...THE PHILIPPINE COCONUTINDUSTRY: PERFORMANCE, ISSUESANDRECOMMENDATIONS Rolando Dy, Ph.D. ANNEX 6STRATEGY MAKING BASED ON SWOT MATRIX The coconut industry is a resilient one, full of potential but has manyweaknesses. While it hosts many opportunities, it also faces many threats.These are considerations in formulating policy directions for the industry. Coconut Industry: SWOT AnalysisADVANTAGES CONSTRAINTS STRENGTHS WEAKNESSES Inputs 1. Availability of good clones 1. Only 1% of the areas are plantedwith good clones2. No irrigation system in coconut areas Farm Production 2. Favorable climate in most areas 3. Senile trees (30% of stands)3. Availability of technologies 4. Only 1% of the farms apply fertilizers5. Plantings in marginal lands6. Intercropping in only 30% of the land Logistics 4. Established marketing system 7. High assembly costs due to poorroads and fragmented, small holdings5. Export facilities 8. Multi-layered marketing channels Milling 6. Presence of many mills 9. Underutilized mills7. Presence of refiners 10. Underutilized refineries11. Shortage of raw materials12. High assembly costs13. Low quality copra Other Value Adding 8. Many product possibilities 14. Cost of raw materials Institutions 9. Multi-stakeholders 15. Frequent changes in PCA leadership16. Lack of program support; toodependent on coco levy resolution OPPORTUNITIES THREATS 1. Stable and growing export anddomestic markets1. Poor global image in supply reliability2. Good prospects...
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