Factors that influence the location of my business
The location of a business is where it is situated. Where to locate a business is a crucial decision because this will have an important impact on profits. Typically businesses will seek locations that maximise revenues and minimise costs.
In choosing a business location my business shall consider these push and pull factors:
1. Closeness to market. This is the case with fresh produce - so that for example, many supermarkets operate their own bakeries.
2. Cultural factors. The culture of a country refers to customary practices and beliefs that people uphold. Jarvis (2002) has observed that culture is made up of institutions and other forces that affect society's basic values, perceptions, preferences, and behaviours.
Culture affects the way consumers think and use certain products. For example you cannot open a mini-skirt boutique in an Indian society which prefers long gabs.

3. Communications links. Transport is an important factor supporting access to markets. Hence the need to locate along major road or railway for easy movement of goods. Modern companies also need to locate where they have access to excellent information technology links.
4. Closeness to raw materials. Locating close to the raw material supplies can reduce where raw materials are heavy and large quantities are used up in production costs. This is particularly true for industries like steel, which uses large quantities of iron ore in the production process.
5. Economic factors. The economy of a country refers to activities in which people are employed to generate revenue. Two economic factors reflect a country's attractiveness for business. Firstly, its industrial structure shapes its product and service needs, income levels and employment levels. Secondly, in a subsistence economy the vast majority of people engage in simple