.............................................................................................................3 SWOT Analysis.....................................................................................................4 Campbell Soup Company © MarketLine Page 2 Campbell Soup Company Company Overview COMPANY OVERVIEW Campbell Soup Company (Campbell or 'the company') manufactures and markets foods and simple meals, including soups and sauces, baked snacks, and healthy beverages. The company operates in North America, Europe, Asia Pacific and Latin America. It is headquartered in Camden, New Jersey and employed about 20,000 people as of July 28, 2013. The company recorded revenues of $8,052 million in the financial year ended July 2013 (FY2013), an increase of 12.2% over FY2012. The operating profit of the company was $1,080 million in FY2013, a decrease of 6.5% compared to FY2012. The net profit was $458 million in FY2013, a decrease of 40.8% compared to FY2012. KEY FACTS Head Office Campbell Soup Company 1 Campbell Place Camden New Jersey 08103 1799 USA 1 856 342 4800 1 856 342 3878 http://www.campbellsoupcompany.com Phone Fax Web Address Revenue / turnover 8,052.0 (USD Mn) Financial Year End Employees New York Ticker July 20,000 CPB Campbell Soup Company © MarketLine Page 3 Campbell Soup Company SWOT Analysis SWOT ANALYSIS Campbell manufactures and markets foods and simple meals, including...
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...Today in America as everyone can notice, obesity has become a major problem that affects all races, sex, demographics and all age groups. You can hardly turn on the television or listen to the radio without hearing a call to action to decrease the obesity rate in America. Obesity is influenced by many factors and habits; one of the factors often overlooked is technology. To begin with, due to advancement of technology our home and work environment have become so inactive to the point that we don’t move enough to burn calories for the body to burn excess fat. Additionally, technology enables us to gain excess body weight by allowing us to produce vast amount of food at a faster rate, by giving us easy access to a massive amount of entertainment right from the comfort of our sofas. And lastly, technology has contributed to the obesity problem in America by removing most of the manual and physical labors that we used to perform ourselves. We may not all agree on the main cause of obesity; countless hours of television, video games, fast food consumption and reduce physical activities can all be associated to the progression of technology. Technology has helped this world in so many ways that it is impossible to cover it all but when it comes to people being overweight technology create a major problem. Because of technological progression, there has been a revolution in the mass preparation of food that is roughly comparable to the mass production revolution in manufactured goods...
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...Edible fats and oils play an important role in the human diet because of their characteristic nutritional, organoleptic, heat transfer and rheological properties 1. Ultrasonic analysis of edible fats and oils. Oils and fats constitute one of the three major classes of food constituents besides proteins and carbohydrates (Lawson, 1995). Effect of Heating on the Characteristics and Chemical Composition of Selected Frying Oils and Fats. By definition, a fat is solid at the temperature of interest, whilst oil is liquid. The chemical constituents of fats and oils are triglycerides, i.e. esters of glycerol and three fatty acid molecules. Ultrasonic analysis of edible fats and oils In food chemistry and technology, the molecular structures of the...
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...Food is one of life’s main essentials to sustain viability. The ongoing growth, maintenance and repair of the body depends deeply on the energy and nutrients supplied to the body through foods. The nutrients that food delivers to the human body is an amazingly, dynamic process that keeps people alive and well. The Centers for Disease Control and Prevention reports that over 25 million people in America have diabetes; 215,000 of those are children and over 69 percent of all Americans are overweight and obese. This includes childhood obesity, which has more than doubled in children and tripled in adolescents in the past 30 years. There is also the deadly threat of food intolerances, which according to the CDC, has increased approximately 50 percent between 1997 and 2011. That means 1 in every 13 children under the age of 18 have a food allergy, according to statistics. These diseases cause many complications and are responsible for a reduced quality of life. These startling statistics reveal that Americans, especially children, are not getting the proper nutrients their body needs. America has taken technological innovations in food production to the next level and has an abundant food supply. So why are so many Americans sick with food related diseases? Taking a closer look at America’s diet holds the answer. A typical American diet consists of 70 percent processed foods. This includes packaged foods, fast foods, and foods that could not be prepared with simple ingredients...
