...retail business such as, Central or The Mall. Also, King Power, without the purchasing of goods, the company cannot run the business, as they have no goods to sell. Moreover, customer’s need is also taking into consideration for King Power. The company has to choose the right product for customer, as it sells directly to the end consumer. If the customers don’t buy the products, there will be no income to the company. The responsibilities in the process expand further to the control of inventory in order to have enough goods to sell to the customers. The purchasing department employee cannot allow any shortage. In contrast, the goods must also be able to sell and not stay for a long time in the inventory. Chapter 3 Supply organization Kind Power use Decentralized for organization in the Top Management because there are supports and helps among each department. Every functions and departments are important in the organization. Moreover, for Import Fashion division, everyone can participate in making a decision. For instance, buyers are able to select the merchandise according to the direction of the Top Management. Chapter 4 Supply processes and technology Supply process for Import Fashion is different from other division like Tobacco or Perfume, as Fashion is a fast-moving item. The purchasing period for import fashion is 8 months in advance before the good can be received and sold. As a result, the purchasing plan needs to be done very carefully. For the technology, King power...
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...Fashion exploitation: The Female Form Why is it in recent years the naked female body has been exploited to sell clothing and products, and ultimately being the face of a brand? Is it becoming too close to pornography or is it acceptable in this modern day? In this dissertation I am going to explore the use of the naked female body and how it can be perceived as being ‘exploited’ in a pornographic way within the fashion world. Although the perception towards erotic and pornographic imagery in the media has changed drastically in the last 50 years since the sexual revolution, there are still different views on the use of it to sell and promote a product or brand. I will look into how Christianity sexualised the naked body, fetish influences to the fashion scene and how designers and fashion photographers have used the naked form. To begin with I will look into the definitions and meanings of some of the key terms in this dissertation such as pornography, erotica, nude and naked so I can relate the correct meanings to points in my argument. ‘Pornography is printed or visual material containing the explicit description or display of sexual organs or activity, intended to stimulate sexual excitement’ (Oxford Dictionary) we could compare this to modern advertisements for certain brands. Some people may say fashion advertisement and clothing is getting close to pornography as an overstatement, but in fact when you compare it to the definition of pornography it may not even come...
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...Matalan is a British fashion and homeware retailer based in Knowsley, United Kingdom. Matalan have 217 stores across the United Kingdom, where they sell many different ranges of clothes, accessories etc. However Matalan products are cheap yet they have some affordable and good enough quality stuff. The business sells products that they know will keeps their consumers happy, however they sell clothes that are simple and classy for the right seasons. I.e. Christmas jumper. A business like Matalan cant in any type of fashion trend as this could affect their market and make them lose their target audiences. Example was during 2007, Matalan began to trial an in-store café concept, to attract more customers into stores. M Cafe's menu was based around healthy options, selling food and drinks with little or no sugar. The cafe itself was based around the shape of a coffee...
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...Haircare Accents Three-Year Business Plan 2004-2006 Table of Contents: Executive Summary________________________________________ Pg. 2 Purpose Statement_________________________________________ Pg. 3 Company Goals____________________________________________ Pg. 3 Business Description _______________________________________ Pg. 4 Business History___________________________________________ Pg. 5 Services__________________________________________________ Pg. 7 Fashion Products______________________________________ Pg. 7 Display Systems_______________________________________ Pg. 7 Educational Services____________________________________ Pg. 7 Industry Analysis___________________________________________ Pg. 9 Salon Retailing and Services on the Rise____________________ Pg. 9 Competitive Environment________________________________ Pg. 11 Barriers to Entry_______________________________________ Pg. 11 Long Term Opportunities_______________________________ Pg. 13 Marketing Plan______________________________________________ Pg. 14 Customer Needs_______________________________________ Pg. 14 Culture of Education____________________________________ Pg. 15 Hair Trade Shows ______________________________________ Pg. 15 Online Catalog_________________________________________ Pg. 15 Seattle Showroom ______________________________________Pg. 16 In-Salon Visits_________________________________________ Pg. 17 Direct Mailing__________________________________________...
