...------------------------------------------------- Marketing Case Fairchild Water Technologies, Inc. Rong Fan I. Firm Summary a. What is the firm’s current mission/vision? Gather background data on the possibility of Fairchild Water Technologies, Inc. entering the Indian market for home water purification devices. b. Describe the firm’s current brand. Fairchild Water Technologies, Inc. was founded in 1980 by Eugene Fairchild. The company’s first product was a desalinator used by mobile home parks in Florida to remove salts from brackish well water supplied to residents and that lead a huge success. New products’ prices higher than other competitors. The company have over 4,000 employees. The company start to export sales from 1985 and almost reach $140 million in 2000. The company has a lot of sales offices, small assembly areas and distribution facilities in other countries. By late 1995. Two models had been sale to other countries and got a big success. In late 1999, the company has the “delight purifier”. c. What is the firm’s current unique selling proposition (i.e. what is it that they do that their competition doesn’t do)? Delight Purifier. The Delight purifier used a combination of technologies to remove four types of contaminants found in potable water. The engineers at Fairchild Water Technologies, Inc. had interpreted several WHO reports on potable water and had combined the technologies to purify water to a level beyond WHO standards. II. Firm Marketing...
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...Electronics rely heavily on electronic switching and amplification to generate and capture the various signals which allow them to operate. A controllable valve that allows a small signal to control a much larger signal does this, and could be related to a controllable valve used in the control of water flow. This was once done by a device known as vacuum tube but was later brought down to a much lower production scale for a variety of industrial, economical and business related reasons. Bell Laboratories, the research arm of telecommunications company American Telephone and Telegraph’s (AT&T) director Mervin Kelly put together the first team of researchers and scientists placed on the task of research and development of a solid state-semiconductor later called a transistor that would supersede vacuum tubes and provide numerous advantages. The success of this development would prove to change the computing, electronics and telecommunications systems altogether. Up until the invention of the transistor a vacuum tube was used in the control, amplification and generation of electrical signals. Vacuum tubes are tubes usually made from glass and designed in an airtight manner as to keep the flow of “cathode rays” from external disturbance as they pass from each terminal and laid the foundation for numerous technical innovations, such as the light bulb discovered by Thomas Edison (fig. 1). Joseph John Thomson further made a vacuum tube and placed a third terminal to attain a grasp...
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...Group * Alterra Power * Angoss Software Corporation (software) * Appnovation * Arc'teryx (outdoor apparel/equipment) * Atimi Software Inc * Aritzia (clothing) * Army & Navy Stores (Canada) * Arsenal Pulp Press (publisher) * ATI technologies (semiconductors) * Atmosphere Visual Effects (movie special effects) * AVI Sound International (audio/visual equipment manufacture) B * Ballard Power Systems * Banff Lodging Co * Bank of Montreal * Bank West * Barrick Gold * Bard Ventures Company * BBC Kids (television) * BC Biomedical Laboratories Ltd. * BC Hydro * BC Research Inc * Becancour Silicon (silicon manufacture) * Bell Canada * Bennett Environmental * Becker's * Ben Moss Jewellers * Big Blue Bubble (software firm) * BigPark (software firm) * Biovail * BioWare (video games) * Bison Transport Inc. (Transportation) * Black Diamond Cheese Limited * Black Hen Music (record label) * Black Photo Corporation * BlackBerry (wireless devices) * Blake, Cassels & Graydon (law firm) * Blackburn Radio * Bleeding Art Industries (special effects) * Blenz Coffee * Blue Water Studios (recording studio) * Bombardier Inc. * Bombardier Recreational Products spun off as an independent company in 2003 * Boeing Canada * Boston...
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...result this has accounted for the growth of manufacturing industry in Malaysia. The first factor that explains the economic miracle of industrial growth in any of the Asian countries is cheap labour. During the 1970s, increasing personal prosperity in MEDCs fuelled the growth of the consumer society, which in turn accelerated the demand for a wide range of electrical and other household goods and clothes. These are either assembled in factory production lines, or are made using high inputs of labour. Cheap labour was a vital factor in terms of kick-starting the revolution of Malaysia’s manufacturing industry, it offered many large companies the incentive to locate there in the first place, such companies as; Hewlett Packard, Bosch and Fairchild - delivers energy efficient power semiconductor, analog, discrete & optoelectronic devices for power management. In addition, the progressive improvements in transport, especially the jet aircraft for the transfer of executives and managers, and containers for the movement of goods, greatly reduced the inconvenience and costs associated with long distances between markets and company headquarters. Also, the fact that mainland Malaysia is a peninsula and had...
