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International Journal of Innovation and Scientific Research
ISSN 2351-8014 Vol. 2 No. 2 Jun. 2014, pp. 313-320
© 2014 Innovative Space of Scientific Research Journals http://www.ijisr.issr-journals.org/ Influence Factors of Online Shopping
Binbin He and Christian Bach
Department of Technology Management,
University of Bridgeport,
Bridgeport, CT 06604, USA

Copyright © 2014 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

ABSTRACT: Perceived risk, Shopping motivations, Experience, Service quality and Trust are five important factors to improve the competitiveness of online shopping.

KEYWORDS: Perceived Risk, Shopping Motivations, Experience, Service Quality, Trust.
1

INTRODUCTION

This paper wants to research influence factors of online shopping, the advantages and disadvantages of online shopping; and how to improve the competitiveness. The foundation of this paper was based on some factors about if people choose the online shopping. Via analyzed the factors, I will present some suggestion about how to improve the competitiveness.
Online shopping had some problems in user-friendliness and aesthetics [1]. Now it is the first evolved of B to C E-commerce
[2].
The first factor is Perceived risk. Perceived risk is an important part of online shopping factors. Consumers are worried much about perceived risk. It is a big factor if they choose buy products from online shopping companies or not. Hassan,
Perceived risk is an important role, consumers know much about the products and online shopping companies [3]. If consumers found one of the perceived risks was too high, they would give up to buy something from the online shopping companies [4].
The second

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