EXTERNAL ANALYSIS of the PHILIPPINES
Filipinos are food lover.
Filipinos do not consider it a meal if rice is not served. Plain steamed rice is the basis of the diet. Three crops a year are harvested to provide enough rice for the population, and the government keeps surpluses stored for times of drought. Salt water and freshwater of fish and shellfish are eaten daily, served either fresh or salted. Fish, chicken and pork are usually fried, although people are becoming more health-conscious and often choose alternative methods of cooking. Garlic is added to food because it is considered healthful. Filipino food is not spicy. All food is cooked on gas burners or wood or charcoal fires and is allowed to get cold before it is eaten. Rice is cooked first, since it takes longer. When it is ready, rice will be placed on the table while the next items of the meal are prepared and served.
Table knives are not used. Forks and spoons are used for dining. The food is eaten from a spoon. The traditional method of placing food on a banana leaf and eating with one's hands is also used throughout the country. It is acceptable to eat food with one's hands at restaurants as well as in the home.
Breakfast is served at 6 A.M. and consists of food left over from the night before. It is not reheated. Eggs and sausage are served on special occasions. Small buns called pan de sol may be purchased from vendors early in the morning.
At midmorning and in the afternoon, people eat merienda. Since Filipinos are fond of sweet foods, a mixture of instant coffee, evaporated milk, and sugar may be served. Coca-Cola is very popular. Sweet rolls, doughnuts, or a noodle dish may be available. Lunch is a light meal with rice and one other dish, often a fish or meat stew. Fish, pork, or chicken is served at dinner with a soup made of lentils or vegetables. Fatty pork is a favorite. Portions of small cubes of browned pork fat are considered a special dish.
Fruits are abundant all year. Several kinds of banana are eaten, including red and green varieties. Mangoes, the national fruit, are sweet and juicy. A fruit salad with condensed milk and coconut milk is very popular on special occasions.
Vegetables are included as part of a soup or stew. Green beans and potatoes are commonly eaten foods. The leaves of camote, a sweet potato, are used as a salad and soup ingredient. Ube, a bland bright purple potato, is used as a colorful ingredient in cakes and ice cream. Halo-halo, which means "mixture," is a popular dessert that consists of layers of corn kernels, ice cream, small gelatin pieces, cornflakes and shaved ice. Patis, a very salty fish sauce, is placed on the table to be added to any of the dishes.
Fast food has become part of the culture, with national and international chains in many towns. All meals at fast-food restaurant include rice, although French fries also tend to be on the menu. Banana ketchup is preferred, although the international chains serve tomato ketchup. A national chain, Jollibee, has entered the U.S. market with a restaurant in California, where many Filipino immigrants live. The company plans to expand to other cities with Filipino populations. Léchon, a suckling pig that has been roasted until the skin forms a hard brown crust, is served at important occasions. The inside is very fatty. Strips of the skin with attached fat are considered the best pieces. The importance of the host and the occasion are measured by the amount of léchon. served. Blood drained from the pig is used to make dinuguan
Sticky rice prepared with coconut milk and sugarcane syrup is wrapped in banana leaves. Glutinous rice is grown especially for use in this traditional dessert.
Gin and beer are available for men and are accompanied by balut, a duck egg with an embryo. Dog meat is a delicacy throughout the country. It is now illegal to sell dog meat at markets because cases of rabies have occurred when the brains were eaten.

PROJECTED POPULATION OF PHILIPPINES AS OF 2010
Male 47, 004, 600
Female 46, 502, 000
Total 93, 506, 600

NATIONAL CAPITAL REGION POPULATION
Male 5, 677, 900
Female 5, 874, 200

ECONOMIC GROWTH OF THE PHILIPPINES
The economy of the Philippines is the 4th largest economy in South East Asia the 36th largest economy in the world by purchasing power parity according to the International Monetary Fund in 2009. A newly industrialized emerging market economy, it posted a real GDP growth rate of 5.3% in 2006 and 7.1% in 2007. Growth slowed to 3.8% in 2008 as a result of the global financial crisis. In 2009, the real growth rate was 1.1%. Analysts were stunned by a surprise boom of the economy to 7.3% from an expected 3.6% forecast for the first quarter of 2010.
A mixed economic system, important sectors of the Philippine economy include agriculture and industry, particularly food processing, textiles and garments, and electronics and automobile parts. Most industries are concentrated in the urban areas around metropolitan Manila, while metropolitan Cebu is also becoming an attraction for foreign and local investors in recent dates. Mining also has great potential in the Philippines, which possesses significant reserves of chromite, nickel, and copper. Recent natural gas finds off the islands of Palawan add to the country's substantial geothermal, hydro, and coal and oil exploration energy reserves.
SECTORS:

Government Sector

Private Sector

Industrial production is centered on processing and assembly operations of the following: food, beverages, its production yield to meet domestic demands. The Philippines currently hosts the International Rice Research Institute (IRRI), which studies high yielding rice varieties. It has played a key role in the Green soil Revolution and was able to increase rice yields and rice production during the 1970s.

