Premium Essay

Farmers Market Culture Analysis

Submitted By
Words 1642
Pages 7
The smell of morning coffee, breakfast burritos on the grill, vibrant greens, oranges, and yellows all around. The sight one can often expect to see every saturday morning at Phoenix Open Air Market. People sliding in and out of the crowd and back and forth between the different tents to find their favorite farm fresh produce or handmade good. The raw feeling that comes with shopping at the farmers market comes with its very unique producer to client connection. It goes from the farm straight to the local shoppers tables. Local people and local business come together to thrive with one another. Culture is the collection of a particular group's ideas, artifacts, beliefs, looks, or anything that pertains to it and makes them unique. Farmers market culture is characterized and defined by its amazing ability to build a community, provide fresh local produce, compete with big businesses grocers, keep the simplicity of a market, and has so much to offer to the people who surround it.
In 1934 A.F. Gilmore opened the doors to the United States first farmers market at the peak of The Great Depression. It started with nothing but a handful of local farmers however within months it had grown exponentially and was larger than ever imagined. It was the …show more content…
They all collectively support local business and those around them. The farmers market seems just as much as a grocery store as it does a social event. People do everything at the market shop, socialize, and experience a great time. Local farmers markets such as the Open air market which is in the heart of Downtown phoenix provides wonderful products and wonderful people. This month features an event for all local cyclists or social butterflies to participate. It is Biketober! Every saturday morning as the market kicks off a group of cyclists join together and go on a morning ride. Upon their return the day began under the warm 80 degree weather as the sun shines

Similar Documents

Premium Essay

Jain Iririgation Systems Csr

..., Jain Irrigation Systems Limited Corporate Social Responsibility Report and Analysis Corporate Social Responsibility Division C, MBA Core, Trimester-I ChaitanyaBh K K (C009) Rahul Gupta (C018) SameeraMunipalli (C030) PratheekMuriki (C032) Sunil Ramavarapu (C041) RabindraVerma (C060) Table of Contents Agriculture Sector 2 Agriculture Sector in India 2 Jain Irrigation Systems 3 CSR Activities of JISL 4 Work Place 4 Market Place 5 Community Development 5 Environment Sustainability 6 Critical Analysis 7 Analysis of JISL’s CSR initiatives and activities 7 Analysis of CSR activities at Workplace 7 Analysis of CSR activities at Marketplace 7 Analysis of CSR activities at Community 8 Analysis of CSR activities at Environment 8 JISL CSR and its alignment with MDGs & NVGs 9 Recommendations 10 References 10 Agriculture Sector Agriculture is the world's largest industry. It employs more than one billion people and generates over $1.3 trillion dollars worth of food annually. According to the World Bank, 70% of the world's poor who live in rural areas and agriculture is their main source of income and employment. Depletion and degradation of land and water pose serious challenges to producing enough food and other agricultural products to sustain livelihoods here and meet the needs of urban populations. Thus, the need for sustainable resource management is increasing rapidly. Demand for agricultural commodities is rising...

Words: 2965 - Pages: 12

Free Essay

Cervus

...External Analysis: PESTEL Analysis: Political – The recent regulations changes to the Canada Wheat Board regulations, which can affect the industry. For example, the farmers can send the product to the market directly without the wholesaler. Economic – Cervus Equipment Corporation is in a good economic situation although the global economic is moderating. Moreover, according to MarketLine Analyst, the global agricultural machinery market is forecasted for growing, and the farming industry is achieved unprecedented growth in western Canada. Additionally, lower interest rate helps farmers to lease and rent new equipment cheaply. Additionally, Cervus Equipment tries to achieve economic of scale, and gets the better results. Sociocultural – The world population is predicted to increase 23 percent by 2025, and global food production is expected to rise 50 percent. The manager wants to satisfy the customers’ needs, and Cervus Equipment creates the Cervus Leadership University (CLU) to find out the employees, who can satisfy and understand the customers. Moreover, when Cervus Equipment expands the market to New Zealand, the company needs to understand more differences in international markets and cultures. Technological – Because of the increasing of the population, food production, and unchanged total arable farmland, the new equipment technology is formed, as “Site Specific or Precision Farming.” This strategy includes many good systems to manage the farm resources...

