...Fast is not free Fast speed in fashion is a defining characteristic of today’s textile and clothing industry. It’s about fast in production – tracking sales with electronic tills and just-in-time manufacturing which has now made it possible to turn a sample or design sketch into a finished product in as little as 12 days; and fast in consumption – a recent report revealed that people are buying one third more garments than four years ago fuelled by the rise and rise of ‘value’ retailers and supermarkets like Primark and Matalan. Yet super cheap, ‘value’ or fast fashion garments are no quicker to make or consume than any other garment. The fibre takes the same amount of time to grow regardless of a product’s speed to market (in the case of cotton, around a year). Likewise the fibre takes the same amount of time to be spun, knitted or woven, cleaned, bleached, dyed, printed, cut and sewn; and the activity of going shopping and laundering the garment takes the same amount of time regardless of how speedily a design makes it from catwalk to high street retailer. Fast fashion is not really about speed; it is about selling more goods and making more money. Time is just one of the factors of production along with labour, capital and natural resources that get juggled and squeezed in the pursuit of maximum profits. But fast is not free. Short lead times and cheap garments are only made possible by the exploitation of labour and natural resources. Yet it doesn’t have to be this way...
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...Positioning 5.6 Recommendation 6. Marketing Mix 6.1 Product 6.2 Place 6.3 Price 6.4 Promotion 6.5 Recommendation 1.Introduction: Company, Brand and Product 1.1 Company The company chosen was Veganburg, which was conceptualized and opened its door of its first outlet to consumer on 10 October 2010. Veganburg works on fast food concept and tries to recreate a new concept out of the term: fast food – serving tasty vegan meals that is great in taste and nutritional value. 1.2 Brand Veganburg is set on making plant-based diet inspiring and exciting. Veganburg had also played a part in the global restoration by going meat-free. A meat free diet will in turn not only be beneficial to the consumers but also for our mother Earth. Animal agriculture accounts for some of the most pressing environmental problems we are facing today, such as greenhouse gas emissions, loss of biodiversity and pollution. The founders of Veganburg are none other than Alex Tan and Tracy Lim who have been vegetarians for more than ten years. Both have been active with the relatively small vegetarian community in Singapore. Veganburg is the first vegan fast food restaurant in Singapore, Asia and most probably the whole world. Up to date, Veganburg has 4...
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...The download of Adobe Photoshop CS5 is equivalent to installing a fast and worry-free software on your Windows system that will understand your imaging needs and help in your designing goals. There is no counting the prowess of the Adobe line of products which can be used in free trials. Adobe Photoshop CS5 is truly magical in its editing and design powers for most Windows users. In this version, the speed and power that users will have access to are mingled with some of the most basic and recognizable Photoshop features. According to Adobe, the download should not take very long. But a fast download is always dependent on how free the Windows system at hand is. One new feature that is worth mentioning is the improved crop tool that is fast in understanding the content you are working on. In fact, the design tools of Adobe Photoshop CS5 all include the new Content-Aware Patch technology which ultimately results in error-free designs. The interface of Adobe Photoshop CS5 can sometimes be too advanced and too cluttered for its own good which is a disadvantage especially for novice users. The manner in which your Windows system can be transformed into a tool for creativity is unparallelled and it is all thanks to the fast download of Photoshop. Free and fast is what most Mac and Windows users love the most and the download of Garena Plus offers just that. The application follows the concept that playing games with others is always better. This is why the integration of a social...
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...Second best global brand in fast food industry in terms of value 2. Original 11 herbs and spices recipe 3. KFC is the market leader in the world among companies featuring chicken as their primary product offering 4. KFC in Malaysia operates in urban in each state. | WEAKNESSES 1. Use plastic bag; cannot be recycle 2. Free Wi-Fi- limited area and capacity 3. Unhealthy Food | OPPORTUNITIES 1. Operates in fast growing industry 2. Going green 3. Competitors (PIZZA HUT & BURGER KING) 4. Demand for free Wi-Fi 5. Demand for more ‘natural ‘choices of menu 6. Demand for healthier and fun for children: happy meal 7. Location | 1. KFC should take the strategy to open more franchise 2. produce new foods product 3. KFC should diversify its products which suit to the Malaysian customer. 4. Open more franchise in rural area | 1. Using paper bags, box 2. to increase the capacity of connection 3. balancing its set of kids meal | SO STRATEGIES 1. Strength of KFC is the second best global brands in fast food industry in term of value. The opportunity is fast food nowadays is fast growing industry. KFC should take the strategy to open more franchise over the world to increase their profit and to achieve first global fast food industry. 2. KFC also have original 11 herbs and spices recipe. The opportunity is when KFC have many competitors such as Pizza Hut and Burger King where KFC can be the best fast food who used secret ingredients...
