...2012 Factors influencing consumers purchase decision of laptop: A causal research 2 EAST WEST UNIVERSITY MKT 414 MARKETING RESEARCH Submitted To: Dr. Md. Humayun Kabir Chowdhury Chairman Department of Business Admisistration Submitted by: MD. Mosabbeur Rahman Pious Id. 2008‐3‐10‐033 MD. Amran Kabir Id. 2008‐3‐10‐024 Jannat Jahan Id. 2008‐3‐10‐028 Section: 1 Date of submission: 18th April 2012 3 Letter of Transmittal Date: 18th April, 2012 To, Dr. Md. Humayun Kabir Chowdhury Professor Department of Business Administration. East West University, Dhaka. Subject: Submission of research on “Factors influencing consumers purchase decision of laptop”. Dear Sir, It is an honor and immense pleasure for us to submit our research paper on “Factors influencing consumers purchase decision of laptop”. This research was assigned to us as compulsory requirement of the course Marketing Research. During the process of preparing this report, we had the chance of experiencing and rediscovering our potential. This research gave us an opportunity to apply our theoretical knowledge, ideas and communication skills, which will help us in our future professional career. Thank you for giving us this opportunity and we look forward to receive your cordial approval of our submission. Yours truly, Md. Mosabbeur Rahman Pious (2008-1-10-129) ________________________ Mohammad Amran Kabir (2008-3-10-024) ________________________ Jannat Jahan...
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...academicians and practitioners to concentrate on the consumers’ purchase decisions in portable PC industry. The NDP group’s report published by PC World state that in May 2003, U.S. retailers made more money selling laptop/notebook computers than they did selling desktops. It was the first time that laptops have outsold desktops in the U.S. This research seeks to develop a better understanding of the factors influencing consumers’ laptop purchases. What makes this study distinctive from other sectoral studies is that, this research also seeks the differences among three consumer groups (stayers, satisfied switchers, and dissatisfied switchers) of a company with respect to the factors influencing consumers’ laptop purchases. It is found that core technical features, post purchase services, price and payment conditions, peripheral specifications, physical appearanc The rapid developments in IT sector accompanied by increased competition and acquisitions and mergers in the market, lead both academicians and practitioners to concentrate on the consumers’ purchase decisions in portable PC industry. The NDP group’s report published by PC World state that in May 2003, U.S. retailers made more money selling laptop/notebook computers than they did selling desktops. It was the first time that laptops have outsold desktops in the U.S. This research seeks to develop a better understanding of the factors influencing consumers’ laptop purchases. What makes this study distinctive from other sectoral...
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...FACTORS INFLUENCING CONSUMERS’ LAPTOP PURCHASES Dr. V. Aslıhan Nasır, Sema Yoruker, Figen Güneş and Yeliz Ozdemir Bogazici University, Istanbul, Turkey ABSTRACT The rapid developments in IT sector accompanied by increased competition and acquisitions and mergers in the market, lead both academicians and practitioners to concentrate on the consumers’ purchase decisions in portable PC industry. The NDP group’s report published by PC World state that in May 2003, U.S. retailers made more money selling laptop/notebook computers than they did selling desktops. It was the first time that laptops have outsold desktops in the U.S. This research seeks to develop a better understanding of the factors influencing consumers’ laptop purchases. What makes this study distinctive from other sectoral studies is that, this research also seeks the differences among three consumer groups (stayers, satisfied switchers, and dissatisfied switchers) of a company with respect to the factors influencing consumers’ laptop purchases. It is found that core technical features, post purchase services, price and payment conditions, peripheral specifications, physical appearance, value added features, and connectivity and mobility are the seven factors that are influencing consumers’ laptop purchases. Furthermore, price and payment conditions factor shows significant difference among three consumer groups of a company’s customer base. INTRODUCTION There are seminal studies...
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...research that we picked for this assignment is “Reason for Being Loyal to Laptop” The phenomenon that we have identified is brand loyalty toward laptop. The rationale of choosing this phenomenon is because we had realize that nowadays there are many people that using laptop for many reason which could be for work, for school, for art, for contract, or anything that was more widely used this laptop in their daily life. This phenomenon slowly emerged on 1979 when on that time actually the using of laptop was not widely used by people. Most of the people that use laptop on that time were employer or people with high salary whom afford to but laptop. But on today, most of people in one family had one laptop. Due to laptop was more affordable today; more people were getting opportunity to buy their own laptop. 1.1 Background of Research In this subtopic, it can be narrow down the research about the tendency of loyalty people to used laptop in their daily life. First of all, more people choose to use laptop rather than using computer. It is because, after appearance of laptop, people more interested to use laptop because in era globalization the technology run with faster same with the changed of computer to laptop. So, there is much type of people which preferred to use laptop compared to use computer due to change of technology in globalization, which is laptop more easily to use. Besides that, laptop is generally smaller than computer that can easily to be transported and...
