the other competitors in the market segment because the iPad Ultimate offers unique combination of features and functionality in tablet at a competitive value-added price. Apple is taking full advantage with the fact that the tablet market will increase by 100% over the next 10 years Apple is targeting the Generation Y/Millennium and Generation Z/Boomlets’ generation, because they spend about $5 billion a year on new electronic devices that will improve and help their consumer needs for the best product on the market. The tablet computer can be used for web browsing, reading and sending emails, viewing photos, watching videos, listening to music, playing games and reading eBooks. Apple’s primary marketing objective is to sell around a million iPad Ultimate in the first year and hopes that it will to continue to grow modestly by 15% a year over the next 5 years. The goal of Apple is to maintain the table at least 35% this year and attain a 15% growth in the next five years in the market segment of tablets. Apple’s primary financial objective is to reach over $10 million in gross sales revenue...
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...Marketing Course: BUMKT 5901 – Marketing Title: Marketing assessment – Apple Ipad For lecturer: Mohan Dass By student: Kiranjeet kaur disanj Word Length: 2000 words Due Date: 21st April 2011 Contents Introduction…………………………………………………………….3 Production Description…………………………………………………4 Product…………………………………………………………………..5 Price……………………………………………………………………...7 Place……………………………………………………………………...8 Promotion……………………………………………………………….10 Summary………………………………………………………………...13 Appendix A- Bibliography………………………………………..…….14 Introduction Apple ipad is a world’s first tablet computer launched by Apple Company on April 2010 all over the world. It is launched by Apple Company after a huge marketing campaign about its features. It is usually marketed for audio and video media ground for example audio books, games, movies etc. Company has manufactured an ipad using strong in-built applications. The gadget permits the individual to work in several locations and as a result the individual can experience what they didn’t on some other device. It is new and completely different device yet for browsing internet with additional unique features, applications and technology. It provides value not only to the company but also to the customers through a huge number of features which helps in saving time and energy. Ipad is comprehensively advertised on T.V., newspapers, magazine, radios and also on internet. It provides value by available at all the apple stores...
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...The Note Phone Marketing Plan – Enhancing the Marketing Plan Lisa S Carey Marketing Management – MKT 500 March 13, 2011 Instructor: Dr. Keith C. Jones Marketing Plan – Enhancing the Marketing Plan for the Note Phone 1. Discuss the company’s competitors, and the strengths and weaknesses of each. There are several companies that are the Note’s competitors, so let’s start with the top competitors: The Apple iPad is the first affordable tablet computer worth owning, but it won't replace your laptop (yet). The Xoom's spec sheet is enough to make any tablet tremble, but the price is high and Google still has some work to do before its tablet software experience is as fleshed out and intuitive as Apple's. The Galaxy Tab is a beautiful product with features that will make iPad owners envious, but its in-between size and possible carrier commitments hold it back from broad appeal. The ViewPad 7 offers a solid platform for Android 2.2, but it comes off as an oversize, overpriced smartphone--not a Netbook alternative. Now there are two competitors that we want to note as their product has not hit the markets yet, but they are targeting our segment target as well, BlackBerry Playbook and the Vizio VIA tablet both are due to release their tablets in the next 3 to 6 months. But we also have to address what the competition is using as their key platform or landscape options for their tablets as this will affect the target market as well: Apple iPad - There's probably no explanation...
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...MARKET PLANNING Marketing objectives The objectives of the marketing plan are centered on the following three criteria: 1. Inform companies about features and benefits of the iPad and its competitive advantage, leading to a 20% increase in sales in one year. 2. Penetrate the traditional PC-based enterprise through the iPad, in turn increasing Apple’s sales by 20% in one year. ac 3. Maintain Apple’s position as the leader in market share in the tablet category. Target market Our target market is the large corporation with formal IT structure and purchasing channels. The Facts: • Both U.S. and global spending on IT is expected to increase in 2011, with particular growth on hardware (Banerjee). • Study reports that 78% of respondents plan to have tablets officially deployed in their businesses by the end of 2013, with 83% of these businesses planning to deploy the iPad (Berryhill). • Surveys show up to 86% of Fortune 500 firms and 47% of Global 500 companies are either deploying or at least testing the iPad (Berryhill). Today, Apple’s primary target market is the consumer, with little effort exerted to capture the enterprise market. While the numbers above regarding the iPad in corporations are notable, its success stems primarily because of consumerization (employees introducing personal device, such as the iPad, into the corporate environment) and the fact that the iPad had little competition just a year ago. Recently, a variety of competitors have entered the market...
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