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...The percentage of obese children and adults is steadily increasing due to the lack of physical exercise and the consumption of food with a higher fat content. Providing free nutritional programs along with free memberships to gyms can help with obesity. A majority of the foods we eat are loaded with high calories, sugar, and fat and contribute to obesity. People spend most of their time eating and they don’t always eat healthy. “Where dining out was once reserved for special occasions, it is now part of many Americans’ weekly, or even daily, routine… According to ERS estimates, food away from home accounted for 42% of U.S. households’ food expenditures in 2009.”(Morrison, Mancino, Variyam, 2011, pg. 35). Fast food tend to be energy dense, poor in micronutrients, low in fiber, high in glycemic load and excessive in portion size, causing high calorie intake. “Consumers now spend almost $600 billion annually at fast food and table-service restaurants. The fast food industry, in particular, has been frequently criticized for contributing to the national obesity problem by selling foods high in calories, saturated fat and sodium, often in relatively large portions” (Tangari, Burton, Howlett, Yoon-Na, Thyroff, 2010, pg.431). The increase in accessibility to fast food restaurants has contributed to obesity greatly. “Fast food outlets have increased from about 30, 000 in 1970 to more than 233,000 locations in the USA in 2004.” (Rosenheck, 2008, pg. 535). In 2010 the federal law called...
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...Fast Food Promotional and Advertising Strategies xxxx BUS 508 – Contemporary Business xxxx xxxx Strayer University Fast Food Promotional and Advertising Strategies The purpose of this paper is to compare and contrast the promotional strategies of two quick service restaurants (QSR), McDonald’s and Domino’s Pizza, which both sell fast food. The paper will also recommend two ways in which a company within the fast food industry could use marketing information to differentiate itself in the marketplace to gain an advantage over its competitors. Two uses for consumer-oriented promotions that could assist a fast food company in both the short and long term are proposed in this paper. The leading fast food company, McDonald’s, has made pricing decisions to meet their competitors’ prices so that price is a nonissue and focus rather on adding value to attract customers. When their prices are equal, fast food companies can take alternate actions in order to differentiate themselves and gain competitive advantage. Lastly, the most effective advertising medium for a company in the fast food industry, which is television advertising, is examined in this paper. Promotional Strategies: McDonald’s vs Domino’s Pizza McDonald’s is the largest global fast foodservice retailer with more than 35,000 restaurants in over 100 countries offering a substantially uniform menu with some geographic variations. McDonald’s restaurants serve about 70 million people each day (Fast Food Industry...
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...[pic] ASSIGNMENT COVER SHEET (INDIVIDUAL OR GROUP) Please complete and attach this form to your assignment. All assignments must be submitted to lecturer on the stipulated submission date. |Name || | |Unit Code |BUS235 |Unit Name |Market Research & Analysis | |Class Code |PT-BUS35G | |Local Lecturer’s name |Ms Mona | |Assignment No. (i.e. 1,2,3) or ‘short answer’ |Assignment 3: Research Report – | | |Final Research Report | Your assignment should meet the following requirements. Please confirm this by ticking ( the boxes before submitting your assignment √ My assignment is double-spaced and clearly legible √ My assignment is written on one side of page only √ I have provided a wide margin (4 cm) on left-hand side of page √ The first page of my assignment is clearly labelled with my name, unit no, unit name and tutor’s name. √ I have retained a copy of my assignment ...
