...Supermarkets Since the inception of Agora’s journey in 2001, the Bangladeshi supermarket sector has taken a steady and assuring stride forward. After 12 years and 105 stores, the domestic industry now stands at around BDT 1500 crore. As Bangladesh shifts towards the middle income status, all the advantages that associates, such as higher income per capita and urbanization, will further expedite the industry’s profitability. A closer look According to the BSOA (Business Supermarkets Owner’s Association) currently there are 105 supermarkets in the country. In spite of this, the industry is largely dominated by three major players – Shwapno (45 Outlets), Agora (13 Outlets) and Meena Bazar (18 Outlets). Once a key competitor, Nandan, now holds just two stores. In terms of distribution network and competitive prices, Swapno has entrenched itself as the market leader, whereas, Agora and Meena Bazar are viewed as market leaders in terms of quality and services. Source: Rahimafrooz and LankaBangla Primary Research With rapid urbanization, the industry is expected to grow by almost 15 times its current size by 2021. Positive economic externalities in terms of generating employment via SMEs, higher food safety and security, price stability, and inclusive business development are expected to accompany this growth. Source: Rahimafrooz and LankaBangla Primary Research Industry drivers The key cost and revenue drivers of the industry are listed below: Change in Social...
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...advertisement and one outdoor advertisement in our campaign. Primary audience: Our targeted customers are lower and upper middleclass as well as the elite class people. Married women age 25-50, Bachelor service holders. The advertise must not deliver any costing issues about our products. Mailing Address | : | Meena house, 719/A, Shatmosjid Road, DhanmondiDhaka-1207 | Contact No | : | +88-02-9122640, +88-02-9138242 | E-mail | : | info@meenabazar.com.bd | Website | : | www.meenabazar.com.bd | Tone, Image and Message: The tone of the advertisement will be formal and the freshness feature must be trigger in audience’s mind and the image must represent the freshness feature of Meena bazaar. Our tag line is “bringing freshness to your life”. The audience will understand that Meena bazaar is a shop where people can get all the fresh things, while they are communicating. Budget and Schedule Our total cost we budgeted for this campaign is BDT31,10,000 Outdoor media=60,000BDT Radio= 10 times a day which will cost approximately 50,000for 6 months Print media: 1 times a week for each following newspapers....
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...TITLE OF THE STUDY A study of customer relationship management at Big Bazaar. NEED FOR THE STUDY The study is undertaken for the partial fulfillment of degree of SCOPE OF THE STUDY The study of customer relation management gives us a clear idea about the relationship between Big Bazaar and its customers. OBJECTIVES OF THE STUDY * To study the relationship between Big Bazaar and its customers * To study its benefits in retaining customers * To study its usefulness in bringing new customers * To understand how it helps in understanding customer requirements COMPANY PROFILE Big Bazaar is a chain of hypermarket in India. Currently, there are 210 stores across 80 cities and towns in India. Big Bazaar is designed as a agglomeration of bazaars or Indian markets with clusters offering a wide range of merchandise including fashion and apparels, food products, general merchandise, furniture, electronics, books, fast food and leisure and entertainment sections. Big Bazaar is part of Future Group, which also owns the Central Hypermarket, and is owned through a wholly owned subsidiary of Pantaloon Retail India Limited, which is listed in the Indian stock exchanges. RESEARCH DESIGN RESEARCH METHODOLOGY The method opted for this research is descriptive. DATA COLLECTION The main source of data is the primary data which is collected for the first time through observation and interview. DATA SOURCE Both primary and secondary sources of data will be used. The...
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...U Urge you to think on the lines of the various mediums such as ONLINE, TV, PRINT and GROUND ACTIVATIONS INSIGHTS: Most of us who had enjoyed ANDAZ APNA APNA (AAA) are now on the internet. But still no marketing works as Field Activations ONLINE/TV: 1. Funny ADS where Aamir, Salman endorse a product in the same style as they speak in AAA. Please look up Ron Burgundy ads for Anchorman 2 here: http://www.youtube.com/watch?v=bsYSTPGDotY This is the coming of age marketing funda in marketing movies. 2. Develop a mobile game; an app; The app will be a 2 player game; the same game that Aamir Khan demonstrates to Robert and Bhalla on the football match http://www.youtube.com/watch?v=iww0LlIElhY So one player shows a ball inside a glass and moves it around the screen and the other player has to guess where the ball is. Upon right guessing, a dialogue from the movie plays. Or a game app, depending on the new script of the movie. 3. Talk shows esp. Comedy Nights with Kapil (CNWK) where slapstick comedy like AAA will be appreciated. CNWK commands a high TRP and promoting on CNWK will provide great visibility to any new project PRINT 1. Please consult Rahul Singh or some such designer who will be creative with print media GROUND ACTIVATIONS: 1. White Posters around the country with a cross mark proclaiming “TEJA AA RAHA HAI” 2. In closed alleys, metro and train subways, have smoke dispensers proclaiming “LAUGHING GAS” and between two smoke dispensers...
