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Facebook Experiment on Human

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Submitted By karanmgr19
Words 1122
Pages 5
Discussing aspects of Facebook Emotional contagion experiment
-Karan Ramchandani[MT2014049]
Abstract:this eassy talks about the facebook experiment and different aspects of this experiment like technical,ethical and the future use of the results of this experiment.

1:Introduction
Emotional conatagion is when we uncontiously show the same emotion as of the person in front of us without even knowing.this is well established in daily life as we can see for example if somebody gives us a smile with positive emotion then all of the sudden we also do the same.earlier it was established that for emotional contagion the person should be in direct contact or we can say it can happens with non verbal communication. a massive scale emotional contagion experiment was conducted by facebook in the year of
2012 to check whether the emotions flow through text,this experiment was carried for about a week in the month of january.
The experiment showed that “When positive expressions were reduced, people produced fewer positive posts and more negative posts; when negative expressions were reduced, the opposite pattern occurred. [1]“ basically it was to check how a users posts gets affected by others on the social network.

2:The experiment itself:
2.1: objective:experiment was performed to show that emotional contagion was also their on the social network where people cant see each other directly.
2.2 Experiment:this experiment was carried out on 689003 person around the world in the facebook users.the users were choosen randomly and the scale of this experiment was about 1 out of every 1500 fb user was choosen for the experiment.the experiment was played around with the help of friends positive and negative emotional posts which are to be shown to a user in their news feed.the users were divided into 4 groups of around 155000 persons.1 group each for positive word reduced or negative

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