...between entrepreneurship, innovation and economic development in four sections. The first section will focus on the relationship between innovation and entrepreneurship. Section two will show the advantages of innovation in economic development. Section three will describe the impact of entrepreneurship on economic growth which divided into three parts: the regional, industry and global levels. The final section will concentrate on the role creativity and problem solving play in this relationship. The relationship between innovation and entrepreneurship is mutual. On the one hand, innovation is a precondition of entrepreneurship to drive entrepreneurial establishments to succeed. In order to prove this, Hitt, Ireland, Sexon and Camp (2002) point out that a successful entrepreneurial establishment cannot leave the help of essential innovation. Many innovations are produced by individual entrepreneurs; it usually takes place in large companies in developed countries. Therefore, a large amount of entrepreneurial opportunities are not able to be used by these entrepreneurs due to the entrepreneurial large companies (ibid). All in all, as entrepreneurship plays a substantial role in both performance and growth of established companies, innovation has a major impact on most companies in regional or national markets. On the other hand, entrepreneurship is an inspiration and a key process of innovation. The...
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...Business Report for Facebook 01 /12/2011 Group members: Ying Huang 1033113 Lupeng Tang 1123942 Qiwen Fan 1033112 Executive Summary Facebook is the website has the largest number of users among the social media industry, which have tremendous market share. The company's aim is to make closer to each user, which is the competitive weapons of the company in the social media market. The company's current strategy is the growth strategy, and it is going to develop more functions of the website base on a large number of users, thereby creating more profits out. In terms of resource, this includes physical resource, financial resources, human resource and intellectual resources. facebook for globalization, has a large number of funding and acquisitions, to attract more skillful and professional person into the company, and has the most competitive market share started to reputation. Even though there are many competitors in the social media want to take the market share. Table of content 1. Introduction 1 2. Company description 1 3. Internal analysis 2 3.1 Strategic capabilities 2 3.1.1 Physical resources 3 3.1.2 Financial resources 3 3.1.3 Human resources 4 3.1.4 Intellectual resources 5 3.2 Strength 5 3.3 Weakness 6 4. External analysis 6 4.1 Porter’s five forces analysis 6 4.1.1 Threat of...
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...The Problem and Its Background Introduction One of the best new developments on the web has been that of social networks. A social network is a website that allows you to connect with friends and family, share photos, videos, music and other personal information with either a select group of friends or a wider group of people, depending on the settings you select. Alternatively referred to as a virtual community or profile site, a social network is a website on the Internet that brings people together in a central location to talk, share ideas and interests, or make new friends. This type of collaboration and sharing of data is often referred to as social media. Unlike traditional media that is often created by no more than 10 people, social media sites contain content that has been created by hundreds or even millions of different people. Three of the biggest social networks used today are Facebook, Google+ and YouTube. These are great ways of making new connections with people based on similar interests or professions. The growth and popularity of online social networks has created a new world of collaboration and communication. More than a billion individuals around the world are connected and networked together to create, collaborate, and contribute their knowledge and wisdom. Facebook so far the fastest growing social network, Facebook has grown from just a college-age group network to a global, multi-age, multi-ethnic site. Hundreds of millions of people...
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...SUNSHINE TUTORIALS PVT. LTD Company Description The business plan for the Sunshine Tutorial PVT. LTD. is expected to open on January 1st, 2015. The company is presently in its start-up stage. Sunshine Tutorials PVT. LTD. is located in Chicago, IL. We expect to open eleven centers in Illinois State. The Company offers an Abacus program. This specialized course is proven to be a “brain development program”. The company wants to deliver quality education solutions to a large number of students across the globe. Sunshine Tutorials PVT. LTD is an ISO 9001-2008 certified company by Ms. abc. We are here to provide our students with unparalleled opportunities to learn and grow in their respective fields through traditional and educational culture. Product and Service We provide an Abacus “whole brain development program” to students. This course is especially for kids from four to fifteen years of age. An individual of any age can learn the techniques but the whole brain development can be achieved when the brain is at its early absorbing age, and that is why early learning provides a strong foundation. The Mental Math Abacus program is an exercise for the brain which helps students develop different mental skills by teaching mental arithmetic, using the Abacus technique. We have ten levels in this program. We provide books, the Abacus instrument and other study materials to students. Also we provide teacher, marketing, and counseling training in our centers. The company...
