...Chapter 1 The Problem and Review of Related Literature Introduction Fastfood is a growing business centralized on the idea that not everyone can cook. There are days, especially when there is work overflow that people tend to forget that they have enough tools in their own kitchen therefore they opt for the easier solution which is to purchase from establishments that sell cooked food. A fastfood follows a standard time, from taking the orders of the customers until the food has been served. People have always enjoyed eating good food and it has become a challenge for fastfood chains to come up with menus that will provide food which will be appreciated by their targeted consumers. Fastfood differs from a restaurant in terms of service and food. When ordering food from a fastfood establishment, an individual has to fall in line at a counter to order, which is the beginning of the process. On the other hand, when diners go to a restaurant, they are seated and a server is present to take the order of the customer. In terms of food, fastfood offers food which doesn’t usually take a lot of time to prepare and is significantly of lower cost compared to the food served in a restaurant. According to the review of “Food Service Industry in the Philippines” (2010), fastfoods requires more than just good food. Though important, good food is only a part of the total dining experience. Equally important is believed to be the way people feel while in the...
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...is more efficient at building awareness than advertising. X will train employees to provide our sales & marketing personnel with regular formal training. This will arm them with better product knowledge, as well as presentation, negotiating and selling skills that will improve effectiveness. This will boost both employee morale and the bottom line – a win-win. Marketing operational procedure: For the SOUICH be appealing to our prospects, we will use a marketing strategy that will sends us a strong message frequently. SWOT analysis: Strength: a community oriented, socially responsible company X is a Fastfood/ restaurant of its type that will take consumers to a different level of sandwiches for them to know that there is more about sandwiches and X provide consumers with nutrition information. Weaknesses Being new in the industry leads more effort and needs more knowledge about competing to other fastfood/restaurant… we also have yet to capitalize on the trend towards organic foods Opportunities In today’s health conscious societies the introduction of a healthy sandwich with soup is a great opportunity… provide optional allergen free food items, such as gluten free and peanut free… Threats Major...
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...STRATEGIC PLANNING OF JOLLIBEE JOLLIBEE WORLDWIDE SERVICES (JWS) is JFC Group of Companies’ partner in delivering SHARED SERVICES for ALL its business lines. FUNCTIONS: Human Resources Staffing Services Training Services Employee Services (Compensation & Benefits Administration) Finance & Accounting Services Our mission is to provide quality business services at a speed and cost better than competition, enabling our business partners to achieve global market leadership. FOCUS: Employing highly efficient PEOPLE, SYSTEMS and PROCESSES that allow us to deliver and exceed customer expectations and offering COMPETITIVE COST in the shared services industry. Express Delivery Services Manager RESPONSIBILITIES: People 1. Coordinate and conduct training requirements for the full implementation of new procedures or new projects to delivery services operations. 2. Conducts delivery services summit and join sales really on a regular basis for delivery service operations update. Food Services Cleanliness 1. Drives support units to improve systems, procedures and ensure proper implementations in all delivery service operations. 2. Monitors store performance in the area and assists in the accomplishment of operation’s objective. 3. Develop professional relationship with suppliers/vendors. 4. Review and analyze retail trade areas to maximize potential. 5. Review and implement costing of 3rd party rider and bikers providers. ...
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...Fast Food Industries: Surviving the Economy Alicia Fernandez Microeconomics Research Paper January 5, 2013 Fast Food Industries: Surviving the Economy The first thing that comes to mind when I think of going out and grabbing something to eat is burgers and fries. McDonald’s, Burger King, and KFC are the first place that my mind would wander to when choosing a place to grab a meal to go. These three places are part of an industry that has been around for centuries. Fast food industries have been around for centuries. They have played a part in structuring our economy in the workforce and the market place. They also impacted us, the consumers, on how we eat and manage our budget. When it comes to employing teenagers, unskilled, or low skilled workers, fast food industries is the answer. Fast food industries are the top employers for low wage or minimum wage earners. To understand how fast food industries became one of the top employers for minimum wage earners, we first need to understand the industry. It does not require a lot of skills to work in one of fast food restaurants. Fast food industries focused on high volumes of preheated or precooked food that were served or prepared by an assembly line (Fast Food Industry Analysis 2013). This type of system gave fast food industries the opportunity to employ workers who are willing to work on minimum wage. For a long time fast food industries have been reaping the rewards of low wage earners. “Roughly 90% of...
