...I shouldn’t have to send the student to the principal’s office when the problem happened in my classroom and I know exactly what went on. For example, when I went to my field placement week 4 and this student made a comment to me “You look like marry Poppins” (Phillippi, 2017, p.1). My teacher or I should have been able to punish him or have the talk with him. He shouldn’t have to be told to go to the principal’s office because the teacher doesn’t have the power to have that conversation with him because he was going to have a discipline. The following week he then made another comment towards the teacher and me. Field Placement week 7 my teacher was too busy to help this kid in the class so I walked over to help and he says, “I want the...
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...My field placement setting is a small behavioral health unit (BHU), containing approximately 12 beds, within a local hospital. The unit serves adults with various mental illnesses ranging from major depression with suicidal ideation, schizophrenia, and active psychosis which may include a combination of delusional thoughts, audio hallucinations or visual hallucinations. My role within the unit as a social worker intern. In this role I carry out many of the same duties of the unit social worker including psychosocial assessments, completing treatment plans, treatment plan reviews, and conducting family meetings as part of the discharge planning process. To date, all of the patients I have come into contact are admitted voluntarily, meaning...
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...I hope this email finds you well. I am building the portfolio of my first internship field placement and off book knowledge because the second field placement supervisor refused to give me clients. She was dealing with major issues from the office where she hired me to work. Therefore, I ended up working in her private practice instead of where she hired me to work. After she took too long to give me my assignment (s) I asked her when she was going to give me clients. She stated I did not qualified to see clients. Consequently, I was going to find another placement. However, when I called my field liaison she told me it was too late to look for a new place. Myself, field liaison and the supervisor had a phone conference and she told the field...
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...In recent years a lot of research is done on Brand/Product placement in Bollywood films by marketers and advertisers so as to understand the concept and strategies of brand placement in movies. Although not many academic researches can be seen in the field of product placement in Bollywood, the practical usage of the practice of Brand Placement has grown significantly. Lehu in his work defines, “The expression ‘Product Placement' or, ‘Brand Placement' essentially describes the location, or more accurately, the integration of a product or a brand into a film or televised series.” Lehu (2007, pp.1) it can be understood from the work of other scholars like Kalish (1988), Gupta and (Gould 1997) Balasubramanian (1994) that brand placement is planned consolidation of brand with the elements of a feature film in return for money, service, barter, or any other kind of consideration. The research also focuses on the strategies of brand placement in Hollywood as no substantial academic can be found on classification of brands in the Indian cinema. The literature looks and analyzes the Tripartite typology of product placement by Russell (1998) , two dimensional approach to classify brand placement by Gupta and Lord (1998), Classification on the basic on Integration and explicitness by d'Austos and Seguin (1999) and finally Shapiro's (1993) classification of brand placement. Over the years Advertising has emerged as a key component of integrated Marketing communication. Moreover, it has...
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...remedial work. Advanced Placement Test (AP) High school students, who are high achievers, have an option to take AP classes. The College Board requires that the AP class be taken by an accredited school and the courses have to be approved and audited by the College Board. Only the approved sites are able to use the "AP" designator on the transcript "Authorization to use the "AP" designation for your course. http://www.collegeboard.com/html/apcourseaudit/faq.html However, a home school educator can create an account on the AP Course Audit homepage at the College Board website. Once the account is created, submit the course material and course syllabus to be evaluated and pre-approved. AP is graded on a simple 5-point scale. Each university has their own guideline of which AP classes to accept and what grade level is required. Before taking the AP course, check with the Universities for their rules. The point-scale for the AP exam ranges from 1 to 5. 5 - Exceptionally qualified to receive college credit 4 - Qualified to receive college credit 3 - Qualified to receive college credit, although a 3 is not accepted by most colleges. 2 - Could possibly be qualified to receive college credit (keep in mind that almost no college will accept a score of 2) 1 - Not recommended to receive college credit There are 37 AP courses offered each May around the country. Remember that homeschoolers can only label courses as “Advanced Placement” on their high school transcripts...
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...their memory. How does this knowledge inform what we know and what we could study for product placement? Introduction – 200- 300 words Product placement Product placements can be defined as paid product information targeted affecting the viewers via the planned of a branded product into a television program, movie (Balasubramanian, 1994), computer and online game. As it is not totally stated in this definition, product placements have been applied for persuasive motivations, such as increasing product awareness and sales. Some of the merits of product placements include overcoming the difficulty of zapping because viewers are less likely to change the channel or leave the place when a product shows in a movie like they may for advertisements (d’Astous & Chartier, 2000). Moreover, product placements allow marketers to aim very particular audiences because the demography of who attends which type of movie is well understood (Nebenzhal & Secunda, 1993). Product placements also have a longer life time than traditional advertisements (d’Astous & Chartier, 2000). When the movies are released as DVD or shown on TV, the brand placements are typically still present. Finally, surveys have demonstrated that viewers like product placements due to the realistic improvement of the movie or TV show ( Nebenzahl & Secunda, 1993). In its most basic understanding, product placements are the incorporation of brand components in entertaining media programing for commercial aims...