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... row 1 Facebook 1) Facebook has brought a whole new level of personal marketing to the world of business. The social networking web site fulfills people’s desire to communicate and interact with each other and uses that power to help other companies target very specific audiences with personalized massages. The site allows users to create personal profiles with information such as their hometowns, work, educational background, favorite things, and religious affiliation. It encourages them to extend their network by adding other users as friends, and many people try to see how many “friends” they can accumulates. Facebook is fulfilling its mission to give people the power to share and make the world more open and connected. Person marketing is a part of direct marketing, the use of consumer-direct channels to reach and deliver goods and services to customers without using middleman, is crucial nowadays as people’s needs tend to be more specific, so in order to understand them, a one-to-one approach is becoming essential. In addition the traditional channels (such as mass media, rallies, coffee hours, spot TV ads, direct mail) can not guarantee a new and up-to-date way to be know by the audience. People around the world, also politicians and VIPs, use Facebook to push their campaigns and communicate with supporters and fan on a local, personalized basis. Facebook identified its target audience, and gives the tools and the data...
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...Statistics show that there are lots of stay at home moms in China and only a very small population of women in China who are taking the opportunities to receive an education and achieve their dreams because of the societal and family pressure that were placed on them from childhood. The only chance to change their fate is to marry a "high quality" husband, and this demonstrates Young's opinion of women as limited by a "physical handicap" in a society where gender roles exist and where most women have no control over their life. Meyers defines Autonomy as "Expressing the true self" and a person doing the things they want to do without being held back by rules or government. Meyers identifies several problems associated with personal autonomy and feminist theory in his article including that autonomy requires many kinds of skills, not just the things that one is born with, and therefore, autonomy is something one must accomplish instead of naturally owning. Most people are in a state of partial access of autonomy, with the best example being the people who work for their...
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...Schumpeter: A guide to skiving | The Economist 10/23/14, 3:56 PM Schumpeter A guide to skiving How to thrive at work with the minimum of effort Oct 25th 2014 | From the print edition THE best way to understand a system is to look at it from the point of view of people who want to subvert it. Sensible bosses try to view their companies through the eyes of corporate raiders. Serious-minded politicians make a point of putting themselves in their opponents’ shoes. The same is true of the world of work in general: the best way to understand a company’s “human resources” is not to consult the department that bears that ugly name but to study the basic principles of one of the world’s most popular, if unrecognised, sciences: skiving. The first principle of skiving (or shirking, as Americans call it) is always to appear hard at work. This is the ancient jacket-on-the-back-of-the-chair trick: leave a coat permanently on display so that a casual observer—a CEO practising “managing by walking around”, for example—will assume that you are the first to arrive and the last to leave. The skill of skiving is subtle: ensure you are somewhere else when the work is being allocated. Successful skivers never visibly shy away from work: confronted with the inevitable they make a point of looking extremely eager. This “theatre of enthusiasm” has fooled almost everyone. Policymakers bemoan the epidemic of overwork. But as Roland Paulsen, of Sweden’s Lund University, explains...