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...Jollibee Food Corporation Milestones / History 1975 * Mr. Tony Tan and his family opens a Magnolia Ice cream parlor at Cubao. This is later to become the 1st Jollibee Outlet 1979 * Spaghetti Special is introduced * 1st Franchise owned store opens at Ronquillo Sta. Cruz. 1985 * Jollibee becomes the market leader of the fastfood industry. * Breakfast Joys are introduced. * Langhap-Sarap awarded most effective ad campaign in the food category during the 9th Philippine Advertising Congress. 1992 * Jollibee sales hit the P3.365 billion. * Started using frozen patties for its popular hamburgers. * Improved softserve ice cream line by offering fruit flavored ice cream. * Acquired 73% if the Hamburger segment. * Opened another store in Jakarta, totaling to 2 stores in Indonesia. * Jollibee have 112 stores nationwide. * Maintained its advantage over its competitors by acquiring more than 50% share of the fast food industry. 2004 * The Chairman and Chief Executive Officer of the company, Mr. Tony Tan Caktiong was named the Ernst and Young’s 2004 World Entrepreneur of the Year 2008 * JOLLIBEE bested some of Asia Pacific’s biggest multinationals as it bagged the FMCG and F & B Asia Pacific Supply Chain Excellence Award at the SCM Logistics Excellence Award held in Singapore. * JOLLIBEE bested some of Asia Pacific’s biggest multinationals as it bagged the FMCG and F & B Asia Pacific Supply Chain Excellence...
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...Pinas City, 1751 PHILIPPINES Mobile no. +639159877654 E-mail address: roseljoylibunao@yahoo.com; j.libunao@foodasia.com.ph SUMMARY ❖ Professional Food Technologist with food manufacturing experience, particularly dairy industry, retail and food service industry. ❖ Comprehensive understanding of Good Manufacturing Practices (cGMP), Standard Operating Procedures (SOP) and FDA guidelines. ❖ Conceptualizes and develops new products and/or line extensions that meet the business client and consumer expectations. ❖ Continuously work on existing products, to improve quality, reduce cost, and find alternatives for existing raw materials in terms of its safety, cost effectiveness, integrity, and aesthetic quality attributes. ❖ Provide technical assistance and trouble shoot potential problems associated with product development from laboratory stage up to commercial translation. ❖ Team player with excellent interpersonal communication and collaborative skills. ❖ Highly organized, with ability to work independently beyond norm to achieve organizational goals. ❖ Proven record in completing assignments on time and ahead of schedule. PROFESSIONAL EXPERIENCE 11 years in the Food Industry April 2010 - Present Philippine Foodasia Corporation Research and Innovation Manager ➢ Developed and launched “Bar B King’s” products: Barbeque product lines and Various Pancit/Noodle...
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...Healthy Happy foody Introduction Healthy Happy Foody is built around the belief that eating healthy meals can have a magnificent impact on a person’s healthy, This analysis will make the business owner of the business Gino Nutriona. The situation analysis will provide accurate information that he needs to understand before he starts his small business. Situation analysis will cover most of the marketing strategies like economic forces, sociocultural forces, and political forces, legal forces and environmental forces; they all play a major role in business and as a business manager Gino to needs to understand them to be successful. Industry overview it is a complex, global group of diverse businesses that supply food. A lot of fast food businesses in Australia are introducing healthier meals due to a push from those customers that enjoy eating healthy. “Healthy-eating campaigns, such as the ACT government's Towards Zero Growth initiative, have been formed to tackle the crisis and cut down on obesity. They've got their work cut out for them when they consider Australian Bureau of Statistics data that shows more than half of all Australians are still overweight or obese, up to 61.2 per cent in 2008 compared with 56.3 per cent in 1995.” (by Ben Westcott from Canberra time) Political Forces A lot of businesses organisations are influenced by political forces. The healthy happy foody cafe will start as a small organisation therefore it won’t be engaged in politics as much...
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...Abstract This paper analyzes the various aspects of marketing strategies used by McDonald’s Corporation. The paper begins with a brief overview of the company, its history and operations, and analyzes the internal and external environments that it currently operates in. With a Competitive Profile, External and Internal Factor Matrixes, this paper examines the relative strengths, weaknesses opportunities, and threats in McDonald’s’ mass business operations. The paper also examines Corporate Social Responsibility (CSR) and business ethics, and the steps and initiatives McDonald’s takes in regards to consumer satisfaction. Lastly, the paper concludes that the strategy used by McDonald’s is a cost leadership approach, and provides methods in which the business strategy could be used to capitalize on the strengths and opportunities and eliminate the weaknesses and threats. McDonald’s- The Corporation McDonald's is the globes largest chain of fast-food restaurants, serving more than 58 million customers daily in over 119 countries. It first opened its doors in 1940 by brothers Richard and Maurice McDonald in San Bernardino, California, and their creation of the "Speedee Service System" in 1948 created the blueprint of the present day fast-food restaurant. In 1955, McDonald's Corporation credits its true founding to the opening and operations of a franchised restaurant by Ray Kroc, in Des Plaines, Illinois. Kroc later purchased the McDonald brothers' equity in the company...
