...Time Management Beat Work Overload. Be More Effective. Achieve More (MindTools.com) We are all aware of what time we have in our work day based on the normal 8 hour day with a 1 hour lunch. This is referred to as clock time. You can stop the hands of time is a cliché, yet the absolute truth. Real time is when you feel like you have been in a meeting for 2 days instead of 2 hours or when you feel you child was only born yesterday when they turn 12 (Entrepreneur.com). What we do with that time is often the cause of why we work more than the scheduled 8 hours. Some complain that Time Management is a waste of time in itself. However, this is proven untrue once you have a functional system in place that tracks exactly what you are doing with your time. Often following the tips that will be listed cuts away wasted time and gives you more time for creativity and production. Tip: To get use to tracking your work day actions, create a simple Time Log. Start doing this for a few days to a week. Figure 1 shows a sample time log. You want to log the time of all your actions, what category does it fall under (create a category list that fits your work), the activity, set priority for everything action then how much time was spent. The way to calculate where time is wasted is to compare the minutes used to the priority. Figure 1 |Time |Category |Activity |Priority |Minutes ...
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...Free Version focus A simplicity manifesto in the Age of Distraction Leo Babauta focus: about about focus T his book, “focus”, is by Leo Babauta, creator of zen habits and mnmlist. It was written publicly, online, in small bursts, with feedback from readers throughout the writing process. It would be much worse without their wonderful help. dedication The book is dedicated to my grandfather, Joe Murphy, who lived a life that inspired me, and whose death has left a gap in my life ... and to my grandmother, Marianne Murphy, who I love deeply and whose strength and kindness have always pointed the way for me. uncopyright All content of this book are in the public domain. I hereby waive all claim of copyright in this work; it may be used or altered in any manner without attribution or notice to the me. Attribution, of course, is appreciated. To clarify, I’m granting full permission to use any content on this site, including the chapters of my book, in any way you like. I release my copyright on this content. While you are under no obligation to do so, I would appreciate it if you give me credit for any work of mine that you use, and ideally, link back to the original. If you feel like spreading a copy of this book, you may do so without payment. 2 full version This is the free version of this ebook, which can also be found at focusmanifesto.com. The full version of the ebook contains additional chapters: 1. creativity and practicing deep focus 2....
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...The Power of Packaging Alice Louw & Michelle Kimber The Customer Equity Company* In recent years packaging has developed well beyond its original function as merely a means of product protection and now plays a key marketing role in developing on shelf appeal, providing product information and establishing brand image and awareness. As packaging’s role in the marketing mix gains momentum, so research into this arena becomes increasingly important. Given the potential for packaging to successfully achieve marketing goals; does research into packaging truly reflects its value within the marketing mix? Do we fully understand the role that packaging plays in a marketing environment and how best to leverage this tool to influence consumers? If packaging is so important, what is the best way to measure its effectiveness? * The Customer Equity Company is a wholly owned subsidiary of TNS (UK) which has been set up to develop the marketing sciences and support brand equity and Commitment modelling worldwide. 1 What is packaging? The definitions of ‘packaging’ vary and range from being simple and functionallyfocused to more extensive, holistic interpretations. Packaging can be defined quite simply as an extrinsic element of the product (Olson and Jacoby (1972)) - an attribute that is related to the product but does not form part of the physical product itself. “Packaging is the container for a product – encompassing the physical appearance of the container and including...
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...Time Management Essays-Various Top Five Time Management Mistakes Time management is not necessarily working "harder", but rather, "smarter." And to accomplish significantly more in our days, we need not increase our efforts. As an example, in a horse race, the first horse may earn a $50,000 purse and the second horse may earn a $25,000 purse. The first horse gets twice as much money as the second horse, not because it ran twice as far or twice as fast. It was only a "nose ahead" of the competition. So it is with our daily results. We need not run twice as fast or put in twice the effort to significantly increase our daily success. We only need to be a "nose ahead" of where we already are. We are all productive in our days. We would not survive the demands of this world if we were not. The real challenge is how much more productive can we become? And, a lot of our time management has to do with more of what we are not doing rather than what we are doing. Sometimes our mistakes and omissions will keep us from running at a full pace. Here are the Top Five Time Management Mistakes we should all avoid to help us to increase our daily success both on and off the job, in less time and with less stress. 1. Start your day without a plan of action. You will begin your day by responding to the loudest voice (the squeaky wheel gets the grease) and spend it in a defensive mode, responding to other people's and events' demands. The tail will wag the dog. If there is a void of...