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...the luxury fashion retailor market. Recently it has changed its stand about focusing on courting luxury brand according to the Jennie Perry, chief marketing officer of Amazon fashion division. The strategy was disclosed on an online newsroom on businessinsider.com. The chief marketing officer of Amazon fashion division disclouse the current strategy Amazon is taking to secure a foothole in the fashion retailer market. Amazon is a retail industry which focuses primary on e-commerce according to Bloomberg. Its competitors are vast, where Walmart and Target stands out as its brick and motor rivals in the general merchandise and electronics segment. In addition, amazon try to gain a foothole in every market it can possibly enter which is also why the strategy above stated was by the chief marketing officer of Amazon fashion division rather than the CMO of Amazon. In the recent year, Amazon tried to breach the fashion industry by setting large warehouse for photography at trendy neighborhood Williamsburg in Brooklyn. Hoping to lure fashion companies to its sites but has failed. The brand continue to strives to gain a foothole with the sponsoring the first-ever New York Men’s fashion week. The strategy has proven little result as its core audience are budget consumer seeking inexpensive item. The strategy to focus on mid-tier brand is a good one because luxury brand’s profit comes from its brand. Amazon is unlike Apple where people see everything Amazon sells is the best...
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...Name Professor Class October 27, 2012 Fashion and Media The media is constantly inundated with the latest and greatest in the fashion world. This doesn’t happen by chance; designers have to utilize resources as a means of survival. With many top name brands, making a distinguished name is not an easy feat. Gap Inc. has been fighting to make their mark in the fashion industry. They have utilized all six essential communicators of the fashion designer, the retailer, the consumer, the critics, the celebrities, and the culture. All six of the listed communicators use fashion and the language of fashion to create an image of themselves and authorizes that image before some audience. Virtually every culture communicates through fashion. Gap Inc. knows that fashion is a language with an almost limitless number of ways in which a message may be produced. The first communicator is the fashion designer. The fashion designer plays the role of the artist. They are responsible for the designs that we wear. Gap Inc. realizes that their designers can make or break them. Gap entered the market strong in 90’s with the khaki culture. The designers used their art and creativity to make Gap the “must have” wear. Fashion is meant to be a form of artistic expression; it’s the designer’s way to present their “art”. Gap Inc. has had their challenges over the last decade, but they have surfaced again as a fashion expert, setting an expression of what they believe the consumers will...
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...Zara Case Study - Answer the following questions using both the case in the text and online research. Citations (within the text) and a bibliography are required. Be sure to provide an overview of the case in a short paragraph prior to answering each question. List the question you are answering prior to your answer. Vertical Supply Chain Zara uses a vertical supply chain, which is an uncommon strategy in the fashion industry. A company that operates in a vertically integrated strategy has total control of the various business activities, such as designing, manufacturing, sourcing, and to distribution to retail stores. This gives the company total business management. 1. As completely as possible, explain the supply chain for Zara from raw materials to consumer purchase. (5 points) Zara makes about 40% of their raw material (fabric) and produces more than half of its own clothes. (Kotler and Armstrong). The remaining 60% is outsourced from within Spain, mostly from the La Curuna. Designing of clothes at Zara is done by creative teams of over 300 professionals at the headquarters in La Curuna, Spain. (Supply Chain Brain). After the designers complete a design they are sent to Zara’s production system to cut the fabric. The design is then sent for sewing by one of several hundred local cooperatives. After sewing, the clothes are returned to Zara’s facilities for ironing by an assembly line of workers. After this, the items are wrapped and transported on conveyor...
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...America, Latin America, Europe, and Asia Pacific (Yahoo Finance, 2005). Avon's products are classified into three product categories: Beauty, Beauty Plus, and Beyond Beauty. The Beauty category consists of cosmetics, fragrances, skin care, and toiletries; Beauty Plus includes fashion jewelry, watches, apparel, and accessories; and Beyond Beauty comprises home products, gift and decorative products, candles, and toys (Ibid). The company sells and markets its products through a combination of direct selling, marketing by independent Avon representatives, and via its consumer Web site, avon.com. Executive Summary : Avon Products, Inc. (Avon) is based in New York. The firm engages in the manufacture and marketing of beauty and complimentary products primarily in North America, Latin America, Europe, and Asia Pacific (Yahoo Finance, 2005). Avon's products are classified into three product categories: Beauty, Beauty Plus, and Beyond Beauty. The Beauty category consists of cosmetics, fragrances, skin care, and toiletries; Beauty Plus includes fashion jewelry, watches, apparel, and accessories; and Beyond Beauty comprises home products, gift and decorative products, candles, and toys (Ibid). The company sells and markets its products through a combination of direct selling, marketing by independent Avon representatives, and via its consumer Web site, avon.com. Executive Summary : Avon Products, Inc. (Avon) is based in New York. The firm engages in the manufacture and marketing...
