...TABLE OF CONTENT 1.0 Introduction 2 2.0 Measurement of Success 2 3.0 Reasons Behind FedEx Corporation’s Success 4 3.1 Excellent and Leading Service Quality 4 3.2 Effective Employee Management 4 3.3 Intended Acquisition Strategy 5 3.4 Sustained Innovation 5 3.5 Global Reach and Further Expansion 5 3.6 Pursuance of International Market Dominance 5 4.0 Justification of FedEx Corp. Success 6 4.1 Value Chain Framework 6 4.1.1 Support Activities 6 4.1.2 Primary Activities 7 4.2 VRIN Framework 7 4.2.1 Value 7 4.2.2 Rarity 8 4.2.3 Inimitability 8 4.2.4 Non – Substitutability 9 4.3 International Strategy 9 5.0 Contribution of Leadership 11 5.1 Traits Theory of Leadership 11 5.2 4E’s of Leadership 11 5.1.1 Envision 11 5.1.2 Enable 12 5.1.3 Empower 12 5.1.4 Energise 12 6.0 Challenge for Future Success 13 6.1 Intense Competition 13 Reference List 14 LIST OF FIGURES Figure 2.1: Annual Financials of FedEx Corp…….……………………………………………………………………2 Figure 2.2: FedEx Market Share…………………………………………………………………………………………….3 Figure 2.3: Air Freight & Logistics Market Growth…………………………………………………………………3 Figure 2.4: Customer Satisfaction Benchmark……………………………………………………………………….4 Figure 4.1: Porter's Value Chain Framework………………………………………………………………………….6 Figure 4.1.2: FedEx Primary Activities……………………………………………………………………………………7 1.0 Introduction According to Amsler et al (2010), the market of shipping and transport logistics has become a leading...
Words: 5186 - Pages: 21
...fourteen small jets at its disposal, FedEx today has more than 560 aircrafts – making them the largest all-cargo air fleet in the world. The total daily lift capacity of their fleet exceeds 26.5 million pounds. Within 24 hours it travels approximately 500,000 miles. With the 2.5 million miles the FedEx Express couriers log a day; it is equivalent to 100 trips around the earth. A need that already has been identified rarely provides companies with big business opportunities. The greatest opportunities arise when you detect a completely new need that your customers didn’t even recognize themselves until you offered a solution to them. That is the success story of FedEx with its overnight delivery system. The company was named “Federal Express” because of the intended associations with the word “Federal” since it expressed an interest in nationwide economic activity. Another trace to the name is the proposed contract with the Federal Reserve Bank, which the company hoped to attain at that time. Although the proposal was denied, the name “Federal Express” was chosen since Smith believed it was a particularly good one for their purposes. It draws public attention to the business and facilitates name recognition. While the ability to identify an unidentified need provides a great business opportunity, it tends to remain useless if a company fails to come up with a new and innovative way of meeting it. The delivery of a new service can be quite tricky. FedEx solved it brilliantly by its hub-and-spoke...
Words: 1926 - Pages: 8
...CONTENTS I. Introduction……………………………………………………………………………….2 II. Company Overview……………………………………………………………………..3 Company Background……………………………………………………………...3 Services Offered……………………………………………………………………..4 SWOT Analysis……………………………………………………………………...5 III. Environmental Analysis………………………………………………………...……13 PESTEL Analysis…………………………………………………………………..13 Competition Analysis………………………………………………………………16 IV. Marketing Plan…………………………………………………………………………16 Marketing Goals…………………………………………………………………….16 Marketing Strategies……………………………………………………………….17 Marketing Mix……………………………………………………………………….20 Marketing Budget…………………………………………………………………..22 V. Recommendation………………………………………………………………….…..23 INTRODUCTION The competition in the business arena has been very stiff and complex. In this regard, the organization must be able to utilize a strategy and management system that will enhance the performance of the business so as to outgrow its rivals (2000; 2003). There are certain ways or techniques that can be considered in order to emerge and continue to be competitive within the market place. The marketing concept has been defined as ‘the key to achieving organizational goals’ and the marketing concept rests on ‘market focus, customer orientation, coordinated marketing and profitability’. In a profit making business the firm obviously has to try and achieve this level of customer satisfaction as a way of staying ahead of the competition and making a profit. Traditionally, marketing...
