...CHAPTER 1 THE PROBLEM AND ITS BACKGROUND Introduction There are many people who patronize fast foods. According to Bill Myers Online, fast food restaurants are easy to find in cities and towns across America. They offer meals for busy lifestyles that are so quick and convenient. These fast food meals are prepared in bulk quantities. These meals are prepared and served quickly for the convenience of the customers. Many Americans who patronize fast foods are considered to be overweight or obese. According to World Health Organization (2003), frequent fast food consumption is also a health concern because fast foods are loaded with calories from refined sugar and fats. It is also very high in sodium and other additives. It is a major risk factor for a large number of deadly diseases like hypertension, high cholesterol, heart disease, and even many types of cancers. Fast food chains are also wide spreading in the Philippines. Many Filipinos patronize fast food because of its convenience. As a matter of fact, a large portion of this population who patronize fast food chains is considered to be students. In West Fairview, Quezon City, you will find a lot of fast food chains. Many students from Far Eastern University – Dr. Nicanor Reyes Medical Foundation are consuming fast foods everyday. Fast food chains are very accessible for students. It also offers variety of foods that are very affordable for them. The researchers conducted a study in Regalado, West Fairview...
Words: 920 - Pages: 4
...Executive Summary Fresin Fries is a locally owned fast food outlet that will be positioned as an international franchise through our creative approach to the company's image and detail presentation. Fresin Fries will provide a combination of excellent food at value pricing, with fun packaging and atmosphere. Fresin Fries is the answer to an increasing demand for snack-type fast food, to be consumed while window shopping and walking around inside a shopping mall. In today's highly competitive environment, it is becoming increasingly difficult to differentiate one fast food outlet from another. Singapore, a city state, is now becoming the model metropolis for Asia's new economic boom. With more than 11 million visitors yearly, mainly from neighboring countries (Malaysia, Indonesia, Thailand and the Philippines), Singapore's retail sector is the strongest in the region. Our main priority is to establish one outlet in a crowded mall, preferably in one of prominent shopping malls in Singapore. Later, our effort will be a further development of more retail outlets in the surrounding area. This plan is prepared to obtain a location for the initial launch of this concept. Additional financing will need to be secured for the two subsequent outlets, anticipated in month 13 and early in year three. The financing, in addition to the capital contributions from shareholders, will allow Fresin Fries to successfully open and expand through year two. The initial capital investment will allow...
Words: 645 - Pages: 3
...Fast Food Nation by Eric Schlosser, obvious by its title is a book about the fast food industry. The book begins with the start of fast food, which was post World War 2. Much detail is provided in regards to the chemical flavoring of the food, cattle and chicken farms, the working conditions, the dangers of eating the meat and the rapidly growing fast food industry. As the book opens, it discusses how the veterans of the fast food industry came to be in so-cal. Some of those discussed were the brothers of McDonalds and Carl Karcher. At the time of the rise in the fast food industry is a time when one of Disney’s most prominent figures Ray Kroc was having complicated relationships with the McDonalds brothers as they were all rising to fame. Schlosser goes into detail about the methods of a marketing and advertising to children. The authors’ main focus of study while conducting his observations was Colorado Springs, CO. Eric observes the employees of the fast food industry, turnover rates. He believes through his study that the fast food industry employs the largest rate of minimum wage workers. In the second portion of the book, it begins to go into detail on the chemical substances contained in the food arguing that this is what makes the food taste so good. As he explains the meatpacking industry he speaks of it more derogatively then any other issue. Schlosser makes it clear in his book that meatpacking is one of the most dangerous jobs in the United States. The way cattle...
