Rough Draft Essay #2 A Shrine stands to honor the testament of an innovator who built what the fast food industry is today. It is a gallery that is easily recognizable by its red color and golden arches of that friendly familiar franchised clown loved by children all around the world. Ray A Kroc is the proprietor of his self-named museum hall. His struggles as well as his raise to stardom are shown, as well as another. The hall has a “Disneyesque” atmosphere that radiates from the Kroc museum, its devotions are like to Walt Disney. Both Walt Disney and Kroc relate in numerous ways of each other’s personal life decisions. Each had dropped out of High school at early age to enroll in the military during the First World War. But with differences aside, both were hardworking, headstrong men. Both shared an imperative gift. To sell and sell effectively. A strategy in conjecture to the capability to sell was the formation emotionless and at times reckless notions. Kroc uplifted McDonald’s and the fast food industry from its roots, and established the QSC and V technique ( Quality, Service Cleanliness and Value ) to progress the mode of how rapidly food can be manufactured and money received, instead of the experience of the consumer. Walt Disney with his dreams of Disneyland his ultimate playground of Fantasy, demolished diverse agricultural landmarks. Transforming a once sleepy farming county into one of today’s most profitable investments. With the inaugural opening of Disneyland in July of 1955. Both of these men jolted heads when it came to marketing McDonald’s French fries. Animal lard and cotton seed Dripping French Fries did not appeal to Disney, unless they were vended at a higher price. Kroc refused the proposal and donned Disney with the name “strange Duck”, sluggish but scorching hatred began to infuse Kroc. However much hatred Kroc had for Disney, no amount of disdain can make up the fact that Kroc learned how fast Disneyland and Disney achieved profitability and triumph. Within the novel Fast Food Nation the author Eric Schlosser explains “Whatever feelings existed between the two men, Walt Disney proved in many respects to be a role model for Ray Kroc.” (Scholosser 36) Both of these individuals searched for their personal improvements at all cost. The exploitation of a well-known mouse and the manipulation of a processed burger and fries that emphasized their innate desire to prosper. A lack of consideration of their surroundings that eventually led to their forfeit.