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...In Cold Blood Truman Capote I. The Last to See Them Alive The village of Holcomb stands on the high wheat plains of western Kansas, a lonesome area that other Kansans call "out there." Some seventy miles east of the Colorado border, the countryside, with its hard blue skies and desert-clear air, has an atmosphere that is rather more Far West than Middle West. The local accent is barbed with a prairie twang, a ranch-hand nasalness, and the men, many of them, wear narrow frontier trousers, Stetsons, and high-heeled boots with pointed toes. The land is flat, and the views are awesomely extensive; horses, herds of cattle, a white cluster of grain elevators rising as gracefully as Greek temples are visible long before a traveler reaches them. Holcomb, too, can be seen from great distances. Not that there's much to see simply an aimless congregation of buildings divided in the center by the main-line tracks of the Santa Fe Rail-road, a haphazard hamlet bounded on the south by a brown stretch of the Arkansas (pronounced "Ar-kan-sas") River, on the north by a highway, Route 50, and on the east and west by prairie lands and wheat fields. After rain, or when snowfalls thaw, the streets, unnamed, unshaded, unpaved, turn from the thickest dust into the direst mud. At one end of the town stands a stark old stucco structure, the roof of which supports an electric sign - dance - but the dancing has ceased and the advertisement has been dark for several years. Nearby is another building...
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...These include people living alone, in share houses, couples, parents and people in the work force. Product Homemaid is designed to be a product of convenience working as a home organiser to allow consumers to store their essential everyday needs in the one place. It’s small in size and has great functionality due to its ability to be conveniently placed in small space on the wall. An additional benefit that will largely attract the fast-moving technology orientated generation is its ability to charge small wireless devices such as mobile phones, iPods and mp3 players. We have decided to stay aligned with the design of our product to be similar to that of IKEA’s products due to its simplicity in look and innovation in design and use. The wood used for the product will comply with forestry management of IKEA and ensure that the area it sourced from does not threaten high conservation values. Product Differentiation It differentiates itself from other home organisers due to its size and the ability to charge small devices. It is also clutter free as it allows you to store just your essential items in a hidden compartment within the unit without displaying all the things like other organisers. Like all other IKEA products this is a self assembling product using medium range Brand Name: Homemaid closely resembles the simplicity of the Swedish Furniture Company IKEA. It closely aligns with the image of the company which designs furniture that is light-weight, laminated wood...
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...The world of nature is colourful and bright and human ingenuity cannot hope to match it. Right from the sky above to the sea below, nature abounds in the richness of colour. The human eye and the human mind respond to this world of colour and identify themselves with it. When a person is cheerful and bright we refer to him as a 'colourful personality', similarly the different colours are used to indicate human moods and attitudes: blue is associated with depression, white is likened with serenity, green with jealousy and red with rage. Colour is also used to relieve tension. Psychologists have investigated the effect of colour on the working ability of workers and have come to the conclusion that certain colours are more conducive to Positive thinking than others. The power of colours cannot be denied, more so, as it is the soul instance of life on earth. Although sight and the human brain has helped in identifying colours and their delights, it's interesting to note what colours mean to us in totality. The power of colours and their meanings has been enlisted below. RED: More than half the globe loves this colour. We sure agree. Red is the second-most favorite colour on earth. Be it the Ferrari red or a svelte red dress, red is an intense colour, and defines many emotions and moods. The most important being, the colour of love, passion, seduction, and desire. It also defines enthusiasm, power, and heat. This colour also represents anger, violence, and aggression. Red...
