...Summer Internship (8 weeks)(Practical) Entrepreneurship Strategic Management Business Analytics (Practical) Elective-1 Elective-2 Elective-3 Elective-4 Semester- IV Elective-5 Elective-6 Industrial Elective (Practical) Total Credit L 0 2 3 2 2 0 T 0 4 0 2 4 0 P 4 0 0 0 0 6 C 2 4 3 3 4 3 19 4 3 4 2 4 3 20 2 3 3 2 3 3 3 3 22 3 3 5 11 72 MB 13207 MB 13208 MB 13209 MB 13210 MB 13211 MB 13212 MB 13313 MB 13314 MB 13315 MB 13316 2 2 3 2 3 2 0 2 2 0 2 2 2 2 2 2 0 4 2 2 0 2 2 0 2 2 0 2 2 2 2 2 2 0 0 0 0 0 0 0 4 0 0 4 0 0 0 0 0 0 10 MB 13417 Functional Electives Marketing Finance Systems Human Resource Operations Vertical Electives Pharma Hospitality Enterprise Resource Planning Agriculture Hospital and Health Care Retailing Auto Industry Project Management Media and Communication Banking Financial Service Insurance 2 MB 13FM01 MB 13FM02 MB 13FM03 MB 13FM04 MB 13FM05 MB 13FM06 MB 13FM07 MB 13FM08 MB 13FM09 MB 13FM10 MB 13FM11 MB 13FM12 MB 13FM13 MB 13HR01 MB 13HR02 MB 13HR03 MB 13HR04 MB 13HR05 MB 13HR06 MB 13HR07 MB 13HR08 MB 13HR09 MB 13HR10 MB 13MM01 MB 13MM02 MB 13MM03 MB 13MM04 MB 13MM05 MB 13MM06 MB 13MM07 MB 13MM08 MB 13MM09 MB 13MM10 MB 13MM11 MB 13MM12 MB 13MM13 MBA- FUNCTIONAL ELECTIVE- 2013-14...
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...MANAGEMENT PRACTICES AT THE KENYA POWER & LIGHTING COMPANY LTD BY BETTY MWENDE KAUMBUTHU A RESEARCH PROJECT PRESENTED IN PARTIAL FULFILMENT OF THE REQUIREMENTS FOR THE AWARD OF MASTERS OF BUSINESS ADMINISTRATION DEGREE, SCHOOL OF BUSINESS, UNIVERSITY OF NAIROBI NOVEMBER 2013 DECLARATION This research project is my own original work and has not been presented for a degree in any other University or Institution of higher learning. SIGNED ………………………………………… DATE ………………….. BETTY MWENDE KAUMBUTHU D61/71576/2008 This research project has been submitted for Examination with my approval as University Supervisor. SIGNED: ………………………………………… DATE: ……………………. MR. JEREMIAH KAGWE Lecturer School of Business University of Nairobi ii DEDICATION This study is dedicated to my parents and friends who bring me immense source of joy and fulfilment. iii ACKNOWLEDGEMENTS I am deeply indebted to Mr. Jeremiah Kagwe for his guidance, patience and insightful input from the commencement of this project to its completion. I wish also to express my appreciation to the School of Business, MBA lecturers without whose enormous contribution in class sessions, this work would have not been possible. I am also grateful to my entire family members. Their encouragement, patience and understanding were attributes without which I would not have successfully completed the project. I have also received support and motivation from several fellow MBA students during class sessions, group discussions and project...
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... Task I Marketing is a process. where businesses focus on the demands of the customers on the market by planning and achieving the needs of the customers. "Marketing is the process of planning and executing the conception. pricing. promotion, and distribution to ideas, goods. and services to create exchanges that satisfy individual and organizational goals" (BPP Learning Media, 2010). "The marketing process is about strategy and planning ... Four questions to be addressed are where are we now? Where do we want to be? How are we going to get there? And how do we know we have got there? (BPP Learning Media, 2010). Situation analysis requires a thorough study of the broad trends within the economy and society, as well as a detailed analysis of markets, consumers and competitors (BPP Learning Media, 2010). Strategy development links corporate and market level plans. Implementation requires an identification of the specific tasks, allocation of responsibility for those tasks and a system for monitoring their implementation" (BPP Learning Media, 2010). Marketing satisfies the needs of the customers which will be profitably for your company. Whereas we see in the Case study on More Tourism than rooms, they need to improve the development of Tourism in the country. This can be done by doing a market research to lind...