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...Background of the study The computer as we know it today had its beginning with a 19th century English mathematics professor name Charles Babbage. He designed the Analytical Engine and it was this design that the basic framework of the computers of today are based on. Generally speaking, computers can be classified into three generations. Each generation lasted for a certain period of time,and each gave us either a new and improved computer or an improvement to the existing computer. First generation: 1937 – 1946 - In 1937 the first electronic digital computer was built by Dr. John V. Atanasoff and Clifford Berry. It was called the Atanasoff-Berry Computer (ABC). In 1943 an electronic computer name the Colossus was built for the military. Other developments continued until in 1946 the first general– purpose digital computer, the Electronic Numerical Integrator and Computer (ENIAC) was built. It is said that this computer weighed 30 tons, and had 18,000 vacuum tubes which was used for processing. When this computer was turned on for the first time lights dim in sections of Philadelphia. Computers of this generation could only perform single task, and they had no operating system. Second generation: 1947 – 1962 - This generation of computers used transistors instead of vacuum tubes which were more reliable. In 1951 the first computer for commercial use was introduced to the public; the Universal Automatic Computer (UNIVAC 1). In 1953 the International Business Machine (IBM)...
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...9-713-406 REV: DECEMBER 2, 2013 JUAN ALCÁCER KERRY HERMAN Intel: Strategic Decisions in Locating a New Assembly and Test Plant (A) Government incentives can come and go. Decisions need to be long term. — Brian Krzanich, Intel general manager Assembly Test (2005) Brian Krzanich, Intel general manager of Assembly Test (AT), looked through his deck of slides one more time. It was March 2005, and in a few days, he would present the AT team’s proposal for the siting of its next AT factory to Intel’s board. The new facility would be Intel’s largest AT plant to date, doubling the size of any existing AT plant and providing the company with more efficient capacity. In 2005, industry average costs to build a new AT factory ran about $80 million with annual operating costs of between $150 and $300 million. He thought back to the fall of 2001, when Intel’s global site selection team had first started gathering data on possible sites for a new AT plant. There were a host of considerations implicated in this proposal, with operational and strategic dynamics as well as national and international relationships at stake. In their preliminary study of possible sites, Krzanich and his team had focused primarily on Asian and South East Asian locations, given that between 2002 and 2005, the total cost of operations in these countries were still the lowest in the world, and these markets represented important and growing opportunities for Intel. While U.S. regulations had prohibited...
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...Value Chains Versus Supply Chains by Andrew Feller, Dr. Dan Shunk, and Dr. Tom Callarman Abstract The concept of a Value Chain has existed for twenty years but we find it still is an unclear concept. It has been suggested that the third generation supply chain is based on customer intimacy and is fully synchronized. In this paper, the authors discuss the need to relate the concepts of the value chain and the supply chain in a more comprehensive and integrative manner. We begin with a discussion of value and the development of the concept of value chain. We then discuss similarities and differences of the value chain and the supply chain, and conclude with suggestions regarding the need for synchronizing value and supply chains to optimize business performance. What is Value? The Value Chain concept was developed and popularized in 1985 by Michael Porter, in “Competitive Advantage,” (1) a seminal work on the implementation of competitive strategy to achieve superior business performance. Porter defined value as the amount buyers are willing to pay for what a firm provides, and he conceived the “value chain” as the combination of nine generic value added activities operating within a firm – activities that work together to provide value to customers. Porter linked up the value chains between firms to form what he called a Value System; however, in the present era of greater outsourcing and collaboration the linkage between multiple firms’ value creating processes has more commonly...
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...[pic] AMERICAN INTERNATIONAL UNIVERSITY BANGLADESH – AIUB ‘ Business to Business marketing’ Report on: Intel Submitted to: Khan tahsina nimmi Lecturer Department of Marketing School of Business Submitted By: |Rased Abdur |09-14501-2 | |Anoy Md Shakib Ahamed |09-14497-2 | | | | | | | | | | | | | Executive Summary The internal complexity of the personal computer has grown to a staggering level. Today’s most advanced processors and chipsets incorporate millions of transistors, and must be compatible with dozens of operating systems, hundreds of platform components and thousands of hardware devices and software applications. To ensure leading performance, reliability...
