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Exposure - Three Year Strategic Plan

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Exposure: Three-Year Strategic Plan
Sean McNeely
University of Maryland University College

Table of Contents

Table of Contents 2
Introduction 3
Vision Statement 3
Mission Statement 3
Core Values 3
Objectives 4
SWOT Analysis 5
Michael Porter’s “Five Forces” 8
Product Design and Assembly Strategy 10
Marketing Strategy 12
Compensation and Labor Strategy 13
Corporate Citizenship 15
Financial Strategy 15
Summary 16
References 17

Exposure: Three-Year Strategic Plan

Introduction

Exposure currently shares the global camera market evenly with four competing rivals. While we enjoy a strong competitive position in the North American market, Exposure’s future will depend on our ability to increase our competitive edge over rivals in the other three primary global markets. This Strategic Plan details the priorities, goals, and basis for decision-making we will use to gain a larger slice of the global camera market over the next three years, while ensuring good corporate citizenship, stability, and growth.

Vision Statement

We at Exposure pride ourselves on our core values, which ultimately filters into our products, employees, services, and reputation. Furthermore, we strive to be environmentally sound and safe so that our children are able to enjoy this beautiful world as we do today so that it is able to be captured by the quality cameras we produce.

Mission Statement

Our mission is to become a global industry leader by producing quality cameras at affordable prices while maintaining company values that reflect those of our customers, investors, employees, and partners.

Core Values

Loyalty
We pride ourselves on loyalty to our customers, business partners, employees and their families, and the community through fiscal and environmental responsibility,

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