Words: 6757 - Pages: 28
...Question 1 FedEx strategy for success in the marketplace is customer value proposition through operational excellence. This is supported the services portfolio it provides to its clients. This portfolio aims to “provide [its] customers with convenient, seamless access to our entire portfolio of integrated business solutions” (FedEx Corporation, 2005). Moreover, the fact that FedEx manages its business as a portfolio allows it to attain operational excellence by benchmarking practices in the different business segments and for each business segment to offer value to their own customer base as they are focus on just that market. Question 2 FedEx’s four main business segments are as follows together with 2 examples each for traceable fixed: 1. FedEx Express. Traceable fixed costs are salaries of product or service managers and depreciation cost of its transportation fleet. 2. FedEx Ground. Traceable fixed costs are salaries of its sales people selling its supply chain solutions and advertising expenses for its services 3. FedEX Freight. Traceable fixed costs are depreciation for its freight fleet and salaries of its fleet pilots. 4. FedEx Kinko’s. Traceable fixed costs are depreciation for its office and printing equipment and salaries of its personnel. Two common costs not traceable to the four segments are salary of FedEx’s CEO and CFO. Question 3 Two examples of a cost center are FedEx’s Information Technology department and its call center whereas...
Words: 591 - Pages: 3
...FedEx: The World on Time Shipping, Logistics, and Supply Chain Management Indiana Wesleyan University Facilitator FedEx: The World On Time History of FedEx Today FedEx Corporation is the premier provider of shipping and information services worldwide. Headquartered in Memphis, Tennessee, the company functions under the motto "operate independently, compete collectively and manage collaboratively."(FedEx.com, 2011) By operating independently, each company can focus exclusively on delivering the best service for its specific market. In 1965, Yale University undergraduate Frederick W. Smith wrote a term paper about the passenger route systems used by most airfreight shippers, which he viewed as economically inadequate. (FedEx.com, 2011) Smith wrote of the need for shippers to have a system designed specifically for airfreight that could accommodate time-sensitive shipments such as medicines, computer parts and electronics. In August of 1971 following a stint in the military, Smith bought controlling interest in Arkansas Aviation Sales, located in Little Rock, Arkansas. Smith identified the tremendous difficulty in getting packages and other airfreight delivered within one to two days. This dilemma motivated him to do the necessary research for resolving the inefficient distribution system. Thus, the idea for Federal Express was born: a company that revolutionized global business practices and now defines speed and reliability. Federal Express was so-named due to the...
Words: 5089 - Pages: 21
...FED EX and UPS Airfreight Industry Analysis 1. During the 1980s, the air express industry was a medium to attractive industry to already be a major player in, but not a very attractive industry to try and break into. The industry can be characterized by high rivalry from competitors who compete on the same services with very little differentiation, medium power from suppliers who supply the resources necessary to run the business, high buyer power because customers can basically find an equal service from any firm in the industry, low substitution threat from other means of shipping transportation, and low threat of new entrants due to the high initial capital outlay and need of management experience. In this analysis, we will delve deeper into each of the dynamics within Porter’s 5 Forces to form an opinion of why the industry is attractive to be in and then discuss how competition greatly increased during 1988-1989. In the air express industry, where customers can ship their packages over long distances via airplane, there is high rivalry because the firms competing in the industry all do the same service. Since there is little differentiation between firms, each firm must battle for customers by either providing better or new services, integrating new competencies into their business processes, or doing business at a low price to create bigger economies to scale which will then cut down operating costs. Firms who want to compete...
Words: 1272 - Pages: 6
...Company Analysis: FedEx Iveta Stoycheva MNGT 370 Dr. Charles Funk 12/07/2010 FedEx Corporation specializes in overnight delivery of high-priority packages, documents, and heavy freight. The company created the overnight air-express industry virtually singlehandedly in the 1970s; its success was such that by the 1990s it faced the sincerest form of flattery: increasing competition from rival carriers However, FedEx's continued mastery of logistics and its ability to track packages during the shipping process has enabled it to retain its leadership role in the express air cargo industry, as well as act as a moving warehouse for numerous corporate and individual customers. It operates in 211 countries, and serves all of the United States, providing 24-to-48-hour delivery of valuable, time-sensitive cargo to any destination worldwide. FedEx was founded as Federal Express Corporation in 1971, by 28-year- old Memphis, Tennessee, native Frederick W. Smith. Smith, a former Marine pilot, originally outlined his idea for an overnight delivery service in a term paper he wrote for a Yale University economics class. He felt that air freight had different requirements than air passenger service and that a company specializing in air freight rather than making it an add-on to passenger service would find a lucrative business niche. Speed was more important than cost, in Smith's view, and access to smaller cities was essential. His strategies...