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...Leading America Away From Obesity By: Amber Stroh New health policies are being enacted to educate Americans about healthy eating patterns in hopes of absolving the obesity epidemic, but those at highest risk have low-income and may be unable to comply. According to the United States Department of Agriculture’s research, approximately one in seven Americans in 2013 struggled with food insecurity; slightly less, at a rate of one out of ten, are households with children (Coleman-Jensen, Gregory, and Singh). At this moment there are Americans experiencing the difficulty of an unwarranted fast or eating under their caloric requirements due to a shortage of resources. The least expensive foods available tend to be high in calories, salts, sugar, and fat (Drewnowski, Specter SE). A change in mindset may be needed to direct people to more healthy food choices but their resources may not cover the costs to purchase them. Food pantries make healthy food options available which helps to lessen this health disparity. Multiple issues are being addressed as the government seeks to guide Americans to a healthier way of life (McCary). Many new health policies have already infiltrated our lives, such as new school lunch regulations, taxes on sugared beverages, and MyPlate. Shortly our nutritional food labels will be replaced. "Calories from fat" will no longer be labeled, however "added sugars" will now be required on the label (U.S. Food and Drug Administration, USDA). Both...
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...Research Based Analysis Since the start of the modern era, obesity has been a hot topic in America. There have been many platforms such as Victoria Secret or Instagram that promote an ideal body image that has made people religiously focus on achieving this ideal body image. There have been many people with different professions that have examined this new focus and how it has affected America, specifically teenage girls. The article “Fat and Happy?” by Hillel Schwartz points out how society disavows fat people and exposes how poorly they are treated. Roberta Seid takes a slightly different approach in her article “Too ‘Close to the Bone’” and explores the idea that girls obsess over a perfect body and this obsession takes a large toll on...
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...Table of Contents Executive Summary 3 PEST Analysis 3 Financial Analysis 6 Porter’s Five Forces 8 Market Audit-Space 10 Boston Consulting Group( BCG) 13 Segmentation 15 Critical Success Factors 16 Key Problem Identification 17 Marketing Objectives 21 Other Strategies 22 Marketing Budget 24 Monitoring and Control-Balance Score Card 26 Bibliography 28 EXECUTIVE SUMMARY We are the XYZ Group and our aim is to develop a Global Strategic Marketing Plan for three years for Unilever Company.Unilever is the British/Dutch jointly owned multinational consumer goods manufacturer. The Mission statement is deduced from the case study and stated to give a clear picture and guide to the global marketing plan for Unilever. The paper will assess the changes taking place in the company’s environment and how...
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... I chose a company that most of us have contact with on some basis, Kraft foods. I was amazed during my research how many products Kraft actually produces and how far their reach extends in the product world. Executive Summary Kraft is the largest branded food and beverage company in North America and the second largest in the world, it operates in more than 150 countries worldwide (Kraft, 2008). Kraft Foods markets the world's favorite food and beverage brands in five product sectors namely the snacks, beverages, cheese and dairy, grocery and convenient meals (Kraft, 2008). They also have 35 major brands with more than 100 years of remarkable achievements in products such as Oscar Mayer meats, Maxwell House coffee, Jell-O gelatin, and Cadbury (Kraft, 2008). Kraft is always looking for way to continue making historic records with the launch of different new products designed to meet the ever-changing needs of the consumer. Company Background Kraft Foods Inc. is the largest food company in the United States and holds the number two position worldwide, behind Nestlé S.A. The firm has two main operating units, Kraft Foods North America and Kraft Foods International. Seven of Kraft's brands bring in more than $1 billion in revenues each year, like Kraft cheeses and other products ($4.3 billion in 2000 revenue), Nabisco cookies and crackers ($3.5 billion), Oscar Mayer processed meats (number one in the United States), Post cereals (number three...
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...The Truth behind the Healthy American Lifestyle America is a country known for its major industrialization over the decades but it’s also known for its major Fast food chains. As a result of our nation is changing their food morals, especially within our society. The American diet is a concern that arises. Although fast food is convenient for the busy lives of Americans, our society is ultimately worse off due to how fast food promotes unhealthy eating choices. Industrialization enhances the American identity while fast food regresses it. For starters, people are constantly consuming fast food without any hesitation on what they're putting into their bodies. Since eating fast food more often can increase your risk of future health problems....