Words: 502 - Pages: 3
...BUSINESS RESEARCH METHODOLOGY THE EFFECTS OF FAST FOOD ADVERTISEMENTS ON YOUNG CHILDREN’S EATING HABITS – AN EXPERIMENTAL AT KINDERGARTEN STUDENTS OF SUPERKIDS SCHOOL MEDAN IN ACADEMIC YEAR 2014/2015 Name : Jennifer Tandratama ID : 130010056 Class : Lyon THE EFFECTS OF FAST FOOD ADVERTISEMENTS ON YOUNG CHILDREN’S EATING HABITS – AN EXPERIMENTAL AT KINDERGARTEN STUDENTS OF SUPERKIDS SCHOOL MEDAN IN ACADEMIC YEAR 2014/2015 1.1 Background of Study Over the last three decades, the fast foods industry has infiltrated every nook and cranny of the Indonesian society. An industry that began with a handful of modest hot dog and hamburger stands in Medan, Jakarta, Bandung, and other cities has spread to every corner of the nation, selling a broad range of foods wherever paying customers could be found. Erik Schlosser (American investigative journalist) states that: “Fast food is now served at restaurants and drive-throughs, airports, zoos, high schools, elementary schools and universities, on cruise ships, trains and airplanes, K-marts, gas stations and even hospital cafeterias.” This trend is sustained by the innovative ways in which marketers target the ever growing sector of the food market. Twenty five years ago, only a handful of Indonesian companies directed their marketing at children. Today children are being targeted by phone companies, clothing stores and restaurant chains as well. The growth in children’s advertising has been driven by efforts to increase not...
Words: 1210 - Pages: 5
...Fast food Fast Calories One of the basic strategies of food companies is availability. There are more than 300,000 fast food restaurants in the U.S. alone. In our society the normal typical Friday outing would be taking the family to a fast food joint and getting a burger meal and providing the kids a happy meal. Having a full fast food meal has become something weekly to the average family today. Every month almost nine out of 10 American children visit a McDonald's restaurant. The fast-food industry has always been a controversial topic, because of all the toxins and health issues such as diabetes and heart disease. Some people say that the solution is to get rid of the fast food companies, yet is that truly a proper solution? Should all the blame be put on the companies or should the people be blamed for making bad decisions? Fast food companies provide relatively delicious, unhealthy food that are too tempting to be avoided; people irresponsibly eat too much of it causing them to blame the companies for their sick bodies. One main strategy that aids temptation is the use of images to increase the consumption of unhealthy food. We are showered with plenty of ads that easily brainwash us and persuade us into buying. Because the burger is perfectly put together, the fries look perfectly salted and at the best temperature, and the coke has the perfect amount of ice, the advertisement does nothing but make you imagine how good a bite, or sip would taste like. The food industry...
Words: 904 - Pages: 4
...2011 ANNUAL REPORT Directors, Officers, Corporate Information Board of Directors Nelson Peltz 2,4,6 Chairman, The Wendy’s Company Chief Executive Officer and Founding Partner, Trian Fund Management, L.P . Executive Officers Emil J. Brolick President and Chief Executive Officer Corporate Office (Dublin Restaurant Support Center) The Wendy’s Company One Dave Thomas Blvd. Dublin, Ohio 43017 (614) 764-3100 www.aboutwendys.com Stephen E. Hare Senior Vice President and Chief Financial Officer Peter W. May 2,4,6 Vice Chairman, The Wendy’s Company President and Founding Partner, Trian Fund Management, L.P . Darrell G. van Ligten President, International Stockholder Information Transfer Agent and Registrar If you are a stockholder of record and require assistance with your account, such as a change of address or change in registration, please contact: American Stock Transfer & Trust Company 59 Maiden Lane Plaza Level New York, NY 10038 Toll free: (877) 681-8121 or (718) 921-8200 Fax: (718) 236-2641 E-mail: info@amstock.com www.amstock.com Emil J. Brolick 2,6 John D. Barker Senior Vice President and Chief Communications Officer President and Chief Executive Officer, The Wendy’s Company Clive Chajet 3,6,8 Chairman, Chajet Consultancy, L.L.C. Steven B. Graham Senior Vice President and Chief Accounting Officer Edward P. Garden Chief Investment Officer and Founding Partner, Trian Fund Management, L.P . R. Scott Toop Senior Vice President...
Words: 84118 - Pages: 337
...FASTFOOD / RESTAURANT INDUSTRY Introduction Indian QSR (quick service restaurants) Industry is growing very rapidly. It is a reflection of the change in the lifestyle, food habits and consumption pattern of the population. The incidence of Dining out, ordering from home as well as takeaways is rising creating an opportunity to cater to a wide mass of population. What was the domain of upper class, singles or forced bachelors, has percolated to all echelons of society. The incidence and value differ substantially, but penetration of such consumption habits is wide spread and is on the increase. Although largely an urban phenomenon, the pattern is also emerging in rural areas with better road connectivity, increased vehicle ownership and rise in income levels. In a country with more than a billion people, opportunities in India are abound. This has led to a rapid growth of the QSR industry. However, simultaneously, it has also created a canvass that has many failures and carcass. Several outlets have been closed, a large number are struggling, still a large number are just about surviving and lot many of them have not been able to find their feet. There are a lot who are successful, but, more importantly, there is almost a complete absence of national chains. This indicates to the fact that just having a lot of opportunities is not enough. These opportunities need to be harnessed and converted into profitable enterprises. This paper is an attempt to understand the industry, its...