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...a variety of strategies in order to outsmart their competitors and to become preferable by consumers, and are making a serious effort for this objective. One of the most important competition weapons of establishments against their competitors is their brand. If establishments manage to create brand loyalty among consumers, they can surpass their competitors with minimum costs. Thus, establishments will be able to reach their short term and long term goals with lower costs, less effort and in a shorter period of time compared to their competitors. Technological advancement has changed the outlook of obtaining and delivering quality education-making the use of laptops and other digital dairies the integral part of today’s student’s study kit. Irrespective of the geographic location or the economic situation, no matter which economy of the world we talk about, the number of users of digital dairies are increasing at a rapid speed. Most of the products being sold in the market today are identified by their names. The name which helps the buyers in recalling the product instantly is known as brand name. It creates an image in the minds of perspective buyers. It is for the purpose of identification of product, it becomes more crucial in the consumer durable market where buying decisions of the consumers are based on the brand perception. STATEMENT OF THE PROBLEM A customer tends to purchase the brand which he can instantly recall at the thought of buying a product. In general, in...
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...PREFERENCE OF LAPTOP BRANDS AMONG THE YOUTH IN COCHIN CITY Submitted by JEYESH N. A. SHERIN MARY ANTONY FIJO [pic] MASTER OF BUSINESS ADMINSTRATION NAIPUNNYA INSTITUTE OF MANAGEMENT AND INFORMATION TECHNOLOGY PONGAM ABSTRACT Laptop market is a highly competitive market in the present scenario. Due to rapid changes in the field of technology day by day new laptop brands comes in to existence. Also, the consumer desires and expectations are moving on. It becomes difficult to survive for laptop manufacturers if they don’t move fast with growing needs of consumers. This study presents a brief overview of preference of Laptop brands among the youth in Cochin City. For this, a research study was conducted to understand the preference of laptop brands as well as to analyze the brand preference of customers.The survey highlights the preference of consumers about the various brands of laptops. The research further makes an attempt to identify and evaluate various factors like price, configuration, performance etc., which influence purchase decision of laptops. Finally the present study comes with some findings and practical recommendations and suggestions to improve laptop features and that will help the laptop manufacturers to develop brand management strategies and to make proper positioning of their brands. INTRODUCTION A laptop, often called...
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...online shoppers 3 4. 3 Factors of affecting online shopping 3 5. Methodology 5 5.1 Research design 5 5.2 Data sources defined 6 5.3 Data collection methods 7 5.4 Data analysis 7 6. A statement of possible outcomes 8 7. Ethical consideration 8 8. Risk assessment and risk management 9 9. Resource management 9 References 11 1. Project title An investigation into factors of affecting online shopping within China on college students 2. Research Context With the proliferation of using internet，the way of living and working has increasingly changed, such an environment enables people to gain information such as pictures, videos, news and knowledge as well as purchase goods through internet. So, The proportion of E-shopping has been consistently growing. Internet World States (2010) reports that China is the world’s largest Internet market. According to “China Internet network information center” (CNNIC) reported that in 2009 the number of Chinese online shoppers is108 million with 45.9% annual growth rate. At present the rate of online shopping has reached to 28.1% from 22.1% at the end of 2007. However, which group of people are the main customers to shop online and what factors drive these people to purchase on the internet? A survey did by Iresearch ( Iresearch is a company that focuses on internet media, e-commerce, online games and other new economic fields, it studies in-depth of understanding of consumer and provides market research...
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...January 27, 2014 Marketing Research and Promotional Message This paper will focus on the consumer needs, perceptions, attitudes and expectations of the teenage market regarding marketing communication messages. Marketing interactions are important when marketing to teenagers and discovering the best form of marketing interaction to best cater to the teenage market will be discussed. Social interaction is an important factor in the marketing process as well as online processes or face to face communication, each provide informative feedback and we will determine which marketing process will be best for the teenage market. This Marketing Research and Promotional message paper will discuss the market of both English predominant teenagers and bilingual (both English and Spanish) predominant teenagers. Marketing is now more creative and influencing, marketers are now aiming their marketing strategies towards the teenager consumer. There are many issues and concerns that come into factor when marketing to the teenage consumer, for example some of the different issues and concerns are: * What are the buying habits and interest of teenagers and what the different buying habits and interest are amongst different teenager groups? * How to cater to both English and Spanish teens and how these products will be available on demand without any issues to the target consumer, this includes all electronics such as cell phones and computers. * Meeting the demands and requirements...
