...online surveys, focus groups, and review of customers comments on Web sites. Do you think this might be true? 7.Pick an online product or service you would like to deliver as a business firm. Outline how you would use IdealScale. How would you select the people for your online community? How would you prompt them to participate? What new ideas would you propose them? Or what questions would you ask them to respond to? Answers 1)Crowdsourcing is like a distributed problem-solving system in which tasks are being outsourcing to a number of people referred to as the crowd. So the problems are broadcasted to the crowd maybe via Internet where voluntary and ordinary people can give their contribution to the finding of solutions for that particular task. 2) The person who you think that might best does the job isn’t always the one doing the right job. So that’s why usually the outsourcing goes to an undefined large crowd rather than employees of your organization. It is an interesting approach thinking that the audience you were once serving is actually...
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...focus groups, and review of customers comments on Web sites. Do you think this might be true? 7.Pick an online product or service you would like to deliver as a business firm. Outline how you would use IdealScale. How would you select the people for your online community? How would you prompt them to participate? What new ideas would you propose them? Or what questions would you ask them to respond to? Answers 1)Crowdsourcing is like a distributed problem-solving system in which tasks are being outsourcing to a number of people referred to as the crowd. So the problems are broadcasted to the crowd maybe via Internet where voluntary and ordinary people can give their contribution to the finding of solutions for that particular task. 2) The person who you think that might best does the job isn’t always the one doing the right job. So that’s why usually the outsourcing goes to an undefined large crowd rather than employees of your organization. It is an interesting approach thinking that the audience you were once serving is actually part of your organization,...
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...SOCIAL SAFETY: SOLVING CRIMES AND THE RISE OF DIGITAL VIGILANTES Social Media & Mobile Technology For End Users 2nd February 2014 Abstract This paper aims to discuss the benefits and downsides of social media and how digital vigilantes and the police use social networking to solve crimes, as well as help and prevent them from happening. It will touch on issues such as crowd-sourced policing and it’s implications on cases, whether it aids in the apprehension of criminals or rather as a hindrance to police investigations. When people speak about crime, they are usually referring to a shoplifting incident, a shooting, selling of illegal drugs or assaulting someone, but crime goes much further than that. According to Oxford Dictionaries, crime is an action or omission, which constitutes an offence and is punishable by law. So when the topic of crime comes up, one shouldn’t think about just stealing or murders, they must realize that something as little as jumping a red light when no ones around is also a crime. This paper aims to discuss the effects of social media on crime, the rise of digital vigilantes and whether or not social media has helped solve crimes and decrease the crime rate. Safety is one of the most important things on people’s minds. No...
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...Analysis Big Arms is looking to expand its presence into the United States. Currently there are 2 dealers/wholesalers that encompass the Big Distribution Network in America. The majority of sales are taking place in Europe or Asian countries. The American Market is an evolving market in the weapons trade. The right to bear arms is the right to reap profit. Objectives Online • expand on product worthiness (what sets Big apart from other manufacturers in the same field) • improve online communication, information, and education, • build more awareness of and interest in Big Arms on the Internet, and • communicate the web site’s existence and advantages to existing clients. Objectives Offline • build face to face relationships with gun dealers and wholesalers • product placement and public awareness Tactics Online • sharing experience and observations in the weapons industry through participation in discussion boards, while being transparent in your intentions • monthly newsletter • listing/submitting your site to targeted search engines and directories. • Google adwords • Youtube product introduction/demonstration, product testing, more elaborate than just a video of someone shooting the product • establish all social media sites Twitter, Youtube, and Facebook • all webpages display Twitter, Youtube, and Facebook widgets • possible forum linked to webpage so customers can blog about their Big Products • On social networking sites monthly drawings for the...
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...for Disaster Relief Huiji Gao and Geoffrey Barbier, Arizona State University Rebecca Goolsby, US Office of Naval Research S ocial media has recently played a critical role in natural disasters as an informa- tion propagator that can be leveraged for disaster relief. After the catastrophic Haiti earthquake on 12 January 2010, people published numerous texts and photos about their personal experiences during the earthquake via social media sites such as Twitter, Flickr, Facebook, and blogs, and videos were posted on YouTube. In just 48 hours, the Red Cross received US$8 million in donations directly from texts,1 which exemplifies one benefit of the powerful propagation capability of social media sites. Survivors also use social media sites to keep in touch with the world after a disaster. The jammed mobile phone network in Japan caused by the recent tsunami and earthquake made it difficult for people to communicate with each other. In response, they used Twitter, Facebook, Skype, and local Japanese social networks to communicate and keep in touch with their loved ones.2 Although social media can positively impact disaster relief efforts, it does not provide an inherent coordination capability for easily coordinating and sharing information, resources, and plans among disparate relief organizations. Nevertheless, crowdsourcing applications based on social media applications such as Twitter and Ushahidi offer a powerful capability for collecting information...