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...In Cold Blood Truman Capote I. The Last to See Them Alive The village of Holcomb stands on the high wheat plains of western Kansas, a lonesome area that other Kansans call "out there." Some seventy miles east of the Colorado border, the countryside, with its hard blue skies and desert-clear air, has an atmosphere that is rather more Far West than Middle West. The local accent is barbed with a prairie twang, a ranch-hand nasalness, and the men, many of them, wear narrow frontier trousers, Stetsons, and high-heeled boots with pointed toes. The land is flat, and the views are awesomely extensive; horses, herds of cattle, a white cluster of grain elevators rising as gracefully as Greek temples are visible long before a traveler reaches them. Holcomb, too, can be seen from great distances. Not that there's much to see simply an aimless congregation of buildings divided in the center by the main-line tracks of the Santa Fe Rail-road, a haphazard hamlet bounded on the south by a brown stretch of the Arkansas (pronounced "Ar-kan-sas") River, on the north by a highway, Route 50, and on the east and west by prairie lands and wheat fields. After rain, or when snowfalls thaw, the streets, unnamed, unshaded, unpaved, turn from the thickest dust into the direst mud. At one end of the town stands a stark old stucco structure, the roof of which supports an electric sign - dance - but the dancing has ceased and the advertisement has been dark for several years. Nearby is another building...
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...adolescents” By: May Abd El Latif El Hattab Seminar Paper / Bachelor Thesis Submitted to the “Marketing department” At the Faculty of Management & Technology German University in Cairo Student registration number: 4-1086 Date: 4th of June, 2008 Supervisor: Professor Mohamed Radwan Table of Contents Table of Contents ........................................................................................................... i Table of figures: ...........................................................................................................iii List of tables: ............................................................................................................... vi Chapter 1: Introduction ................................................................................................. 1 Chapter 2: Literature Review......................................................................................... 2 2.1 Sex Appeal .............................................................................................................. 3 2.2 Emotional Appeal:................................................................................................... 5 2.3 Research question;................................................................................................... 8 Chapter 3: Research Methodology:................................................................................ 9 3.1 Research question;...............................................
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...INTRODUCTION 0.1. BACKGROUND Mobile telecommunications industry has grown exponentially over the last two decades (Kenny and Keremane, 2007). In some countries, the mobile sector has become a critical indicator of economic development. Mobile technology provides a unique opportunity for the developing countries where telephone diffusion has been very low. Specifically, due to its comparatively low investment requirements, mobile telecommunications allows these countries to take advantage of technological innovations to provide communications services in the areas with limited or no telephone network (Noll, 2000; Thompson and Garbacz, 2007). However, the potential of mobile telecommunications has not been fully utilized in many parts of the world. This is evident from its uneven pattern of diffusion, with over 94% penetration rate in Europe in contrast to that of 22% in Africa (ITU, 2007). In the last decade, mobile communication in Ghana has grown rapidly and users benefit from smaller devices and longer lasting accessories. Wider bandwidths are always available from competing firms who task themselves with setting new communication standards within the industry. This has called for a critical attention for mobile telecommunication service providers to utilize a multiplicity of strategies in sustaining current customer base and bringing new ones on board and to make these customers very loyal to the brand. One major tool being used is sales promotion. This communication...
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...Journal of Management and Marketing Research Product placement effectiveness: revisited and renewed Kaylene Williams California State University, Stanislaus Alfred Petrosky California State University, Stanislaus Edward Hernandez California State University, Stanislaus Robert Page, Jr. Southern Connecticut State University ABSTRACT Product placement is the purposeful incorporation of commercial content into noncommercial settings, that is, a product plug generated via the fusion of advertising and entertainment. While product placement is riskier than conventional advertising, it is becoming a common practice to place products and brands into mainstream media including films, broadcast and cable television programs, computer and video games, blogs, music videos/DVDs, magazines, books, comics, Broadway musicals and plays, radio, Internet, and mobile phones. To reach retreating audiences, advertisers use product placements increasingly in clever, effective ways that do not cost too much. The purpose of this paper is to examine product placement in terms of definition, use, purposes of product placement, specific media vehicles, variables that impact the effectiveness of product placement, the downside of using product placement, and the ethics of product placement. Keywords: Product placement, brand placement, branded entertainment, in-program sponsoring Product placement effectiveness, Page 1 Journal of Management and Marketing Research INTRODUCTION In its simplest form...