Words: 6779 - Pages: 28
...Chapter 1 The Problem and Review of Related Literature Introduction Fastfood is a growing business centralized on the idea that not everyone can cook. There are days, especially when there is work overflow that people tend to forget that they have enough tools in their own kitchen therefore they opt for the easier solution which is to purchase from establishments that sell cooked food. A fastfood follows a standard time, from taking the orders of the customers until the food has been served. People have always enjoyed eating good food and it has become a challenge for fastfood chains to come up with menus that will provide food which will be appreciated by their targeted consumers. Fastfood differs from a restaurant in terms of service and food. When ordering food from a fastfood establishment, an individual has to fall in line at a counter to order, which is the beginning of the process. On the other hand, when diners go to a restaurant, they are seated and a server is present to take the order of the customer. In terms of food, fastfood offers food which doesn’t usually take a lot of time to prepare and is significantly of lower cost compared to the food served in a restaurant. According to the review of “Food Service Industry in the Philippines” (2010), fastfoods requires more than just good food. Though important, good food is only a part of the total dining experience. Equally important is believed to be the way people feel while in the...
Words: 4735 - Pages: 19
...Fastfood is becoming subtituded to are daily nutrition in most americain lives. There is a fast food in evey corner of a main strret, you cant miss them, they have large signs, rotating herizontaly 360 degress. Thers is Adervisment on telivisin, radio, newpappers-where you eventally find coupons, and window on fastfood resteraunts. The prise for meal is unbeatable, you can get a burger, fries, and coke less than six dollors. Most Americains spend around 70% at work and on the road, so time is in essens, there is not enough time in a day to ge to the grociery store and then go home and cook. Fast food like “Mc Donalds, Taco Bell, and jack in a Boxs”, are a few of many resterant chains, to offer service 24/7, to people convinance. Mc Donalds has been around for half of a centry, and there located all around the world. They have a large yellow “M” sign as there logo and right in the botton of the logo, it adveties they sold over 3 billion hambergers. Ths popular franshise has done well economly, and a stand for themselves for one of the best of the best fstfood burger.Although Factfood could be convinante for people on the go, fast food has proven to be bad for the health. One of the problem is obisity. Many adults and children are becoming over weight due to the pre-heated food, grease, and process ingredeance in contain. Heart disease has also been reported through the years caused by the low nutrition value, what the fastfood bring is not supporting the humans heart but effecting...
Words: 491 - Pages: 2
...Course Title: Business in accounting Lecturer Name: Keelin Lee Module/Subject Title: Communication For Success Assignment Title: Formal Report Student Name/Number: Hakeem Bolarinwa Front cover Title Page Title: Formal Report on high turnover at Fastfood Ltd. Report by: Hakeem Bolarinwa (Head of Human Resources). Report for: Senior Management. Date of Submission: 20/09/2015. Introduction Fastfood Ltd just built a new factory in an exciting location on the outskirts of Dublin but this relocation has seen a huge amount of staffs leaving the company. The main purpose of this report is to find out the reason why there has been a high turnover within Fastfood Ltd since the recent relocation. I was asked by the senior management to write this report to find the cause of this high turnover and suggest what action can be taken in order to reduce this turnover. This report is mostly based on primary research as I spoke to current staffs and previous staffs of Fastfood Ltd and carried out surveys. I also carried out secondary research by looking at previous data within Fastfood Ltd. Findings Work overload Work life balance http://www.peoriamagazines.com/ibi/2009/dec/12-reasons-employees-leave-organizations http://www.writing.engr.psu.edu/workbooks/reports.html http://www...