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...07276 Abstract E-mail: ubschd@yahoo.co.in The prime objective of the study was to understand the variation in the importance given by different age and gender groups to the select factors while buying mobile handsets in India. The study concludes that the mobile handset users of age group of 18-30 years are less price sensitive than consumers of other groups; rather they consider ‘physical appearance’, ‘brand’, ‘value added features’, and ‘core technical features’ more important than users of any other age groups. On the contrary, the consumers of age group 50 years and above have given greater importance to ‘price’ than consumers of other age groups. There were significant differences between different age groups as regards to the importance given to all the factors except ‘post - purchase services’. The difference was highest for the ‘brand’ closely followed by ‘core technical features’ of the handset. Gender differences have also existed for these factors. Keywords: Buying behavior, Mobile handsets, Age groups, Gender groups, Factors, GSM 1. Introduction India is the world’s 12th largest consumer market. It is projected that by 2025, it will be ahead of Germany and will become the fifth largest economy of the world. There is an explosive growth in almost all the areas of consumer goods and services. Communication that accounts for 2 percent of consumer’s spending today will be one of the fastest expanding categories with...
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...Influence of Sale Promotion Factors on Purchase Decisions: A Case Study of Portable PCs in Thailand Rangsan Nochai 1 and Titida Nochai 2 1 Administration and Management College, King Mongkut’s Institute of Technology Ladkrabang, Ladkrabang, Bangkok 10520, Thailand, knrangsa@kmitl.ac.th 2 Department of Business Data Analysis, Faculty of Science and Technology, Assumption University, Hua Mak Campus, Bangkok, 10240, Thailand, titida@scitech.au.edu Abstract. The aim of this research is to investigate the sale promotion factors that impact on consumers’ purchasing decision on Portable PCs or notebooks in Thailand. This study was designed to use the survey research method and the convenience sampling technique was used in collecting the sample data. Questionnaires were distributed to qualified respondents in Commart Thailand 2011 Event at Queen Sirikit Convention Center on 17th – 20th March 2011. A total of 191 respondents were participated in this study. The data were analyzed and summarized with SPSS software and binary logistic regression analysis was used to examine which sale promotion factors that impact on consumers’ purchasing decision of Portable PC Acer and Compaq & HP. The results of this research is indicated that the sale promotion factors “Offer member card for discount” , “Extend warranty period” , “Bundled with scanner” , “Billboard, radio, leaflet, and magazine”, and “Able to pay by installments” are the important factors that impact on consumers’ purchasing decision...
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...Q. Analyze the global publication industry(magazines-all genres, general) and the factors influencing it. Ans .The global publishing market is expected to reach a worth of more than $252 billion by 2014, The publishing industry is involved in the production of magazines, newspapers and books, and encompasses general, professional and academic disciplines. The printed word is under increasing pressure from online publishing as readers turn to e-books and online resources over the print materials. Other industries in the publishing industry include mailing lists, directories, information services and journals. Lower disposable income hampered consumer spending on books during the past five years. A transition toward digital technology also dented Global Book Publishing industry revenue due to the difficulty of pricing e-books, which are intrinsically different from printed products. The investments necessary to transition toward digital publishing also led to consolidation within the industry; they resulted in a 0.7% annualized decline in firms to 16,308 in the five years to 2013. There is a high degree of competition in the industry due to its moderate threat of substitutes and buyers’ power. The shift by advertisers' spending from traditional media to digital media has greatly affected print magazine advertising and circulation in all regions. The global magazine publishing industry is going through a period of turmoil, as the increasing penetration of broadband...