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...Bangkok University, Bangkok, Thailand |Abstract | The importance of packaging design as a vehicle for communication and branding is growing in competitive markets for packaged food products. This research utilized a focus group methodology to understand consumer behavior toward such products and how packaging elements can affect buying decisions. Visual package elements play a major role, representing the product for many consumers, especially in low involvement, and when they are rushed. Most focus group participants say they use label information, but they would like it if simplified. The challenge for researchers is to integrate packaging into an effective purchasing decision model, by understanding packaging elements as important marketing communications tools. Propositions for future research are proposed which will help in developing better understanding of consumer response to packaging elements. [pic] Article type: Literature review, Survey. Keywords: Food packaging, Design, Consumer behaviour. Content Indicators: Research Implications** Practice Implications** Originality* Readability** [pic] British Food Journal Volume 106 Number 8 2004 pp. 607-628 Copyright © MCB University Press ISSN 0007-070x [pic] Introduction: packaging at the...
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...Bangkok University, Bangkok, Thailand |Abstract | The importance of packaging design as a vehicle for communication and branding is growing in competitive markets for packaged food products. This research utilized a focus group methodology to understand consumer behavior toward such products and how packaging elements can affect buying decisions. Visual package elements play a major role, representing the product for many consumers, especially in low involvement, and when they are rushed. Most focus group participants say they use label information, but they would like it if simplified. The challenge for researchers is to integrate packaging into an effective purchasing decision model, by understanding packaging elements as important marketing communications tools. Propositions for future research are proposed which will help in developing better understanding of consumer response to packaging elements. [pic] Article type: Literature review, Survey. Keywords: Food packaging, Design, Consumer behaviour. Content Indicators: Research Implications** Practice Implications** Originality* Readability** [pic] British Food Journal Volume 106 Number 8 2004 pp. 607-628 Copyright © MCB University Press ISSN 0007-070x [pic] Introduction:...
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...Administration Department of International Business Chair of Marketing Jan Lampenius SOCIAL MEDIA AS A MARKETING TOOL MARKETING GOLF IN FINLAND Bachelor’s Thesis Supervisor: Eliis Salm ABSTRACT Golf industry in Finland lives in middle of the hard times. In many courses the money is no longer exist so the new solutions comes in value. This thesis will focus on finding the answers about social media as a marketing tool, what becomes to Finnish golf marketing. Theoretical references have user theory about social media, user-generated content in social media and viral marketing in social media. Theories will give the backup for the research and help to analyze the results the results had achieved thru an online-based survey. The survey was conducted using Facebook as a channel and there was received a satisfied amount of responses. This research concludes the result that social media is a marketing tool marketing golf in Finland and golf courses should put more effort to using it in marketing. Golf courses should also take the users more to account. They should use the social media channels more innovative and focus on more to interactivity among the other players. Keywords: Golf-marketing, Social media, Social networks, user-generated content, Viral marketing INTRODUCTION Golf is in a new situation in Finland. Golf courses shares values are decreasing and part of the courses are in the situation that the value of the share is negative. It means that shareholders are...
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...Insights into OTC and Pharmacy as presented at the ESOMAR Global Healthcare Conference Contents Consumer Decision Making: 4 “How potent is my potion?” Intuitive judgments in consumer decision making for OTC products - By Anjali Puri, Director, Customized Products & Services Group, Asia Pacific and co-author, Sumeet Saluja, General Manager, Marketing at Glaxo SmithKline Consumer Healthcare Fast Moving Consumer Goods and OTC products: Zoom on marketing effectiveness - Abstract by Erk Maassen, and Robert Buckeldee 20 2 Author: Anjali Puri Director, Customized Products & Services Group, Asia Pacific The Nielsen Company 2nd Floor, Block B, Sri Rama Deevana, No. 21, Ulsoor Road, Bangalore – 560042, India email: anjali.puri@nielsen.com Phone: 91-80-25559692, 91-98456-18854 Fax: 91-80-25559688 Anjali currently works with the Customized Products and Services team at Nielsen. She has over 14 years of qualitative research experience, and has worked extensively in the arena of OTC medication. Anjali is a regular presenter at ESOMAR and other international market research forums. Sumeet is currently the Category Head for Horlicks, health food drink company General Manager, Marketing in India. In his previous role, Glaxo SmithKline Consumer Healthcare Sumeet was head of the DLF Plaza Tower, DLF Phase 1, Gurgaon, Crocin brand, a popular OTC Haryana, India analgesic in India. Sumeet email: sumeet.g.saluja@gsk.com has also spent time in sales Phone: 91-124-2540700, 91-124-5057700...
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