Words: 626 - Pages: 3

Free Essay

Pepsi Grow Potatoes in China

...Roxanne A. Berhay Michelle Anne W.S. Pamaran Kier Luanne T. Sudiacal PEPSI GROWS POTATOES Case Analysis I. Problem Statement: -What should Pepsi do to ensure the supply of quality of potatoes in the production of its chips given its growing demand? II. Objectives The main objective is to make the company less susceptible to supply fluctuations given the growing demand of potatoes in the market. In order to achieve this goal, the company must also look into some other objectives: a. Pepsi must explore ways to ensure a supply that can meet the growing demand of potatoes for the production of its chips, b. Pepsi must effectively and efficiently maximize its limited resources (growing a potato farm, and involving local farmers) III. Areas of Consideration In this case study, there are certain factors that need to be considered. First, the Chinese government had banned the import of potatoes and potato seeds so they cannot rely on the same suppliers they had in the US. Second, the potatoes bought at the local market were of poor quality and did not meet Lay’s standard. Third, as a US company, PepsiCo does not have a good knowledge about Chinese culture and natural environment in China thus brought about the need to employ local workers. Chinese farmers were reluctant to invest and become Pepsi’s supplier because hold-up risk is high due to thin market for high quality potatoes in China. By having a potato farm and a potato processing plant, PepsiCo...

Words: 986 - Pages: 4

Premium Essay

Case Discussion

...Case Discussion Questions 1. Why is the Indian retail industry so inviting? Indian retail industry is so inviting because it is a developing site for global retailers and the profitability is declining in developed countries. Because of the indulgence of many small organizations, its existing retail system has been divided into various parts and this division is beneficial such as it is leading to lower prices of farmers and higher prices of the consumers. Furthermore, in order to maximize return on investment, the new rules of India for international trade are attractive for FDI across nations(Dey, 2007). 2. From a resource-based view, what are the unique resources and capabilities that multinational retailers such as Wal-Mart can bring to India? In India FDI on multi brand stores has been forbidden in 2011. But by considering today, multinational retailers can bring small trade stores, modern technology, new opportunities for labor, supermarkets of food service and global sourcing stores in order to enhance the size of economy. 3. From an institution-based view, why is the opening of this industry to FDI such a political issue? In India, a large of small organizations are working and surviving currently even with political issues and potential organizations who want to work there are losing in order to prevent them from influence of politics because they do not know what could be unfavorable for them. 4. ON ETHICS: If you were an elected government official...

Words: 2653 - Pages: 11

Premium Essay

Starbucks Research Paper

...Instructor A research paper presented to Fayetteville Technical Community college in partial fulfillment of the requirements for the Business Management Issues Capstone Course. Fayetteville Technical Community College July 20, 2014 TABLE OF CONTENTS Title Page 1 Table of Contents 2 I. Executive Summary 3 II. Company Overview 4 III. Strategic Analysis 8 IV. Strategic Effectiveness Analysis 11 V. Conclusion 14 VI. References 15 EXECUTIVE SUMMARY Starbucks has been one of most popular coffeehouses in the world. They started their business as just a coffee-bean retailer. This didn’t last long. Howard Schultz came to the company in 1981 to change things and that he did. After leaving and then returning to Starbucks in 1987 he decided after a trip to Rome that Starbucks...

Words: 3097 - Pages: 13

Free Essay

Analytic Competitors

...Running head: Analytic Competitors Analytic Competitors Lev Mallinger Grand Canyon University BUS 606: Quantitative Methods August 24, 2012 “A wise man is strong and a knowledgeable man increases in his strength” (Proverbs 24:5) Introduction An analytic competitor may be described as an organization engaged in the committed activities of accumulating data, organizing and analyzing it into meaningful information, and following through with business decisions and activities informed by that information. An uninformed layperson may assume most businesses operate as an analytic competitor. This, however, may not be so. Many time business decisions are made through anecdotal or subjective non-quantitative means. An example of this might be a person wanting to open up a restaurant in town. He sees there are no 24 hour diners in the town, so he figures that since he likes diner food, other people must also and without competition he will have a good chance to succeed. It is very possible that he will succeed, but his chances of success might improve if he were to do some research beforehand. Perhaps he could gather data that informed him more about his potential customer base. How interested are they in diner food? Do the town’s people engage in night time activity that would have them out of the house during the night and early morning hours? Buy collecting data and analyzing it the restaurateur can better plan his offerings and hours of operations. While being an analytic...