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...Understanding consumer behaviour before launching a product i.e. Tablet. Table of contents: * Understanding consumer behaviour * Advantages * Disadvantages * Conclusion * Appendix Understanding consumer behaviour Studying consumer behaviour helps a company to set up its goals and marketing strategies. To understand a consumer’s psychology in order to improve an organisation’s marketing tactics is essential; it helps firms and organisations to study the behaviours, choices and needs clients make to consume a product or service. Hawkins (2007, pg.22) stated, “The consumer decision process intervenes between the marketing strategy and the outcomes. That is, the outcomes of the firms marketing strategy is determined by its interaction with the consumer decision process. The firm can only succeed if consumers see a need that its product can solve, become aware of the product and its capabilities, decide that it is the best available solution, proceed to buy it and become satisfied with the result of the purchase.” Marketers use a number of ways to analyse consumer behaviour including behavioural, emotional and cognitive. Solomon (2013, pg. 3) concluded that various factors influence consumers to make choices to buy products including their friends, social media, society and culture. Kumar (2009, pg. 181) proposed that it is very important to keep the values, beliefs and morals of customers in mind. Especially, while introducing gadgets like mobile phones, laptops and tablets...
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...L JÖNKÖPING UNIVERSITY The traditional vs. the online market A study of consumer behaviour and consumer preferences in the purchase of high-involvement products Bachelor Thesis within Business Administration Author: Denis Čelhasić Tommy Grdić Lukas Özer Tutors: Maya Paskaleva Olga Sasinovskaya Jönköping January 2008 ii Acknowledgements First of all, we would like to express appreciation to our academic tutors, Olga Sasi-novskaya and Maya Paskaleva, for providing valuable feedback and guidance on our work. We would also like to thank Robert Bengtsson, CEO at MindValue AB in Gothenburg, Sweden, for supporting us throughout the research by sharing ideas and vital information concerning the marketing industry on the Internet, as well as the operations of MindValue AB itself. We would further like to take the opportunity to send gratitude to the interview-ees making it possible for us to retrieve the information essential for conducting this study. Finally, our thanks goes to Carl Emil Svedin, legal counsel at Saab AB in Linköping, Swe-den, for taking his time to validate the credibility of our translations made of the transcripts from the interviews. Denis Čelhasić Tommy Grdić Lukas Özer January 2008 Jönköping International Business School iii Bachelor Thesis in Business Administration Title: The traditional vs. the online market: A study of consumer be-haviour and consumer preferences in the purchase of high-involvement products Authors: Čelhasić Denis, Grdić Tommy, Özer Lukas...
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...scarcity disappeared? (3 marks) b. What is the difference between a "change in supply" and a "change in quantity supplied"? (3 marks) 2. Identify each of the following topics as being part of microeconomics or macroeconomics. (1 mark each) a. the impact of a change in consumer income on the purchase of luxury automobiles b. the effect of a change in the price of Coke on the purchase of Pepsi c. the impact of a war in the Middle East on the rate of inflation in Canada d. factors influencing the rate of economic growth 3. Suppose we are analyzing the market for hot chocolate. For each of the events given below, explain the impact of each of the following on demand or supply, the direction of the shift (left or right), and show how equilibrium price and quantity would change. (2 marks each) a. A better method of harvesting cocoa beans is introduced. b. The Surgeon General of the US announces that hot chocolate cures acne. c. Protesting farmers dump millions of gallons of milk, causing the price of milk to rise. d. Producers expect the price of hot chocolate to increase next month. e. Consumer income falls because of a recession and hot chocolate is considered a normal good. 4. Use the graphs below to answer the questions that follow. (Please show your work for each question.) (2 ½ marks each) a. Calculate Barney’s opportunity cost of one loaf of bread. b. Calculate Betty’s...
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...scarcity disappeared? (3 marks) b. What is the difference between a "change in supply" and a "change in quantity supplied"? (3 marks) 2. Identify each of the following topics as being part of microeconomics or macroeconomics. (1 mark each) a. the impact of a change in consumer income on the purchase of luxury automobiles b. the effect of a change in the price of Coke on the purchase of Pepsi c. the impact of a war in the Middle East on the rate of inflation in Canada d. factors influencing the rate of economic growth 3. Suppose we are analyzing the market for hot chocolate. For each of the events given below, explain the impact of each of the following on demand or supply, the direction of the shift (left or right), and show how equilibrium price and quantity would change. (2 marks each) a. A better method of harvesting cocoa beans is introduced. b. The Surgeon General of the US announces that hot chocolate cures acne. c. Protesting farmers dump millions of gallons of milk, causing the price of milk to rise. d. Producers expect the price of hot chocolate to increase next month. e. Consumer income falls because of a recession and hot chocolate is considered a normal good. 4. Use the graphs below to answer the questions that follow. (Please show your work for each question.) (2 ½ marks each) a. Calculate Barney’s opportunity cost of one loaf of bread. b. Calculate Betty’s...
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