...Developing a concept for a retail venture * We will open a lifestyle boutique named Step In “walk with trend” in Lucknow where we will recycle and restructure old material into new and fashionable items. * We will be targeting people who love to wear trendy clothes, accessorize themselves and their homes but could not as their pocket size does not allow them to carry fashion. * With the growing economy people look for product which can add value to them. * From the latest study we could find that people have stopped spending on retail because of high prices but with entrance of FDI Indians will have more options available for them. * There are lots of stores that are present in the market but most of them are charging high for better quality and fashion. * We will make fashionable items with old products which will give us the cost advantage, so our products will be available at very affordable prices. We will also open an online store because of increase in number of internet users. opening on THE “QUICK SCREEN” PREPARING A BUSINESS PLAN Environmental Analysis * A study by Technopak Advisors reveals this segment will now grow almost ten-fold to nearly Rs 7,000 crores by 2015 pushed by Gen Z who already number 7.4 million. * Gen Z interestingly known as the Net Generation has been held responsible for the increase in sales of garments on the internet and making e-tailing a favorite spot for private equity investments...
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...digital wallets. The company is also looking to enrol retailers - mostly kirana stores - as merchants for accepting digital payments. * Mobile wallet company MobiKwik has partnered with Jabong.com to provide mobile payment services to Jabong's customers. * DataWind has partnered with HomeShop18 to expand its retail footprint in the country. Under the partnership, HomeShop18 and DataWind will jointly launch special sales programs across broadcast, mobile and internet media to create greater access of the latter's tablet range. * Amazon Inc and Flipkart India will invest nearly Rs 2,300 crore (US$ 369.87 million) in the near term as they plans to acquire more customers in the country's fast-growing online retail market. * FashionAndYou has opened three distribution hubs in Surat, Mumbai and Bengaluru to hasten deliveries. * Abu Dhabi-based Lulu Group plans to invest Rs 2,500 crore (US$ 401.98 million) in a fruit and vegetable processing unit, an integrated meat processing unit and a modern shopping...
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...invitation only shopping club featuring collections by top designers for men, women and children for up to 80% off retail prices. Fashion and You obtain authentic designer merchandise straight from the brand and provides it exclusively to its members through limited-time events. Each sale will start at 11 AM and last for 3 days on an average . Members will be prepped and notified about the upcoming exclusive sale events in advance, by e-mails, SMS and Fashion and You’s social networking sites. Premium collections of hand-selected merchandise will be available at the beginning of each sale. Make sure you log on early to bag the best deal. Fashionandyou.com takes the drool-worthy world of indulgence to another level with the introduction of “Fashionandyou Juniors”. Catering to kids, babies, busy parents, and moms-to-be, this shop is filled with fabulous apparel, travel accessories, toys, essentials, and more, tailored to families and their growing needs. Log on to www.fashionandyou.com * About Us * Awards & Recognition * Careers * Press Room * Blog * FAQ & Help * Contact Us Who we are fashionandyou.com is India's No.1 private sales club and is a leader in the online...
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...1) Introduction to the research topic In recent times business environment has changed at the very rapidly. Effect of globalization and liberalization of global economy have changed the functional areas of business. In recent years due to high market competition, various new techniques of business development and marketing have been developed. Use of latest technology for developing business has given birth to E-retail. E-retailing, also known as e-tailing is nothing but shopping through the internet. It is the process whereby consumers directly buy goods or services from a seller, without an intermediary service, over the internet. It is a way by which the retailer displays the array of products over a website so that the customer can view, analysis and order merchandise directly through interactive network or by telephone communication. The merchandise is then delivered to the customers address. The process is called Business-to-Consumer (B2C) online shopping. In present times the concept of e-retail has developed and some of global players of e-retail are e-bay, Amazon and flipkart where various products are sold online and can be bought easily. E-retail is more about selling merchandise that can be sold easily and attacks a large mass of customers. This technique is cost effective and gives rise to immense business opportunity. Support Services in E-Retailing The retail business can only be successful if it has appropriate support services. Support services are...
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...Report on Industry overview Of Online Shopping In India with Focus on B2C Online Retailing Prepared for: Prof. Praveen Gupta 16th January, 2013 Prepared by: Vijendra Sharma – 02EX12 Esha Malhotra – 10EX12 Jagpreet Ahuja – 11EX12 TABLE OF CONTENTS Chapter Number | Particulars | Page Number | 1. | Introduction | 3 | 2. | Opportunities in this segment | 7 | 3. | Brief on Flipkart | 9 | 4. | Porter’s Five forces | 12 | 5. | Critical Success factors | 15 | 6. | Challenges Ahead | 18 | 7. | References | 21 | 1. INTRODUCTION 1.1 About E-Commerce As a result of globalization and revolutionized technology and in many ways its feature, the term e-commerce represents the edge of success in this modern age computers and technology. E-commerce stands for electronic commerce. It means dealing in goods and services through the electronic media and internet. On the Internet, it relates to a website of the vendor, who sell products or services directly to the customer from the portal using a digital shopping cart or digital shopping basket system and allows payment through credit card, debit card or EFT payments. E-commerce involves carrying on a business with the help of the internet and by using the information technology like Electronic Data Interchange. In general words, Electronic commerce is the activity of buying and selling of the goods and services across the world through the World Wide Web. The Customers having interest in the products...
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...CONSUMER BEHAVIOUR IN THE INDIAN RETAIL SECTOR CONSUMER BEHAVIOUR IN THE INDIAN RETAIL SECTOR PROJECT REPORT ON Submitted By PATHAN SHAHID KHAN UNDER THE GUIDANCE OF Prof. Rafana Kazi in partial fulfilment for the award of the degree of MMS Anjuman-I-Islam’s Allana Institute of Management Studies Mumbai 400 001 2014-15 APPENDIX 1 Anjuman-I-Islam’s Allana Institute of Management Studies Badruddin Tyabji Marg, OFF. 92, Dr. D.N. Road, Opp. CST, Mumbai 400 001 Certificate This is to certify that Pathan Shahid Zuber Khan, a student of Anjuman-I-Islam’s Allana Institute of Management Studies (AIAIMS) pursuing final year in MMS has completed the dissertation report on Market analysis of LG consumer durables in the 2014-15 Date:__________________ Place:__________________ _____________________Prof. Rafana KaziProject GuideAIAIMS | ________________________Dr. Lukman PatelDirectorAIAIMS | DECLARATION Project Title: Market analysis of LG consumer durables Submitted on: Under the Guidance of: Prof. Rafana Kazi College: Allana Institute of Management Studies (AIAIMS) This is to declare that I, Pathan Shahid Khan, student of Allana Institute of Management Studies (AIAIMS) IVth semester (Marketing) hereby declare that I have completed the project on Market analysis of LG consumer durables in the Academic year 2015 The information submitted is true and original to the best of my knowledge. Date: <Date of Submission> Place: Mumbai (SIGNATURE) Pathan Shahid...
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