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...nutrient-poor foodstuffs with very high sugar and saturated fats level, merged with reduced exercises, have led to corpulence rates that have increased three-times or more since 1980 in North America, Eastern Europe, the UK, the Pacific Islands, the Middle East, Australasia and China, as said by the UN-backed World Health Organization (WHO). A recent research reveals that Obesity in pregnancy causes a tremendous danger to the wellbeing of the unborn infant. Infants of overweight mothers are born as pre-diabetics or with severe birth imperfections that can cause kidney or heart disease, besides other troubles. These issues much strengthens in the age group 1year to 10 years. Overeating in pregnancy can have significant and numerous precarious health impacts on an unborn infant.[1] In this research paper, I have analyzed several factors of obesity in pregnant mothers that lead to health issues for their unborn infants and it will affect them through their lives. I have conducted a comprehensive interview with Executive Director of “The Consumer Wellness Center”, Mike Adams, who in detail describes the dangers associated with obesity in mothers and its effects on their children. Further a latest about the issue has been analyzed with a recommendation to mothers on how they can avoid this increasingly spread health concern followed by a comprehensive conclusion. Summary of Observations The most prominent finding of our analysis is the devastating consequence that mother’s pre-expectancy...
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...Case Study #2 Cola Wars Management 5650 Fall 1 October, 17, 2013 Introduction There has been stiff competition between companies that produce similar goods. This competition is alive and well, especially in situations where there is need for a multiple of companies that offer similar goods and services to counter monopoly. However, these wars can take a different turn and bring changes to general operations of some firms (Long & Harding, 1998). Coca Cola and Pepsi are such companies that produce soft beverages, and the wars between these cola firms are far from over. In the recent past, Pepsi has made essential changes in its line of production, and this decision has enabled the beverage firm earn more revenue than Coca Cola. This case study will look at the strategies that both Coca Cola and Pepsi have adopted in their recent operations and the effects of these policies on the two beverage firms’ operations. Pepsi has made use of the application of the Pearce and Robinson Strategic Management Model to outplay Coca Cola in most of its internal strategic operations. This strategic management model has eleven components, and each component plays an important role toward the full implementation of the model as a system (Pearce-Robinson, 2010). Indra Nooyi, the boss at the Pepsi Co. has made several steps to counter Coca Cola’s high quality products. One of her major concern has been to produce less sugary goods at fairly pocket friendly prices. She has applied the eleven...
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...TABLE OF CONTENT TASK ONE: STRATEGIC ANALYSIS 1. Introduction of the company…………………………………………………………...pg 2 2. Vision Statement……………………………………………………………………….pg 4 3. Mission Statement……………………………………………………………………..pg 4 4. External evaluation Matrix…………………………………………………………….pg 5 5. Internal Evaluation Matrix……………………………………………………………..pg 6 6. SWOT Analysis………………………………………………………………………pg 7 TASK TWO: STRATEGIC CHOICE 7. Porters Generic Strategies……………………………………………………………...pg 8 8. Strategic Clock………………………………………………………………….……pg 10 9. Ansoff’s matrix guideline……………………………………………………..…….pg 11 10. Evaluation of Strategies………………………………………………………….…pg 11 11. Strategy Selection option……………………………………………………………..pg 12 12. Competitive Profile Matrix…………………………………………………………...pg 12 TASK THREE: STRATEGIC IMPLEMENTATION 13. Present Analysis………………………………………………………………………pg 13 14. Future Implementation………………………………………………………………..pg 14 15. Strategic Evaluation Framework……………………………………………………...pg 14 TASK ONE: STRATEGIC ANALYSIS 1. INTRODUCTION OF THE ORGANISATION FreshDirect is online grocers that delivers to residences and offices in the New York City metropolitan area. FreshDirect also offers next day delivery to the majority of Manhattan and parts of Brooklyn, Queens, The Bronx, Staten Island, Nassau County, Westchester County, Hoboken, New Jersey and Jersey City, New Jersey. The corporation was founded by Joe Fedele and Jason Ackerman, a former...