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...INTRODUCTION Human resources planning is a process that identifies current and future human resources needs for an organization to achieve its goals. Human resources planning should serve as a link between human resources management and the overall strategic plan of an organization. Aging worker populations in most western countries and growing demands for qualified workers in developing economies have underscored the importance of effective Human Resources Planning .As defined by Bulla and Scott, human resource planning is ‘the process for ensuring that the human resource requirements of an organization are identified and plans are made for satisfying those requirements’. Reilly defined workforce planning as: ‘A process in which an organization attempts to estimate the demand for labour and evaluate the size, nature and sources of supply which will be required to meet the demand. Human resource planning includes creating an employer brand, retention strategy, absence management strategy, flexibility strategy, talent management strategy, recruitment and selection strategy. Human resource planning aims at fulfilling the objectives of manpower requirement. It helps to mobilize the recruited resources for the productive activities. The human resource planning is and important process aiming to link business strategy and its operation. The planning processes of most best practice organizations not only define what will be accomplished within a given time-frame, but also the numbers...
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...1. ________ determines what the advertising message will say or communicate. A= Creative Strategy. 2. It’s used for how the message strategy will be executed? A= Creative Tactics. 3. Mention the 3 of the 5 steps of Young’s model of the creative process. A= Immersion, Digestion, Incubation, Illumination & Reality/Verification. 4. ________________ it’s process that involves conducting research and gathering all relevant information about a client’s product or service, brand, and consumer in the target audience. A= Account Planning. 5. Mention some techniques use in the verification and revision stage of the creative process. A= Focus groups, Message communication studies, Portfolio tests, and Evaluation measures. 6. What is a story board? A= A series of drawings use to present the visual plan of a commercial. 7. Specify the basic elements of the creative strategy: A= Copy platform. 8. A campaign theme should be? A= A strong idea that will be communicated in all the advertising and other promotional activities. 9. The concept of the unique selling proposition (USP) was developed by: A= Rosser Reeves. 10. What was the campaign theme for Nike? A= Just Do It. 11. Another approach to determining the major selling idea is finding? A= Internet drama. 12. What does positioning means? A= Establish the product or service in the consumer’s mind. 13. “I am what I am” pertains to what campaign? A= Reebok...
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...COMMUNICATION PLANNING: FROM GOALS TO ACTION, FROM NATION COMMUNICATION PLANNING TO CORPORATE COMMUNICATION PLANNING DECEMBER, 2013 1.0 INTRODUCTION This paper will provide description of the concept of Communication Planning and provide the details of the process of developing a communication plan from identifying the communication goals to the implementation of the strategies under the plan. Communication planning evolves at national level, where there are issues that need to be planned and implemented at this level and also at corporate level. This paper will provide details of communication planning at both levels. However more emphasis will be on communication planning at corporate level showing the steps involved from planning goals to implementation and evaluation. The paper is divided into six parts, the introduction, Conceptual framework, communication planning at national level, communication planning for corporate organizations and the steps in communication planning from goals to action and lastly the conclusion. At the end I will have provided an understanding of the concept of communication planning, provide the details of each of the process of developing a communication plan from goals to action and show the basic components of a communication plan. The description provided will show that communication planning is a vital process in implementation of the national or organizations Communication...
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...Chayut Bhamornsuwan Chattanon Saekow Thesis Denchartphan Jinnawat Pinchai 5122790124 Strategy Analysis 5122790645 Project Manager 5122792864 Marketing Analysis 5122790306 IT Management 5422800433 Collector & Complier yonitiam@gmail.com Stroke.boat@gmail.com Chattanon1@hotmail.com tumpkkk@hotmail.com Nut_narook@hotmail.com Submit to Dr. Saprangsit Mruetusatorn 13/09/11 Ihere.tv Project Report 2 Table of Contents EXECUTIVE SUMMARY ....................................................................................................................... 4 Background of the business ............................................................................................................. 5 The structure of ihere.tv ........................................................................................ 5 Business process & Marketing Activities ................................................................. 6 Applied Information Technology ............................................................................ 6 Analysis of Source of Revenue ............................................................................... 7 Outstanding Point of the business Model ............................................................... 7 Major Key Success Factor ....................................................................................... 8 Business analysis and planning ......................................................................................
