Simple Business Plan

Here, a sample outline for a simple business plan you may follow for your final project is given. A real business plan will be more complex than this, and will include sections on financials and controls, as well as detailed information about investment, marketing, governance, etc. Not every business plan is the same, and not all business plans follow the same format. This is just an example of how a small business may present itself. The business plan is a broad roadmap for the business to follow in operations and in development.

SAMPLE BUSINESS PLAN OUTLINE

Contents
I Executive Summary
II Business Model
III Organization
IV Business Development
(Ideally would also include financials, controls and marketing)

I. Executive Summary

Paragraph 1 – Short introduction to the business (industry, item, model, market)
Paragraph 2 – Mission statement
Paragraph 3 – One or two sentences explaining why this business will be successful in the market and one sentence about a vision for the business far in the future
Table 1 – Short and long-term goals (short-term = first year or quarter, long term = 5 years +)
Table 2 – Table of contents

(optional: company slogan)
(suggested: include company logo on this page, new logo for the Korean market if desired)
(suggested length: 1 page)

II. Business Model

Paragraph 1 - explain how the business will operate, including: • What exactly the products or services are • Suggested price for the products/services • Where the products/services will be sold
Paragraph 2 - explain how this product/service/shop is better or different than competitors’ products/services/shops in this market

+ pictures of the product or business or service

(suggested: include a chart or figure showing features, benefits, comparisons, etc. of the product/service/shop and/or something