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...McDonald’s: From Big Mac to P’tit Plaisir Case Synopsis McDonald’s as we know is the biggest multinational-corporation in fast-food industry. McDonald’s is a symbol of American power and hegemony just like Coca Cola and Nike which its operations is all around the world. And how McDonald’s could successfully entering global markets ? the key components is its standardization in all McDonald’s outlets in the world known as QSC&V (Quality, Service, Cleanliness, Value). You can see and feel the same burger quality, same fast service, cleanliness of restroom and the same price in all McDonald’s outlets in every country. McDonald’s also made a strong relationship with supplier because this is another key success, every supplier which supply all McDonald’s products have to comply with McDonald’s standard or specification. McDonald’s also give reward for every supplier that achieve its specification process. And the most important thing that made McDonald’s globally success in entering every country is Plan to Win Strategy, this strategy actually bring McDonald’s products to become more relevant to local and regional preferences. In France, McDonald’s referred as McDo and every products in France is environmental friendly and based on local resources. Menu also different, its have P’tit Plaisir (mini snack foods), Little Mozza (tomato and mozzarella salad), Croques Monsieurs (Grilled Ham and Cheese) etc. In the US McDonald’s is food to go orders but in France is dine in because people...
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...was faced by the question “ Who are we supposed to award the franchise to?” II. Statement of the Problem and Objectives How will Genee Lopez evaluate the proposals of Mr. Artiaga and Mrs. Ng given that they would like to open a store at same locations? Objectives: * To examine and extract the different feasibility factors of each proposal given the fact that the two proposals are eyeing on one location or block. * To identify the different distribution/ site selection strategies applicable to the case scenario and connect it to established theories. * To scrutinize and review the franchise process of Jollibee Foods Corporation * To make recommendations on who to give or award the franchise to III. Industry Data and Analysis ( USE Porter’s 5 forces) Fast food or quick service restaurants have come a long way since 1921 when White Castle, the first fast food hamburger chain, sold burgers at five cents apiece and ended its first day with a US$3.75 profit. Arguably, A&W was the first fast food restaurant having sold the first frosty mug of A&W root beer for one nickel in 1919. In the Philippines, Tropical Hut Hamburger is reputedly the first hamburger chain dating back to 1965. After almost 90 years from the sale of the first hamburger and root beer, the global fast food market has grown to over US$201 billion in total revenues in 2009, with growth of 3.1 percent, according to Datamonitor. On the local front, total family expenditure for food...
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...consumer, at a margin of profit. As such, retailing is the last link that connects the individual consumer with the manufacturing and distribution chain. Indian retail sector comprises of organized and unorganized sector. Organised retailing refers to trading activities undertaken by licensed retailers, that is, those who are registered for sales tax, income tax, etc. These include the corporate-backed hypermarkets and retail chains, and also the privately owned large retail businesses. Unorganised retailing, on the other hand, refers to the traditional formats of low-cost retailing, for example, the local kirana shops, owner manned general stores, paan/beedi shops, convenience stores, hand cart and pavement vendors, etc. The Indian retail industry has grown at a Compounded Annual Growth Rate (CAGR) of 13.3% for the period FY06-10. The growth in the Indian economy since the last decade and the change in consumption pattern of the Indian populace in terms of higher proportion of middle class...