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...SOCIAL INTOLERANCE IN PAKISTAN INTRO * Social intolerance is epidemic in Pakistan * Philosopher’s view of society distasteful of accepting heterogeneity of ideas * Our society wants to eliminate obnoxious elements rather than developing intellectual arguments against them * Islam and Tolerance * Our hypocrisy has turned a country into a holocaust MAIN BODY CAUSES OF SOCIAL INTOLERANCE IN PAKISTAN * Pak geo strategic position and foreign policy * Role of Islam * Madrassa myopic education * Lack of good governance and true democracy * Inadequate judicial system * Sectarian disharmony * Unethical practices of media Impacts of Social intolerance * Inter creed hostility * Tarnished country image * Threatened financial viability of country * Lack of Socio-Economic development Recommendations to instill social tolerance in Pakistan * Formal Education to all * Rejuvenate madrassa education * Induce democratic values at family level * Independent Foreign Policy that serves our national interests * Media should acknowledge its social responsibility * Address the grievances of masses * Set up a society on pluralistic philosophy Conclusion Country can get rid of this menace of social intolerance but it needs systematic overhaul Pakistan is increasingly revolutionizing into a country where dissent is repelled and disagreement is penalized...
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...expected to free up cash for the No 2 US automaker. Geely, an independent automaker that has struggled to raise its profile in overseas markets, has long coveted a stronger foothold in Europe. [Full Story] Upside for Geely | Chairman of Zhejiang Geely Holding Group Li Shufu hugs Ford's Chief Financial Officer Lewis Booth after signing the agreement on Sunday. [Xinhua] | Geely to get technology, brand recognition The acquisition will offer Geely, a producer with lower-end image, access to a high-end brand and technology it needs to compete with much bigger rivals in China. [Full Story] Volvo deal to help Geely's going-global ambition At a time when the world auto industry was experiencing huge difficulties caused by the global downturn, Geely's aim, as it said on the company website -- "let Geely cars go to the whole world", seemed very ambition. [Full Story] Li consummates his love of Volvo Firstly, buying Volvo will give China-made cars an access to the world auto market; Secondly, it is of great strategic significance to enhance the image of a Chinese independent brand and enable China-made cars to have a share in the global stage; Thirdly, it will benefit domestic consumers. [Full Story] Downside for Geely | The new Volvo S60 car is unveiled by Volvo Car Corp President & CEO Stephen Odell on the...
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...1 Copyright © 2014 SuccessVantage Pte Ltd All rights reserved Published by Winter & Alvin No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopied, recorded, scanned, or otherwise, except as permitted under Canadian copyright law, without the prior written permission of the author. Notes to the Reader: While the author and publisher of this book have made reasonable efforts to ensure the accuracy and timeliness of the information contained herein, the author and publisher assume no liability with respect to losses or damages caused, or alleged to be caused, by any reliance on any information contained herein and disclaim any and all warranties, expressed or implied, as to the accuracy or reliability of said information. The publisher and the author make no representations or warranties with respect to the accuracy or completeness of the contents of this work and specifically disclaim all warranties. The advice and strategies contained herein may not be suitable for every situation. It is the complete responsibility of the reader to ensure they are adhering to all local, regional and national laws. This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that neither the author nor the publisher is engaged in rendering professional services. If legal, accounting...
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...MELIKA HASHEMI 70 Homefield Avenue Arnold, Nottingham, NG5 8GA Contact number: 07759284926 Email: melikahash@yahoo.co.uk PERSONAL PROFILE An enthusiastic individual, who strives to overcome challenges and seeks experience. Currently studying Marketing Design and Communication at Nottingham Trent University to further my knowledge and opportunities. I possess a variety of aptitudes earned through employment experience such as, excellent verbal communication skills and an approachable attitude learnt through customer service based roles. Dynamic, resourceful candidate who is customer focused and looking for a suitable position that offers significant opportunities. EDUCATION Nottingham Trent University (2012- current ) BA (Hons) Marketing Design and Communication second year Modules covered: Design and Electronic Practices, Marketing Planning and Research, Integrated Marketing and Communications, Exploring Strategy and Innovation, Managing for Marketing in Practice and Understanding Buyers. ( inception to evaluating results ) how is it useful to them, key selling points. South Nottingham College (2011 – 2012) Business HND achieved (MERIT-BBB) Castle College, Nottingham (2008 – July 2010) BTEC National Diploma in Business achieved a (MERIT- BBB) Greenwood Dale School (2003 – 2007) GCSEs: 8 subjects, all grades B – C. Including Mathematics (C), English (C) EMPLOYMENT AND WORK EXPERIENCE Hawes and Curtis, Nottingham, June till January 2014...