Automotive

The ABS used in Mercedes-Benz, BMW, and Volvo cars are made in the Philippines. Ford, Toyota, Mitsubishi, and Nissan are the most prominent automakers that make cars in the country. A 2003 Canadian market research report predicted that further more investments in this sector were expected to grow in the next following years. Toyota has been the most used vehicle in the country.

Electronics

Intel has been in the Philippines for 28 years as major producer of Intel's advanced products including the Pentium 4 processor. A Texas Instruments plant in Baguio has been operating in for 20 years and is the largest producer of DSP chips in the world. Texas Instruments' Baguio plant produces all the chips used in Nokia cell phones and 80% of chips used in Ericsson cell phones in the world. Until 2005, Toshiba laptops were produced in Santa Rosa, Laguna. Presently the Philippine plant's focus is in the production of HDD's. Printer manufacturer Lexmark has a factory in Mactan Island in the Cebu region.

Pharmaceuticals

Outsourcing

The Philippines is Asia-Pacific’s second-largest call center market, next to India, according to a June 2008 study released by Oracle Corp. The majority of the top ten BPO firms of the United States operate in the Philippines. Total jobs in the industry grew to 100,000 and total revenues are placed at $960 million for 2005. Majority of the BPO facilities are in Metro Manila and Cebu City although other regional areas such as Baguio City, Bacolod City, Cagayan de Oro, Tacloban City, Clark (Angeles City), Dagupan City, Davao City, Dumaguete City, Lipa City, Iloilo City and Legazpi City are now being promoted and developed for offshore operations.

Mining

The country is rich with mineral and thermal energy resources. In 2003, it produced 1931 MW of electricity from geothermal sources (27% of total electricity production), second only to the United State, and a recent discovery of natural gas reserves in the Malampaya Oil fields off the island of Palawan is already being used to generate electricity in three gas-powered plants. Philippine gold, nickel, copper and chromite deposits are among the largest in the world. Other important minerals include silver, coal, gypsum, and sulfur. Significant deposits of clay, limestone, marble, silica, and phosphate exist. About 60% of total mining production are accounted for by non-metallic minerals, which contributed substantially to the industry's steady output growth between 1993 and 1998, with the value of production growing 58%. In 1999, however, mineral production declined 16% to $793 million. Mineral exports have generally slowed since 1996. Led by copper cathodes, Philippine mineral exports amounted to $650 million in 2000, barely up from 1999 levels. Low metal prices, high production costs, lack of investment in infrastructure, and a challenge to the new mining law have contributed to the mining industry's overall decline. The industry rebounded starting in late 2004 when the Supreme Court deemed an important law permitting foreign ownership of Philippines mining companies constitutional. The Department of Environment and Natural Resources (DENR) is ill equipped to address the renewed interest in mining. There are several companies that mine under the Small Scale Mining (SSM) that should rightly be classified and taxed under the large scale mining laws. The DENR is taking some time to inform these companies that they are violating the SSM laws by mining more than 50,000 tons of ore per year. The DENR has yet to approve the revised Department Administrative Order (DAO) that will provide the Implementing Rules and Regulations of the Financial and Technical Assistance Agreement (FTAA), the specific part of the 1994 Mining Act that allows 100% foreign ownership of Philippines mines. The current DAO 99-56 is deficient because it is confusing and open to abuse.

Transportation

The Philippine Airlines is Asia's first commercial airline. Transport of people, goods and services in the country is done mostly by motorized vehicles, boats and planes. Land transportation vehicles are imported, except for the jeepney and tricycle which are locally created.

POLITICS IN THE PHILIPPINES

The politics of the Philippines takes place in an organized framework of a presidential, representative, and democratic republic whereby the president is both the head of state and the head of government within a pluriform multi-party system. This system revolves around three separate and sovereign yet interdependent branches: the legislative branch (the law-making body), the executive branch (the law-enforcing body), and the judicial branch (the law-interpreting body). Executive power is exercised by the government under the leadership of the president. Legislative power is vested in both the government and the two-chamber congress—the Senate (the upper chamber) and the House of Representatives (the lower chamber). Judicial power is vested in the courts with the Supreme Court of the Philippines as the highest judicial body.
Philippine Government • Executive branch • Legislative branch • Judicial branch

