...instance, although Nike was accused of a sweatshop scandal in the 1990’s, the brand and swoosh logo remains on the “World’s Most Valuable Brands” list on Forbes Magazine. George T. Haley, the director of the Center for International Industry Competitiveness says that "there will always be a part of the market that will respond to notice of sweatshops being used…But outside of that small constituency, they are hardly ever affected in the long run” (Fitch). The reason that Nike is able to continuously increase their revenue each year is because of the way that their brand is perceived in society. Media portrayal of athletes, celebrities, and famous icons who have continued to wear the famous swoosh logo without advocating, or even mentioning, the importance of better working conditions, higher wages, or implementation of moral ethics ultimately explains why our culture seems indifferent about what is occurring beneath the surface. Similarly, this explanation is applicable towards the Susan G. Komen Foundation’s pink ribbon logo. In 2011, the Komen Foundation was accused of being noble solely in its appearance since only “less than a dime of each dollar to actually look for a breast cancer cure” (Mercola). Out of the $390 million dollars raised in 2010 alone, less than $78 million dollars were used towards breast cancer research; nonetheless, this foundation remains as the “most widely known, largest and best- funded breast cancer organization in the United States” predominantly because...
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...Is There Really Celebrity Justice? Under the United States Constitution it states, that all men are created equal. Numerous, people believe that all are not equal, and all are not treated the same in today’s so-called “equal” justice system. “There can be no equal justice where the kind of trial a man gets depends on the amount of money he has” (Cole 3) In one source, many people argue that our criminal justice system is based on the premise and promise of equality before the law, but at times predicate on the exploitation of inequality (Cole 5) Some feel no matter the crime, the rich and famous will find a way to settle out of court, pay off witnesses or just erase some or all charges against them. Celebrities get the best lawyers and the best chance at justice that money can buy”. (“Times”) There are many court cases that lead people to believe the justice system is unfair. Celebrities, in the eyes of the public, receive less time than the average American citizen for the same crime. Furthermore, celebrities also receive more publicity than the average American citizen. Why do celebrities receive more camera time and less punishment time? However, our judicial system claims that all men are equal in the court of law. For example, in the court case of Marcus Dixon, a high school football player at Pepperell High School in Floyd County, Georgia, the state Supreme Court sentenced Dixon to ten years in prison. He was a black athlete accused of sexually assaulting a 15-year-old...
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...how it affects individual ideology and of how are you going to relate it on the issues in our society. The movie was directed by Peter Weir and written by Andrew Niccol. It was all about a man who unknowingly lives his life as a reality show-star until he notices. that his environment is not what it seems to be . The cottage at 31 Natchez Street served as Truman home, from where he greets his neighbors with his famous line: “Good morning…and in case I don’t see you, good afternoon, good evening and good night!” The show's creator and executive producer Christof is able to capture Truman's real emotion and human behavior when put in certain situations. He was able to control every aspect of Truman’s life to prevent from discovering his false reality. Until there’s such time that Truman desperately want to leave Seahaven. He overcome his fear in water and sailed away in the town with a small boat. Christof, the creator of the show did everything just to make sure Truman would not leave the town by giving order to the show’s crew to create a large storm to capsize the boat but Truman overcomed it. As Truman recovers, he reaches the edge of the dome, the dome’s painted sky. Truman then discovers a flight of stairs nearby, leading to a door marked “EXIT”. As he contemplates leaving his world, Christof speaks directly to Truman via a powerful sound system, trying to persuade him to stay and arguing that there is no more truth in the real world than there is in his own, artificial...