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...North South University Department of Electrical Engineering & Computer Science ETE 521 Assignment # 3 Name: MD. Rakibul Islam Monshy ID: 1131048556 a) No Ans: Define ILEC: An incumbent local exchange carrier (ILEC) is a local telephone company in the United States that was in existence at the time of the breakup of AT&T into the Regional Bell Operating Companies (RBOCs), also known as the "Baby Bells." The ILEC is the former Bell System or Independent Telephone Company responsible for providing local telephone exchange services in a specified geographic area. GTE was the second largest ILEC after the Bells, but it has since been absorbed into Verizon, a RBOC. ILECs compete with competitive local exchange carriers (CLEC). When referring to the technical communities ILEC is often used just to mean a telephone provider. In Canada, the term ILEC refers to the original telephone companies such as Telus (BC Tel and AGT), SaskTel, Manitoba Telephone Systems (MTS Allstream), Bell Canada Enterprises and Aliant. ILEC, with respect to an area in the United States, is a local exchange carrier (LEC) that: On the date of enactment of the Telecommunications Act of 1996, provided telephone exchange service in such area and on such date of enactment, was deemed to be a member of the exchange carrier association pursuant to the Code of Federal Regulations (C.F.R) Title 47, section 69.601(b).Or is a person or...
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...microscope to be developed was the optical microscope, although the original inventor is not easy to identify. Evidence points to the first compound microscope appearing in the Netherlands in the late 1500s, probably an invention of eyeglassmakers there:[1] Hans Lippershey (who developed an early telescope) and Zacharias Janssen (also claimed as the inventor of the telescope). There are other claims that the microscope and the telescope were invented by Roger Bacon in the 1200s,[2] but this is not substantiated. Giovanni Faber coined the name microscope forGalileo Galilei's compound microscope in 1625 [3] (Galileo had called it the "occhiolino" or "little eye"). 2nd Century BC - Claudius Ptolemy described a stick appearing to bend in a pool of water, and accurately recorded the angles to within half a degree. 1st Century - Romans were experimenting with glass and found objects appeared larger when viewed through this new material. 1590 - Two Dutch spectacle makers, Zacharias Jansen and his father Hans started experimenting by mounting two lenses in a tube, the first compound microscope. 12th Century - Salvino D'Armate from Italy made the first eye glass, providing the wearer with an element of...
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...The Truth About Philippine Mangoes 04/12/2011 by Vanjo Merano What is the first thing that comes in your mind when you hear the word “Mango”? If you will ask me that question, the first thing that I think of is the Philippines. In my opinion, I can say, Without any doubt, that the best mangoes that the world has ever tasted came from the Philippines. I know people from other mango producing countries will question my statement. However, I am confident to say that there is no other mango out there that can beat Philippine mangoes in terms of sweetness, sourness, size, and weight. I tried almost all the imported mango varieties here in the US — including local mangoes. They all taste different from the original Philippine Mango. There are even varieties here that says “Manila Mangoes” in the sticker, but the taste does not say so. There are many mango varieties in the Philippines. Champagne mango or Carabao mango is probably the most famous in terms of taste. This mango variety is the sweetest mango that I ever tasted. It is also the mango variety that the Philippines export to other countries. There are different strains (breed) produced from Carabao mango — one of which is called Sweet Elena. If I am not mistaken, this breed originated somewhere in Zambales. Sweet Elena mango is the sweetest that I ever had. It is probably the sweetest mango in the world. There are also the well loved Cebu and Guimaras mangoes which are of world class quality. Filipinos enjoy eating mango...
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...Engineering: An Introduction for High School Annapurna Ganesh Chell Roberts Dale Baker Darryl Morrell Janel White-Taylor Stephen Krause Tirupalavanam G. Ganesh Say Thanks to the Authors Click http://www.ck12.org/saythanks (No sign in required) www.ck12.org iii To access a customizable version of this book, as well as other interactive content, visit www.ck12.org CK-12 Foundation is a non-profit organization with a mission to reduce the cost of textbook materials for the K-12 market both in the U.S. and worldwide. Using an open-content, web-based collaborative model termed the FlexBook®, CK-12 intends to pioneer the generation and distribution of high-quality educational content that will serve both as core text as well as provide an adaptive environment for learning, powered through the FlexBook Platform®. Copyright © 2011 CK-12 Foundation, www.ck12.org The names “CK-12” and “CK12” and associated logos and the terms “FlexBook®”, and “FlexBook Platform®”, (collectively “CK-12 Marks”) are trademarks and service marks of CK-12 Foundation and are protected by federal, state and international laws. Any form of reproduction of this book in any format or medium, in whole or in sections must include the referral attribution link http://www.ck12.org/saythanks (placed in a visible location) in addition to the following terms. Except as otherwise noted, all CK-12 Content (including CK-12 Curriculum Material) is made available to Users in accordance with the Creative Commons...
