...2. Identify some possible reasons why RIM management waited more than three days before issuing an official response to the public. Are these reasons justified? Why or why not? * No Public Relations Department RIM’s failure to address their customers after the blackout occurred insinuated “that RIM employees were working-around-the clock to fix the problem. Does this mean that the PR people are engineers as well?” (Davis, 2011). It is possible that RIM didn’t have a public relations department, and did not want to risk issuing a statement that was not culturally sensitive to its diverse user network. “Effective external relations require a sound communication strategy. A company must have a strategy for all of its external relations activities…” (Barrett, 2014). Managing the press is one of those activities. Multination companies such as RIM understand how misunderstandings can occur by not recognizing cultural differences (Barrett, 2014). Therefore, rather than issue a statement that may have been offensive to users in certain countries, RIM chose to remain silent. * Can’t identify the cause of the blackout RIM had a good reputation amongst its customers that was built on “the notion of service and reliability and when all else fails your BlackBerry will still work” (Bigus, 2012). RIM did not know what had caused the blackout, and rather than damage its reputation they waited until a possible cause had been identified before addressing the public. “External...
Words: 484 - Pages: 2
...Research In Motion (RIM) was founded in 1984 in Waterloo, Canada by Mike Lazaridis from the and Douglas Fregin. A third partner, Jim Balsillie, joined the company in 1992. When the three founded the company their primary focus was on wireless technology. This included point of sale terminals, modems and pagers. In 1997 the company went public and in 1998 released its first BlackBerry Device, the RIM 850. It had a full keyboard, which was unusual at the time, could send messages, access email, send and receive pages and act as an organizer. The mobile device was a huge hit among business professionals and it was not until the BlackBerry 7000 Series phones that the RIM became a household name among the general population. In 1999 RIM was listed on NASDAQ driving interest worldwide in the company. In 2003 smartphones began emerging in the mobile phone market. BlackBerry at this time maintained their FIPS 140-2 platform and were specifically set on targeting the professional consumer market The maintained a vast amount of government and corporate consumers. In 2004 RIM had 2 million BlackBerry subscribers worldwide and Balsille and Lazaridis are featured in Time Magazines “Time 100” list. The company continued to experience unprecedented success in the mobile market, so much so that by 2006 the company had 5 million subscribers worldwide with stock price at $124.51. The success of the company quickly was inevitable to change after Apple (AAPL) released its first iPhone in 2007...
Words: 1146 - Pages: 5
...Case Analysis 2 - Research in Motion (RIM) History of RIM & Product Development Jacqueline M. Leotaud jacqueline.leotaud@yahoo.com NETW583: Strategic Management of Technology Professor Samanta July 28, 2013 Jacqueline Leotaud Case Analysis 2 - Research in Motion NETW583 July 28, 2013 What were some of the challenges that RIM faced to protect its intellectual property, and how did RIM handle those challenges? Largely considered the world’s most valuable and influential company, Apple has had a number of huge successes since its 1977 launch, including the Apple II, iMac iPod, iPhone, iPad, and iTunes. The What were some of the industry factors that influenced RIM? Largely considered the world’s most valuable and influential company, Apple has had a number of huge successes since its 1977 launch, including the Apple II, iMac iPod, iPhone, iPad, and iTunes. The Apply as many TCOs as you can to the RIM. Largely considered the world’s most valuable and influential company, Apple has had a number of huge successes since its 1977 launch, including the Apple II, iMac iPod, iPhone, iPad, and iTunes. The References Editorial Staff. (2012). Four ways Apple has changed under Tim Cook. By The Week. Available at: http://theweek.com/article/index/228478/four-ways-apple-has-changed-under-tim-cook Farber, Dan. (2013). Apple's Tim Cook seeks the 'mother of all opportunities'. Available at: http://news.cnet.com/8301-13579_3-57566068-37/apples-tim-cook-seeks-the-mother-of-all-opportunities/...