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...[pic] Narcissistic And Psychopathic Leaders 1st EDITION Sam Vaknin, Ph.D. Τηε “υτηορ ισ ΝΟΤ α Μενταλ Ηεαλτη Προφεσσιοναλ. Τηε “υτηορ ισ χερτιφιεδ ιν Χουνσελλινγ Τεχηνιθυεσ. Εδιτινγ ανδ Δεσιγν: Λιδιϕα Ρανγελοϖσκα “ Ναρχισσυσ Πυβλιχατιονσ Ιμπριντ Πραγυε & Σκοπϕε 2009 ♥ 2009 Χοπψριγητ Λιδιϕα Ρανγελοϖσκα Ναρχισσυσ Πυβλιχατιονσ “λλ ριγητσ ρεσερϖεδ. Τηισ βοοκ, ορ ανψ παρτ τηερεοφ, μαψ νοτ βε υσεδ ορ ρεπροδυχεδ ιν ανψ μαννερ ωιτηουτ ωριττεν περμισσιον φρομ: Λιδιϕα Ρανγελοϖσκα ? ωριτε το: palma@unet.com.mk ορ το vaksam@mt.net.mk “λλ ριγητσ φορ τηισ βοοκ αρε φορ σαλε. Λιτεραρψ αγεντσ ανδ πυβλισηερσ, πλεασε χονταχτ Λιδιϕα Ρανγελοϖσκα. |Το γετ ΦΡΕΕ υπδατεσ οφ τηισ βοοκ ϑΟΙΝ τηε Ναρχισσισμ Στυδψ Λιστ. | |Το ϑΟΙΝ, ϖισιτ ουρ Ωεβ σιτεσ: | |http://www.geocities.com/vaksam/narclist.html ορ | |http://www.narcissistic-abuse.com/narclist.html ορ | |http://groups.yahoo.com/group/narcissisticabuse | ςισιτ τηε “υτηορ∍σ Ωεβ σιτε: http://samvak.tripod.com Βυψ οτηερ βοοκσ αβουτ πατηολογιχαλ ναρχισσισμ ανδ ρελατιονσηιπσ ωιτη αβυσιϖε ναρχισσιστσ ανδ πσψχηοπατησ ηερε: http://www.narcissistic-abuse.com/thebook.html Χρεατεδ βψ: Λιδιϕα Ρανγελοϖσκα, Σκοπϕε ΡΕΠΥΒΛΙΧ ΟΦ Μ“ΧΕΔΟΝΙ“ Χ Ο Ν Τ Ε Ν Τ Σ Pathological Narcissism – An Overview A Primer on Narcissism and the Narcissistic Personality Disorder...
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...essential skills in today's world. Today, many people get most of their information through complex combinations of text, images and sounds. We need to be able to navigate this complex media environment, to make sense of the media messages that bombard us every day, and to express ourselves using a variety of media tools and technologies. Media literate youth and adults are better able to decipher the complex messages we receive from television, radio, newspapers, magazines, books, billboards, signs, packaging, marketing materials, video games, recorded music, the Internet and other forms of media. They can understand how these media messages are constructed, and discover how they create meaning – usually in ways hidden beneath the surface. People who are media literate can also create their own media, becoming active participants in our media culture. Media literacy skills can help children, youth and adults: • Understand how media messages create meaning • Identify who created a particular media message • Recognize what the media maker wants us to believe or do • Name the "tools of persuasion" used • Recognize bias, spin, misinformation and lies • Discover the part of the story that's not being told • Evaluate media messages based on our own experiences, beliefs and values • Create and distribute our own media messages • Become advocates for change in our media system Media literacy education helps to develop critical thinking and active participation in our media culture. The goal is...
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...The Decline and Fall of Literature November 4, 1999 ANDREW DELBANCO E-mail Print [pic]Share [pic] [pic]In Plato’s Cave[pic] by Alvin Kernan A couple of years ago, in an article explaining how funds for faculty positions are allocated in American universities, the provost of the University of California at Berkeley offered some frank advice to department chairs, whose job partly consists of lobbying for a share of the budget. “On every campus,” she wrote, “there is one department whose name need only be mentioned to make people laugh; you don’t want that department to be yours.”1 The provost, Carol Christ (who retains her faculty position as a literature professor), does not name the offender—but everyone knows that if you want to locate the laughingstock on your local campus these days, your best bet is to stop by the English department. The laughter, moreover, is not confined to campuses. It has become a holiday ritual for The New York Times to run a derisory article in deadpan Times style about the annual convention of the Modern Language Association, where thousands of English professors assemble just before the new year. Lately it has become impossible to say with confidence whether such topics as “Eat Me; Captain Cook and the Ingestion of the Other” or “The Semiotics of Sinatra” are parodies of what goes on there or serious presentations by credentialed scholars.2 At one recent English lecture, the speaker discussed a pornographic “performance artist”...
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...Media, Medicine and American Expectations What constitutes the media? Changed over time? What constitutes medicine? Health or health culture as alternate name to describe what course encompasses? Bert Hanson – medical breakthrough = social phenomenon * How has promise of medical breakthroughs influenced: media culture and patients expectations relationship between medicine and media place of medicine in American political culture How and why does the medical community use media to communicate with public? Increasingly interdependent spheres w/ differing perspectives on vision of media’s role is in “media-ted” world What makes health “news”? Producing Medical Heroes How and why has American society selected its medical heroes? How has this changed over time? What functions do depictions of heroic doctors (Walter Reed, and House, M.D.) and patients serve? How have fictional medical characters – in novels, Hollywood films, on TV – shaped expectations of medical culture? VD, HIV, and the Media How did the media contribute to the publics perception of venereal diseases and HIV? What images (both visual, and stories told to make a point) came most powerfully to cultural prominence? What were the aims of medical and public health authorities, the state, and media professionals in working to make those images publically visible? What role did the media play in changing public’s image of HIV? Stigmatization, Destigmatization, and Medical...
