...The History and Effects of Two Fast Food Restaurants By: Tim Forsthoefel COM/155 University Composition and Communication I Aimee Szilagyi 06/20/2013 The dangers that fast food restaurants are posing on our world’s nations are staggering and a change needs to be made to secure a healthy future for our children. Wendy’s and Burger King are two major organizations in the fast food industry that have influenced the health and well-being of people all over the world. Wendy's and Burger King share similar characteristics, but the differences between them are vast because they became world renowned through different paths and offer different products. In 1953, with the invention of a machine called the “Insta-broiler”, Keith J Kramer and Matthew Burns opened up a company named “Insta-Burger King” in Jacksonville, Florida. Three years later a man named Dave Thomas, the founder of Wendy’s Old Fashioned Hamburgers got his first start in the fast food industry, when he worked for the Kentucky Fried Chicken company. In 1959 the Insta-Burger King company began to struggle, and was sold to James McLamore and David R. Edgerton. These two men decided that the franchise needed some reconstructing and the first thing they did was change the name to Burger King. McLamore and Edgerton had success for eight years as independent owners...
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...three concepts of KFC, Pizza Hut and Taco Bell (the “Concepts”), the Company develops, operates, franchises and licenses a worldwide system of restaurants which prepare, package and sell a menu of competitively priced food items. Their restaurant brands – KFC, Pizza Hut and Taco Bell – are the global leaders of the chicken, pizza and Mexican-style food categories. Their goal is to continue to build three global, iconic brands that people trust and champion. They are evolving KFC, Pizza Hut and Taco Bell into more relevant, engaged, connected and caring global brands. Industry/Strategy analysis Industry Analysis Demand Even though US encounters cautions consumer spending, sluggish economic growth in the first quarter of 2014, customers’ demand in the restaurant industry is still stabilizing after years of declines, which can be found from the recent US sales trends. According to S&P industry surveys, the largest US restaurants as a group continued to recover in 2013 from the great recession. There are a number of reasons discussed as following: First, fast-food restaurant consumption is an important lifestyle for each individual. Restaurants are offering products and services that consumers actively seek out and enjoy; an activity in which consumers is selecting to engage despite cash-on-hand restraints because it is an important component of their lifestyle. Second, fast food restaurants’ pricing practices and product design target people who are lower-income, are driven...
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...Second best global brand in fast food industry in terms of value 2. Original 11 herbs and spices recipe 3. KFC is the market leader in the world among companies featuring chicken as their primary product offering 4. KFC in Malaysia operates in urban in each state. | WEAKNESSES 1. Use plastic bag; cannot be recycle 2. Free Wi-Fi- limited area and capacity 3. Unhealthy Food | OPPORTUNITIES 1. Operates in fast growing industry 2. Going green 3. Competitors (PIZZA HUT & BURGER KING) 4. Demand for free Wi-Fi 5. Demand for more ‘natural ‘choices of menu 6. Demand for healthier and fun for children: happy meal 7. Location | 1. KFC should take the strategy to open more franchise 2. produce new foods product 3. KFC should diversify its products which suit to the Malaysian customer. 4. Open more franchise in rural area | 1. Using paper bags, box 2. to increase the capacity of connection 3. balancing its set of kids meal | SO STRATEGIES 1. Strength of KFC is the second best global brands in fast food industry in term of value. The opportunity is fast food nowadays is fast growing industry. KFC should take the strategy to open more franchise over the world to increase their profit and to achieve first global fast food industry. 2. KFC also have original 11 herbs and spices recipe. The opportunity is when KFC have many competitors such as Pizza Hut and Burger King where KFC can be the best fast food who used secret ingredients...
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...Fast food is not a new concept in Nigeria and has been around for a long time with the sale of roadside akara, ewagoin and rice by road side petty traders and hawkers. However the fast food industry experienced a major overhaul in 1986 when UAC launched Mr Biggs. According to Jai (2004), this set a major trend in the Nigerian fast food industry. Mr Biggs initially started as an in- house office kitchen but soon began to expanded due to very high demand for its products and services. It has remained a very strong player in the fast food industry amongst other fast food outlets which emerged much later. The advent of Mr Biggs saw other major eateries like Tantalizers, sweet sensation, tasty fried chicken spring up. Today, the consumption of fast foods in Nigeria has increasingly become a common lifestyle most especially among young people in urban areas. Nigeria, with a total population of 162 million people, World Bank( 2011) is a very big and lucrative market for the fast food industry. According to Nnebe (2010) approximately 73 million Nigerian’s live in cities, the rising need to provide fast, on-the-go meals for those in hectic, busy and fast-paced work and lifestyle soon made the sector an attractive one to many entrepreneurs, investors and business people. Small food canteen owners got inspired and pursued funding to expand to large multi-branch players in the industry. The Nigerian fast food industry has been growing rapidly, according to a recent report carried out...