Words: 300 - Pages: 2
...Research in Motion Research in Motion Limited (RIM) as it is also known as a maker of Blackberry was founded in 1984 by Douglas Fregin and Mike Lazaridis. Both were engineering students when they first started out. RIM started out as a wireless and telecommunications equipment company which was based in Waterloo, Canada. One of Rim’s main target customers were business and government organizations (Wikipedia, 2014). In my opinion, I would say that RIM was the first to come out with an innovation and technology for smartphones. It had a vision for the future, and it was after they came out with their first Blackberry smartphone in 2000 that companies such as Apple and Samsung followed suit. When the Blackberry first came out in 2000, RIM faced its first and biggest challenge on its intellectual property in which it was sued by NTP. NTP is a Virginia based patent holding company that was founded in 1992. NTP is a non-practicing entity which enforces its patent portfolio against larger organizations (Wikipedia, 2014). NTP requested RIM to license its patents and Charles Meyer, RIM’s in-house attorney concluded that there was no violation (Teska, 2006). The lawsuit was ongoing for six years until in 2006 the US Justice Department decided to intervene and warned that the network would be shut down as the government was relying on blackberry (Hill, 2013). RIM then finally decided to pay NTP $612.5 million the amount that would cover past and future use of the patents. Interestingly...
Words: 1057 - Pages: 5
...Understanding the role of perceptions, personality and emotions in the workplace Perceptions, personality and emotions cannot be ignored when discussing the workplace because quite simply, the workplace is made up of people who come with different personalities, subject to different emotions and ways of looking at things. A successful company will understand this and its managers will work to create a positive atmosphere. Emotions, personalities and perceptions all have an effect on how employees interact with one another, how decisions are made, how managers are able to motivate their employees to increase productivity, and how conflicts and negotiations are handled. It stands to reason that if employees are happy and enjoy coming to work then they will be more productive. According to Barsade and Gibson, “…the evidence is overwhelming that experiencing and expressing positive emotions and moods tends to enhance performance at individual, group, and organizational levels” (Barsade & Gibson, 2007). Frost describes a mechanism of “emotional contagion” where when the leaders express positive emotions, the staff will be influenced by this and the outcomes tend to be positive (Frost, 2004). It would stand to reason then, that in a company with displays of negative emotions, the opposite would result. Affect is an umbrella term used by Barsade and Gibson as a range of discrete emotions (fear, anger, joy), moods (cheerful, sad), dispositional traits (negative, upbeat)...
Words: 5752 - Pages: 24
...rising from the ashes, as investors dive back into the stock of the once-fabled maker of the “BlackBerry.” For Research In Motion (RIM), it has been quite the journey after the investment community, including myself, thought the end was near for this former Wall Street star. Since the emergence of Apple Inc. (NASDAQ:AAPL), the BlackBerry and RIM’s “Playbook” tablet have proved to be horrible failures, based on my stock analysis. But something strange is happening in the equities market, as RIM has surged 168% since trading at $6.43 on September 21, 2012; Apple, on the other hand, has declined 29% in the same period, according to my technical analysis. My stock analysis shows an opening gap on the RIM stock chart on January 22 on a bullish moving average convergence/divergence (MACD) as indicated by the circles; while this is bullish, be wary of the stock’s overbought condition. Chart courtesy of www.StockCharts.com The smartphone and tablet markets continue to be extremely competitive, and I expect this competition will heat up further, based on my stock analysis. My stock analysis suggests that Apple dominates the tablet market, but there is strong competition from Google Inc.’s (NASDAQ:GOOG) “Nexus” tablet and Samsung Electronics Co. Ltd.’s “Galaxy” series. (Read “Why Apple Needs to Refocus Its Energy.”) Some believers are also surfacing as RIM gets ready to launch new its new line of devices, powered by its “BlackBerry 10” (BB10) operating system, on January 30. Based...