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...Carrying out pre-determined communication plan was challenging. They tied up with fans that became successful online with their videos /blogs /microsites on FB, maintained their theme of “Fans First” (Less about us, more about them Coke and Mentos geyser creators, Coke page on FB creators etc.) and did not control the messages. The videos of Coke and Mentos geyser increased Coke sales by 5-10% and increased traffic by about 27%. Challenges: Could Coke rest on non - promotional foundation to be successful online? What could be the strategy for 206 countries, global scale with local relevance? Analysis * Coca-Cola has been consistently in the top ten popular Facebook pages since 2009 along with Facebook despite the fact that the news /trends on social media is very short lived * Starbucks adopted a promotional route to be popular on Facebook. During the promotions it was among top 10 and later dropped below 10. But the traffic driven to them might have been due to fans...
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...in the town. As with most restaurants, La Fiesta has peak times around lunch and dinner that are much busier than the rest of the day. This causes scheduling challenges for cooks and wait staff. Another challenged faced, although a somewhat positive one, is the lack of parking space during the peak hours. Also, the bottleneck around customers paying out could be eased with some change in procedures or additional equipment. The marketing plan was developed based off a SWOT analysis and focuses on continued growth and customer relations. La Fiesta can gain visibility in the community by being more involved with the school district and expanding into social networking. Another focus of the plan is the efficiency of customer service and ease of congestion inside and outside of the restaurant. Better communication between wait staff and customers is also addressed. Since La Fiesta is a restaurant, it is considered a business-to-customer marketer. II. ENVIRONMENTAL ANALYSIS Open since 1995, La Fiesta has made a strong presence in the town of Greenwood. It was established after another authentic Mexican restaurant had already been opened and performing well. It seems Greenwood’s booming population is easily supporting both restaurants as demand for Mexican food is high. La Fiesta is in a better location near a busy intersection on the main thoroughfare through town. Targeting those customers that are seeking a sit down restaurant, La Fiesta is...
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...Social Network Analysis (SNA) is a program that allows law enforcement agencies can use to look up and see how criminal organizations like drug traffickers for example, divide their attention on a network and see who they are in contact with, allowing law enforcers to observe patterns in their behaviors and perhaps identify other potential offenders coinciding within the network. This information can then be analyzed and used to develop strategic priorities in the intelligence and allow law enforcement to disrupt these criminal...
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...information. The adoption rate has been tremendous and jumps 3 fold (1% to > 97%) between 1993 and 2007. The Internet has taken the world by storm over the past few years and continues to grow today with more social tools being develop and use by everyone. All of us are now connected to the Internet in one way or another. With the release of social media, everyone is broadcasting their life and events through it. This has taken a very fast pickup rate by the current generation. It has become part of everyday life, it is no longer a nice to have but a must have. Even the older generation has been trying to learn this new technology. It is very common now that company advertisement and promotion of new products have official Facebook account for the public to read and follow the product development till launch. Twitter has been another real time app to inform and give a shout out to ones friends and even reach out to a wide audience. This is not limited to a particular area and one can reach out to anyone in the world who is connected through the app. In view of the trend in internet world and it impact, it is no longer a matter of choice for companies to use social media but they should embrace social media to aid them in sustaining competitive advantage with three reasons to bear in mind. They are low-cost platform, allow rapid engagement between peers, employees, customers and the broader public and they give opportunity to learn from instant information and unvarnished...
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...Practices The power of the crowd The power of new Crowdsourcing assets and the use of social networking and related Web 2.0 technologies are helping film-makers, musicians, politicians and charities finance new projects. Football clubs like Ebbsfleet United have funded operations through fans subscriptions; Obama has used the internet to reach a new and much broader funding audience, while redesigning the campaign financing business; and sites like buyacredit.com allow people to buy a credit or become an executive producer based on their level of patronage. Now may be the time for other growing companies.In practice, this is a very immature method of raising capital. Substantial legal obstacles, a lack of best practices and formal governance techniques need to be addressed for Crowdfunding to become feasible to a broader audience. About Crowdfunding Central Crowdfundingcentral.com produces member driven research to highlight the opportunities, concerns and best practices to businesses, investors and entrepreneurs of Crowdfunding. For more information go to Crowdfundingcentral.com What is Crowdfunding? Wikipedia defines Crowdfunding as: “An approach to raising the capital required for a new project or enterprise by appealing to large numbers of ordinary people for small donations”. Crowdfunding in theory delivers significant opportunities for small growing companies looking for capital to finance growth. If an organization can motivate a network or crowd to invest in a company...