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...Pepsi Project Table of Contents Executive Summary Pepsi (PEP) Background Statement of Cash Flows Analysis of ‘Cash Flow to Net Income’ Analysis of ‘Cash Flow Adequacy Ratio’ Analysis of ‘Free Cash Flow / Operating Cash Flow’ Competition Marketing Campaign Innovation References Pepsi (PEP) Background PepsiCo, Inc. is a global food, snack and beverage company. The Company's brands include Quaker Oats, Tropicana, Gatorade, Lay's, Pepsi, Walkers, Gamesa and Sabritas. Pepsico Inc. is registered on NYSE using the ticker symbol of ‘PEP’. Using the available data from 1978 till now, the PEP ticker symbol has seen the stock price increase of approximate 4400% , which is comparable to its closest competitor Coca-Cola’s (Ticker : KO) growth of 4500% in the same time period. Pepsico’s current Market Cap is approximately 98.83B with a P/E ratio of 15.90. A high P/E ratio suggests investor's confidence in the future growth prospects of the company and Pepsico has the highest P/E ratio as compared to its major competitors in the sparkling soda industry including Coca-Cola and Dr. Pepper. Even though it can be interpreted that PEP has lagged behind Coca-Cola over the years in US market but it is very important to understand that the majority of PepsiCo's revenues do not come from carbonated soft drinks.In fact, beverages account for less than 50% of total revenue. Additionally, over 60% of PepsiCo's beverage sales come from its key non-carbonated brands like Gatorade...
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...Meal: Marketing Plan Group 1 Christopher Odiah Michele Parker Caratrella Woodberry Marketing Management: MKTG-522 Professor Yabs Semester: Summer B 2012 Table of Contents 1. Executive Summary 2.0 Situation Analysis 2.1 Market Summary 2.2 SWOT Analysis 2.3 Competition 2.4 Product (Service) Offering 2.5 Keys to Success 2.6 Critical Issues 3.0 Marketing Strategy 3.1 Mission 3.2 Marketing Objectives 3.3 Financial Objectives 3.4 Target Markets 3.5 Positioning 3.6 Strategies 3.7 Marketing Mix 3.8 Marketing Research 4.0 Controls 4.1 Implementation 4.2 Marketing Organization 4.3 Contingency Planning 5.0 Conclusion 2.0 Situation Analysis McDonald’s is a late entrant to the healthy food choice market for kid’s meals, even though they have added healthy food items like premium salads and wraps to their menu for adults within the last five years. Competitors like Chick-Fil-A, Arby’s and Subway have made more penetration into this market by offering kid’s meal choices to its customers that are lower in calories and fat content. McDonald’s can leverage the prime position it occupies in the $236 billion fast food industry in the US to strategically position itself to compete for this market through innovation and creativity. It is currently re-branding as part of a marketing initiative...
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...1. SITUATIONAL ANALYSIS Market & the Product Hewlett-Packard (HP) Company was founded in 1939 with headquarters at Palo Alta, California. The Peripherals Group was the 2nd largest of HP’s 6 product groups. Its revenues during 1990 stood at $4.1 billion. The Peripherals Group had set technological standards in inkjet printers. This was mainly due to the sale of HP DeskJet printers. The Vancouver division located in Washington was established in 1979. HP consolidated designing and manufacturing of its inkjet printers to its Vancouver site. The inkjet printer market was characterized by its competitiveness and rapidly expanding nature especially in Europe. Value Chain Manufacturing was based out of a single unit located in Vancouver. There are two main stages in the manufacturing process, PCAT (Printed circuit assembly and test) and FAT (Final Assembly and Test). Production was based on Kanban concept. Production unit did not carry inventory but functioned only to replenish stocks at Distribution centers. Supply variability was minimal due to Kanban and safety stocks. Stocks produced at the Vanucouver unit were shipped to distribution centers in North America, Europe and Asia Pacific. The entire supply chain process involved 1 week of factory cycle time. For transportation to places within the US, it took an additional day whereas for orders outside the US (Europe and Asia), there was additional 4-5 weeks due to ocean transit and time to clear customs and duties...
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