Words: 527 - Pages: 3
...legal agreement between you, individually if you are agreeing to it in your own capacity, or if you are authorised to acquire the Software on behalf of your company or another entity, between the entity for whose benefit you act (in either case, "You"), and Research In Motion UK Limited, Company No. 4022422 ("RIM") whose registered office is at Centrum House, 36 Station Road, Egham, Surrey, UK TW20 9LF (together the "Parties" and individually a "Party"). With respect to the license and distribution of the Software (as defined below) RIM is either a direct or indirect licensee of: (a) Research In Motion Limited ("RIM Canada") or any one or more of its subsidiaries and affiliates (which subsidiaries and affiliates together with RIM Canada are referred to in this Agreement as the "RIM Group of Companies"); or (b) a third party licensor to any of the RIM Group of Companies including RIM. BY INDICATING YOUR ACCEPTANCE BY CLICKING ON THE APPROPRIATE BUTTON BELOW, OR BY DOWNLOADING, INSTALLING, ACTIVATING OR USING THE SOFTWARE, YOU ARE AGREEING TO BE BOUND BY THE TERMS OF THIS AGREEMENT. IF YOU HAVE ANY QUESTIONS OR CONCERNS ABOUT THE TERMS OF THIS AGREEMENT, PLEASE CONTACT RIM AT LEGALINFO@RIM.COM. BY INDICATING YOUR ACCEPTANCE TO THE TERMS OF THIS AGREEMENT IN THE MANNER SET OUT ABOVE, YOU ARE ALSO AGREEING THAT THIS AGREEMENT REPLACES AND SUPERSEDES THE PREVIOUSLY EXISTING BLACKBERRY END USER/SOFTWARE LICENSE AND BLACKBERRY ENTERPRISE SERVER SOFTWARE LICENSE AGREEMENTS AND ANY PREVIOUSLY...
Words: 13270 - Pages: 54
...with Research in Motion (RIM) a global leader in innovative wireless technology, who revolutionized the Smartphone industry in 1999 with the introduction of the Blackberry. (RIM, 2012)The specific product that will be the focus of this report is their new offering, the Blackberry Torch 9810. (RIM, 2012) 1.0 Marketing Issue Research In Motion (RIM) has failed to capitalize on the BlackBerry market share to employ an effective marketing strategy. This was evident when Torch 9810 was released to compete with iPhone and Android phones; the lack of a consistent strategic marketing direction resulted in a dismal sales performance of the model (Goldfayn, 2012). RIM was unable to effectively market the technical advantages (Brodkin, 2011) of Torch 9810. Furthermore, it may have alienated BlackBerry users by RIM’s failure to have an effective integrated marketing communication (IMC) campaign to inform customers as to what and why such features were present in Torch 9810 (Dvorak, 2011). As a company that deals in products of dynamically continuous innovation, the Torch 9810 could have been such if it was marketed more effectively (Rubin, 2012). 2.0 Target Market An effective target segmentation for an organisation in order to satisfy consumers needs and wants should include demographic, psychographic and behaviour (West, Ford and Ibrahim, 2010). RIM should target consumers’ evaluation criteria with their strong technical advantage. Demographic segmentation for RIM includes consumers both...
Words: 301 - Pages: 2
...with Research in Motion (RIM) a global leader in innovative wireless technology, who revolutionized the Smartphone industry in 1999 with the introduction of the Blackberry. (RIM, 2012)The specific product that will be the focus of this report is their new offering, the Blackberry Torch 9810. (RIM, 2012) 1.0 Marketing Issue Research In Motion (RIM) has failed to capitalize on the BlackBerry market share to employ an effective marketing strategy. This was evident when Torch 9810 was released to compete with iPhone and Android phones; the lack of a consistent strategic marketing direction resulted in a dismal sales performance of the model (Goldfayn, 2012). RIM was unable to effectively market the technical advantages (Brodkin, 2011) of Torch 9810. Furthermore, it may have alienated BlackBerry users by RIM’s failure to have an effective integrated marketing communication (IMC) campaign to inform customers as to what and why such features were present in Torch 9810 (Dvorak, 2011). As a company that deals in products of dynamically continuous innovation, the Torch 9810 could have been such if it was marketed more effectively (Rubin, 2012). 2.0 Target Market An effective target segmentation for an organisation in order to satisfy consumers needs and wants should include demographic, psychographic and behaviour (West, Ford and Ibrahim, 2010). RIM should target consumers’ evaluation criteria with their strong technical advantage. Demographic segmentation for RIM includes consumers both...
