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Favelas

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Submitted By frontiergrl12
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Strategic Issues 1. Infrastructure – Favelas have little government support and create their own.
Electricity
The majority of Rocinha residents pay for electricity. However, there are still people who have “gatos” or illegal hook ups to the grid. According to Favela resident and blogger Zezinho “When I was a kid, it was all illegal but now we have a formal company called “LIGHT” which is a Brazilian/Canadian company which provides formal electricity to about 85% of the residents. I receive a bill every month and I pay between 20 to 50 reais a month depending on how much energy I use” (Zezinho).
The electrical infrastructure for supporting Rocinha is not what we would expect in the US. Power lines seem unorganized and heaped together. This is due to the organic nature in which power came to the Favela. Historically, it was stolen from the grid through makeshift lines. Now those lines are still utilized for paying customers. The service has improved, but the infrastructure is still chaotic.
Water
Looking out over the rooftops of the Favela, you notice the blue water tanks. Most residents have water pumped into these tanks weekly. There is a freshwater spring that feeds the water supply, but it becomes tainted as it travels through the various pipes. Most people drink bottled water and use the water tanks for cooking, bathing, etc. In Zezinho’s experience, “ Where I live, I get water pumped into my tank once a week, so conservation of water is important. Water is free and the government built a pumping station at the top of Rua 1 for the residents” (Zezinho).

Roads & Services
Rocinha is one of the more stable Favelas and has turned into more of a neighborhood than a Favela. (Wikipedia) “In Rocinha we have our own firemen (Rambo da Rocinha being one) and since the building of the new hospital UPA, we do now have ambulances that go through our community. We have one main street and three smaller streets at the bottom of the favela” (Zezinho).

2. Education

Public education is a challenge in Brazil. The most valuable education is reserved for the middle and upper classes and those in favelas are excluded. “We are educated to the point we can function but it is not common to see professional people coming out of favelas. This is sad because intelligence has nothing to do with where a person lives. But that intelligence has to be nurtured and fed to grow and prosper. Many bright favela people will never amount to anything more than a common service worker because they do not have access to quality education (Zezinho).

3. Industry
There are over 6,000 businesses in Rocinha. “I love living here because I do not have to leave here for anything. Why? When I can buy everything here? We have three banks here, Bradesco, Itau and Caixa. They are now building a Banco do Brasil as well here. The prices are very cheap or reasonably priced. Every Saturday the nightclub Emocoes (Emotions) located close to the entrance of the favela, opens up a shopping market. It is mostly clothes and shoes but other things can be bought there as well. On Sunday we have the Feira Nordestina located in Largo do Boiadeiro. This is a true Brazilian cultural fair as you can but fruits, vegetables, meat and everything, even a screw driver” (Zezinho).
Opportunity
Entrepreneurs abound within Rocinha. There are many small businesses in the form of stores, bars and even tours. The favela is self-sustaining with little need to leave in order to fulfill needs. One of the main areas for opportunity lies within the social entrepreneur realm. The favela presents a large market segment that businesses could tap if they were to create a shared value proposition. Further, life in the favela can be improved with social programs, such as the CDI technology training program. ( Skoll Foundation)

Bibliography
Wikipedia. Wikipedia. 05 April 2011 <http://en.wikipedia.org/wiki/Rocinha>.
Zezinho. Life in Rocinha Blog. 05 April 2011 <http://lifeinrocinha.blogspot.com/2011_03_01_archive.html>.

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