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...correct doctor for your ailment. We would not go to an ophthalmologist for a foot injury, so why would you go to a fast food restaurant for mediocre food when you can choose to have a better quality meal. Knowing the business side behind the restaurant will also show why people want to start their restaurant and why it is still here today. Today you will see why Team C, prefers Subway for its healthier option of food and why owning a Subway is more advantageous than owning Cousin Subs. Subway is one of the top sandwich shops to eat at. It is healthier than other sub shops and it is also cheaper to own a Subway franchise than other sub shops. There are many pros and cons for Subway. It has great tasting food and a great option for healthier subs. Another pro for Subway is that customers can make their own sub, and see how the employee is making it. Some cons for Subway are some sandwiches do not have enough meat. Since the meat and veggies are out in the open this is another con, people believe it is not as sanitary as other sub shops. There are also pros and cons with owning a Subway. It is cheaper to get into a franchise than other sub shops. To get a Subway franchise started the fee is 15,000 dollars. After that it can cost anywhere from 100,000 dollars to 250,000 dollars to get the franchise open and ready to serve customers ("Buying a Fast Food Franchise", 2014). Subway is very popular, they are seen on TV more than other sub shops, and have a lot of famous people including...
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...premier fast food establishments, Domino’s Pizza has had a long history of satisfying the hunger pains of millions of consistently faithful customers with its mouth watering pizza and other food selections in its product offerings such as pizza bread, sandwiches and party chicken wings. A fan favorite amongst pizza connoisseurs worldwide and internationally, its management and executive team are considering other potential locations to call Domino’s Pizza home. With thousands of highly successful domestic franchises already situated throughout the United States, Domino’s Pizza is interested in entering into the fast food marketplace in Maryland. One of the commercial retail territories that Domino’s Pizza is considering establishing dominance is in the Forestville suburb of Prince George’s County, Maryland. In order to make analyze whether or not Forestville, Maryland will prove to further establish Domino’s Pizza as the global giant in pizza satisfaction, Domino’s Pizza has enlisted our company to provide a thorough recommendation on whether or not it will be beneficial for their company to plan to build a Domino’s Pizza franchise in the vicinity of Forestville, Maryland. Based on information contained within the body of the company’s 2011 Annual Report, Domino’s Pizza accounted for “4,513 franchise stores and 394 company-owned stores domestically,” (Domino’s Pizza, 2011). These impressive numbers highlight the importance of ensuring that the newest Domino’s Pizza franchise store...
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...Business and Administration Degree Programme Degree Programme in International Business Author(s) Wei Hu & Yuanyuan Xie Title of Thesis Comparative Study of McDonald's and Kentucky Fried Chicken (KFC) development in China Date 28.04.2013 Pages/Appendices 53+2 Supervisor(s) Jari Niemelä &Heikki Likitalo Client Organization/Partners McDonald's Corporation & Kentucky Fried Chicken Corporation Abstract McDonald's and KFC are two international fast food restaurants. They both expended their businesses in global scale. It is obvious that McDonald surpassed KFC in terms of sales and fame in international level. However, in China, KFC performs better than McDonald's. The aim of this study is to find out how these two companies developed differently in Chinese market. By making a comparative study of McDonald's and KFC, different operation and competitive strategy theory will be integrated with their development situation. Research is made based on strategy theory, Internet sources and interviews. The thesis is started with general information, Chinese fast food industrial situation introduction and thesis structure. After having introduced the two companies background, we illustrated strategy theory as thesis theoretical basis. Next, by comparing McDonald’s and KFC’s core competitive power, we analyzed the main difference and some similarities comprehensively of McDonald’s and KFC’s business and competition strategy. In research finding chapter, we introduced qualitative finding, it is the...
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...Elements of Critical Thinking and Decision Making The saturation of markets is the cause for many based franchisers to seek further growth in international markets; this can be an opportunity for franchisers to venture outside their domestic markets. Because small and medium franchisers may lack in resources and capabilities, strategic alliances with foreign partners are the most viable way of establishing themselves in different markets, which is what happened to Silver Streak Restaurant Corporation (USA) in Mexico. Since the 90’s, even with the crisis of 1994 with an important devaluation of the peso, Mexico became an interesting market because of their industrial property law, a development of trademark protection legislation, changes in the law which made it possible for small players to have the same protection as larger chains, the establishment of franchising as a viable business enterprise and legal guidelines for the provision of information prior the signing of contracts, and must important the NAFTA which put Mexico in the eyes of potential franchisors. NAFTA entered into force on January 1, 1994, and gradually eliminated most of the tariff and non-tariff barriers to trade among its members, more than tripling cross-border movement of goods and services. Of the three NAFTA countries, Mexico changed the most after signing: Whereas NAFTA merely superseded and expanded the then-in-force Canada–United States Free Trade Agreement, it gave Mexico a new partnership with...