Words: 983 - Pages: 4
...Prior to the manufacture of the BlackBerry, RIM worked with RAM Mobile Data and Ericsson to turn the Ericsson-developed Mobitex wireless data network into a two-way paging and wireless e-mail network. Pivotal in this development was the release of the Inter@ctive pager 950, which started shipping in August 1998. About the size of a bar of soap, this device competed against the SkyTel two-way paging network developed by Motorola. RIM's early development was financed by Canadian institutional and venture capital investors in 1995 through a private placement in the privately-held company. Working Ventures Canadian Fund Inc. led the first venture round [3] with a C$5,000,000 investment with the proceeds being used to complete the development of RIM's two-way paging system hardware and software. A total of C$30,000,000 in pre-IPO financing was raised by the company prior to its initial public offering on the Toronto Stock Exchange in January, 1998 under the symbol RIM.[4] Since then, RIM has released a variety of devices running on GSM, CDMA, and iDEN networks. The ubiquity of these BlackBerry devices in the corporate environment and the compulsive use of its ability to quickly send and receive e-mail has earned it the nickname "Crackberry" in a reference to crack cocaine as users feel they cannot live without it. In 2006 Research In Motion and Information Appliance Associates reached a licensing agreement whereby RIM would offer the complete version of PocketMac for BlackBerry...
Words: 1027 - Pages: 5
...Abstract The purpose of this study is to analysis changes management in the RIM Company. The study investigated how well the external and internal changes in RIM and analysis the environment remote effects on the company transformation. The research design included literature review, data collection, data analysis and recommendation. It is no longer the era of BlackBerry, as one of famous company in Canada. Before the iPhone launched on, BlackBerry seems like a legendary brand in cell phone industry, since they create the convenience EMAIL push service. Likeness, just five years ago, “BlackBerry” was virtually synonymous with “Smartphone.” It was well on its way to becoming a generic trademark, like Kleenex or Band-Aid, that would seemingly forever be associated with its entire sector (Thierer, 2012). In order to research how the BlackBerry can be changed and manage the change, the paper as qualitative research to analysis the external and internal changeability. The process of writing paper is followed the Lincoln and Guba’ evaluative criteria (1985) that based on credibility, transferability, dependability and conformability. The data collections use searching journals, web source, and online library. The PEST analysis implement on data analysis. Background of the company BlackBerry Ltd (formerly known as Research In Motion Ltd) is telecommunication and wireless equipment company headquartered in Waterloo, Canada. It started operations in 1984 with a vision...
Words: 3393 - Pages: 14
...competitive industries of today. The distinguished Canadian company Research In Motion (RIM), proud manufacturer of the Blackberry, once dominated the cellular market. With the introduction of both Apple and Samsung smartphones, which have continually increased each company’s growth in terms of revenue and market shares, Research in Motion will soon find themselves struggling to stay in the game. If RIM does not adhere to making some drastic changes, the company will continue on this downward spiral and be ultimately terminated. One major avenue to solving RIM problems is a strategic alliance with the electronic tycoon Samsung. Among the numerous potential hardware partners, Samsung appears to be the strongest fit. Their supply chain strength is unmatched – even surpassing the past magnate Nokia, to become the world’s largest cellular provider. Samsung’s smartphone is driven by the android operating system provided by Google, and its popularity has spread like wildfire over the last few years. Google android currently dominates the market share and is accounted for as so: Google Androids OS is assessed at 56% of the smartphone market share, subsequently Apple is the runner up with 23%, while RIM follows with a meager 7% of the share. Unlike Apple and Google, the RIM market share is rapidly decreasing. Samsung has shown previous interest in RIM’s Blackberry 10 OS, but a deal cannot be made until RIM launches this technology. Samsung proudly boasts advanced innovative craftsmanship...