International organization participation

The Philippines is a founding and active member of the United Nations since its inception on October 24, 1945 and is a founding member of the Association of Southeast Asian Nations (ASEAN). The Philippines is also a member of the East Asia Summit (EAS), an active player in the Asia-Pacific Economic Cooperation (APEC), the Latin Union and a member of the Group of 24. The country is a major non-NATO ally of the U.S., but also a member of the Non-Aligned Movement. Memberships: APEC (1989), AsDB (1966), ASEAN, CP, ESCAP, FAO, G24, G-77, IAEA, IBRD, ICAO, ICRM, IDA, IFAD, IFC, IFRCS, IHO, ILO, IMF, IMO, Inmarsat, Intelsat, Interpol, IOC, IOM, ISO, ITU, ITUC, NAM, OAS (observer), OPCW, UN, UNCTAD, UNESCO, UNHCR, UNHRC, UNIDO, UNMIK, UNMIL, UNMISET, UNOCI, UNU, UPU, ITUC, WCO, WFTU, WHO, WIPO, WMO, WToO, WTrO,

COMPETITOR’S ANALYSIS FOR ORANGE JUICE

1. Sun Quick - INTERNATIONAL PRODUCT

Price: Php 184.50 Distributor: MARINA SALES, Inc.

New label design

Sunquick is marketed in over 100 countries worldwide, and is the market leader in many of them.
Sunquick has recently undergone a makeover to ensure that we communicate as effectively as possible with our core customer groups.
Sunquick’s profile has been radically changed and brought up to date with a new label design communicating all the benefits that Sunquick offers its customers: value for money, delicious fruit flavours and vitamin C content (varies from country to country.)

Dilute Sunquick 1 part to 9
Sunquick is super-concentrated. Dilute 1 part Sunquick in 9 parts water, or to taste. Mix well.
One 330 ml bottle provides more than 16 glasses, or 3.3 litres of refreshing fruit drink. One 580 ml bottle provides more than 24 glasses, or 5.8 litres of refreshing fruit drink. One 840 ml bottle provides more than 40 glasses, or 8.4 litres of refreshing fruit drink.

A cornucopia of exciting flavours
Sunquick is available in more than 20 flavours including Exotic, Guava & Strawberry, Red Orange,
Orange & Apricot, Mandarin, Peach & Orange, Mango, Tropical Fruit, Orange, Passion Fruit, Lemon,
Pineapple, Apple, Red Fruit, Blackcurrant, Orange & Date, Pomegranate, Grape, Lemon & Mint and Grapefruit.

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In Denmark, the flavours sold are Peach & Orange, Blackcurrant and Guava & Strawberry.
Quality product
The Sunquick bottle is made of glass and has been specially designed for Sunquick. Some may say that it is heavier than a plastic bottle, but we have decided to stick with our glass bottle. Why? Quality and product safety. Sunquick is a high quality product, and Sunquick quality is best safeguarded in a glass bottle.
2. Welch's (flavor: Grape)- INTERNATIONAL PRODUCT Price: Php219.50 Website: welch's.com

The goodness of 100% juice with the great flavor and variety you expect from Welch’s

• Twice the antioxidant power of orange juice, (per ORAC lab tests) • No added sugar - ever. Our grapes are sweet enough! • Two servings (1 cup) of fruit in every glass • Our delicious Concord grapes are grown by our family farmer owners • 120% daily value of vitamin C per 8 oz. (46 oz. and 64 oz.) • Helps support a healthy heart*
Available in these sizes: • 5.5oz can • 11.5oz can • 14oz bottle • 16oz bottle • 32oz bottles • 46oz bottles • 64oz bottles • 96oz bottles • 6 pack 10oz bottles
3. Pick and Squeeze (flavors:Calamansi & Dalandan)- LOCAL PRODUCT Price: Php144 Distributor: Serramonte Enterprises

Introducing PICK & SQUEEZE Kalamansi and Dalandan!
Each bottle of PICK & SQUEEZE contains pure kalamansi (Philippine lime) and dalandan (Philippine orange) concentrate.100% healthy… no preservatives, no additives, no artificial flavoring nor coloring. You get only natural vitamins in a refreshing and flavorful fruit concentrate blended with pure honey.

4. Cebu88 (flavor: Mango)- LOCAL PRODUCT Price: Php191 Website: goldentop.com.ph

Cebu 88 Mango Puree sweetened with Vitamin C and no artificial color or flavor.
Net Weight: 1148 grams (40.5 oz). Product of the Philippines.

5. Citrus farms ( flavor: Calamnsi)- LOCAL PRODUCT Price: Php172.50 Distributor: Soon to be famous