Media planning
• Define a media solution by formulating media strategies. For example, the rule of thumb is that a print ad must run three times before it gets noticed. Radio advertising is most effective when run at certain times of the day or around certain programs, depending on what market is being reached.

Media planning is generally outsourced to a media agency and entails sourcing and selecting optimal media platforms for a client’s brand or product to use. The job of media planning is to determine the best combination of media to achieve the marketing campaign objectives.
In the process of planning, the media planner needs to answer questions such as:

Media planning’s major steps include:
• How many of the audience can be reached through the various media?

• 1 - Targeting,

• On which media (and ad vehicles) should the ads be placed? • 2 - Environmental scan,

• How frequent should the ads be placed?

• 4 - Determination of content,

• How much money should be spent in each medium?

• 5 - Control.[1]

• 3 - Understanding the audience,

Choosing which media or type of advertising to use can be especially challenging for small firms with limited budgets and know-how. Large-market television and newspapers are often too expensive for a company that services only a small area (although local newspapers can be used). Magazines, unless local, usually cover too much territory to be cost-efficient for a small firm, although some national publications offer regional or city editions.
Metropolitan radio stations present the same problems as
TV and metro newspapers; however, in smaller markets, the local radio station and newspaper may sufficiently cover a small firm’s audience.

2 Advertising media includes
• Social (Facebook, Twitter, Instagram, Pinterest, etc.) • Television ( TVC, television commercial)
• Radio (AM, FM, XM,