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...Assignment On Marketing in travel and tourism Name: Date: Course title: Task 1 1.1 Core concept of marketing for the travel and tourism sector Travel and tourism are interconnected; there are little differences between the two terms. However, Houge Mackenzie & Kerr (2013) describes tourism as “activities of a person or persons staying in a place outside their homes or their environment for the purpose of leisure, business and other purposes”. Marketing for tourism and travel industry requires excellent marketing strategies and plans in order to attract and prompt different kinds of tourist. However, the perception behind marketing for travel and tourism sectors collaborates of consumers’ needs and wants, as well as meeting the demands of customers. Therefore, Customers’ needs are of utmost necessity which sustains their lives, for instance, water and food. While customers’ wants are goods and services that give consumers fulfilment and desires case in point a car etc. Furthermore, wants are boundless and never ending. As a result, marketing can have a great impact on consumer’s judgment to desire things that wouldn’t look attractive in the first instance. Consequently, Expectations on a whole is how consumers look at certain items or things that they fancy. Based on this, the greater the want, the greater the expectation will be of a particular good and service. Therefore, Thomson holiday must ensure that goods or services meets and satisfies the standard...
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...plagiarism and collusion for all tasks. This assignment is a result of my own independent work/ investigation except where otherwise stated. Other sources are acknowledged in the body of the text and/or a bibliography is appended. The work that I have submitted has not previously been accepted in substance for any other award. I further confirm that I have not shared my work with other candidates’ Prepared for : Zimbabwe Newspapers Prepared by : Marketing Manager Date : January 2012 Subject :Medium – term Marketing planning to address threats in the external environment of Zimbabwe Newspapers TABLE OF CONTENTS Content Page Executive Summary 4 Corporate Mission 5 Summary of audit findings 5 SWOT Analysis 6 Marketing objectives 6 - 7 Marketing Strategies 7 - 10 Marketing mix decisions 11 - 12 Budgets 12 Implementation 12 Evaluation and Control 13 APPENDICES Appendix 1 : Organizational background Appendix 2 : Audit Findings Appendix 3 : Gabriel’s credibility Matrix Appendix 4 : Implementation / Schedule of activities Evaluation Report References EXECUTIVE SUMMARY Zimbabwe Newspapers (1980) Ltd is the oldest newspaper publisher and commercial printer in Zimbabwe, as well as being easily the largest publisher...
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...Tim,Viet Subject: Business strategy Tutor's Name: Elliot Pfebve CONTENT LO1: Understand the process of strategic planning 1.1 Explain strategic planning, explain strategic contexts and technology ‐ missions, visions, objectives, goals, core competencies 1.2 Review the issues involved in strategic planning 1.3 Explain different planning techniques LO2: Be able to formulate a new strategy 2.1 Produce an organizational audit for a given organization 2.2 Carry out an environmental audit for a given organization 2.3 Explain the significance of stakeholder analysis LO3: Understand approaches to strategy evaluation and selection 3.1 Analyse possible alternative strategies relating to substantive growth or retrenchment 3.2 Select an appropriate future strategy for a given organization LO4: Understand how to implement a chosen strategy 4.1 Compare the roles and responsibilities for strategy implementation 4.2 Evaluate resources requirements to implement a new strategy for a given organization 4.3 Discuss target and timescales for achievement in a given organization to monitor a given strategy LO1: Understand the process of strategic planning 1.1 Explain strategic planning, explain strategic contexts and technology ‐ missions, visions, objectives, goals, core competencies Definitions of Strategy “Strategy is the determination of t...
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...Factors of HR Planning Affecting Company’s Competitive Advantage Prepared By: Trishita Chowdhury 081 358 030 Tahmina Jahan 082 302 030 Sharmin Akhter Khan 082 635 030 Tahasin Ali 093 0523 530 Tania Sultana 093 0541 030 Md. Abu Sayed 093 0216 030 Naved Mohammad Khan 101 0549 530 Prepared By: Trishita Chowdhury 081 358 030 Tahmina Jahan 082 302 030 Sharmin Akhter Khan 082 635 030 Tahasin Ali 093 0523 530 Tania Sultana 093 0541 030 Md. Abu Sayed 093 0216 030 Naved Mohammad Khan 101 0549 530 Prepared For AKM Mominul Haque Talukder (MHT) Senior Lecturer Course: Human Resource Planning Course Code: HRM 360 North South University Date of Submission: 11th April 2012 April 09, 2012 A.K.M. Mominul Haque Talukder Senior Lecturer, School of Business & Assistant Proctor North South University Bashundhara, Dhaka 1229 Dear Sir, Subject: Research Report on Level of Satisfaction of the employees of Avery Dennison. We have the honor to present to you the research report entitled ‘Factors of Human Resource Planning Affecting a Company’s Competitive Advantage’. The main purpose of this report was to assess the relationship between the seven different variables of human resource planning and the independent...