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...populations within 45.6 square kilometres was developed as a medium scale industrial city since 1950s. Previously the city economy was completely established on river-based trade and the city developed around the river port locally named “Boro Bazaar” means big market place. The changing city form gave Boro Bazaar the shape of mixed-use zone rather solely commercial or business zone. Now, as a central economic hub in the city centre, Boro Bazaar needs to be more dynamic to response to the city economy and its growth pattern. For last one decade, Boro Bazaar has faced compact unplanned haphazard development even along the riverside just to meet the demand of rapid urbanization process. Therefore, it has become an urban challenge to revitalize the Boro Bazaar area to make more effective response to the rapid economic growth and to ensure better urban environment for the residents, businesspersons and the employers. Being the main economic hub in the city, Boro Bazaar needs to be more dynamic in responding to the city economy and its growth pattern. Therefore, it has been a major concern for the Khulna City Corporation (KCC) to reorganize the whole Boro Bazaar area under urban regeneration process to make it a better place for the residents and therefore it may be able to handle the commercial activities more efficiently to cope with the city’s...
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...ANSWER 1 The concept for narrow alleys and creating an experience of typical indian “bazaar” has been successful till now and Big Bazaar has also been successful with its policy of low price selling to consumers which is typically demanded by indian consumers. It also has its tag line to be “Isse sasta aura cha kahin nahi” . While big players like wal-mart are internationally renowned stores for their convenient stores with broader alleys , lesser waiting offering convenience to customers. They have larger stores than those big bazar and have a greater product offering and yet believe to concentrate quality first and yet is the retail store to sell products at lowest cost worldwide. Because there has been a wide range of customers that stays of hustle and and when stores may offer convenience with lower prices as for big players like Walmart , Big Bazaar definitely will shake with its concept of “indian bazaar environment” as development grows indian population has also shown a shift from inconvenient traditional bazaars to convenient malls. ANSWER 2 The traditional SCM has been succesfull for BB though Reliance opting for exclusive SCM has till now failed to be successful as the exclusive SCM is quite expensive for FMCG sector. Reasons for it being inventory management i.e. inventory carrying cost and government regulations. Firstly , big bazaar doesn’t hold more than 5-7 percent reason being they order like multiple regular orders instead of one big order providing them...
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...Ibn Baṭṭūṭah the greatest medieval Arab traveller and the author of one of the most famous travel books, the Riḥlah (Travels), which describes his extensive travels covering some 75,000 miles (more than 120,000 km) in trips to almost all the Muslim countries and as far as China and Sumatra. Henry James (American writer): Career—first phase ...of the novel Roderick Hudson, the story of an American sculptor’s struggle by the banks of the Tiber between his art and his passions; Transatlantic Sketches, his first collection of travel writings; and a collection of tales. With these three substantial books, he inaugurated a career that saw about 100 volumes through the press during the next 40 years. Samuel Johnson (English author): Journey to the Hebrides ...the inducement of having Boswell as his companion. He was propelled by a curiosity to see strange places and study modes of life unfamiliar to him. His book, a superb contribution to 18th-century travel literature, combines historical information with what would now be considered sociological and anthropological observations about the lives of common people. (Boswell’s complementary narrative... Marco Polo: Compilation of Il milione ...to write about his 25 years in Asia but possibly did not feel sufficiently comfortable in either Venetian or Franco-Italian; however, with Rustichello at hand, the traveler began dictating his tale. The language employed was Franco-Italian—a strange composite tongue fashionable during the 13th...
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... DECLARATION I, KARAN VERMA student of B.COM (HON.)(2010-2013) batch studying at DAYALBAGH EDUCATIONAL INSTITUTE AGRA ,declare that the project work entitled on “CUSTOMER SATISFACTION WITH REFERENCE TO BIG BAZZAR & EASYDAY IN AGRA” was carried by me in the partial fulfillment of B.COM (HON) Programme. It is not been copied from anywhere else. KARAN VERMA B.COM – VI SEM. DEI, AGRA ACKNOWLEDGEMENT “NO MAN IS COMPLETE IN KNOWLEDGE BUT SINGLE RAY OF KNOWLEDGE CAN BE HELPFUL TO MAN”. The research on “CUSTOMERS SATISFACTION WITH REFERENCE YO BIG BAZAAR &EASYDAY IN AGRA” has been given to me as part of the curriculum in Three-Year Bachelors Degree in Commerce. I extend my sincere gratitude to my project guide Mr.Tej Singh, Reader for the guidance given to me during the course of this dissertation. I express my sincere thanks to all the staff of Big Bazaar and all those who have directly or indirectly helped me during I begin my acknowledgement by thanking almighty who was with me all through the way. THE INDIAN RETAIL SCENE India is the country having the most unorganized retail market. Traditionally it is a family’s livelihood, with their shop in the front and house at the back, while they run the retail business. More than 99% retailer’s function in less than 500 square feet of shopping space.Global retail consultants KSA Technopak have estimated that organized retailing in India is expected to touch Rs.35,000...