Words: 2905 - Pages: 12
...transporting goods and services. The businesses that can leverage technological advances are in a position to garner market share and add value to their shareholders. FedEx has become a world leader in the parcel delivery business. The name FedEx evokes thoughts of getting packages to customers the next day. FedEx now is used as a verb to tell customers that a shipment will be sent so that it is received the next day. Delivering a product on-schedule is the result of multiple business processes working seamlessly to create a Value Chain that yields a firm greater profit over costs (Dess, Lumpkin, & Eisner, 2007). A primary activity of the Value Chain is Supply Chain Management (SCM). Supply Chain Management is the oversight of materials, information, and finances as they move in a process from supplier to manufacturer to wholesaler to retailer to consumer ((2006). Supply Chain Management Retrieved April 24, 2007, from http://searchcio.techtarget.com/sDefinition/0,,sid19_gci214546,00.html ) Running the full spectrum of products and services, companies rely on sound SCM procedures and techniques to move goods expediently, i.e. Levi promising next day delivery of Dockers to a retail store, or the Department of Defense shipping needed equipment to front line soldiers in the Global War on Terrorism. FedEx is in the business of providing businesses the ability to manage their supply...
Words: 4749 - Pages: 19
...Industry Analysis In 1996, “Businesses and individuals spent $16-17 billion on expedited shipments within the United States” (1). Since then, shipment volumes have only risen, at a rate of “15-20% per year for the past decade” (2). Companies in the industry provide an express delivery mail service; however, services are not limited to physical delivery. In addition, companies provide tracking and warehousing services, as well as shipment-related logistics consulting. The market is dominated by three main competitors: FedEx, UPS, and Airborne Express. Together, these three companies hold upwards of 85% of the market share. Using Porter’s five-force analysis, we can identify the illicit reasons behind the relative attractiveness of the express mail industry. Threat of New Entrants In 1995, FedEx had more than $7,600 million in assets (16). UPS and Airborne Express show similar numbers. Human assets deployed vary from company to company, “but the basic infrastructures and activities” are similar (3). In all three of the companies, the cost of fixed assets is incredibly large. The infrastructure requires massive hub facilities, airplanes, and vans, to get packages from point A to point B in short time periods. For instance, FedEx’s Superhub in Memphis had “2.4 million square feet of floor space and gates for 147 planes” (3). We can assume that such high fixed asset costs would lead the industry’s doors relatively shut to new entrants. Technology also forms a barrier...
Words: 1643 - Pages: 7
...an evolutionary process which combines the HR functions with the HR policies and strategies, with the business strategies and management teams, with all stakeholders (Unions and Governments) and with the organisation and understanding of the actual employees themselves. Strategic HRM is about aligning the abilities and desires of the employee with the needs of the business so that the corporate objectives can be met. HRM can no longer afford to be viewed as simply an administrative task. Corporations need to have ÐŽÒproactiveЎ¦ policies to attract and retain the right type of people to their business and in this ever changing and uncertain economic climate the management of employees takes on an even greater role. Using the VIRO (value, rareness, imitability, and organisation) human resources can be proven to be strategic and therefore, provide firms with a competitive advantage through its people. The article by Barney and Wright (On becoming a strategic partner: The role of human resource management in gaining competitive advantage ÐŽV page 32) states that companies can achieve this competitive advantage on three levels, those being through the use of physical capital resources, the organisational structure and the human capital resources. The article by Schuler and Jackson titled ÐŽÒLinking Competitive Strategies with Human Resource Management...
Words: 5511 - Pages: 23
...Paper Carol J Spencer MGT/230 August 5, 2013 Yolanda Callaway Organizational Structure Paper FedEx uses a divisional organization structure, due to the many different facets of the company. When the company first started, a vertical structure fit the basic needs, but as the company expanded into an international overnight courier service, ground delivery service, and freight company, it became necessary for the organizational structure to expand as well. The company, originally known as Federal Express, started small so the business structure was simple. As the company grew and added more branches, it was necessary to expand the structure model. The divisional structure that is used looks like this: (Unknown, 2012) (Unknown, 2012) The divisional structure works for this company because of the many different branches that it has acquired over the years. A vertical structure, which worked in the beginning, now would strangle the business. There are too many details for one person, or one CEO, to manage on a daily basis. The first day of business for the company included delivering 186 packages overnight. Today the business moves 30 million pounds of freight, travels 500,000 miles by air alone. The couriers, the people in the trucks with the FedEx logo that are seen on dirt roads out in the country as well as on every city block, put in 2.5 million miles a day (FedEx, 2013). A vertical organization structure, like that of the military, would not be adequate to manage...