Words: 1588 - Pages: 7

Premium Essay

Factors Affecting Marketing Strategy

...targeted. The essay will therefore explore the consumer groups excluded while seeking its failure to appeal in the said groups. Finally, an analysis of the advertisement and its cultural relevance will be evaluated. The advertisement under analysis is by the firm Dallas Farmer market that seeks to advertise its fresh farm vegetable goods. The advertisement portrays fresh vegetables from the farm in a well stacked basket. Apart from the pictorial advertisement, a message is displayed on the cover of the basket reading “fresh and tasty”. Finally, a mind sticking slogan is printed which reads “Healthy foods, affordable prices, now accepting lone stars”. I got the advertisement from a print digital magazine known as Creativebloq.com. A keen look at the print advertisement will reveal that the authors of the advertisement made some assumptions about their target consumers. First and foremost, the authors make an assumption that the consumer always make their decisions based on the happiness or satisfaction they will get from the products they buy. In this instance, the advertisement maintains that the vegetables are tasty and definitely this means satisfaction and happiness to the consumer of the goods. This evokes a response that consumers who are therefore seeking happiness and satisfaction will shop vegetables from Dallas farmer market. Secondly, the authors of the advertisement assume that all consumers of the goods are seeking affordable vegetables. This...

Words: 913 - Pages: 4

Premium Essay

Whole Foods Market

...Unit 3 Internal Analysis and Long-Term Objectives Case Study Analysis Kaplan University School of Business MT460 Management Policy and Strategy Author: Gerald Short Professor: Dr. Andryce Zurich Date: 12/31/2015 Internal Analysis and Long-Term Objectives Company Name: Whole Foods Market Topic of the Week: Internal Analysis and Long-Term Objectives Synopsis of the Situation Whole Foods Market is the world’s leading company in natural and organic food sales. Their growth and success is due to being highly selective about what they sell, they are also dedicated to high quality standards and their core values. They are also the first American grocer to be a nationally certified organic and ranked 284th in Fortune 500 (Pearce & Robinson, 2013). Whole Foods is struggling to maintain its edge over today’s competition, many of their competitors can purchase more product and sell it for less. Due to the rising awareness of healthier eating and farmers producing more organic and natural products Whole Foods finds itself in a precarious position. The position would be the fierce competition from big box retailers such as Wal*Mart, target, Costco, and the standard grocery stores. These competitors have the ability to order larger quantities at a lower cost giving them the ability to offer the natural or organic products at a lower price (Pearce & Robinson, 2013). Alternative Solutions 1. Increase brand awareness, image, and loyalty through advertising...

Words: 948 - Pages: 4

Premium Essay

Coffee Markets

...for entry of Global Specialty Coffee Chains in Indian Market Submitted to Dr. Arun Abraham Elias BRM RESEARCH PROPOSAL by Abhishek Rehan PGP16/301 Email id: abhishekr16@iimk.ac.in 2/28/2013 CONTENTS ABSTRACT……………………………………………………………………………………….3 INTRODUCTION………………………………………………………………………………...4 PROBLEM STRUCTURING…………………………………………………………………….5 STAKEHOLDER MAP…………………………………………………………………………..7 LITERATURE REVIEW…………………………………………………………………………8 RESEARCH OBJECTIVES AND RESEARCH QUESTIONS………………………………...10 PROPOSED METHODOLOGY AND METHODS…………………………….………………11 SIGNIFICANCE OF STUDY…………………………………………………….……………..12 LIMITATIONS OF STUDY…………………………………………………………………….13 REFERENCE…………………………………………………………………………………….14 2 ABSTRACT India has witnessed a rapid social and cultural transformation in the past decade, mostly due to substantial western influence in every sphere of life. Coffee not only evolved from a mere commodity to a competing brand across companies, but there also has been a significant shift in its consumption pattern. Consumption of coffee at a coffee chain has grown at a rapid pace and has almost outgrown the consumption in our living rooms. Global giants like Barista and Costa Coffee have opened up retail outlets in India, though the café market is mostly dominated by Café Coffee Day in India. Through this research, I would try to evaluate the industry attractiveness of a new global coffee chain trying to enter Indian market and set up outlets here. In order to do that, one needs...