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...CASE PANTALOONS RETAIL (INDIA) LTD. Fighting for New Space as Global Competition Comes Home Group 9: Shikha Jain Shalu Uppal Sonam Gupta Saumya Srivatava Vipin Panwar Vijayant Ravesh Vatika Mayar Vivek Varun Garg Siddharath Gahlot Ans 1. a) Retail Industry Evolving In India The Indian retail industry is divided into organized and unorganized sectors. Retail is the fastest growing sector in the Indian economy. It is growing at 9% per annum. The Indian retail market is estimated at US$ 350 billion Retail is India s largest industry, accounting for over 10 per cent of the country s GDP and around eight per cent of the employment. The Indian retail sector is highly fragmented with 97 per cent of its business being run by the unorganized retailers like the traditional family run stores and corner stores. The sector is the largest source of employment after agriculture, and has deep penetration into rural India generating more than 10 per cent of India s GDP. Large Indian players like Reliance, Ambanis, K Rahejas, Bharti AirTel, ITC and many others are making significant investments in this sector. However, the opportunity is huge-by 2010, organised retail is expected to grow at 6 per cent by 2010 and touch a retail business of $ 17 billion as against its current growth level of 3 per cent which at present is estimated to be $ 6 billion. The players should be proactive in the approach so that the can remain competitive and can target larger share of consumers wallet and...
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...CASE PANTALOONS RETAIL (INDIA) LTD. Fighting for New Space as Global Competition Comes Home Group 9: Shikha Jain Shalu Uppal Sonam Gupta Saumya Srivatava Vipin Panwar Vijayant Ravesh Vatika Mayar Vivek Varun Garg ...
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...No. E4, Nahar Amrit Shakti, Chandivali, Andheri (E). Tel: 2857 8870 ANDHERI (E) - J. B. Nagar Ground Floor, Deepak C.H.S., Adjoining Brijwasi Sweets, J.B. Nagar, Andheri (E). Tel: 2832 0247 ANDHERI (E) - Marol Shop No. 23, Zenith CHS, Marol Maroshi Road, Bhavani Nagar, Andheri (E). Tel: 2925 9030 ANDHERI (E) - Sher-E-Punjab Shop No. 1, Jyoti Excellency, Sher-E-Punjab, Mahakali Caves Road, Andheri (E). Tel: 2826 4480 / 2838 7756 ANDHERI (E) - Takshila Shop No. 2-A, Takshila Building No. 5 CHS Ltd, Off Mahakali Caves Road, Andheri (E). Tel: 2832 4147 ANDHERI (W) - JVPD Centre Point Shop No.13, Juhu Supreme Shopping Centre, 9 Gulmohar Road, Next to Tiwari Sweets / Ramas, JVPD. Tel: 2625 0127 ANDHERI (W) - Lokhandwala Shop No. 8 B, Dhavalgiri Apna Ghar CHS, Opp. McDonalds, Andheri (W). Tel: 2631 3157 ANDHERI (W) - OSHIWARA Shop No. 1, Bldg No.12, Lotus CHS, Oshiwara, Andheri (W). Tel: 2632 0752 ANDHERI (W) - S. V. Road Shop No 2, Shiv Ashish Apartment, Nr. Vijay Sales, S.V. Road, Andheri (W). Tel: 2628 6459 ANDHERI (W) - Veera Desai Rd Shop No. 16, A-Wing, New Sunder Park CHS Ltd, Off Veera Desai Road, Andheri (W). Tel: 2673 4668 BANDRA (W) - Linking Road Shop No.1, Natraj Society, Linking Road, Near Novelty Furnishing / National College, Bandra (W). Tel: 2655 7737 BANDRA (W) - Rizvi College Shop No.1/B, Parichay Building, Sherly Rajan Road, Next to Rizvi College, Bandra (W). Tel: 2648 7688 BANDRA (W) - Turner Road Carlton Court, Opp. Kotak Mahindra Bank, Turner & Pali Road Junction...