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...1. Title The effect of brand placement on brand recall and buyer behaviour. 2. Introduction Brand placement is an art in itself. Correct placement of a brand may give flying colours to the company and on the other hand wrong placement may ruin the image of the brand and then a considerable investment may be again required to re-build the lost brand image. Huge amounts are spent every year by various organisations worldwide in order to build their brand. Companies have placed their brands in various television programmes, movies, internet, music videos and many other sources according to their need. Apple laptop computers have been used in more than 1500 movies and TV shows. Brand Placement can create both a positive as well as negative impact on the buyer behaviour and brand recall (Karrah 1998). 3. Research Background Brand placement is an attractive option for marketers for some of the advantages such as low cost, substantial reach, low competition and longer shelf life. Placement can provide a competitive edge to the brand as compared to competing brands. The use of Nokia mobile in The Dark Night has given tremendous amount of publicity and reach to the Nokia 5800 before the launch of the handset (Bartlett,1932). There is a unique relation which carries the brand to the consumer which modifies the buyer behaviour as well as the brand recall process. TATA has been selling all its products in the name of one single brand i.e. TATA whereas if any other company...
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...significant and also limitation of the study. The definition concept of product placement is also discussed. 2 1.2 Background of the study According to PQ Media (2007) the practice of placing branded products within films for commercial purposes has developed into a distinct marketing tactic and has truly gone global. This situation happens due to product placement is cost-effective compared to other types advertising and it allows marketers to avoid clutter. Placing product in film is not new, it has becoming established in North America in the 1980s, on television program but began to receive serious attention in the UK in the late 1990s.(Chris Fill,2004).One of the example is the increase in sales of Reese’s Pieces chocolate after an on-screen in E.T on 1980s (Karh,1998). Generally product placement is about placing brands in films or TV show. Chris Fill (2004), defined product placement as the inclusion of products and services in films for deliberate promotional exposure, in return for an agreed financial sum. It is a cheap way to obtain some brand exposure in a mainstream without paying for airtime like any other promotion. Placing a product in film can overcome the irritation factor associated with advertisements screened in cinemas. There are varieties of product can be place including drinks, foods, sports equipment and even holiday destinations. Product placement can create a positive image to the firm (Jim Blythe, 2006), by positioning a...
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...DOI: 10.2501/IJA-30-3-479-507 Young adults’ responses to product placement in movies and television shows A comparative study of the United States and South Korea Taejun (David) lee Bradley University Yongjun Sung and Sejung Marina Choi University of Texas at Austin This research examines young adults’ attitudes towards product placement in films and television shows from two countries that represent contrasting cultural distinctions: the US and Korea. The results suggest that young adults in both countries perceive film product placement in a similar way but, with respect to television, Korean respondents tend to perceive it as less effective in enhancing content realism and more unethical and misleading. In addition, the findings suggest that, for both film and TV, material- ism, attitude towards advertising, and realism enhancement appeared to be significant predictors of consumer cognitive response to product placement. However, cross-cultural differences were observed for TV product placement. In the US, materialism and real- ism enhancement were found to be most powerful predictors of cognitive response to product placement. In contrast, attitude towards advertising and materialism were found to be the strongest predictors in Korea. Implications for both advertising researchers and practitioners are provided. Introduction Movies have almost always been a popular medium for product placement. Product placement in movies can be an effective international marketing strategy...
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...[pic] MMI Product Placement, Inc. Marketing Plan Marketing Plan Executive Summary MMI Product Placement Inc. (MMI), with over 20 years of experience is a forerunner of product placement in Canada. MMI has tasked themselves with selecting the best placements for their clients, negotiating contracts for the brands and offering value by providing exposure at an extremely attractive cost per thousand viewers. MMI is currently working to attract the business of Greyhound Canada, who requires cost-effective marketing champagnes in order to effectively communicate their message. There are three significant issues that must be addressed: 1. MMI must develop a promotional vehicle to achieve the best exposure for its potential client, Greyhound Canada. 2. MMI must convince Greyhound Canada that there are positive benefits to product placement, so that a contract between the two parties can be signed. 3. MMI must prove the results of how using product placement can increase product exposure and awareness. With the growth of product placement in the film and television industry MMI has a greater chance of succeeding. That is proactive product placement is becoming more popular. In order to satisfy Greyhound Canada the following five alternatives were presented: 1. Promote the Greyhound brand within the reality-based TV Serial “Making the Cut”. 2. Promote the Greyhound brand within an established TV show such as Corner Gas. 3...