Words: 2543 - Pages: 11

Free Essay

“Consumer Buying Behaviour Towards Agriculture Culture Inputs: an Empirical Study in Rural Area of Bardoli”

...ISSN No 2277 - 8160 Research Paper Management Consumer Buying Behaviour towards Agriculture Culture Inputs: An Empirical Study in Rural Area of Bardoli Dharmraj Solanki Nilay V. Panchal Pratik Desai ABSTRACT Asst. Prof., Department of Management, B.V.Patel Institute of BMC & IT, Uka Tarsadia University,Tarsadi,Bardoli. Asst. Prof., Department of Commerce, B.V.Patel Institute of BMC & IT, Uka Tarsadia University,Tarsadi,Bardoli. Asst. Prof., Department of Accountancy, DRB Commerce College,Veshu,Bharthan,Surat. This paper aims to identify the factors that affect consumers purchasing behavior towards Agriculture inputs like fertilizer, seeds, agrochemicals, oils and lubricants etc. Buying behavior refers to the act of consumers obtaining and using goods and services and the decision process that determines these acts. Buying decision is a set of many decisions which may involve a product, brand, style, quality, dealer, time, price and mode of payment. Price is the most important consideration at the time of purchasing agriculture inputs followed by packaging and branding, fair billing and home delivery are considered relatively less important. An attempt had been made to find out the problems faced by the farmers and this study will also help to understand the factors affecting the buying behavior of farmers toward Agriculture inputs. KEYWORDS: Agriculture Inputs, farmers, buying behavior INTRODUCTION Agriculture inputs are broadly classified into consumable and durables...

Words: 1122 - Pages: 5

Free Essay

Echoupal Initiative

...concept of the present Choupal system wherein farmers gather at a meeting place at the end of each day to discuss daily happenings. Seeing that soybeans and its derivatives account for two-thirds of ITC’s agricultural export business, his focus was placed on that area. ITC’s supply chain for soybean was from local farmers to mandis to ITC’s factory and this process was significantly hampering the IBD’s performance. The supply chain was suffering from the lack of resources and a reliable channel for information flow, which resulted in a very unproductive cycle. In order to meet the company’s target, it had to identify ways in which a new method could be introduced so that the issues would be corrected. Technology was at the forefront but going that route also had its challenges. It would have been introduced in an environment that was underdeveloped and the general population was not exposed to computer technology. In India where ITC’s corporate offices are located, there is a rich culture and also the industry is governed by politics hence determining a method to effect changes, these factors have to be considered. Historically, the farmers would know happenings in the market place via the Choupals and ITC saw this culture as a good model for introducing the technology they had in mind. ITC introduced its new initiative termed eChoupal. Its main purpose was to gather and share information for the benefit of the farmers...

Words: 2400 - Pages: 10

Free Essay

Porter's Diamond of National Advantage

...endowments such as skilled labor, a strong technology and knowledge base, government support, and culture. Porter used a diamond shaped diagram as the basis of a framework to illustrate the determinants of national advantage. This diamond represents the national playing field that countries establish for their industries. The complete Porter’s Diamond system (Porter, 1998, pg 127) The individual points on the diamond and the diamond as a whole affect four ingredients that lead to a national comparative advantage. These ingredients are: The availability of resources and skills, Information that firms use to decide which opportunities to pursue with those resources and skills, The goals of individuals in companies, The pressure on companies to innovate and invest. The points of the diamond are described as follows: I. Factor Conditions A country creates its own important factors such as skilled resources and technological base. The stock of factors at a given time is less important than the extent that they are upgraded and deployed. Local disadvantages in factors of production force innovation. Adverse conditions such as labor shortages or scarce raw materials force firms to develop new methods, and this innovation often leads to a national comparative advantage. II. Demand Conditions When the market for a particular product is larger locally than in foreign markets, the local firms devote more attention to that product than do foreign firms, leading to a...