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...Advertising and Public Relations 1) Any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor is called ________. A) sales promotion B) direct marketing C) advertising D) personal selling E) public relations Answer: C Diff: 2 Page Ref: 430 Skill: Concept Objective: 15-1 2) A company's total marketing communications package consists of a special blend of advertising, sales promotion, public relations, personal selling, and direct-marketing tools that the company uses to communicate customer value and build customer relationships. This is also called ________. A) the communications method B) integrated marketing C) the promotion mix D) competitive marketing E) target marketing Answer: C Diff: 1 Page Ref: 428 Skill: Concept Objective: 15-1 3) According to the opening scenario, GEICO has become the fourth-largest insurance company by ________. A) integrating humor and creativity into its minicampaigns B) targeting a niche market of people with exceptional driving records C) offering cost savings directly to customers without sales personnel D) marketing its product through creative print ads in major magazines E) creating a website that is appealing to both young and old drivers Answer: A Diff: 3 Page Ref: 428 Skill: Concept Objective: 15-1 4) All of the following are important decisions during the process of developing an advertising program EXCEPT ________. A) setting advertising...
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...2010, Issue 1, Volume 1 The Student Journal for Media Literacy Education is published twice each year, and includes articles by undergraduate college students studying media literacy. Social Media Impact and Implications on Society By Nick Pernisco, SJMLE Editor In the past five years, social media websites have become ubiquitous, giving young people a new way to interact with each other and communicate with the world. This new form of communication depends on usercreated content, not mass produced messages coming from large media companies. But as with other media before it, social media's rise to prominence has experienced some very serious growing pains. Companies like Facebook, MySpace, and Twitter have struggled to balance an inviting interactive environment with the ultimate pursuit of profits. Thanks to these sites, our expectations of the web, as well as society, have changed. This issue of the Student Journal for Media Literacy Education aims to explore some of the issues related to social media, and a generation fully engaged in this interactive world. The main focus is popular social media sites such as Facebook, MySpace, Twitter, Wikipedia, YouTube, and LinkedIn, but other social networking sites are explored as well. All articles in the Journal have been written by college students in Santa Monica College’s Reading The Media course in Spring 2010, under my supervision. The students selected from a list of topic related to current issues in social media...
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...Haakon André Elveslett Jensen Social media in business‐to‐business branding How B2B companies can thrive in the new era of digital communication Master’s thesis Trondheim, June 2010 Academic supervisor: Arild Aspelund Norwegian University of Science and Technology Faculty of Social Sciences and Technology Management Department of Industrial Economics and Technology Management Executive summary The objective of this study is to explore the implications of social media for business‐ to‐business brand management. Thought leaders of social media and branding in the online environment are currently doing their work out in the field, whilst the academics are lagging behind. In order to shed some light on issues regarding how B2B companies should manage opportunities and challenges in the social media space, this master thesis seeks to address the topic by conducting an exploratory study on how B2B companies can utilise social media to enhance the brand. The study is conducted using a qualitative approach. The purpose is to give an aerial view of how B2B companies should approach social media, what opportunities and threats exists, and how they should focus their online strategy to enhance the B2B brand. The theoretical part of this study builds upon business‐to‐business brand management due to the growth of B2C brands in social media. The empirical data of this study is interviews with four experts on the topic, which is further illustrated by ...
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...So do we have a disconnection between perception and reality? * Is FB so habitual that we go on every day for like 20 minutes but we think it’s 5? * Study from Social Bakers says the top reasons for not Facebooking are: * “I’m too busy” * “There’s too much drama” * “It’s too boring/irrelevant” * Migration from Facebook where all the parents and the police are to a more instant gratification like Snapchat (where there’s instantaneity and impermanency) * Younger generations may migrate to things like Snapchat because of the instant gratification and the impermanency of it all * A lot of people freak out over the “once I put it on FB or Twitter, I can never take it off” but Snapchat gives that false sense of security (self-destruct feature) which is why it’s often used for sexting * Social media fatigue – getting tired of social media * Leads to you taking a vacation from the site * But it’s really hard to do so cause FB is integrated into everyday event planning, decision making and networking * People who love FB the most are of course, the ones who are forbidden from it (12 year olds) * What is so compelling about Facebook when you’re 12? * Want to be like older kids * Want to have lots of friends * Fear of missing out * Why is social media so compelling for all ages? * It’s all about friends * A social network is nothing without friends even though it seems like it’s...