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...Educational institutions have a responsibility to dissuade students from pursuing fields of study in which they are unlikely to succeed. Write a response in which you discuss to the extent you agree or disagree with the statement and explain the reason for the position you take. In developing and supporting your position, you should consider ways in which statement might or might not hold true and explain how these considerations shape your position. Educational institutions are to provide quality education, assess the students’ performances and thereby they recognize where they are lacking behind. Later on they take up the responsibility to guide them where they need to improve and what support can be provided by the institution. This is the actual role of any institution. Dissuading the students in the fields where they are unlikely to succeed is far from their responsibilities because any student’s actual capacity cannot be known just by the marks they score or their performance at assessments. So they cannot judge clearly whether the student can succeed or not. Secondly, Universities are nowadays conducting a lot of entrance exams and screening interviews where they actually judge if a student can succeed in the course or not. Consider if a student is rejected by one university he doesn’t totally stop trying in the career, he just moves to another university or try writing the exam again next year. So this shows the students’ perseverance and also even if the educational...
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...Challenges and Opportunities on Kava Dan Russell University of Phoenix MGT 350 February 20, 2011 Dan Konzen Challenges and Opportunities on Kava Aqua Harvest, Inc. has identified an opportunity for expansion of its water treatment and rain harvesting operations on the South Pacific Island of Kava. The island is an ideal situation in desperate need of both the products offered by Aqua Harvest, Inc. and the employment opportunities the expansion will bring. There are numerous challenges such a remote and exposed Island presents to a start up operation and each threat must be addressed to accomplish the directive of the company. Aqua Harvest is financially able to achieve its goals in Kava, but the natural forces are of such an unpredictable nature that the physical establishment of the companies operations on the Island of Kava may be the most difficult. The Island of Kava Kava rests in the South Pacific stronghold of islands near Fiji, Samoa, and Bora Bora. Kava rests ideally in the Hawaii to Australia shipping routes with major ports on and near the island. Kava appears to be a well placed starting point for continued growth throughout the surrounding islands being serviced by both United States and Australian corporate offices. History Until 1970, Kava was a British Colony as it had been for nearly a century. Banking on its economical base of petroleum production, tourism banana and spice exportation, Kava requested and was granted...
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...Comparison Essay In the films EdTv and The Truman Show, the protagonists experience how the loss of personal freedom in their lives affected not only them, but the lives of the people around them. Specifically, the loss of personal freedom and control in there lives are seen through the “love interests” that the characters encounter, how Ed’s and Truman’s “overseers” interfere with their lives’ and what each character is willing to due to reclaim the personal freedom and control in their destinies. Throughout the plot in both films, Ed and Truman encountered love interests that derive from either fake love or staged love. In The Truman Show, Truman first spots Lauren sitting under a tree and immediately falls in love with her. However, because the choice to choose one’s love was not Truman’s to make, the “overseers” of The Truman Show interfered with his life. They hired an actor to play the role of Truman’s girlfriend and later wife. Similarly, in EdTv Ed begins to date Shari after comforting her. However, both Ed and Shari soon realize the conditions of their relationship began to change as Ed quickly becomes surrounded by his fame. This increase of involvement that the audience now has in Ed’s life makes them believe that they have the right to judge Shari which causes her to loose some of her personal freedom and control in her life. In both films, the protagonists’ lives become broadcasted over live TV regardless of what those said characters...
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...Market Analysis Product placement is the form of advertisement where a product is placed in a context of ads in movies or TV shows. Since the first instance of formal product placement occurred in 1951, there have been countless placements in thousands of movies and TV shows. Product placement has experienced a surge in the mid-1980s and strong growth ever since. In 2005, estimated total global spending on paid product placements is about US$2.21 billion. Forecasted that by 2010, 75% of scripted shows will include product placement and the revenues will reach US$50 billion. Competitive Analysis MMI The product placement segment of the industry is dominated by small business typically run by their owners who have experience in the entertainment industry. A few larger ad agencies offer the same service with the intention of offering one-stop-shopping for their clients. These are typically the result of acquisitions of smaller specialty firms. The smaller firms tend to have the advantage because they typically have experience and a background with film and TV producers whereas the large firms often do not. In addition, the small firms like MMI offer more personalized service and build ongoing relationships with their clients. Greyhound Greyhound is currently Canada’s largest provider of intercity bus transportation and serves 6.5 million passengers each year, which constitutes about 40% of the market. Its brand logo, the running dog, is highly recognized. In addition...
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...TYPES OF REALITY SHOWS Reality shows aim on the emotional of the people and anything that strikes the emotions of a person become blockbuster.The rising popularity of the reality shows on television channels has added a new era to the production of TV programs. These shows try to give opportunities to the each and every one to showcase their talent in front of the world and give them a better future. The crazy for reality television hits when channel came up with the shows like Viva(channel V,India), a band of five young singers. When auditions were announced, young dreamers gathered in huge numbers to give their luck a try.Not only from India but also from various parts of asia. They cried when they failed which gave the audience a emotional attachment with the show.The audience lapped with the emotions thrown with open hands every show.The show was a big success and as well as inspiring for both the business minded people and also for the young dreamers waiting for the life turning point. Since then there has been no looking back as reality television is increasing audience as well as profit with number of days. With the registration for each reality show, the audience votes pouring in billions, all doubts over the acceptability of these shows by the audience subsided. Widely appreciated these shows have thrown a limelight to many talented people,who where every difficult to discover.The stage itself gives all its candidates a lot of glamour,name,fame and the confidence...
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