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...trendy counterculture image. Sears and Wal-Mart do not solely devote time to the fashion business. They sell clothes because it is a necessity everyone has and to make money. That is their main goal. In doing so, they are like a high school teenager. They see a fashion trend in the magazine or in their case, big corporation see what the leading fashion industries are buying and follow suit. Then they mass produce that look, using cheap materials and most of the time the craftsmanship is poor. People interested in being trendy want to make a statement about who they are and are out and be different. The clothes sold at Sears and Wal-Mart is available to everyone and is not in any way unique. 2. Could the big box stores sell merchandise identical to Urban Outfitters? Explain your answer. Wal-Mart and Sears are unable to sell merchandise identical to Urban Outfitters because they mass produce there items and the clothes are often poorly made with low end quality material. They focus more on quantity instead of quality to meet the highest profitability. Urban Outfitters sell their merchandise for a higher price and sell a smaller amount of items to turn a profit; Sears and Wal-Mart must sell a significant amount more to make the same profitability. Also, Urban Outfitters makes sure they have the current trends, Sears and Wal-Mart stores are just behind the curve when it comes to fashion. 3. Identify at least three reasons why exclusivity is valuable. Exclusivity...
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...that have some sort of sexual imagery. Whether it is subtle or obvious, sex has been used to sell fashion, fragrances, accessories, alcohol, personal care products, and tobacco. These images are intended to entice people into purchasing the products they are advertising. Sexual advertising in subtle ways can help increase buyers but using sex to exploit men or women can be costly. The fashion industry has had their share of provocative and shocking ads… pushing the envelope to see how far they can go and get away with it. Dolce and Gabbana, Tom Ford, Calvin Klein and Abercrombie and Fitch (just to name a few) have been involved in a few scandals. Their images include nudity, sexual behavior, physical attractiveness and homoeroticism, thus causing controversy. Fashion industries are not the only ones who have been caught in the fire. There have been other big known companies, for example Burger King aired a commercial of Paris Hilton being sexually seductive while eating a burger and washing a Bentley. Parents found this commercial offensive and inappropriate to be aired on television but in the end this kind of controversy did generate consumer sales and public relations toward young men. Advertisements like these are targeting young men and women, college students, and teens. Fashion industries as well as other companies place great significance on physical attractiveness to sell their products. Attractive models posing nude or half nude in designer clothes, drinking...
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...The fashion industry is increasingly becoming a lucrative industry. In Africa alone it is expected to generate about $15bn in the next 4 years (Aderibigbe, 2014). The fashion industry’s value chain includes activities such as obtaining primary raw materials, producing secondary inputs for designers and apparel producers who have the task of satisfying the final consumer. The benefits that are derived from the fashion industry go as far in the chain as to people involved in agriculture. Fabrics that are used to make clothes, leather for shoes and bags are obtained from farmers. And so success in the fashion industry will mean success for the many farmers who produce these things. Fabric producers in various countries include value in the production by patronizing the local cotton in their countries. This in turn makes the production of fabric cheaper, and so buyers can purchase them at much cheaper prices. The purchase of cheap cotton for textile producers in effect, makes for a more lucrative business sector. Once the fabric reaches the fashion designers, another step in the fashion value chain is getting apparel from designers and producers to the final consumer. This step involves activities such as education, marketing and distribution. The major players in Ghana that may contribute to the growth of the fashion industry and to some extents do, include fabric producers, educational institutions, designers and apparel makers and retail outlets. Major fashion producers in...
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...International Expansion Zara was found in Spain, 1974. With the successful opening through out Spain, Zara starts to expand in 1980s. Firstly Zara entered Portugal, later on United States and France. Then in 1990s the expansion reached Mexico, Greece, Belgium, etc. Now Zara has really been a globalized brand. Zara can be found in 86 countries, 5887 retail stores worldwide according to the latest data research. For the latest markets Zara just invested in are Australia, Taiwan, Azerbaijan, South Africa and Peru. In 2012, there were 360 stores newly opened in the world. Depends on different countries, zara expands more in Asian countries like China, Japan. (Inditex website)In China zara increased its presence to 156 new stores in 2011, at rate of 3 stores per week. (THE ECONOMIST, 2012) |Number of Zara’s stores in major Countries (Inditex website) | |Asia |Europe |North America |South Hemisphere and Africa | |China: 138 |Spain 332 |Mexico 56 |Australia 8 | |Japan 83 |France 126 |United States 45 |Brazil 39 | |South Korea 39 |Italy 90 |Canada 22 |Egypt 4 | |Saudi Arabia 26 |Germany69 | |South...