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...Situation Analysis In order to advise Suzanne in the best way, we have compiled the following SWOT analysis, which outlines positives, and negatives that currently revolve her franchise and the current solution that she is proposing to the issue that she is facing with her store. External Assessment Environmental and Industry Strengths: Suzanne’s restaurant is one of the number one fast food companies by sales, thus she is part of a company that has a very strong brand recognition and reputation, it is said that there are over 30,000 McDonalds restaurant in 119 countries Weaknesses: With the seniors dominating her store she can gain some negative publicity, and this can result in her store being seen as the seniors store and with social media these days this can be spread very quickly and to other stores. Opportunities: Some positive opportunities that derived from this issue are that if she can turn this into an opportunity and implement the bingo games into her store. This could result into growth into her store and in other countries. Threats: Being in the fast food industry Suzanne is can be faced with a lot of government regulations with regards to health issues. Currency exchange and commodity price fluctuations could also be threat to Suzanne’s store. Internal Assessment The Organization Strengths: McDonalds is said to be a community oriented socially responsible co, they successfully and easily adapt their global restaurants to appeal to the cultural...
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...effects of advertising fast food. Fast food is common and almost everyone eats at a fast food restaurant weekly. A lot of people speculate that the fast food restaurants target young children for obesity. Fast food restaurants are always going to be around and they are going to continue to expand with their ways of advertising. Fast food restaurants are advertised many ways, including: Television, Internet, Billboards, Coupons, Mail, etc. The television is a popular way of advertising because a lot of people watch it. People watch TV daily, some all day every day. So fast food restaurants know that their products will be seen if they are on the television set. Internet always has ads that pop-up when you are on there. Even if your not on a certain website that pertains to them, the pop-ups will still come about. Even though you have the option to either look at the pop-up or click out of it, it is still there. Even a glance at the pop-up will make you see their products. Billboards are a popular way to advertise because people drive daily. If you are on your way to work you will more than likely see a billboard that promotes new products by fast food restaurants. Coupons are sent whether you want them or not. I get them all the time. Restaurants send these coupons out because they promote a buy one get one free advertisement, which is unique to me because it is a way to pull people in. It is a way for people to go back time and time again. Who doesn’t like free food? Speculators believe...
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...SEC 302 2016 Fast-Food Sector Fast-Food Sector in Turkey Semin Eser Tolga Bozoğlu Deniz Sofu SEC 302 2016 Fast-Food Sector Fast-Food Sector in Turkey Semin Eser Tolga Bozoğlu Deniz Sofu OUTLINE 1. Description of the Sector 2. Value Chain for the Sector 3. Sector Dynamics 4. Significance of the Sector for Turkey 5. Current Problems of the Sector 6. SWOT Analysis Approach 7. Future of the Sector 1. Description of the Sector Along with the technological developments, the socio-economic situations and the rush in the working environment in our daily lives, fast-food sector has grown simultaneously both in our country and the whole world since people get used to spent less time on eating during the day time. Fast-food as a word defined as the products that are; easy to produce and serve, has non-returnable container, can be eaten by hands, also, can be eaten by plastic fork and spoon and can be packaged as take-away. However, if it is not eaten quickly, it may spoil by its color, taste and smell. Fast-food sector is which customers can buy their food so easily and quickly, is different from the standard restaurants by having standard menus. Most of the fast-food restaurants are serving as self-service, but, you can also find some of them serving by waiters. The active companies in fast-food sector serve two types of fast-foods which are Western...
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...Mini-Case 1 Analysis - Shake Shack Shake Shack is an American fast-casual chain based restaurant in New York City, United States, founded by Danny Meyer. Fast-casual restaurant is one of the fastest growing concepts of the restaurant industry over the last decade. Unlike old-fashioned fast food restaurants, the fast-casual restaurant market is not saturated, and franchise opportunities flourish for the businessperson. According to the latest industry research, of the total sales the restaurant industry recorded in 2014, fast casual restaurant’s portion was small at about 8%, but the segment grew at a rate of 13%, more than three times the 3.8% growth rate by the industry overall. Fast-casual restaurant industry perfectly marries the traditional need to eat on the run and consumer demand for healthier options including Non-GMO, organic, humanely raised, drug-free meat food. But desire to eat healthy doesn’t stop the need to eat on the go. Consumers still wanted to eat high quality food quick and casual. This industry in the life cycle sets perfect for Shake Shack to thrive. Shake Shack fully utilized industry is in the life cycle and became successful. The company went public in January, raising $112 million in an IPO that valued it at around $1.6 billion. At the time Shake Shack announced its impressive first-quarter earnings in May, its stock price had more than tripled. The company’s leadership fully utilized its resources and capabilities to continue to stay as leader...