Words: 4783 - Pages: 20

Premium Essay

Starbucks

...4. External Environment Analysis I A. Macro Environment and trends * Macroeconomic forces – * Demographic forces –store expansion strategy, selected favorable demographic locations and selected a large city to serve as a “hub”; teams of professionals were located in hub cities to support the goal of opening 20 or more stores in the hub within two years. Starbucks had vice presidents that oversaw the store expansion process in a geographic region and responsible for instilling the Starbucks culture. Also strategy of saturating big metropolitan areas with stores ended up cannibalizing sales of existing stores. In 2008-2009, 900 underperforming stores were closed (75% of the closed stores were within three miles apart) * Social and cultural forces – Starbucks provided funding to organizations that made loans to small coffee growers. The company funded Starbucks farmer support centers in Central America, East Africa, and Asia where quality experts helped local coffee farmers implement environmentally responsible growing practices. * Technological forces – Starbucks considered roasting its coffee beans computerized roasters that guaranteed consistency. These roasters tested the color of the beans in a blood cell analyzer and discarded entire batch if the reading wasn’t on target. After roasting and cooling coffee was immediately vacuum sealed in a bags that preserved freshness for up to 26 weeks. The state of the art roasting plant built in South Carolina...

Words: 831 - Pages: 4

Free Essay

Swot

...SWOT Analysis Organizational History Farmers Insurance was started in 1927 by John Tyler and Thomas Leavey in Los Angeles California as Farmers Automobile Inter-Insurance Exchange. According to “The Farmers Story” in March of 1928 Tyler and Leavey wrote their first auto insurance policy to Charles Brisco on his 1925 Cadillac Phaeton. When Mr. Brisco was asked years later why he had chosen a new and untested company, he stated “I just exercised sound judgment”. Tyler and Leavey saw an opportunity to serve the farming, ranching, and rural communities in California. Tyler and Leavey expanded markets of insurance throughout the decades. In 1930’s they expanded their business model to include the trucking industry. In the 1940’s Farmers Fire Exchange was added adding Home Insurance. In 1950’s they purchased New World life. Acquisitions and expansions continued throughout the decades. In 1988 Farmers was purchased by British American Tobacco Industry and Zurich Financial Services Group was created. As Farmers declares in 2007 Farmers purchased Bristol West and in 2009 purchase 21st Century Insurance and Financial Services. According to AM Best Farmers is the third largest personal lines insurer in the United States. Mission Statement Farmers has a Vision Statement Farmers will drive innovation and operational excellence to provide the best value and experience for every customer we are privileged to serve. Organizational Strengths The first organizational...

Words: 1707 - Pages: 7

Free Essay

Cash Budgeting

...SWOT Analysis Organizational History Farmers Insurance was started in 1927 by John Tyler and Thomas Leavey in Los Angeles California as Farmers Automobile Inter-Insurance Exchange. According to “The Farmers Story” in March of 1928 Tyler and Leavey wrote their first auto insurance policy to Charles Brisco on his 1925 Cadillac Phaeton. When Mr. Brisco was asked years later why he had chosen a new and untested company, he stated “I just exercised sound judgment”. Tyler and Leavey saw an opportunity to serve the farming, ranching, and rural communities in California. Tyler and Leavey expanded markets of insurance throughout the decades. In 1930’s they expanded their business model to include the trucking industry. In the 1940’s Farmers Fire Exchange was added adding Home Insurance. In 1950’s they purchased New World life. Acquisitions and expansions continued throughout the decades. In 1988 Farmers was purchased by British American Tobacco Industry and Zurich Financial Services Group was created. As Farmers declares in 2007 Farmers purchased Bristol West and in 2009 purchase 21st Century Insurance and Financial Services. According to AM Best Farmers is the third largest personal lines insurer in the United States. Mission Statement Farmers has a Vision Statement Farmers will drive innovation and operational excellence to provide the best value and experience for every customer we are privileged to serve. Organizational Strengths The first organizational...

Words: 1707 - Pages: 7