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...Objectification of women Vs. "Sex Sells": Where is the Line drawn Why is it that we have become impervious to the objectification of women today? Why do a large group of men and women allow and condone this type of behavior? A perfect example of this is my friend Chad. He is your stereotypical play-boy. In his mind he is God's gift to women. One day we were at the bar. He was doing his usually "surveillance" as he called it. Looking around trying to find out which girl would be most likely to go home with him just by their physical appearance. I thought of it more as his predatorily stalking like a hyena looking for a wounded calf in a herd of buffalo. (No objectification meant) His eyes fixated on a women in her mid twenties with red hair and a super model body. It wasn't an hour later that he left the bar with her, leaving me in the company of a sweating Heineken and a $53 tab. Two days later we met up and lounged on his porch in the late afternoon enjoying the cool weather. He began to brag about the red haired woman he took home. He nicknamed her "Lips" for reasons I prefer not to get into but spoke of her actions during their little sexual escapade. He spoke in graphic detail about things I just didn't care to hear. After a few minutes of this assault Chad asked me what I had done after he left. I don't know if it was anger that compelled me but something motivated me to do something I have avoided doing in a long time. I began to speak of an explicit encounter...
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...and product lines operating in many segments of the fashion market. Each line targets different market segments at different price point: Giorgio Armani is a main signature line of the brand. This is a luxury couture line consisting of the Armani suits and exclusive gowns most often seen on A-list celebrities on the red-carpet events. This line is ultra expensive and popular amongst the elite of the society. Armani Collezioni is ready-to-wear line specializing in handmade sweaters and slim-fit suits. The aesthetic of Armani Collezioni is similar to the main line that caters younger clientele who aspire to wear Armani apparel but cannot afford the couture line. Emporio Armani is more sports-oriented line targeting lower and younger market segment than Armani Collezioni. This affordable fashion line combines sexy Italian style with casual elegance. The Emporio Armani line includes sunglasses, perfume, accessories and watches. Emporio Armani is the largest distributed Armani brand that is sold through Emporio Armani boutiques, upscale department stores, and Armani online store. Armani Jeans is a youthful and contemporary fashion line sharing common aesthetic of its parent brand. The line offers denim collection for men and women along with a wide range of shirts, pants, jackets, and dresses. It targets young adults in the 18-30 year old age group. Armani Exchange is the licensed brand. It is an affordable mass-market fashion brand providing wide range of apparel and accessories...
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...Fabio Michelle, E. (2009, August). Can Fashion Designs be Copyrighted? Retrieved from Legal Zoom: https://www.legalzoom.com/articles/can-fashion-designs-be-copyrighted Fashion Market Research & Business Solutions. (2015, January). Retrieved from NPD Group: https://www.npd.com/wps/portal/npd/us/industry-expertise/fashion/ Jeremy, Y. R. (2015, February 2). Plus-Size Model Makes History. Retrieved from Here & Now: http://hereandnow.wbur.org/2015/02/02/tess-holliday-plus-size-model (Fashion Market Research & Business Solutions, 2015) Fabio Michelle, E. (2009, August). Can Fashion Designs be Copyrighted? Retrieved from Legal Zoom: https://www.legalzoom.com/articles/can-fashion-designs-be-copyrighted Fashion Market Research & Business Solutions. (2015, January). Retrieved from NPD Group: https://www.npd.com/wps/portal/npd/us/industry-expertise/fashion/ Jeremy, Y. R. (2015, February 2). Plus-Size Model Makes History. Retrieved from Here & Now: http://hereandnow.wbur.org/2015/02/02/tess-holliday-plus-size-model N2S Fashions Marketing Plan MK2530 Mrs. De’Onn Griffin January 10, 2015 EXECUTIVE SUMMARY This two-year marketing plan is for North 2 South Fashion Boutique to secure additional funding for in-house fashion line and to inform employees of the company’s current status and direction. Although N2S Fashions was launched less than a years, the boutique has experienced greater-than-anticipated demand for its Plus-size Woman clothing line, and research...
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