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...for you. If you’re sure the scheme is right for you, it’s important to keep this in mind throughout the application process. Make sure you learn Unilever’s key competencies (tellingly called ‘standards of leadership’) and take every opportunity to demonstrate your leadership potential in your application form and at interview. Answering questions on Unilever’s graduate application form Each competency and motivation question on Unilever’s graduate application form must be answered within a maximum of 250 words. For each of the questions, Unilever helpfully provides a list of additional questions you should address in your answer. It’s important to look carefully at these, because this is extra information that Unilever recruiters want from you, and which any good candidate would provide. Question one: ‘What attracted you to apply for the Unilever Future Leaders Programme? What attracted you to your chosen function within Unilever?' * What attracted you to your chosen business area/function within Unilever? * What actions have you taken to find out about Unilever and your chosen business area/function? * What appeals to you most about working for Unilever? (core values/principles, employment sector, suited to long term career ambitions etc) * Please indicate why you think...
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...Spain. Zara always continues to bring excitement to fashion and fulfils customer demands. Currently Zara has 1,600 stores in 77 countries and continues to force its logistics system to complete stock rotation every 15 days. Zara needs 14 days to develop a new product and deliver it to stores and launches around 10’000 new designs each year. Zara is moving forward with its successful entry into the digital world and continues to expand and manage its online presence: over a million daily web site visits and more than 14 million Facebook fans. The online expanding strategy in international key markets as the U.S. and China is one of the hot topics. Zara’s online shops feature all major functions, although does not correspond with Zara’s local presentation (prestige image), even more a bit disappointing, especially compared with H&M’s creative way to convey fashion online with the dress room function, moreover, by saving outfits or share on Facebook, Twitter, send a link or e-mail. Online expenditure in sales not only increases the economical profit, it boosts the online ranking worldwide and creates an added value of the brand. The aim of this report is to build a strategic marketing plan for the online shop. i MKT5000 Zara...
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...P1 According to Philip Kotler,” Marketing is human activity directed at satisfying needs and wants through the change process.” Public Sector – The public sector is the sector in economy that is controlled by the state and provides basic products and services that private sectors don’t or can’t provide. The public sector includes governments, police, military, public education, etc. Private Sector – On the other hand, the private sector is not controlled by the state and is being run by different individuals, or even by other companies, for profit. The private sector includes privately owned business, Apple, Facebook, etc. Nike is one of the best worldwide sportswear companies. It strives to be the global leader in the sports industry. It...
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...Problem/Opportunities Sealect Tuna can offer men a product that will not only fulfill, but exceed their dietary needs, aid them with meeting the physical goals that they wish to accomplish, all in a healthy, natural, and effective manner. Men require high amounts of protein to build muscles. It is the reasons which so many men work out at gyms consume “Whey protein” – a supplementary protein instant mix for body builders. It is not our intent to replace but rather levitate the use of “Whey protein” with Sealect Tuna, instead, we would like Sealect tuna M (or Sealect Tuna for Men) to be a part of their daily diet. Research Objectives The objectives of this research are to find out whether there is a demand for Sealect Tuna M in the men’s market and to identify the types of media and message appropriate for the launch of Sealect Tuna M communications. Sealect Tuna M Survey Questionnaire This research is being conducted by AWESOME POSSOM research and is a survey about: firstly, your attitudes and behaviors towards Sealect Tuna M (Sealect Tuna for Men), such as awareness, knowledge, likability reasons, purchase intent, and secondly, your exposure to different types of media and message. When you answer the questions which follow, we want you to think of Sealect Tuna M in terms of a product that offers 20% more protein (10g) than the existing Sealect Tuna products, while the repacking is similar to the existing Sealect Tuna cans, but dark blue with an ‘M’. ------------------------------------------------- ...
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