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...Company By Category Support CompaniesFinance / Loans Legal Accounting Training Partners / Insurance Franchise ServicesAsk our experts FREE! Advertise with us Franchise Advice FAQ's Franchise NewsNews Case Studies Breaking News All Franchise Opportunities Franchise Success Story: Jollibee Jollibee is a phenomenal success story: what began as a two-branch ice cream parlor in 1975 offering hot meals and sandwiches became incorporated in 1978 with seven outlets to explore the possibilities of a hamburger concept. Thus was born the company that revolutionized fast food in the Philippines. In 1984, Jollibee hit the P500 million sales mark, landing in the Top 500 Philippine Corporations. In 1987, Jollibee is a phenomenal success story: what began as a two-branch ice cream parlor in 1975 offering hot meals and sandwiches became incorporated in 1978 with seven outlets to explore the possibilities of a hamburger concept. Thus was born the company that revolutionized fast food in the Philippines. In 1984, Jollibee hit the P500 million sales mark, landing in the Top 500 Philippine Corporations. In 1987, barely 10 years in the business, Jollibee landed into the country's Top 100 Corporations. It became the first Philippine fast food chain to break the P1 billion sales mark in 1989. In 1993, Jollibee became the first food service company to be listed in the Philippine Stock Exchange; thus broadening its capitalization and laying...
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...Overview – Tim Hortons Tim Hortons is a fast food restaurant franchise specializing in coffee and doughnuts. It is currently Canada’s largest fast food franchise with over 4000 stores across North America (http://o.canada.com). The franchise was founded in 1964 in Hamilton, Ontario, by Canadian hockey player Tim Horton. In 1967, Horton partnered with investor Ron Joyce, who assumed control over operations after Tim Horton died in 1974, and expanded the chain into a multi-million dollar franchise (timhortons.com). Tim Hortons franchises as grown rapidly as has overtaken McDonald's as Canada's largest food service operator. The company opened twice as many Canadian outlets as McDonald's and system-wide sales also surpassed those of McDonald's Canadian operations as of 2002. The chain accounted for 22.6% of all fast food industry revenues in Canada in 2005. Tim Hortons commands 76% of the Canadian market for baked goods, and holds 62% of the Canadian coffee market (Wikipedia 2005). Tim Hortons currently employs more than 100,000 staff members to run and support its franchise (nextsteps.org). It has been a stalwart towards supporting the environment and is among the leading fast food franchise that delves into reducing waste. However, due to stores being owned by franchisees who are non- corporate related, each store varies in how strictly it follows regulations. This paper will discuss certain aspects of Tim Hortons stores that can be improved. The economic, environment...
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...2015 Ms. B. Alston Organizational Structure Paper Fast food chains such as McDonald’s, Burger King, and Chick-fil-a, all have an interest in making growing profits and enlarging their companies’ name. Although each company has their own unique and different set of requirements for functioning, the organizational structure has given these companies chance and opportunity to expand to outside parties. Using this paper, I will show the different ways in which these companies use the organizational structures. Every structured organization is run differently. When you compare and contrast more than one company it can show how they may be similar in their structured organization but also show how they differ. The human resources and finance part of the different franchises might favor but the organizational design might be total opposite between the franchises. Chick-fil-a is known for their one of kind chicken sandwiches. The company was started back in the 1960s when its founder, Truett Cathy, invented the original chicken sandwich. The company’s first in-store restaurant was located in the Greenbrier Mall in Atlanta, Georgia in 1967. Since then the Chick-fil-a franchise has grown enormously with over 500 restaurants over the United States and still continuing to grow. Chick-fil prides themselves in handpicking their employees and giving their employees opportunities that other fast-food chains do not. They provide many education opportunities for...