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...Free Trade Area of the Americas Free Trade Area of the Americas Introduction There are many different regional blocs around the world such as the current one effecting North America called North American Free Trade Agreement (NAFTA). Another trade agreement that has been under hot debate is the Free Trade Area of the Americas (FTAA), which further extends the NAFTA to include other countries from Latin America, Central America, and the Caribbean. This essay will discuss the FTAA, whether the concept of the FTAA is good for advancing the economy of the United States, and finally the impact it might have on North American firms. What is the FTAA? The Free Trade of the Americas (FTAA) is a potential trade bloc encompassing the western hemisphere. As of November, 2005 the negotiations have been stalled and are a continued work in progress (Hill, 2013). The FTAA, first held discussions in December 1994 at the first summit of the Americas where 34 democratically-elected Heads of State of the Western Hemisphere met and came to the conclusion of creating a Free Trade Area of the Americas (FTAA) (“Fast Facts,” 2009). The intention of the FTAA was to open up trade by eliminating trade barriers on goods and services between the 34 different participating countries. It took another 3 years, April 2008, for second summit where the 34 heads of state to sat down and formally inaugurated talks that established a deadline date...
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...taking care of it just makes the situation worse. Almost everyone is looking for a way to Declutter Fast. Life is busy these days, work commitments, household chores, caring for our children are all binds that we simply have to do. This leaves little time for organizing our homes. However, the idea that clearing clutter and creating orderly spaces has to take weeks or even months is a complete myth. It is very possible to declutter quickly and effectively if you have employ the helpful tips set out by Mimi Tanner in her famous book, Declutter Fast....
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...and Discussion Conclusion References Appendix 1 Eating Habit among AIU Students 2 FLE 124 ENGLISH 2012 A. INTRODUCTION The aim of this research is to find out the eating habit among student of Albukhary International University (AIU), especially during free time. In this study, we would like to take a diversity of students of AIU for our research. B. Background Dietary habits of students in Albukhary international university (AIU) are affected by the fast-food market. As a consequence, overweight and obesity are increasingly observed among the students. Obesity which is combination with unhealthy life style like physical inactivity may increase the risk of chronic diseases. In this regard, nutritional knowledge may act as a deterrent against fast-food trend. Thus, university may contribute significantly in reducing the prevalence of obesity among the student through the promotion of healthy eating habits. University may provide an ideal forum for reaching out to a large number of students through nutrition education programs that may positively influence students eating habits by advocating for the adoption of healthy food choices. The purpose of this study is to know the eating habit during free time in a sample of students from the Albukhary International University (AIU) and examine their eating habit. Assessing students eating habits will help health educators to develop...
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...Marketing Plan Teresa Bowie University of Phoenix Marketing MKT/421 Tracy Coomes October 2, 2012 Marketing Plan: Phase II Introduction Subway is a growing business with the strength of motivating the world to healthy eating. So how do we identify the segmentation criteria that will affect their target market selection? To understand the effect on the segmentation criteria the key is to identify the target market of the business. In order for the market to achieve their goals, they must follow the step of researching the target market. Describe the organizational buyers and consumers of the new services “the reward system” and the factors that influence their purchasing decisions. Factor will discuss how their involvement will affect the marketing strategy along with analyzing current competitors and define the competitive landscape for the service of the “reward system”. The segmentation criteria Market segmentation is common marketing processes that entail separating a large audience into distinctive segments with consumers who have similar needs or wants. This process identifies targeted marketing segments, so companies can use discretely the marketing mix approach for the most profitable markets. These processes build marketing investments and allow the investments to be more efficient. Detailed criterion is helpful in targeting...
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