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...PUBLIC RELATIONS AND ITS EFFECTS ON ORGANIZATIONAL PUBLICS: A CASE STUDY OF MOI TEACHING AND REFERRAL HOSPITAL LIVINGSTONE WERE MUNYWELE MOI UNIVERSITY, KENYA DECLARATION Declaration by the candidate This research project is my original work and has not been presented to any other examination body. No part of this research project should be produced without my consent or that of the Kenya Institute of Management. Livingstone Were Munywele Signature……Livingstone Were Munywele……………………… Date………… i ii ACKNOWLEDGEMENT Without the help and support of the Kenya Institute of Management, I could not have completed this project. I wish to express my gratitude to the supervisor, Mr. Joseph Lelan for his time and support through the study. I also thank him for encouraging me to develop a new area of study. I must also thank my friends and colleagues in the institute, who made me, sit down and finally produce a text after months of collecting materials and thoughts in files and boxes: Irene Nasimiyu, Eunice Focus and Helen Wafula. I would also like to thank the PR manager for allowing me to test new ideas with top managers at their organization. In addition, I thank my many colleagues in the office of the president where I have been honored to work for the last two years. I cannot imagine ever having a letter team in place to work on a project like this. The reviewers who helped me to make the project fully complete also deserve special thanks for...
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...Strategy and Planning Paper MGT 521 In today’s competitive business world organizations have to set goals and have a set plan of action in place to achieve said goals. There are three goals that are important to the strategy of an organization; Strategic, Tactical, and Operational. Each of these goal are detrimental to the success of the organization. Strategic goals focus on upper management. Tactical goals focus on middle management. Operational goals focus on lower level management. In a corporation, all of these goal work together for growth and profitability of the organization. Among the many reasons why a company should use strategic and planning management the benefits of such management takes the levels of the organization and breaks it down into management groups that work together but, separately. Strategic and planning management are vital to an organization because it encourages new ideas, provides direction, provides momentum, and sustains the competitive advantage (Kinicki, 2016, p. 138 pp. 1). Strategic goals are set by and for top management and focus on objectives for the organization as a whole (Kinicki, 2016). Upper level management with Sony consist of a Board of Directors, Chairman, Chief Executive Officer, Executive Vice Presidents, and Senior Executives (Sony.com). Top level management is responsible for planning, organizational strategy, creating organizational policies, major financial decisions, and the overall direction of the organization....
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...Business Strategy Assignment 1-4 Lecturer Name：Charlie Dayman Student Name: XIANG XIANG LIN, CHEN CHEN HE CLEBER ALMEIDA, NAMIR EL MULHIM Student Number: 2012855, 2012979, 2012939, 2012840 17th December, 2013 Table of Contents 1. Introduction---------------------------------------------------------------------------------5 2. Task 1-----------------------------------------------------------------------------------------5 2.1 explain the meaning of strategy, strategic contexts and the terminology associated with business strategy----------------------------------------------------5 2.2 outline and comment on the issues involved in strategic planning----------8 2.3 explain different planning techniques---------------------------------------------9 3. Task 2----------------------------------------------------------------------------------------16 3.1 producing an ‘organizational audit’ for an organization of Apaches Pizza & Lam Take Away-------------------------------------------------------------------16 3.2 carrying out an ‘environmental audit’ for Apaches Pizza & Lam Take Away-------------------------------------------------------------------------------------18 3.3 explain the significance of ‘stakeholder analysis’------------------------------21 4. Task 3----------------------------------------------------------------------------------------23 4.1 analyze possible alternative strategies relating...
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...ORGANIZATIONAL PUBLICS: A CASE STUDY OF MOI TEACHING AND REFERRAL HOSPITAL LIVINGSTONE WERE MUNYWELE MOI UNIVERSITY, KENYA DECLARATION Declaration by the candidate This research project is my original work and has not been presented to any other examination body. No part of this research project should be produced without my consent or that of the Kenya Institute of Management. Signature…………………………… Date………… Livingstone Were Munywele i ii ACKNOWLEDGEMENT Without the help and support of the Kenya Institute of Management, I could not have completed this project. I wish to express my gratitude to the supervisor, Mr. Joseph Lelan for his time and support through the study. I also thank him for encouraging me to develop a new area of study. I must also thank my friends and colleagues in the institute, who made me, sit down and finally produce a text after months of collecting materials and thoughts in files and boxes: Irene Nasimiyu, Eunice Focus and Helen Wafula. I would also like to thank the PR manager for allowing me to test new ideas with top managers at their organization. In addition, I thank my many colleagues in the office of the president where I have been honored to work for the last two years. I cannot imagine ever having a letter team in place to work on a project like this. The reviewers who helped me to make the project fully complete also deserve special thanks for their helpful comments and advice. iii ABSTRACT Many organizations are faced with/associated with...
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