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...order to gain the consumers’ awareness of Yoguru, we have came up with a series of eight events that will take about six months to complete, with a budget of SGD 50, 000. Some of the tactics include advertising through traditional and new media, holding an event, creating buzz, the launch of our new product, Blend It Yourself (BIY), etcetera. However, in the event of unforeseen circumstances, we also came up with a contingency plan. Page 2 of 21 BUS 214 Marketing Management | Marketing Plan Table of Contents Page 1. Title Page ------------------------------------------------------------ 2 2. Executive Summary ------------------------------------------------------------ 5 3. Current Situational Analysis 3.1 Current Operations ----------------------------------------------------- 6 3.2 Product Offerings...
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...products and services that will fill a void, targeting potential customers with advertising, delivering the products or services, and following through with quality customer service. Marketing has invited products and services into our homes and lives through the aid of mass media such as Newspaper, Internet, and TV ads. The internet and all of its possibilities has opened opportunities for countless entrepreneurs and their products and services. For example, Mark Zuckerberg, a Harvard University student and his creation of Facebook. It started out as Facemash with objective to bring the student experience especially dating to the internet. Initially the website was called thefacebook and the creator, Zuckerberg, began writing the code for a new website, 2003/2004. At first thefacebook’s membership was restricted to students of Harvard University. In March 2004, Facebook expanded to Stanford, Columbia, and Yale. This expansion continued and today Facebook has more than 900 million users with a growth of roughly 2%, April 2012. (Bellis) The key purpose of...
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...expanding and getting the brand name out to more of the public, especially the target market (trendy young adults). There needs to be more ways for people to connect with the brand and to make them feel like they are a part of it. Johnny Cupcakes is a unique brand and so are the people who will become cult followers. They are looking for edgy, fresh products that will make them stand out. There needs to be more ways to draw them in and to get inside their heads. This will be the key to more sales and expansion of the brand. Situational Analysis Target Market • • • • • • Gender: Men and Women Age: 18-25 Education: High school + HH Income: Less than $30,000 Single with no children Urban trendsetters The target market for this category are young adults who want to stand out in the crowd. They are the saavy, urban, trendsetters who have their own original style. They enjoy pop culture and have a sense of humor. Often they are very involved in the music scene and enjoy many different genres, especially artists that are up and coming. They are the cult followers. Anything that is different from the norm and looks at pop culture in a different light is often accepted. The cult following is apparent in different movies, books, music, clothing, accessories, cartoons, etc. They...
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...father established the family’s presence in MachaneYehuda market about 50 years ago Eli runs the café with his 2 daughters The café has 10 employees and seats 40 in its 45 meter location Menu offers freshly baked pastries and desserts, homemade pastas, breakfast, salads and various gourmet main courses like the famed gnocchi dish Macro Environmental Analysis 2 Two main environmental factors affecting Café Mizrahi: Social factors tremendously affect the café because the publicity and recognition of a restaurant helps attract or discourage customers from dining at that particular establishment Economic factors affect how many customers may or may not attend the restaurant. If prices are unaffordable or if the economy is doing poorly people may be more inclined to eat at home in order to save money Market & Industry Analysis and Direct, Indirect & Future Competitive Analysis 3 Competitive Analysis Level of Competitiveness for Cafés in shuk 4.0 Level of Attractiveness for Cafés in shuk 6.0 Annex #1 Markets we are in: Cafés, Restaurants, Bars Competitive Analysis There are three direct competitors of Café Mizrahi: Danesi Caffe Aroma Espresso Bar “Mitbach Briut” Annex #2 Existing Market-Mix 4 Offer Market Segmentation Loyalty – The café has a large loyal customer base which continues to...
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...Avoid the crowd. One of the myriad job requirements incumbent upon creatives is staying atop the latest trends and newest technologies. The longer I’ve been around and designing/writing – I’m a fresh-faced 32, full disclosure – the more I’ve realized that this requirement also comes with a corollary: Just because you can do something, it doesn’t mean you should do something. In other words, not every tactic that’s out there is either worth it or right for everyone (or anyone). Today’s tactic du jour that I hope to never hear about again: Crowdsourcing. Before we go any further, I want to say what crowdsourcing is not. Crowdsourcing is not a blanket term used to define the many ways companies are able to actively and appropriately engage with their customers. Asking folks who own your product to submit videos about the unique ways in which they use it is not crowdsourcing. Nor is asking them to take “action shots” of your product in use that they would, in turn, post on their company blog. Just two of the many healthy ways companies interact with their customers, to say nothing of using social media outlets like Facebook or Twitter to start a conversation. For our purposes, I’ll narrow down what crowdsourcing is to this: Asking people to compete against each other to produce significant branding collateral for only the promise of pay to the ultimate winner. Here’s how it works: Let’s say, for instance, a company needs a new logo. That company turns to the “crowd” – you, me and...
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