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...SCLY 3: Beliefs in Society Revision Guide 2009-10 Name: Remember: You have to revise everything, because essay questions will focus on more than one area of the specification. The specification: The relationship between religious beliefs and social change and stability * Functionalism: conservative force, inhibition of change, collective conscience, Durkheim and totemism, anomie; civil religions * Marxism: religion as ideology, legitimating social inequality, disguising exploitation etc * Weber: religion as a force for social change: theodicies, the Protestant ethic * Neo-Marxism: religion used by those opposing the ruling class, liberation theology * Feminism: religious beliefs supporting patriarchy * Fundamentalist beliefs: rejecting change by reverting to supposed traditional values and practices. Religious organisations, including cults, sects, denominations, churches and New Age movements, and their relationship to religious and spiritual belief and practice * Typologies of religious organisations: churches, denominations, sects and cults, with examples of each New Religious Movements and typologies of NRMs eg world rejecting/accommodating/affirming; millenarian beliefs, with examples of each * New Age movements and spirituality, with examples * The relationship of these organisations to religious and spiritual belief and practice. The relationship between different social groups and religious/spiritual organisations and movements, beliefs...
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...SCLY 3: Beliefs in Society Revision Guide 2009-10 Name: Remember: You have to revise everything, because essay questions will focus on more than one area of the specification. The specification: The relationship between religious beliefs and social change and stability * Functionalism: conservative force, inhibition of change, collective conscience, Durkheim and totemism, anomie; civil religions * Marxism: religion as ideology, legitimating social inequality, disguising exploitation etc * Weber: religion as a force for social change: theodicies, the Protestant ethic * Neo-Marxism: religion used by those opposing the ruling class, liberation theology * Feminism: religious beliefs supporting patriarchy * Fundamentalist beliefs: rejecting change by reverting to supposed traditional values and practices. Religious organisations, including cults, sects, denominations, churches and New Age movements, and their relationship to religious and spiritual belief and practice * Typologies of religious organisations: churches, denominations, sects and cults, with examples of each New Religious Movements and typologies of NRMs eg world rejecting/accommodating/affirming; millenarian beliefs, with examples of each * New Age movements and spirituality, with examples * The relationship of these organisations to religious and spiritual belief and practice. The relationship between different social groups and religious/spiritual ...
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...LDR/531 isn’t available until Sep. 03 and has 30 questions. LDR 531 FINAL EXAM PREP 1) Mintzberg concluded that managers perform 10 different, highly interrelated roles. Which of the following is one of the broad categories into which these roles might be grouped? A) intrapersonal B) institutional C) decisional D) affective E) reflective 2) Over the past two decades, business schools have added required courses on people skills to many of their curricula. Why have they done this? A. Managers no longer need technical skills in subjects such as economics and accounting to succeed. B. Managers need to understand human behavior if they are to be effective. C. These skills enable managers to effectively lead human resources departments. D. A manager with good interpersonal skills can help create a pleasant workplace 3) Which of the following is best defined as a consciously coordinated social unit, composed of two or more people, which functions on a relatively continuous basis to achieve a common goal or set of goals? A. Party B. Unit C. Community D. Organization 4) Which of the following is not one of the four primary management functions? A) controlling B) planning C) staffing D) organizing E) leading 5) Determining how tasks are to be grouped is part of which management function? A. Leading B. Planning C. Controlling D. Organizing E. Contemplating 6) Which of the following is least likely to be considered a manager? A. A lieutenant leading an infantry...
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...global production networks, it is only quite recently that advertising has been more than a marginal influence on patterns of sales and production. The formation of modern advertising was intimately bound up with the emergence of new forms of monopoly capitalism around the end of the 19th and beginning of the 20th century as one element in corporate strategies to create, organize and where possible control markets, especially for mass produced consumer goods. Mass production necessitated mass consumption, and this in turn required a certain homogenization of consumer tastes for final products. At its limit, this involved seeking to create ‘world cultural convergence’, to homogenize consumer tastes and engineer a ‘convergence of lifestyle, culture and behaviors among consumer segments across the world’.” What is ethics? Ethics is a branch of philosophy which seeks to address questions about morality, such as what the fundamental semantic, ontological, and epistemic nature of ethics or morality is (meta-ethics), how moral values should be determined (normative ethics), how a moral outcome can be achieved...
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