Words: 1329 - Pages: 6
...In studying the difficulties of the company Research In Motion (RIM) it can be seen that there has been a legacy of leadership that may have lead the company to the downfall that it is going through at this time. On the website Glassdoor.com, the comments of former employees of the once leading tech innovation firm point in a direction that states that the company was slow to move on ideas and tended to promote people based on tenure and a sense of nepotism rather than on merit (Glassdoor 2012). There has been a growing sentiment from the people that work for the Blackberry creator that leadership is missing the mark with innovation and are not going to be able to keep up with the competitors in the market because of the lack of ability to manage IT projects is a concise manner which has led to the company not being able to field its long awaited BlackBerry 10 operating system (Glassdoor 2012) . So who is responsible for not making the right decisions at the company? Who can the stockholders blame for the company not being able to keep up with the trends of the trends of the mobile market? To answer those questions one would have to look at who the most recent former leaders of the company along with the current regime. Under the leadership of co-CEO’s Mike Lazardis and Jim Balsillie RIM became the company on the leading edge of wireless technology (Minato 2012). The BlackBerry brand was the brand of phone to have if you wanted or needed a device that was as much...
Words: 1333 - Pages: 6
...Sophia SINAN “ RIM and its troubles BlackBerry blues Research In Motion can ill afford embarrassing service interruptions CAN’T live with them; can’t live without them. Users of BlackBerry smartphones often curse the flashing red light telling them that another e-mail demands attention. Yet they curse its absence more. October 12th was the third day running of service failures, starting in Europe, the Middle East and Africa and then spreading to Asia and the Americas. Anger found work for idle thumbs: many tweeted their rage at Research In Motion (RIM), the Canadian company that makes BlackBerrys—presumably from other devices. For RIM, the outages could scarcely have been worse timed. The company has had a bad year. In the quarter ending in August its revenues were 10% lower than a year before, at $4.2 billion. Profits, at $329m, were down by more than half. According to Gartner, a research and consulting firm, in the second (calendar) quarter RIM’s share of the smartphone market dropped to 12%, from 19% a year earlier. BlackBerrys are still to many people’s taste. Corporate road-warriors swear by them as well as at them. Wielders of clumsy middle-aged thumbs like a QWERTY keyboard of buttons (though touch screens are also on offer). Information-technology departments, particularly in companies that put a special premium on security, love them too: life is fairly simple with a PC on every desk and a BlackBerry in every hand. And many youngsters, especially in Britain...
Words: 632 - Pages: 3
...mobile devices. Device manufacturer Samsung ranked as the top OEM with 25.2 percent of mobile subscribers in Canada, followed by LG with 20.0 percent share and RIM with 14.3 percent share. Apple ranked fourth with 12.0 percent share of subscribers, while Nokia rounded out the top five at 10.1 percent. Top Mobile OEMs September 2011 Total Canada Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+ Source: comScore MobiLens | | Share (%) of Mobile Subscribers | Total Mobile Subscribers | 100.0% | Samsung | 25.2% | LG | 20.0% | RIM | 14.3% | Apple | 12.0% | Nokia | 10.1% | Smartphone Platform Market Share 8 million people in Canada owned smartphones in September 2011, representing 40 percent of the mobile market in Canada, a gain of 7 percentage points in the past six months. RIM ranked as the top platform with 35.8 percent of the smartphone market, followed by Apple at 30.1 percent. Google Android gained ground among the competition by doubling its market share to 25.0 over the past six months. Symbian ranked fourth with 4.2 percent share, followed by Microsoft with 3.2 percent. Top Smartphone Platforms September 2011 Total Canada Smartphone Subscribers Ages 13+ Source: comScore MobiLens | | Share (%) of Smartphone Subscribers | Total Smartphone Subscribers | 100.0% | RIM | 35.8% | Apple | 30.1% | Google | 25.0% | Symbian | 4.2% | Microsoft | 3.2% | Direct Competitor Comparison | | | RIMM | AAPL | GOOG...
Words: 1579 - Pages: 7