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...MANAGEMENT ANALYSIS OF LOCAL BUSINESS USING PORTER’S FIVE FORCES MODEL Submitted to: HERMINIA C. LAGDAMEN, MBA Submitted by: EDISON A. ANG DYANNA A. AZUMBRADO ARLENE M. SEJAS ROYCE D. LABADIA CLAIRE B. RIVERA STEPHEN JAKE M. PENALES TYRONE V. INOCENTE I. COMPANY PROFILE A. NADIES CHICKEN HOUSE Is a family run business owned by the BASAN family of Tupi, South Cotabato. NADIES is taken from the owner’s name, Zenaida “Nadie” Gonzales Basan. Zenaida’s past time was to cook while taking care of her children and waiting for her husband to come home from work. Nadies started as a small restaurant in front of their house in Tupi. There were only a few tables then, but the restaurant was clean and had a pleasant surrounding. Nadies offered delectable food at a reasonable price and efficiently served hot and fresh by the owner. Over the years, Nadies Chicken House has established its name in the local food industry and has gained the loyalty and trust of the customers. To accommodate the growing number of customers in the region, they opened an outlet in General Santos City on June 28, 2002 and another outlet in Tacurong City last February 2009. They opened their branch here in Koronadal City on September 9, 2010. They also have branches located in KCC Mall General Santos and SM Mall of Gensan and SM Mall of Davao. B. MANG INASAL Is a barbeque fastfood restaurant chain...
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...include a new kind of product in its offer – pizzas, alongside with the submarine sandwiches, which have become the symbol of the chain. First of all I would like to analyze the present external conditions relative to Subway business to outline an image of a market the company operates in. 1.Environmental factors Since Subway’s project to extend the product mix yet only considers US market, we do not need to analyze the global economy condition, where Subway operates, but only US. The market is currently in stage of long recovery from the crisis of 2008, with a few positive forecasts. The customers’ buying power for the fast food has not been considerably reduced by the crisis. The current mindset of the customer base about the fastfood industry in the majority of areas of Subway operation is built around notions of accessibility, variety of choice, affordability and healthy food. 2.The Market The size of the market of fast food worldwide continues to grow due to new emerging markets and sustained turnover in already saturated markets. The age frame of customers for the fast food market varies from country to country, but it mostly is around 18-45 years old, almost exactly similar to the frame set by Subway. Attitudes of nodern customers are experiencing a shight shift from accessibility and variety of choice to “healthiness” and freshness of the food provided, and Subway has been exceptionally successfull to introduce the fresh and healthy banner into its brand. 3.Competition ...
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...Study questions FIN 504 Interest rate and bond valuation 1. What is the future value of $10,000 on deposit for 5 years at 6% simple interest? FV = PV + (PV x r x t) (10,000) + ((10,000 x .06) x 5) = $13,000.00 2. How much interest is earned in just the third year on a $1,000 deposit that earns 7% interest compounded annually? 3. How much will accumulate in an account with an initial deposit of $100, and which earns 10% interest compounded quarterly for 3 years? FV = PV (1+r) t 100 (1.025)12 = 134.49 4. What will be the approximate population of the United States, if its current population of 300 million grows at a compound rate of 2% annually for 25 years? 5. How much must be deposited today in an account earning 6% annually to accumulate a 20% down payment to use in purchasing a car one year from now, assuming that the car's 6. How much must be invested today in order to generate a 5-year annuity of $1,000 per year, with the first payment 1 year from today, at an interest rate of 12%? 7. What is the present value of the following payment stream, discounted at 8% annually: $1,000 at the end of year 1, $2,000 at the end of year 2, and $3,000 at the end of year 3? 8. What is the present value of the following set of cash flows at an interest rate of 7%: $1,000 today, $2,000 at end of year 1, $4,000 at end of year 3, and $6,000 at end of year 5? 9. A perpetuity of $5,000 per year beginning today is said to offer a 15% interest rate. What is its present value? 10. Your...
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...CASE STUDY 1 – MCDONALD’S Industry Analysis – Understanding the External Environment Step 1 – definition of industry, its value chain and industry segments Industry | Industry segment | Product segment | Restaurant | Informal Eating Out (IEO) | Fast food | Step 2 – Industry life cycle Maturity 1. Growth rate reduced, revenue increased at a decreasing rate?? 2. Emphasis on cost control and/or product differentiation/market segmentation (e.g. premium Angus beef burger and healthy salad option) 3. Customers become more knowledgeable about nutrient and healthy eating; also demand for more variety of choice when eating out. 4. Market is saturated, got a few major competitors in play (KFC, Burger King, Subway etc) Step 3 – Remote and industry environment analysis TEMPLES – not enough info to analyse Porter’s Five Forces?? Step 4 – Drivers for customer demand, understanding customers and markets?? Define the market segment – fast food market Identify customer needs – look for convenient, value for money food Current products available – quite a few choices, from Domino pizza, KFC chicken, Subway sandwiches to McDonald’s burgers What extras might customers want – premium offering/healthy choice, release nutrition detail to the public Step 5 – Industry key success factor and basis of competition * Efficiency – a quick process from ordering to receiving your food in a few minutes (Quick service) * Convenient – both location and the way you can...
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