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...INDIAN FOOD RETAIL SECTOR IN THE GLOBAL SCENARIO Vijay Anand1 & Vikram Nambiar2 (The figures indicated with reference to revenues of unlisted companies are based on press information and other sources of information that are not published and therefore, may not be accurate) GLOBAL RETAILING INDUSTRY The latter half of the 20th Century, in both Europe and North America, has seen the emergence of the supermarket as the dominant grocery retail form. The reasons why supermarkets have come to dominate food retailing are not hard to find. The search for convenience in food shopping and consumption, coupled to car ownership, led to the birth of the supermarket. As incomes rose and shoppers sought both convenience and new tastes and stimulation, supermarkets were able to expand the products offered. The invention of the bar code allowed a store to manage thousands of items and their prices and led to 'just-in-time' store replenishment and the ability to carry tens of thousands of individual items. Computer-operated depots and logistical systems integrated store replenishment with consumer demand in a single electronic system. The superstore was born. On the Global Retail Stage, little has remained the same over the last decade. One of the few similarities with today is that Wal-Mart was ranked the top retailer in the world then and it still holds that distinction. Other than Wal-Mart’s dominance, there’s little about today’s environment that looks like the mid-1990s. The global economy...
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...ABSTRACT In this research paper, we take a peek into the organized retail sector of India. It started making its presence felt nearly a decade after the first lot of entrepreneurs set up shop. A brief introduction and evolution shows how the organized retailing changed its gears over the period from Panwala dhukan to chain stores across the length and breadth of India. The market size and related details gives a statistical view of increasing market in a few major areas of retailing. The major market players who enlivened the present caricature of retail sector are presented briefly along with statistics. The changing scenarios of Indian consumers give a proof to the potential opportunity in the retailing arena. SWOT and its subheads take you to the crux of analysis into retail industry. Out of which we formulated the future prospects. One major lifesaver of the Indian retailing is the advertising and promotional strategies; which comes out with innovative ways to win consumers over and keep them permanently happy. FDI in retail has been contentious issue and may face resistance, given the perceived political scenario. FDI will be a defining moment for Indian retail and how government policies effect the retail industry is given briefly to the end. INTRODUCTION AND EVOLUTION The word ‘Retailing’ refers to any activity that involves the direct sale to an individual customer or end user. Retailing has been the most active and attractive sector of the last decade. While the...
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...SUMMER TRAINING REPORT ON CATCHMENT STUDY OF FOOD BAZAAR [pic] IILM INSTITUTE FOR HIGHER EDUCATION GURGAON IN THE PARTIAL FULFILMENT FOR THE AWARD OF POST GRADUATE PROGRAMME IN RETAIL MANAGEMENT SUBMITTED BY DEEPAK KUMAR PGPRM 2006-08 CATCHMENT STUDY OF FOOD BAZAAR [pic] DECLARATION This project is my original work done on behalf of IILM INSTITUTE FOR HIGHER EDUCATION under the guidance of Mr.Amit kumar, Food bazaar category head north zone and college mentors Mrs. Swaran Kanta and Mrs. Smita shelly, Faculty IILM. As well as with the great help of Food bazaar category team north zone. The material provided in this report is original and has not been submitted anywhere for any other diploma or degree. This data is completely confidential, hence the findings and analysis would not be shared in this document and outside too . so should not be share with any other places or organization. Signature of student Name : Deepak Kumar Date PREFACE I am Deepak Kumar doing post graduate program in retail management (PGPRM) student of Integrated Institute of Learning Management (IILM), Gurgaon, Haryana. undergone summer training program at Zonal office (North Zone) with Future group in Gurgaon. I have been assigned a task to do the ‘CATCHMENT STUDY OF FOOD BAZAARS IN NORTH ZONE”. In this topic there were three main...
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...CHAPTER I INTRODUCTION & THEORETICAL BACKGROUND OF THE STUDY 1 1.1 Introduction in to the topic and justification for choosing the topic A market potential forecast is a core component of a market analysis. It projects the future numbers, characteristics, and trends in your target market. A standard analysis shows the projected number of potential customers divided into segments. The facts are sobering: the majority of small businesses fail within five years of starting up. While there are many reasons that businesses fail, including some that have nothing to do with an owner's skills, it’s also possible that many of those same businesses collapsed simply because they couldn’t get enough customers to buy their product or service. In other words, the owners founded their business on a strategy of “build it and they will come” where, unfortunately, the customers never came. In fact, a recent study undertaken by the Blackbox seed accelerator found that many tech start-ups failed because they focused more on their product than on their potential customers. 1.2 Ask the right questions As a first step to determining the potential market for your new product or service, you want to focus on asking a couple of questions of yourself first, says Victor Kwegyir, a business consultant, business motivational speaker, and author of The Business You Can Start: Spotting the Greatest Opportunities in the Economic Downturn. Some of the questions you may want to begin with,...
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