Words: 253 - Pages: 2
...work, without ever leaving their car. Fast food is also designed to come in small packaging so that people can consume it while traveling. Sponsored Links Read more: http://www.ehow.com/facts_5476756_advantages-fast-foods.html#ixzz2fX6SrRHC Read more: http://www.ehow.com/facts_5476756_advantages-fast-foods.html#ixzz2fX6SrRHC p://www.buIn my point of view, the first and foremost benefit fast food brings to customers is time and speed saving. Modern society with piles of work pushes people to be busy at any time, especially businessmen and officials. Even students are also up to ears with exercises and examination. Fast food, therefore, becomes a popular choice of many people. By coming to restaurants, which sell fastfood, the customers are quickly served; they can save a lot of time to do other things instead of cooking at home or waiting for the meal to be cooked at restaurant. In addition, cooking at home, means you need to buy food in the super market, clean vegetables, prepare things ready to be cooked,...
Words: 457 - Pages: 2
...than advertising. X will train employees to provide our sales & marketing personnel with regular formal training. This will arm them with better product knowledge, as well as presentation, negotiating and selling skills that will improve effectiveness. This will boost both employee morale and the bottom line – a win-win. Marketing operational procedure: For the SOUICH be appealing to our prospects, we will use a marketing strategy that will sends us a strong message frequently. SWOT analysis: Strength: a community oriented, socially responsible company X is a Fastfood/ restaurant of its type that will take consumers to a different level of sandwiches for them to know that there is more about sandwiches and X provide consumers with nutrition information. Weaknesses Being new in the industry leads more effort and needs more knowledge about competing to other fastfood/restaurant… we also have yet to capitalize on the trend towards organic foods Opportunities In today’s health conscious societies the introduction of a healthy sandwich with soup is a great opportunity… provide optional allergen free food items, such as gluten free and peanut free… Threats Major...
Words: 311 - Pages: 2
...instant Pho brand – name s Vifon * and that s the product I will plan to do my own business in 2 target markets: America and UK. 2. The reason to choose UK and US be 2 targeted market In fact, Pho is less well-known than Thai or Chinese noodle. (1) In the aftermath of the Vietnam War, Vietnamese emigrant brought pho to many countries. UK and US are the two countries have the largest Vietnamese community and Pho become popularized there. Pho is listed at number 28 on "World's 50 most delicious foods" compiled by CNN Go in 2011. (2) Dining trend of the Western moves from tasty food, fastfood to the other that are healthier. This s also advantage of not only Vietnamese food but also Oriental one. In London, Shoreditch is the most crowded entertaining zone where a lot of young people come there for pub, club and restaurant. Before 2000’s, most of the restaurants are fastfood but since last 15 years, they are replaced by Thai’s or Vietnamese’s one. In the United States, pho began to enter the mainstream during the 1990s, as relations between the U.S. and Vietnam improved. During the 2000s, pho restaurants in the United States generated US$500 million in annual revenue, according to an unofficial estimate (Loh, Laura (13 May 2002). "The Next Ethnic Dish of the Day: Vietnamese...
Words: 385 - Pages: 2
...much. INTRODUCTION Company Profile Edgar Sia II, then 20 years old, took the entrepreneurial path when he founded Mang Inasal and began its operations in Iloilo City, Philippines on December 12, 2003. The restaurant initially offered chicken inasal to its clientele which was well-received by the Ilonggo people. As time went on, it offered more Filipino-inspired cuisine to the mass market. As such, the driving force behind Mang Inasal’s exponential growth lies in its uniquely Filipino food offerings, its value for money and its serving of unlimited rice for customers. All these factors add up to create Mang Inasal’s distinct brand identity, which has led to its becoming one of the country’s fastest growing fastfood chains. Fast forward to seven years later, the company currently has 223 branches around the country, with its management aiming to expand to 500 branches by the year 2012, with a hundred new stores...
Words: 2619 - Pages: 11
...online community. Globalization raises awareness of both domestic and foreign culture, which in turn could help prevent prejudice and conflicts that may arise from cultural misunderstanding (Tandon, 2004). Evidence could be seen that even though, our world is in the stage of globalizing, there are still many religious conflicts. Imagined what would happen if globalization does not take place, you might unintentionally offended someone either by words or actions, thus leading to cultural misunderstanding. Though some people might argue that globalization post threats to cultural diversity, but “the forces of globalization are actually encouraging the proliferation of cultural diversity” (Lynton, 2007). McDonald did not only bring American fastfood into countries it open its outlet, but it also absorb local custom and modified its food according to the local taste. For example, in Thailand, people has appetite for spicy food; so McDonald modified its menu to satifsfy Thai people’s liking. Hence, McDonald did not only expand its customer target group but it also help creates fusion cuisine between local ethnic food...
Words: 536 - Pages: 3
