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Fallacy Argument

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Persuading someone solely on the basis of fear is the fallacy known as the Appeal to Fear. Using this fallacy, one can argue that negative outcomes will occur if the desired option is not chosen. Fear is the only motivator in this type of argument; logical reasoning is not used. When emotions are used in an argument, any sense of facts and logic go right out the window. This fallacy is useful in marketing and the selling of products that persuade the consumer to buy their product over the competitor.
An example of this fallacy is when a smoke detector manufacturer uses the sales pitch, “Fires kill hundreds of people around the country each year. Therefore, not having our state of the line smoke detector in your home puts your family at risk

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