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...Date of Incorporation: 1965 Franchising Since: 1974 Headquarters: Miami Springs, Florida Business Description: Subway Restaurants sell foot-long and numerous other kinds of healthy sandwiches, salads, etc. in its franchise. Franchise Offer: Subway offers highly qualified purchasers the right to operate and establish from a single location, a franchise selling specialty sandwiches, salads and other healthy edibles. Term of Agreement and Renewal The length of the franchise term will be 20 years and as per the contract, Subway has all the rights to refuse the renewal in case the franchisee does not generate profits of fulfil compliance. Investment Tables: Initial Investment: For a Traditional Location: | Low | High | Midium | Franchise Fee | $15,000 | $15,000 | $15,000 | Property | $2,000 | $12,000 | $5,000 | Improvements in lease | $59,500 | $134,500 | $102,100 | Security deposit | $4,500 | $7,500 | $6,500 | Security system (Optional) | $2,000 | $6,000 | $3,500 | Freight charges | $3,300 | $5,500 | $4,000 | Outside signage | $2,000 | $8,000 | $4,000 | Opening inventory | $4,400 | $6,050 | $5,225 | Insurance | $800 | $5,000 | $1,500 | Office Supplies | $500 | $1,300 | $900 | Training expenses (including travel & lodging) | $2,500 | $4,500 | $3,500 | Legal | $1,000 | $3,500 | $2,000 | Advertising | $2,500 | $4,000 | $3,250 | Miscellaneous Expenses | $4,000 | $8,000 | $6,000 | Additional Funds...
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...Entry Mode Strategy for Jollibee into Australia Table of Contents Executive Summary 2 Introduction 4 The Jollibee Phenomenon 4 Overseas Expansion and Modes of Entries 4 Company Analysis 5 Values – Mission – Vision 5 Distinctive competence 8 Foreign Market Analysis 9 The Australian Economy 9 Legal and Political Environment 9 Entry mode selection 11 Conclusion and recommendations 14 Reference list 17 Executive Summary Jollibee Foods Corporation (JFC) is a highly successful Philippines’ based food services company that operates over 1,700 stores locally and internationally. JFC has developed its international business over three distinct strategies. Its corporate strategy is one of related diversification into the fast food, restaurant and bakery sectors of the food industry. Its international business strategy focuses on establishing market share by acquisition, joint venture and franchising, often by initially targeting high Filipino population centres, and also in differentiation by localizing their menus to suit various cultural tastes in all their overseas markets (Jollibee 2009a). JFC has successfully adopted a transnational strategy being able to combine the benefits of global scale efficiencies in its regional management business model with the benefits of local responsiveness by adapting for local tastes. It depends on an integrated network and teamwork to drive the needs of the marketplace and the need to be competitive...
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...Guys’ philosophy sets it apart from other fast-food chains. Five Guy’s is set apart from other fast-food chains by the history of its origin. Since the company started in 1986 the owners the philosophy was to work out all the details of how to not only create but yet serve the best hamburger and fries. Five Guys uses only the freshest ingredients’ to cook and serve to its customers. In comparison with other fast-food chains in the market place today only two can compare but not surpass the Five Guy’s philosophy. The first fast food chain Wendy’s was created in a similar fashion. In 1996 several years later the first Wendy’s was opened. It philosophy was to also to sever fresh not frozen beef and to be cooked as ordered. This was similar to Five Guy’s however the freshness part was not taken to the same level. Wendy’s used store purchased produce and buns. Five Guys take the freshness to another level of baking the buns they used. The orders were cooked to order but with Five Guy’s you might get your burger a few moments later then Wendy’s but the taste was worth the wait. Customers did like the flavor of the food at Five Guy’s and would often be heard it was worth the wait. Five Guy’s best philosophy was that it went out into the community to local vendors and suppliers to order fresh products for the store. Wendy’s in comparison that go outside the local economy to purchase ingredients they used. The second fast food chain that has some of the similar philosophies...
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...Burger King is one of the worlds best known fast food restaurants (it is the second largest company in the world). The company’s 40,000 plus employees helped it earn over $190 million dollars in 2008. Its success is reflected in a 28.4 percent increase in net profits for FY 2008. Currently Burger King operates in about 71 countries worldwide, but it all began in Miami where the first restaurant was opened in 1954, and began to grow exponentially after the introduction of the Whopper sandwich in 1957. The firm became a publicly traded company in 2006. Product * As a fast food hamburger restaurant (FFHR) chain, Burger King produces, hamburgers, cheeseburgers as well as Fries, Salads, Hash browns, Onion rings, Coffee, Juice, Shakes, cookies and pies. * Burger King sets itself apart from competition with its “have it your way” theme which allows individualize each orders with many options including fries or onion rings, cheese, bacon, mustard, ketchup, mayonnaise, lettuce, tomato, pickles, and onion. * The nation's No. 2 burger chain will add Starbucks Corp.'s Seattle's Best Coffee to all its U.S. restaurants in a phased roll-out that begins in the summer of 2010. Under the effort, more than 7,000 Burger King Restaurants will begin selling the coffee along with iced varieties that also come with a choice of plain, vanilla or mocha flavors and whipped toppings. * Burger King has signed a licensing deal with ConAgra Foods Lamb Weston which will result in offering a...
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