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...07-046 Rev: December 8, 2011 Sony's Battle for Video Game Supremacy John Sterman, Khan Jekarl, Cate Reavis As Sir Howard Stringer, CEO of Sony Corporation, settled in for his flight back to Japan from New York, a number of pressing issues occupied his mind about Sony’s future. At the forefront, Sony’s next generation video game console, the PlayStation 3 (PS3), was set to launch worldwide on November 17, 2006, a mere week away. Despite PlayStation 2’s (PS2) dominance in the last generation of gaming consoles, Stringer understood that past successes were no guarantee of future success in the intensely competitive game industry. Microsoft had launched the first volley in the last console war by releasing the Xbox 360 in the fall of 2005. Within one year, almost 4 million Xbox 360s had been sold worldwide, giving Microsoft a significant head-start in the race for market dominance. Meanwhile, Nintendo, a competitor thought to be dead due to the lackluster sales of its previous console, the Nintendo Gamecube, had generated significant “buzz” around its new entry, the Nintendo Wii (pronounced “we”). Targeting more of a mainstream audience than Sony and Microsoft, the Wii, scheduled to launch just two days after the PS3, posed a serious threat to Sony’s market share, particularly due to its $249.99 retail price, half the price of the PS3. Stringer also knew that there was much more at stake than winning the console war. The next generation of the DVD market was at stake as well...
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...Sustainability 2014, 6, 6236-6249; doi:10.3390/su6096236 OPEN ACCESS sustainability ISSN 2071-1050 www.mdpi.com/journal/sustainability Article Sustainable Fashion Supply Chain: Lessons from H&M Bin Shen Glorious Sun School of Business and Management, Donghua University, Shanghai 200051, China; E-Mail: binshen@dhu.edu.cn; Tel./Fax: +86-216-237-3621 Received: 15 July 2014; in revised form: 15 August 2014 / Accepted: 19 August 2014 / Published: 11 September 2014 Abstract: Sustainability is significantly important for fashion business due to consumers’ increasing awareness of environment. When a fashion company aims to promote sustainability, the main linkage is to develop a sustainable supply chain. This paper contributes to current knowledge of sustainable supply chain in the textile and clothing industry. We first depict the structure of sustainable fashion supply chain including eco-material preparation, sustainable manufacturing, green distribution, green retailing, and ethical consumers based on the extant literature. We study the case of the Swedish fast fashion company, H&M, which has constructed its sustainable supply chain in developing eco-materials, providing safety training, monitoring sustainable manufacturing, reducing carbon emission in distribution, and promoting eco-fashion. Moreover, based on the secondary data and analysis, we learn the lessons of H&M’s sustainable fashion supply chain from the country perspective: (1) the H&M’s sourcing...
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...Chapter1 ------------------------------------------------- Introduction RFID is an acronym for Radio Frequency Identification. In general terms, RFID is a means of identifying a person or object using a radio frequency transmission. In other words RFID is an electronic method of exchanging data over radio frequency waves. The technology can be used to identify, track, sort or detect a wide variety of objects. In this project RFID is used for the Tracking purpose for stolen things. An embedded system is a special-purpose system in which the computer is completely encapsulated by or dedicated to the device or system it controls. Unlike a general-purpose computer, such as a personal computer, an embedded system performs one or a few predefined tasks, usually with very specific requirements. Since the system is dedicated to specific tasks, design engineers can optimize it, reducing the size and cost of the product. Embedded systems are often mass-produced, benefiting from economies of scale. Security over the years has been a source of concern to organizations and companies. This has caused quite a significant amount of capital being budgeted for improvements on security systems, simply because it has been discovered that the access control system mechanism is an important part of an organization. One of the important security systems in building, vehicle security is door access control. The door access control is a physical security that assures the security of a building or vehicle...
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