Words: 1146 - Pages: 5
...university | Success Story of FedEx | Essay | | | 4/27/2014 | | Success story of FedEx Ordering things online or over the phone is a common procedure today. Companies use different shipping companies to deliver items fast and safe. Postal office is one of the cheapest ways to ship packages and parcels, but with the Postal office you can’t always truck it. The Unites States Postal Services (USPS) not always provide customers with trucking numbers but it usually takes more time for receiver to get it. The company which achieve it success in shipping all kinds of freights, packages and parcels is FedEx. FedEx is known for its great rates, on time delivery and detailed trucking information. Below I would be talking about these great qualities of FedEx and why many businesses use their services. FedEx services are being used because they are so massive that they have made the correct business moves that allow them to give a price that most companies can’t complete with. Another area that companies like is the flexibility in the pricing that is catered to each individual company. What I mean by this is FedEx looks at company shipping history and gives them pricing discounts on the amount of volume a company ships. They also tailor it to which method the company ships more of; weather is overnight air freight or standard four day deliver ground. For example, the company I work for uses FedEx services almost every day. We ship via FedEx all freight payments we make...
Words: 751 - Pages: 4
...[pic] Introduction FedEx Corporation (FedEx) is a US based company mainly engaged in offering logistics solutions. The company, through its subsidiaries, provides transportation, e-commerce and business services under the FedEx brand. The major benefit of using the company is its ability to provide “day-certain” service to every business address in the US and Canada, as well as provide “time-certain” delivery to those areas within one to three business days. The company was founded in 1973 by Frederick W. Smith, whose vision was to provide overnight delivery services for his clients. The company is divided into eight major divisions: [pic] The mission of FedEx is to provide superior financial returns for shareowners by providing high value-added supply chain, transportation, business and related information services through focused operating companies. Customer needs will be met in the highest quality manner appropriate to each market segment served. FedEx strives to develop gratifying relationships with its employees, partners and suppliers. Safety will be the first consideration in all operations and all activities will be conducted to the highest ethical and professional standards (FedEx Corporation – Financial and Strategic Analysis Review, 2011). FedEx’s vision is a world where goods and information move quickly and seamlessly. The company’s goal is to connect the world in such a way that consumers will view them as a provider of convenient...
Words: 5118 - Pages: 21
...Competitive Advantage Paper In this report we focus on the two main competitors in the package delivery industry: Federal Express Corporation (FedEx) and United Parcel Service of America, Inc. (UPS). Studying FedEx, UPS and their competitive relationship gives a good insight for the companies' and industry's future. The two companies have different strategic goals and are operating in the same industry but in different main markets: FedEx is working on "producing outstanding financial returns" and focuses on the profitability of overnight air market whereas UPS is looking for "earning reasonable profit" and its core business that is the ground delivery. Sustainable competitive advantage Attaining a competitive advantage in package delivery business appears to be a challenging task. The main reason is that it is an easy-to- duplicate business both for the competitors and any new entrants. This is obvious in FedEx's case: the company always has distinguished itself through technologically advanced services, expanding in many places and new products over other competitors, especially UPS. UPS was the main choice for low-priced ground delivery services however being a market follower in the air delivery sector could negatively affect its reputation and cause loss of market in the long term. Taking the above into consideration the combination of high-service quality, convenience and low rates can give a company a sustainable competitive advantage. Federal Express "We will...
Words: 1028 - Pages: 5
...The World’s Two Largest Air Cargo Companies: FedEx and UPS Introduction In the packaging industry there are two main competitors which are FedEx and UPS. The leader of the market is FedEx in my opinion. These companies both are using technology to try to stay ahead in the industry and to maintain a hold on the consumer base. Their consumer base includes both individuals and businesses market. The beginnings of new technologies every day as our world is continuously starting to grow smaller. The rate at which we receive and relay information and the ease at which it is accessed has increased exponentially. With this comes an increased awareness and demand by the average consumer for goods and services rendered which is to be received equally as fast. This creates an increased responsibility and burden, for the logistics supply chains and corporations to their stakeholders, to ensure that they maintain the competitive advantage needed to compete in today’s global market. FedEx and UPS begin as the United States major parcel service and has a unique challenge compared to other companies providing goods and services, but they are more than capable to handle the challenges. They both have strong backgrounds and greats services that they provide. We will discuss the history of the companies, their missions, services, geographical converges, and technology. History FedEx was formed in 1971by Fredrick Smith who started the idea of the business as an undergraduate term paper for...
Words: 2816 - Pages: 12
