...INSTAGRAM Story of the innovation Instagram, as a free online photo sharing application with unique filters and social media networking opportunities, has first been launched by Kevin Systrom and Mike Krieger in October 6, 2010 on Apple’s App Store. The development of the application first began in San Francisco Silicon Valley, with the attempt of the creators to launch the service application using their HTML5 mobile web application knowledge which they have first started through a check-in project named Brbn. With the inspiration the two owners got from their observations through Brbn that people would actually tend to share more photos on online applications, they decided to evolve the idea into a more specialized and innovative one, which is Instagram. The mobile photography application was first started on launch, with the seed funding $500.000 which was once provided by Baseline Ventures and Andreessen Horowitz in March 2010 while the owners were working for Brbn. Starting from November 2010 after the launch of the application on Apple’s App Store, new employees as community manager, engineers and community evangelist were started to be hired for the Instagram project, which has become a company by then. It is stated by the owners that it took only 8 weeks to build and ship Instagram, however, it was a product of a year of work. The co-founders were at working for Brbn at the beginning of their idea generation and innovation stage, which was giving the service of being...
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...ANELINA YASENOVA BAEVA ONLINE CONSUMER BEHAVIOR WEB EXPERIENCE ELEMENTS IN ONLINE CLOTHING MARKET September 2011 MASTER THESIS IN MARKETING ONLINE CONSUMER BEHAVIOR Web Experience Elements in Online Clothing Market Student: Anelina Yasenova Baeva Supervisor: Professor Doctor Arnaldo Fernandes Matos Coelho September, 2011 ONLINE CONSUMER BEHAVIOR – Web Experience Elements in Online Clothing Market Abstract Online shopping in EU has been shown to be a good potential market. Clothing represents a high percent of the individuals shopping. Buying clothes online gives customers the opportunity to find a great variety of products, customers can review a wide selection of products and find special offers with the best deals online. However, the tangible and intangible problems of clothing online shopping still exist and the online store retailers lack the customer knowledge in some extent. Therefore, the intention of the thesis is to explore customer behavior when purchasing clothing online through investigating the factors that can affect online consumer`s attitudes, intention and actual consumers` behavior. The study investigates the main web - experience factors that customer takes into consideration when purchasing clothes online. Yet, the most important online elements are categorized in two main groups: customer - oriented factors and technology - oriented factors. The autor used quantitave research in term of survey to analyze the consumer`s attitutes towards the web...
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